Managing People in British Airways: Challenges and HRM Strategies

Managing people

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Background of the British airways..............................................................................................3
Challenges faced by the British airways in relation to human resources....................................4
Need for robust and progressive HRM policies..........................................................................5
HRM strategy in reference to HR Online
planning, recruitment, and selection............................................................................................6
Key recommendation...................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Managing people in the organization is considered to be important in the firm to have
understandability regarding the interplay among the respective management action, human
resource managements and employee relations in the appropriate business strategy. This aspect
clearly has the focus on the respective teaching and research as the major resources for the
competitive advantage (Analoui, 2017). British airways are the largest part of international
airlines group headquarter in London, United Kingdom. The firm is leading as the global
premium airlines. This report has clear focus on the challenges faced by firm along with it
contemporize need for robust and progressive HRM policies.
MAIN BODY
Background of the British airways.
British airways (BA) is the flag carrier airlines which headquarter is been located at the major
hub at London Heathrow Airport as based on the fleet size, international flights along
international destinations in UK. The firm has been formed in the year 1974 due to the level of
nationalization by the labour governments. As the firm has been created form the couple of
airlines that’s are such as BOAC and BEA, Cambrian Airways from Cardiff and Northeast
Airlines from Newcastle upon Tyne. BA have been privatized in there year 1987 as the part of
privatization plan by the Conformist Government. The airline has the quick expansions with the
acquisition of British Caledonian (BCAL) in 1987 and Gatwick-based carrier Dan-Air in 1992.
As per the merger plan of procurement made by libera have makes the two airline joining forces
for all stock transaction while making retention of separate brands which are similar to the to
KLM and Air France in their merger agreement (Eaton, 2017). This alliance has turned the firm
to be world’s third-largest airline as per the terms of annual revenues.
At the present rate the fir is operating at 600 aircraft by conveying up more than 70 million
passengers on the yearly basis serving more than 300 destination in 90 countries over the world.
The airline has the continuous level of expansion in the network through the level of
combination of the respective new routes, code sharing level of agreements along with franchise
partnership in order to have strengthening of relationship with both domestic and international
carriers.
On the other hand, the firm have created successive effort towards the environment for its
premium business travellers by investing in more costly products along with service
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enhancements. In addition to that, due to the U.S. economic slowdown the airline faces level of
challenges to survives in both level of passenger and cargo market in order to maintain more
level of safety modification and comfort level of upgrades.
On the recent basis, the British airline have celebrated its 100 anniversary in the year 2019 as
the airline have the tracing of it origin back form the birth of civil aviation as the worlds first
flight have been schedules for the air service on August 25, 1919, air travel has changed beyond
all recognition. In the perspective of people, the firm have the collection of most level of
experienced crew in the air and ground service (Banfield, Kay. and Royles, 2018). At the current
basis there are approximately 45000 employee which have inclusion of 16500 cabin crew along
with 3900 pilots. On the other hand, these experience employee of the British airways have
minimum 15 years of knowledge. In addition to that’s airline have 4700 engineers who are
having 29 years of flying experiences.
Challenges faced by the British airways in relation to human resources.
British airways are the great level of employer and among one of the companies that’s virtually
everyone wants to work with. British airways group have the consisting of British Airways PLC
and number of subsidiaries. The airline has the continuous level of expansion in the network
through the level of combination of the respective new routes, code sharing level of agreements
along with franchise partnership in order to have strengthening of relationship with both
domestic and international carriers.
The firm is facing more level of challenges to make proper level of improvements in the human
capital managements along with product quality and reduction in cost (Al-Hawary and
Aldaihani, 2016).
Poor staff retention- Despite have the attractive level of human resources management policy to
have handle the stuff to great peril. British airways are facing the major level of challenges in
retaining best talent in company as employee are possessing high level of demand in job market
due to their professional and technical knowledge.
Lack of motivation
Ensuring better employee productivity to increase the level of profitability as ability and
motivation is lacking to perform in the organization culture. the firm is failing to improve the
hiring and replacement session with making proper and career development. Next to that’s there
managing the diverse level of workforces is getting more complex in present situation. Due to
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