Managing Research: Focus Group Method and Sampling Strategy

This article evaluates the use of focus group method and purposive sampling strategy in managing research on the consumer behavior of Indian buyers towards organic clothing items. It discusses the effectiveness of these methods in achieving the research objective and the impact of the country and demographics on the generalizability of the results.

Running head: MANAGING RESEARCH
MANAGING RESEARCH
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Answer of
This article uses focus groups. Describe the characteristics of this research design and
evaluate how well it was used in this research? Was this design sufficient to address the
research objective, or would you suggest another design?
Research design is defined as the array of methods and means that are used by the
researcher to analyse the variables of the research and to analyse the problems that are there
in the modes of the research process. The research design taken in the analysis of the article is
the focus group method which is defined as the small but diverse group that is there in the
research purpose having their own set of reactions and answers to the situation. This help the
researcher to analyse the different forms of effective outcomes that can come from a single
research. This is characterised by the interview format which is one of the most important
tool for providing feedback in the qualitative forms of research.
The analysis of the article used the Focus group method for the discussion as it
provided a free analysis and response to the overall fact of the presentation. The analysis of
the article selected six to ten participants having the same physiognomies. Total six focus
groups of 26 participants were there who were selected based on the purposive sampling
methods that enabled the groups to have the detailed analysis. The moderator facilitated the
research by taking the audio recordings and avoiding bias at all levels by not being appraised
of the topic in advance. Only three passive participants across four focus groups made the
whole process seem positively affected as the majority of the participants voiced their
opinions in relation to the questions asked to them during the research. The approach was
well conducted that enabled the researcher to reach the conclusion with good results and
diverse views across all arenas.

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There are in general three forms of research design namely the exploratory,
descriptive and the casual form of the research design. These three forms of the research
design help to understand the different ways in which the research is being conducted. Here,
in the analysis, the focus group research design is the analysis of the exploratory form which
according to me was sufficient to address the objective of the research. The aim of the
research was to find the inclination of Indian consumers to purchase organic apparel which
was done by using the focus groups catering to the city of Kochi in Kerala. The conclusion
was diverse in nature which made the research design bear good results.
However, there was some lack of perfection which has led to the fact that the whole
process could have been conducted in a better way. The passive participants contributed to
the doubt and the limitation of the focus group to only one city and the urban residents made
the whole event a little subjective and relative in nature. Otherwise, the research design
conducted for the analysis of the data had been apt and made to bear the results that are there
in the period of time. The wholesome research design addressed for the following analysis of
the data in the article was therefore sufficient for the analysis of the facts and reach the
conclusion as desired.

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Answer of
Critique the sampling strategy and respondent selection used in this study. In
particular, describe how the country where the research took place and the
demographics of the sample may impact on the generalizability of the results to other
populations.
Sampling is defined as the method in which a limited number of people are selected
from a huge mass of population whose ideas and theories contribute to the wholesome
development and ideas of the population. The respondent selection is done based on the type
of sampling and the needs of the analysis that is to be conducted in the following method.
The sampling method used for the analysis of the data in the given research analysis is the
purposive method of sampling. The purposive method of sampling is defined as the type of
non-probability sampling method that is taken from the general population based upon the
characteristics of the population needed and the aims and objectives of the study.
The sampling method taken for the analysis of the data is the purposive sampling
method as this method enabled the overall group to be selected from the Indian population
across the state of Kerala from the city of Kochi. The type of sampling method which is being
taken is to make sure that the different focus groups have difference of opinion and stages in
between them whereas there exist a sense of homogenous population among the people of the
same focus groups.
The country in which the study was conducted is India which has a number of
demographic variations across the different forms of the people which can contribute to the
overall analysis of the research by the various types of the answers and responses given to the
researcher. The country as well as the demographic of the country affected the sample
method of the study in the forms that there are a number of people belonging to the various

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sects of the social order all in terms of financial as well as the physical characteristics of the
population. The purposive sampling technique helped to make sure that every genre of the
population is being catered which will enable the overall population and their decision in the
span of the time. The difference in the opinions among the people belonging to the various
groups within the span of the Indian population make sure to have the detailed analytical
measures of the point.
The purposive sampling method has been one of the best decisions of the research
analysis methods as that enabled the researcher to have a detailed analysis of the different
types of groups within the span of the society and each of their contributions towards the
consumer behaviour regarding the purchase of the organic clothing material. The overall
variations in the different groups made sure that the overall analysis of the research has been
done keeping all the sections of the population and their facts in mind.
However, the generalised and homogenous nature of the groups and the similarity of
opinion in each of the group can lead to the bias within the people belonging to the same
social group. The overall analysis of the sampling method and respondent sample is not bias
and so the overall analysis of the sampling method seems well for the research analysis
keeping in mind the demographic variations of the Indian people in relation to the subject.

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The study used both thematic and theoretical thematic analysis. In your opinion, did the
use of both approaches enhance the quality of the research findings and in what ways?
Thematic analysis is defined as the form of qualitative analysis in a research method
in which the research enables the wholesome analysis by pointing the data after examining
the research analysis and recording the various means for the description in the research
analysis methods. The overall analysis of the themes in the research method can include two
types of analysis techniques namely the thematic and the theoretical analysis.
The research analysis of the data regarding the consumer behaviour of the Indian
people in purchase of organic clothing materials had been done both on the basis of thematic
and theoretical analytical methods. This kind of analysis makes sure that the overall analysis
of the same is there and had been analysed based on the both the methods for the better
analysis of the facts and data concerning the span of time. The overall analysis of the
methods make sure that the quality of the method of the analysis is interpreted and the quality
of the analysis is made at the topmost priority. The overall analysis using both thematic and
theoretical segments of the analysis make sure that the amount of research done is apt and to
the point of analysis.
The research which is being conducted in the analysis in the most convenient way as
this enables the data to have a qualitative analysis of the data in terms of the themes that are
in the process of the analysis. The overall analysis of the research findings are also associated
with the calculation and figurative ways which are analysed by the theories and their
applications. The overall theories and their applications of the overall analysis method makes
sure that the overall methods of the analysis enhance the quality of the research findings.
There are a number of ways in which the quality of the research analysis can be
enhanced in terms of the fact that in the analysis mode, both the qualitative analysis is done

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using various perspectives including the theoretical analysis as well as the theoretical
approaches that help to decipher the classical methods of analysis. The topic of the research
analysis being the consumer behaviour of the Indian population regarding the purchase of
organic clothes and the analysis is being conducted in the city of Kochi in the state of Kerala
in India.
Being a diverse country with a number of focus groups which has been analysed
belonging to the various strata of the society, it is important to have a detailed analysis of the
consumer behaviour of the people. The overall analysis of the methods should be as diverse
as possible which means that a number of research analysis method when implemented in the
forms of the analysis technique gives ample scope for the researcher to have a specific
analysis of the fact and also for the time span which means that the wholesome analysis of
the research method is to be made in accordance with the both styles and techniques of
research analysis. The overall twin analysis using both theoretical and thematic analysis is
therefore positive for the research and enhances the quality in a number of ways.

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Critique the outcomes of this this research article. Did the researchers’ achieve
the stated research objective?
The research article is aimed to provide a detailed analysis of the consumer behaviour
of the Indian buyers in the context of organic clothing items in the organic sense of the time.
The outcomes of the research is being conducted by a number of research methodology using
the different types of research designs and methods with the sampling technique adhering to
the aims and objectives of the study. The overall analysis of the research method aims to
establish the ways and means of the method to analyse the various means of the research
method. The objectives of the research is to make sure that all the prospects of the research
are being conducted along with the research article to have a detailed analysis of the facts.
The different methods of the research including the theories and thematic analysis of
the facts are again to be considered to make sure that each of the aspects of the research is
being conducted to have a detailed analysis of the methods. The theories as well as the
different ways of the analysis of the methods and techniques are to be adhered to the means
to have a detailed analytical means for the analysis of the facts. Both qualitative analysis and
quantitative data are being used in the process which undergoes the process of extreme
comparison from both the domestic and international apparel manufacturing companies
catering to the organic genre. The innovation of the sustainable fabrics are also being
considered which means that the overall analysis of the relationship is to be assessed using
the behavioural control of the people who belong to the different forms of demographic zones
in the form of time.
The knowledge of the product as well as the influence of the people including the
dimension of the customer behaviour is to be analysed which make sure that the capitalisation
of the market is to be analysed by the various means of the sense. The influence of the

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demographic alliance with the people of the city of Kochi in the state of Kerala in India has
been the focus group which has enabled the researcher to analyse the various modes of the
potentiality of the fast changing face of the apparel in the picture of the time. The influence of
the Indian apparel industry is to be analysed based upon the ways and means of the Ministry
of Commerce who have a set agenda for the business of the subcontinent.
Critically analysing the outcomes of the research article which clearly states the
consumer behaviour and purchasing attitude of the Indian consumers after being assessing the
research technique, it can be stated that the researcher has succeeded in making sure that the
overall techniques of the organic clothing items and the buying nature of the consumers is
being done. The overall success of the researcher is being assessed and seen in the positive
light of the analysis which means that the researcher has successfully assessed the outcomes
of the consumer behaviour in the span of the time.