Managing Research: Task 1 Answer Sheet for Desklib
Added on 2023-06-08
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BUS703 Managing Research: Task 1 Answer Sheet
Name:
Student Number:
Date of Submission
Answer 1: Tyre Retailer
Answers Max
Marks
1.1 Problem and management decision (what is the specific problem or issue to be investigated?
What is the company seeking to find out? What do they not know, what management decisions
will be made?)
The management of the company have been trying to focus on the matters that pertain to the
attraction and the retention of the customers of the organisation. The management of Tyre
Retailer might focus on the structure and the physical appearance of the store in order to deal
with the retention of the clientele of the organisation. The other issue that the concerned
management needs to focus on is the matters that pertain to the comfort of the concerned
female clients of the company. The management of the concern might focus on the issues that
pertain to the matters dealing with the outlay of the concerned stores. These factors include the
factors like the height of the counters of the store, the overall environment of the store that
might have been necessary in order to retain the clients. The management should focus on the
market research on the issues that have been affecting the environment that is prevalent within
the retail stores.
5
1.2 Research question (What is the specific research question they should focus on? What
information is required to answer the management problem?).
The research question that the management might need to focus on is as follows.
What are the issues that affect the environment of the retail outlet? What is the consumer
perception regarding the ambience of the retail store?
5
1.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-
questions or information objectives related to this research question that should be answered?
As a guide, minimum of three and no more than six).
The research objectives of the concerned paper are as follows.
To identify the issues with the environment of the retail outlet
To evaluate the consumer perception regarding the ambience of the retail store
To recommend suitable strategies to improve the retail environment.
10
Name:
Student Number:
Date of Submission
Answer 1: Tyre Retailer
Answers Max
Marks
1.1 Problem and management decision (what is the specific problem or issue to be investigated?
What is the company seeking to find out? What do they not know, what management decisions
will be made?)
The management of the company have been trying to focus on the matters that pertain to the
attraction and the retention of the customers of the organisation. The management of Tyre
Retailer might focus on the structure and the physical appearance of the store in order to deal
with the retention of the clientele of the organisation. The other issue that the concerned
management needs to focus on is the matters that pertain to the comfort of the concerned
female clients of the company. The management of the concern might focus on the issues that
pertain to the matters dealing with the outlay of the concerned stores. These factors include the
factors like the height of the counters of the store, the overall environment of the store that
might have been necessary in order to retain the clients. The management should focus on the
market research on the issues that have been affecting the environment that is prevalent within
the retail stores.
5
1.2 Research question (What is the specific research question they should focus on? What
information is required to answer the management problem?).
The research question that the management might need to focus on is as follows.
What are the issues that affect the environment of the retail outlet? What is the consumer
perception regarding the ambience of the retail store?
5
1.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-
questions or information objectives related to this research question that should be answered?
As a guide, minimum of three and no more than six).
The research objectives of the concerned paper are as follows.
To identify the issues with the environment of the retail outlet
To evaluate the consumer perception regarding the ambience of the retail store
To recommend suitable strategies to improve the retail environment.
10
1.4 What is the subject area of business management that is relevant to this problem? (ie what
is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use
when conducting a literature search of research that has been done about this issue? (about 10
words)
Subject area – Market research
Keywords – Market research, consumer perception, retail environment, customer retention.
5
is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use
when conducting a literature search of research that has been done about this issue? (about 10
words)
Subject area – Market research
Keywords – Market research, consumer perception, retail environment, customer retention.
5
Answer 2: Singaporean Management Consulting Company
Answers Max
Marks
2.1 Problem and management decision (what is the specific problem or issue to be investigated?
What is the company seeking to find out? What do they not know, what management decisions
will be made?)
The company in discussion has been facing issues in the matters that pertain to the innovation
that needs to be implemented within the concerned organisations in order to deal with the
matters that pertain to the advantage of the company over the other organisations that have
been functioning in the concerned area. The management should implement a survey and the
interview among the various members of the organisation in order to have a clarity on the
matters that pertain to the innovation strategies that need to be implemented in order to gain a
competitive advantage over the other companies that have been functioning within the
concerned organisation.
5
2.2 Research question (What is the specific research question they should focus on? What
information is required to answer the management problem?).
The research question that the management might need to focus on is as follows.
What is the current innovation climate with respect to the employees in the Singaporean
Management Consulting Company? What are the different aspects of innovation required for the
change in the organisational policy and procedures?
5
2.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-
questions or information objectives related to this research question that should be answered?
As a guide, minimum of three and no more than six).
The research objectives of the concerned paper are as follows.
To identify the current innovation climate with respect to the employees in the
Singaporean Management Consulting Company
To evaluate the different aspects of innovation required for the change in the
organisational policy and procedures.
To recommend suitable strategies to gain competitive advantage in the market
10
2.4 What is the subject area of business management that is relevant to this problem? (ie what
is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use
when conducting a literature search of research that has been done about this issue? (about 10
words)
Subject area.......................................Innovation Management
Keywords – Innovation Management, Technological Innovation, Client – Focused Innovation
Techniques
5
Answers Max
Marks
2.1 Problem and management decision (what is the specific problem or issue to be investigated?
What is the company seeking to find out? What do they not know, what management decisions
will be made?)
The company in discussion has been facing issues in the matters that pertain to the innovation
that needs to be implemented within the concerned organisations in order to deal with the
matters that pertain to the advantage of the company over the other organisations that have
been functioning in the concerned area. The management should implement a survey and the
interview among the various members of the organisation in order to have a clarity on the
matters that pertain to the innovation strategies that need to be implemented in order to gain a
competitive advantage over the other companies that have been functioning within the
concerned organisation.
5
2.2 Research question (What is the specific research question they should focus on? What
information is required to answer the management problem?).
The research question that the management might need to focus on is as follows.
What is the current innovation climate with respect to the employees in the Singaporean
Management Consulting Company? What are the different aspects of innovation required for the
change in the organisational policy and procedures?
5
2.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-
questions or information objectives related to this research question that should be answered?
As a guide, minimum of three and no more than six).
The research objectives of the concerned paper are as follows.
To identify the current innovation climate with respect to the employees in the
Singaporean Management Consulting Company
To evaluate the different aspects of innovation required for the change in the
organisational policy and procedures.
To recommend suitable strategies to gain competitive advantage in the market
10
2.4 What is the subject area of business management that is relevant to this problem? (ie what
is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use
when conducting a literature search of research that has been done about this issue? (about 10
words)
Subject area.......................................Innovation Management
Keywords – Innovation Management, Technological Innovation, Client – Focused Innovation
Techniques
5
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