Managing Research: Literature Review, Focus Groups, Research Design, Ethical Review, and Outcomes

Running head: MANAGING RESEARCH
Managing research
Name of student
Name of University
Author note

1MANAGING RESEARCH
Table of Contents
Literature review for the research article.........................................................................................3
Focus groups and various features of the research design...............................................................4
Research exemption from review by the Institutional Review Board contributing to the lack of
ethical review...................................................................................................................................4
Critique on the outcomes of research to achieve the research goals and objectives.......................5

2MANAGING RESEARCH
Literature review for the research article
It has been seen that the purchasing behaviors of consumers in India are often influenced
by the quality of products and also the prices set for those. The buying behaviors of consumer
change from time to time and thus it is necessary for ensuring that their needs and requirements
are kept in mind while distributing the products and services in the different market segments for
easy access by them along with focusing on influencing their purchasing intentions. Following
the trade activities, it is important to ensure that the quality and price are needed to be kept
consistent along with focus on environment friendly produce to influence their behaviors and
make sure that they remain inclined with the cosmetics brand rather than purchasing from any
other brand that are associated with the cosmetics industry. It has been seen that the consumer
sin India have a likings for ethical fashion and organic produce, due to which, the cosmetics
industry has a good status. The foreign direct investments have made it much easier for the
cosmetics brand and organic produce brands to come to India and deliver products and services
for meeting the needs and expectations of the customers all over India. The products and service
are targeted at different market segments, especially the beauty products and treatment services
have been targeted at female clients. The women who have high disposable income have spent
most of their money on cosmetics and beauty products, which makes it ease and effective for
managing the retail accommodation for the cosmetics brand in India. To influence the
consumers’ buying behaviors, the cosmetics brands have mainly focused on specializing the
areas of green practices, green consumerism and green buying behaviors and this has been an
effective approach to create a positive mindset among their minds regarding the products and
services delivered too. Based on various researches, it has also been found that the consumption