Managing Small and Medium Size Enterprises

This report discusses the challenges and strategies for managing small and medium-sized enterprises, with a focus on CafePod Coffee. It explores the nature of entrepreneurs behind the venture, SME start-up processes, sources of competitive advantage, current level of demand and competitive environment, growth and development of the business, challenges faced, current growth and development strategy, government support measures, and recommendations. Find study material and solved assignments on Desklib.

Managing Small and Medium
Size Enterprises

TABLE OF CONTENT
INTRODUCTION......................................................................................................................4
Nature of entrepreneurs behind venture.................................................................................4
SME start up processes...........................................................................................................5
Business concept any sources of competitive advantage.......................................................5
Current level of demand and competitive environment.........................................................6
Growth and development of business to date.........................................................................7
Challenges of managing and running business......................................................................7
SME current growth and development strategy.....................................................................8
Government support measures to help business overcome challenges..................................8
Recommendations......................................................................................................................9
CONCLUSION........................................................................................................................10
REFRENCES...........................................................................................................................10

INTRODUCTION
Managing small and medium sized business can be analysed as widely crucial aspect,
where innovation and talent functional expertise further adds to profound consistent new

synergies for bringing on fundamental growth. The report will be analysing CafePod Coffee,
start up entrepreneur vision where it serves various coffee flavour blends with organic fresh
produced supply. Study will also determine discussion towards current level of demand, best
competitive advantage goals and sources where best technical fundamental rise is also there
for imperative productive benchmarks. Report will analyse challenges faced by
entrepreneurs, where government measures provided within UK industry further will be
analysed.
Nature of entrepreneurs behind venture
Cafe Pod Coffee, being an independent craft coffee business established in 2011
where quality coffee drinkers enjoy best functional services for all coffee lovers. The start up
has been found to be an informatively expanding best services based on coffee products, and
exciting comfortable experience for all guests. Peter Grainger, entrepreneur of Cafe Pod
Coffee is one of the widely known innovative minded developer, where his creative
ideologies and new scale expansion ideologies have been practically shaping. The
entrepreneur is also known for commercial excellence, leadership and management goals
where synergy of working aptitude is smart. Cafe Pod Coffee is also known for innovative
new functional goals, which consistently provides towards keen targets to yield on specific
working operational parameters. Venture working approaches further enhances stronger
understandings, for keen untapped ne productive goals and stringent functional approaches
towards new connective benchmarks (Olanrewaju, Hossain, and Mercieca, 2020).Cafe pod
coffee entrepreneur also holds commercial talent and expertise for specific connectivity
goals, rise on functional scale diversification connective benchmarks which further also
evolves dynamic growth. Entrepreneur vision and larger active growth technical standards
enhances competitive diversity goals, where business has been also bringing on best
innovation. The leadership for training employees has been also strategically wide for
connective new benchmarks within CafePod coffee which further evolved on goodwill
among productive standards.
SME start up processes
The SME start up processes holds high significance among companies within todays’s
time periods, where technically it enables further stable business expansion worked on for
connecting towards new keen parameters. SME start up procedures can be further segregated
by establishing new business plan, reaching out financial advisors and experts where this
factor plays essential role. Determining legal structure, registration of business and getting

tax identification number are the further stage which enhances functional growth within
corporate levels parameters. Further resource planning and specific team formation enhances
wider scale functional work expansion rapidly, which further enables to identify untapped
new working goals. This further also establishes new strengthened business benchmarks
accurately, for scaled up working goals and new connective working diversity. Start up
procedures also encompass focus for further extensive research, new creative working
productive expansion as per synergy work goal targets (Morozova, Popkova and Litvinova,
2019). Cafepod Coffee has been extensively investing to bring on varied range of commercial
working parameters, for new work goal advancement and stringent connective benchmarks
for competitive functional expansion.
SME start up processes enhances new scale competent productivity, which scales up
new targets functionally for consistent diversification goals and towards diversity paradigms.
There has to be consistent new work goal advancement, as per latest diversification goals and
towards competitive quality rise for wider profitable work goals. This further also specifically
connects towards gaining enlarged productive scope for harnessing new creativity paradigms,
efficacy scope for customer oriented products and services.
Business concept any sources of competitive advantage
Business concept of CafePod Coffee is based on serving varied range of coffee
flavour blends, with smooth, intense, ristretto, Arabica decaffeinated and compatible pods. It
offers espresso blends using high quality coffee capsules, with best organic food produce.
SME market holds high range of competitive productive standards, where usage of new scale
rise is specifically functional for ranging new determinants with best expertise. Competitive
business environment brings on varied scope for consistent new production benchmarks rise,
enlarged scale productive directions and also to keenly bring on advanced technical growth
evolved. This further can be also analysed that current level of demand among people for
various flavoured fresh organic coffee is high, where people wish to use best quality of
products from high quality production standards. UK industry is widely growing where new
start ups are widely expanding with new specific competent surging pace, strengthened
benchmarks and towards untapped performance goals. Cafepod coffee further also
synchronises new specific investments, for stringent connective new targets and larger vision
oriented goals functionally (Rippa, and Secundo, 2019).

Casual dining group is one of the highest competitor, operating large cafe services
further bringing on huge scale competition for CafeP od coffee where there is strong
competition for company. This further also evolves on demand towards untapped new
specific functional goals, where technical standards need to be further evolved. . It can be
further analysed that strategic investments, further enhances competitive scale long term
focus adds to new keen rise within technical standards where this yields on wider specific
enlargement goals enriched towards long term goals.
Current level of demand and competitive environment
The start ups industry is currently expanding with high scale competencies and
innovation, where various new companies are coming with varied larger growth functional
arenas. The level of demand currently within UK start ups industry has informative
competitive scale parameters, where strategic investments need to be further evolved at
Cafepod coffee. The cafe face competitive business environment within UK, where business
market further has to bring on advanced new creative services ranging as per customers
preferences. Start up further aims to expand with high scale use of innovative technology
within marketing, for fuelling up promotions as per competitive industry benchmarks where
varied competent productivity paradigms are there.
Furthermore, current level of demand is further also growing for consistent new
synergies to bring on skilled expertise for synergies imperatively expanding towards
untapped benchmarks. Coffee production has to be further enhanced with best new
production standards, rise for scaling up best competent productivity goals for enriched
higher rise productive goals . This further brings on vision oriented vision towards competent
scope, enlarged productive competitive goals for enhanced diversity among customer
services with multi channel distributions. Brand value further needs to competitively bring on
best technical rise for stringent growth evolved for larger scale innovation, with talented
advanced leadership goals (Lounsbury and Grodal, 2019).
Growth and development of business to date
Cafe Pod coffee is one of the fastest growing independent craft coffee business
established in 2011, where company serves with idea to bring on wide range of brewing fresh
coffee types. Company currently aims to further expand expertise, with high creative passion
and enlarged vision for bringing on company huge investments (Kraus, Palmer and Spitzer,
2019). Till date there has been consistent functional scale rise at investments , where

entrepreneur has also been competently bringing best business frameworks for consumers
market expansion. The business services started with idea to independent compatible
exciting coffee products in various flavours, where it can be analysed to be widely
innovative towards commercial rise. CafePod further need to also focus on international
business expansion, where investments should be developed towards expanding digital and
physical market . This further also expands stronger analytical understandings, for bringing
on varied new marketing expertise as digital promotions are on huge competent demand
gaining specific rise functionally.
Coffee production is done with best fresh quality factors , proceeding usage of best
technology to evolve on further consistency growth rise goals. Competitive business
environment brings on varied scope for consistent new production benchmarks rise, enlarged
scale productive directions and also to keenly bring on advanced technical growth evolved.
This further can be also analysed that current level of demand among people for various
flavoured fresh organic coffee is high, where people wish to use best quality of products from
high quality production standards.
Challenges of managing and running business
Challenges of managing and running small medium sized businesses, further is also
integrally essential for analysing, where it further develops stronger productive focus on
bringing practical implementation of new strategies. This further highlights that running new
business demands entrepreneur to have foresighted vision, long strategic planning g goals and
further enriched new standards of leadership (Horst and Murschetz, 2019). It can be further
analysed that challenge of keeping untapped varied goals worked on as per long term
strategic demands functional operations to be worked on strategically. CafePod Coffee
further has scope to bring on keen enlarged technical standards of innovative marketing and
wider scale expertise for consistent growth. This has enabled brand value to bring on
consistent new position development, where new resources with highest quality standards are
operated towards for bringing consistent synergy. Managers and leaders have role to
functionally work towards operating best models, for leading company with best team
motivations for gaining enriched wider scale productivity standards among employees. It is
also integrally essential for consistent growth and productive expansion towards fundamental
scale expansion rapidly towards gaining consumers confidence.

Already established businesses are also essential one of the main aspect among
challenges, where new start ups have to further enhance and sync on strategic connective
long term goals functionally. This further heads on focus for gaining rapid growth,
competitive effective developed marketing skills which functionally enhances wider external
focus as per new untapped goals. It can be further analysed that varied untapped new
synergies enhances business scope, towards bringing best expertise for larger vision growth
evolved.
SME current growth and development strategy
SME current growth and development strategies further bring on best wider scale
expansion as per long term strategic connective benchmarks, where digital marketing is
further focused on. This further also specifically heads on stringent focus where CafePod
coffee has varied range of organic coffee bends which offers customers varied experiences,
extend new functional work innovation rapidly. The SME development strategy is linked for
strengthened wide scope parameters, building commercial competent rise for connective new
standards growth goals and towards digital marketing rapid rise. Development further
pertains connective specific new working targets, for consistent advanced functional rise for
technical expansion which further adds to competitive benchmarks. SME currently also has
been taking specific prerequisites for adding best quality standards, new connective standards
strategic rise for best leveraged scope. This further adds to profound rise for technical
innovation, which determines keen connective fundamental scope aspects which further
expands towards best functional rise functionally (Champenois, Lefebvre and Ronteau,
2020).
Government support measures to help business overcome challenges
Government of UK has been consistently growing to bring on detailed functional
efficacy aspects for supporting SME, where government provides loan facilities and UK
smart grants programme. The companies can take government apprenticeships, which further
also brings on detailed efficacy aspects for consistent competitive scope is there. Other
innovative UK funding opportunities are there within industry development, where enterprise
investment scheme is there which heads on specific scale fundamental rise. It can be also
analysed that overcoming challenges within global levels also bring on varied competitive
business opportunities, for stringent benchmarks and towards new standards. Seed enterprise
investment scheme and enterprise investment are some of the top ranked government
schemes functionally providing best investments facilities for new businesses. Furthermore,

competent new scale productive expansion adds to competitive diversity standards which
scales up wider functional goals and to yield on towards new keen business targets within
longer parameters.
UK government aims to further enhance scope for new businesses and ideas among
entrepreneurs for further leveraging competent standards. Entrepreneurship not only further
adds to wider scale long term standards, effective technical working goals and towards
stringent varied diversity parameters (5 Trends in Entrepreneurship You Can’t Afford to
Ignore in 2020, 2019).
Recommendations
There are varied new business enlargement strategies which enhances functional
scope for stringent new connective benchmarks, leveraging competent scope towards
fundamental scale which enhances keen productive functional goals. CafePod Coffee has to
further invest on new scale rise in resources, bring on best scale fundamental long term
goodwill standards for consistent new specific keen productive standards development.
 CafePod Coffee further has to also leverage best investments as per best functional
business targets , by training management and employees with high scale
management working goals. Investments done on human resources will enhance
functional expansion rapidly, under specific competent fundamental management
functional scale diversity parameters. This further exceeds focus for technical work
expansion, strategic competitively bringing on best digital expertise for functional
scale work dimensions (Browder, Aldrich and Bradley, 2019).
 CafePod Coffee further need to also strategically expand new technical expertise for
digital marketing rise, enhancing best expertise paradigms further bringing on best
connective goals. The company has scope to bring on innovations strategically
towards new untapped business goals, invest on management expertise for consistent
untapped fundamental diversity standards.
 Cafe Pod coffee extends further scope for gaining new technical rise as per best scale
fundamental growth evolved on, which will technically also evolve towards new keen
productive standards within coffee products and services.

CONCLUSION
From the report analysed aspects, it can be concluded that CafePod Coffee company
further evolved on towards bringing best organic coffee products, freshly produced with best
organic production standards. Study concluded SME start procedures, business concept based
on specific functional rise for stringent growth connective long term benchmarks with high
competitive vision. Report concluded current level of demand is extensively strong, and
competitive environment within UK industry is widely expanding for new technical up rise
parameters. Growth and development of business to date further has been extending towards
new specific usage of expertise, vivid competencies on digital marketing parameters extend
focus for larger technical rise. UK government rise on extending financial loans, schemes
further enhances new determinants for best productive long term growth.
REFRENCES
Books and Journals
Browder, R. E., Aldrich, H. E. and Bradley, S. W., 2019. The emergence of the maker
movement: Implications for entrepreneurship research. Journal of Business
Venturing. 34(3). pp.459-476.
Champenois, C., Lefebvre, V. and Ronteau, S., 2020. Entrepreneurship as practice:
systematic literature review of a nascent field. Entrepreneurship & Regional
Development, 32(3-4), pp.281-312.

Horst, S.O. and Murschetz, P.C., 2019. Strategic media entrepreneurship: Theory
development and problematization. Journal of Media Management and
Entrepreneurship (JMME). 1(1). pp.1-26.
Kraus, S., Palmer, C., and Spitzer, J., 2019. Digital entrepreneurship. International Journal of
Entrepreneurial Behavior & Research.
Lounsbury,. N. and Grodal, S., 2019. Culture, innovation and entrepreneurship. Innovation.
21(1), pp.1-12.
Morozova, I.A., Popkova, E.G. and Litvinova, T.N., 2019. Sustainable development of global
entrepreneurship: infrastructure and perspectives. International
Entrepreneurship and Management Journal/. 15(2). pp.589-597.
Olanrewaju, A.S.T., Hossain, M.A., and Mercieca, P., 2020. Social media and
entrepreneurship research: A literature review. International Journal of
Information Management. 50. pp.90-110.
Rippa, P. and Secundo, G., 2019. Digital academic entrepreneurship: The potential of digital
technologies on academic entrepreneurship. Technological Forecasting and
Social Change. 146. pp.900-911.
Online
5 Trends in Entrepreneurship You Can’t Afford to Ignore in 2020. 2019. [Online]. Available
Through : https://www.forbes.com/sites/johnhall/2019/11/24/5-trends-in-
entrepreneurship-you-cant-afford-to-ignore-in-2020/?sh=5a1e714d1eb0