This report discusses the challenges faced by small and medium enterprises (SMEs), using Eggfree Cakebox as a case study. It highlights the importance of SMEs in the economy, identifies common challenges such as access to finance and technology, and provides recommendations for overcoming these challenges. The report also emphasizes the unique nature of Eggfree Cakebox as a lacto-vegetarian bakery and its success in the market. Overall, it offers valuable insights for SMEs looking to navigate the competitive business landscape.