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Managing Products & Brands

   

Added on  2020-10-22

10 Pages2505 Words366 Views
Marketing
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MANAGING PRODUCTS &BRANDS
Managing Products & Brands_1

Table of ContentsIntroduction .....................................................................................................................................................4Keller’s Brand Resonance Model to analyze Mercedes Benz Brand ..............................................................4Brand Asset valuation model............................................................................................................................5Brandz model....................................................................................................................................................6Provide any recommendations re: current and/or future branding issues for your organization/brand..............8Conclusion .......................................................................................................................................................8References ........................................................................................................................................9
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