Managing Small and Medium Sized Enterprise

This report discusses the challenges faced by small and medium-sized enterprises (SMEs) and strategies for managing and running them. It focuses on Oak Cash & Carry Ltd, a food wholesale enterprise in Banbury, UK. The report covers the nature of the entrepreneur, SME start-up processes, business concept, competitive advantage, current demand, competitive environment, growth and development, and challenges in managing and running the business. It also explores government support measures and provides recommendations.