Managing Small and Medium Sized Enterprises: A Case Study of Wiser Company

MANAGING SMALL AND
MEDIUM SIZED ENTERPRISES

TABLE OF CONTENTS
• Introduction
• Nature of the entrepreneur and entrepreneurship
• Start up process
• Business concept
• Sources of competitive edge
• Growth as well as development of the business to date
• Challenges faced by SME
• Strategies adopted for the growth and development of SMEs
• Support measures by the government to overcome the
challenges
• Data analysis
• Conclusion
•References

INTRODUCTION
• SMEs are the small and medium sized
enterprises in which business is operated on a
small scale.
• There are different types of enterprises and
ventures in the economy.
• Wiser Company is one of the SMEs located in
UK.
• Research is conducted to know the growth of
SMEs in the country.

NATURE OF THE ENTREPRENEUR AND
ENTREPRENEURSHIP
Entrepreneurship is the process of setting and
establishing the business and takes risks for
earning profitability.
• Innovative ideas and creative thoughts.
• Risk bearers.
• Required skills to make the business profitable.
• products are developed after appropriate
market research.