Developing Business Plan for Social Enterprises

This report concludes that developing a proper business plan is essential for creating innovation in social enterprises. These organizations prioritize improving societal standards and promoting healthy living. By analyzing how to create innovation in services, social entrepreneurs can enhance people's well-being. A suitable business plan can help these organizations develop and improve their services, ultimately leading to a better quality of life for individuals.

Managing Social Enterprise in
Health and Social Care

Table of Contents
Executive Summary.........................................................................................................................1
MAIN BODY...................................................................................................................................1
1.1 Introduction and rationale.................................................................................................1
1.2 Aims and objectives of business plan...........................................................................1-2
1.3 Market Research............................................................................................................2-3
1.4 Human resource............................................................................................................3-4
1.5 Operational Model........................................................................................................4-5
1.6 Marketing.........................................................................................................................6
1.7 Finance..........................................................................................................................7-8
1.8 Fundraising strategy......................................................................................................8-9
1.9 Sustainability Strategy................................................................................................9-10
1.10 Conclusion....................................................................................................................10
REFERENCES..............................................................................................................................11
APPENDIX..............................................................................................................................12-13
...........................................................................................................................................................

Executive Summary
In healthcare sector, social enterprises are mainly seek to get engagement of patients and
organisations in designing and delivering the best services to ill people. For this purpose, such
enterprises mainly aim to develop innovation in healthcare services that makes patients able to
get control over own health and timely get services for well-being. Under this present
assignment, by targeting the post-operated patients, a healthcare app is developed that help
service providers to track and manage health of them after major surgeries, which reduce need of
patients to come hospital for regular check-up. For this purpose, by developing a business plan
model, social entrepreneurs can analyse the need of funding and other resources for developing
healthcare app more effectively.
MAIN BODY
1.1 Introduction and rationale
National Health Service (NHS) was established in 1948 in UK that primarily aims to
establish “appropriate health and rehabilitation services for prevention and cure”. Digital
technology aid this organisation in improving medical services by emergent technology in health
and social care from last 10 decades. The key opportunities in innovation and use of technology
helps in improvising the health and social care delivery. The present report is going to develop a
healthcare app in order to track, record and manage the medical conditions of patients, after
major surgeries. Therefore, targeting to post-operative patients, this app will offer them
convenient services, which would help in minimising their efforts to come hospital for regular
check-up after operations. In this regard, main purpose behind developing this app is to manage
and deliver high quality of healthcare services. For developing this app, a business plan is made
which includes operational and funding strategies for successful execution of same.
1.2 Aims and objectives of business plan
Today technology has developed so far, which aid organisations in creating innovation
for running their businesses more smoothly. It has the potential to change face of corporations
which are dealing in social industry for health and social care delivery (Glasby, 2017). In order
to provide effective services to sick people, NHS is going to launch a healthcare app for Rapid
Post-Operative Patient-care. Under this service, a team of professionals and trained staff
members will follow-up conversation within every 48 hours with patients after their operations
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(hernia, gall bladder operations and other major operations). Therefore, instead of face-to-face
consultation, it gives relief to patients from complications they have faced for regular-check up
after discharging from hospitals, which is near about six weeks after operations. Thus, main aim
and objectives of given business plan is mentioned as beneath:
Aim: “To launch a healthcare app for preventing sick-people from complication after major
surgeries”. An innovation case in NHS.
Objectives:
 To evaluate problems faced by post-operative patients after discharge from NHS
 To identify opportunities that healthcare app will provide to patients and service
providers for their well-being
 To develop digital and funding strategies for development of healthcare app
1.3 Market Research
Digital technology refers to a main key for transforming the health and social care
services for well-being of patients. To concern on becoming more person-centred as well as
empowering people for to concern on maintenance of own health, NHS is focusing more on
developing a healthcare app. For this assistance, to concern on how organisations deal in HSC
sector like NHS can make improvement in services, management of this respective company has
conducted a proper market research. This would help in further transforming the services and
optimise digital technology for well-being of society. In this regard, NHS brings together all
departments including IT, human resource, digital services, business and clinical intelligence,
predictive analytics for developing innovation in services. This would aid market research team
in conducting its marketing survey for gathering proper information, more precisely.
It has evaluated that technology in heath and social care is mainly based on two diverged
areas- IT system and use of technology for transforming the way medicinal services is practised
and delivered. In this regard, for market survey management of NHS has mainly targeted people
who had received treatment for major operations. It includes hernias and gall bladders operations
which removed by using key hole surgery. These people mainly face complications after surgery
when they come for regular-check up in hospital premises (Irene and et. al., 2016). It sometime
leads to create major complications for such patients which might dangerous for their well-being.
Therefore, innovation i.e. healthcare app under NHS is based on Rapid post-operative patient-
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care. It includes a number of features like Telemedicine Service, Wearable Devices Connections,
Blockchain – Transformation in Healthcare, Safety & Security of Data, Cloud-Based Healthcare
Solution, latest APIs (Application Program Interface) to ensure success of app etc. This would
seem to be most convenient method for organisation to monitor and manage healthcare record of
such patients after their discharge.
For this process, to obtain information related to social needs, marketers of respective
organisation has used pilot survey method in order to analyse whether app prove beneficial for
catering need of patients. It is generally used to carried out investigation on a large scale and
enhance efficiencies of data. With this assistance, they have made more specific questionnaire to
analyse how will people react for getting such services. This would help in delivering more
effective services and encourage NHS for continuous innovation and improvement in services.
1.4 Human resource
This part include service providers of NHS whose main role is to take care for well-being
of patients. They play most essential role in health and social care by providing effective services
(Defourny and Nyssens, 2017). In this regard, as respective organisation is going to launch
mobile app, to increase accessibility of healthcare services for patients, especially for post-
operative one. The reason behind this is to prevent them for complication which they face during
regular-check up. For this assistance, administrative department has developed a team of
professionals who will monitor and track progress of patients after surgery through mobile app,
where in case of uncertainty or emergency, immediate service will provide to them also. These
professionals are further provided effective apprenticeship training, in order to get them familiar
with healthcare app and how to track patient data with the same for their well-being.
As this innovative service is mainly dependent on healthcare applications, therefore, NHS
will get benefits to provide timely service at their home for well-beingness. Therefore, by
tracking and monitoring the health related data of patients through app would resulted to make
record of electronic data. It includes entire essential information related to health record of such
patients. For this purpose, to manage and maintain this data in effective manner, management of
NHS also going to recruit an IT head, who is much experienced in this field and effectively
perform the relative duty. With this assistance, HR manager has used external source of
recruitment i.e. online technique for hiring IT candidate (Agrawal and Sahasranamam, 2016).
Therefore, they have provided a sample format of resume on its website, which include
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respective roles and duties, experience required for getting opportunity to work in this social
organisation. Through this sample, eligible candidates can match their profile with company's
requirement and apply for same post.
1.5 Operational Model
Under this process, administrative department of NHS has adopted the concept of
Business Canvas Model (BMC). It can be as a graphical representation of different variables
which depicts the business value of an organization. It generally as a strategy tool for analysing
a particular situation and resolve the same in effective manner. As per present scenario,
management of NHS has evaluated that after successful surgeries yet patients feel problems in
recovery. Therefore, it is going to launch a healthcare app where a professional team will
monitor and track health record of patients with post-operative surgeries for at least six month
after discharge. In this regard, Board of Directors of NHS involve perception of its key partners
that enabled respective company for improving current practices. This would also help in taking
right decisions so that NHS do not face any sort of issue and barrier in implementing the
business plan (Kay, Roy and Donaldson, 2016). In this regard, respective social enterprise also
need to focus on a range of factors which includes: key partners, key resources, value
propositions, key activities, customer relationships, different channels, customer segments, cost
structure and revenue streams. Understanding all these factors has helped NHS in analysing its
current position at marketplace. This would give opportunity to identify gap between in current
and desired position.
In this regard, Business Model Canvas of NHS including all major factors is described as
below:-
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Business Canvas Model of NHS
Problem
After a successful
surgery, yet patient
after operation face
complication
during regular-
check up
Solution
Healthcare app will
minimise the need of
patients to come for
regular-check up by
monitoring their
health record directly
through innovative
features at home
Value
Propositions
 Get/
Search/
Sell
Business
DNA
info
 Get
more
exposure
Customer
Relationship
 Telepho
nic
Convers
ation
 Online
Customer
Product/
Innovation
Team
 IT Head
 Trained
Nurses
 Professi
onals
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Key Partners
Strategic alliances
with organisations
such as:
 Cisco
System
 Crunch-
base
 LinkedIn
 IBBCS
 Xing
 Facebook
 NGOs
 UK
Department
of Defence
Key Activities
 Crowdsourcin
g
 Co-Design of
Multi-sided
Business
Model
 Software
Development
Key Resources
 Staff
 Mobile system
 IT
infrastructure
 Facilities
Outcome
 Agility
 Simple/
Faster/
Cheaper
Unfair
Advantage
Features of app
will be patented
Channels
 Twitter
 Faceboo
k Pages
 Compan
y's
website:
www.N
HS.com
Cost Structure
 Legal/ Administrative/ Staff cost
 IT infrastructure/ Mobile
Equipments cost
 Facility Cost
Revenue Stream
 Monthly subscriptions
 Revenue from ads
 10% from sale of business model plans
1.6 Marketing
This part of business plan refers to most essential activity, which helps to aware targeted
audience about new products or services of a company. This would aid corporations in
promoting their brand and create value of its business (Maier, Meyer and Steinbereithner, 2016).
In context with present social enterprise i.e. NHS, Post-operative services are designed to
improve health of persons after major surgeries. Thereby, new healthcare app include following
features to help patients for recovery after operations. It includes:-
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 As long appointments for visiting at hospitals or meeting with doctors is considered as
major concern within NHS, where shortage of facilities may lead to health deterioration,
therefore, this app include telemedicine feature to successfully solve this issue.
 Wearable device help patients in understanding of own health condition, engagement
with own health recovery, monitoring overall quality, accuracy of medical record etc. As
per marketing survey, it has been proved that other healthcare sectors that have provide
same service gets high satisfaction of patients -
 It also includes patients self-management education, including some medication regimes,
home visits, counselling and appointment reminder system.
 Blockchain technology also integrated into mobile app that leave suffering people with
proper as well as synchronised healthcare ecosystem, by establishing cryptographic
network, which creates a secured supply chain.
 Safety and security of data is the biggest concern of patient's related data, therefore, this
app of NHS is certified under guidance of HCCA (Health Care Compliance Association),
HITECH (Health Information Technology for Economic and Clinical Health) and more.
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Therefore, for promoting all such major features of innovative service, marketing
department NHS use social media platform and company's website. Hereby, they use Facebook
Pages, Instagram and LinkedIn applications to promote its brand. Along with this, on company's
website they provide entire information about how service providers of NHS will take care its
patients before and after major surgeries for well-being (Unceta, Castro-Spila and García Fronti,
2016). This would help in making people ensure that they will get definitely disease free and
health life after taking treatment under NHS.
1.7 Finance
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Cash Budget
Activities Amount
Cost of material to establish communication
channel
15000
Hiring of technicians 5000
Salaries to team-based 60000
Purchase of new equipments 250000
Salary to supervisor 10000
Total 340000
1.8 Fundraising strategy
Since for implementing any business plan or innovation in business, every organisation
needs adequate amount of funds. Therefore, they can use various effective strategies for
fundraising. It includes- Launching crowdfunding campaigns, Integrating fundraising software,
Enabling mobile giving, Getting creative with corporate giving, Hiring a fundraising consultant,
and more. All these methods help an enterprise in raising an adequate amount of finance. For this
purpose, NHS majorly depends on Launching crowdfunding campaigns (Manville and
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Greatbanks, 2016). These campaigns are launched on social media platforms that pushes
investors and NGOs for donations. It includes following three steps-
 Reach: To reach investors, social media is considered as the easiest way to transfer
message to many people.
 Design: In general, crowdfunding campaigns are hosted on single central website.
Hereby, NHS use well-designed websites where option for video-content and share-now
button is available. It will encourage people for sharing and make donations for well-
being of patients.
 Content: Here, crowdfunding campaigns include content which are highly personal
having emotional stories behind vulnerable condition of societies.
1.9 Sustainability Strategy
The key strategy to gain sustainability is mainly aims to become more person-centred and
make better use of data. It encourages NHS to be innovative and give high contribution for social
care reform. Such strategy also based on evaluating opportunities for use new techniques in
health and social care for next ten years. In addition to this, it also includes policies for
increasing compliance and consistency; improving quality of services; increasing opportunities
for sharing good practices and improvising health condition of sick especially operated-patients.
It reveals actions require for improving accessibility and sharing e-patient record within NHS to
deliver high services. Therefore, to manage and run social enterprise, management of respective
company concerns more maintaining sustainability in business. In this regard, for establishing
healthcare app to monitor medical conditions of post-operative patients on individual basis,
management has formulated following strategies (Bolton, 2016). In this regard, caring for the
population of patients facing complications after operations in regular check-up, requires a new
paradigm. To a large extent, for developing and implementing such a system will hinge on
addressing the following four main challenges:-
Realigned Reimbursement: In general, patient after operations face lot of issues to
come hospitals for regular check-up. Therefore, there must be a mechanism in NHS, whereby
service providers are compensated to make interaction with such people after discharge and take
records of their health through mobile app. This would help in maintaining electronic records of
patients and provide timely services to them before discrepancies.
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Team-Based Care: In order to provide effective and efficient services, it is essential for
management of NHS to concern on development of required skills and abilities of team-
members. It includes associated team members of health care industry- nursing, social work,
community health coaching and pharmacy. Therefore, they must be trained and available to
coordinate post-operated patients and their relatives in effective manner.
Patient and Family Engagement: For improving abilities of patients to manage their
health conditions and adhere to treatment plans, in own manner, NHS also concerns on expanded
opportunities for such individuals and family engagement in self-management programs (Baum,
2016). This would help in make people able to care themselves and prevent from adverse affect
which might cause due to carelessness after operations.
Information Sharing: The current techniques which is focused on medical record
system must be redesigned within NHS. The main aim behind this change is to improve abilities
of clinicians to share information related to patients and facilitate use of evidence-based decision
support in their care.
1.10 Conclusion
It has been concluded from this report that in order to create innovation, it is essential for
a company to formulate proper business plan. In context with social enterprises, organisations
dealing in this sector are majorly focuses on improvisation and development of societies. They
also concern on enhancing standardisation of society and help people to live healthy and disease
free life. Therefore, in this regard, by developing business plan such enterprises can analyse how
to create innovation in services, for well-being of people.
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REFERENCES
Books and Journals
Durkin, C. and Gunn, R. eds., 2016. Social entrepreneurship: A skills approach. Policy Press.
Glasby, J., 2017. Understanding health and social care. Policy Press.
Irene, B. and et. al., 2016. Indicators and metrics for social business: a review of current
approaches. Journal of Social Entrepreneurship. 7(1). pp.1-24.
Defourny, J. and Nyssens, M., 2017. Fundamentals for an international typology of social
enterprise models. VOLUNTAS: International Journal of Voluntary and Nonprofit
Organizations. 28(6). pp.2469-2497.
Agrawal, A. and Sahasranamam, S., 2016. Corporate social entrepreneurship in India. South
Asian Journal of Global Business Research. 5(2). pp.214-233.
Kay, A., Roy, M. J. and Donaldson, C., 2016. Re-imagining social enterprise. Social Enterprise
Journal. 12(2). pp.217-234.
Maier, F., Meyer, M. and Steinbereithner, M., 2016. Nonprofit organizations becoming business-
like: A systematic review. Nonprofit and Voluntary Sector Quarterly. 45(1). pp.64-86.
Unceta, A., Castro-Spila, J. and García Fronti, J., 2016. Social innovation indicators. Innovation:
The European Journal of Social Science Research. 29(2). pp.192-204.
Manville, G. and Greatbanks, R., 2016. Third sector performance: Management and finance in
not-for-profit and social enterprises. Routledge.
Bolton, J., 2016. Predicting and managing demand in social care. American Journal of Medical
Research. 3(2). p.152.
Baum, F., 2016. The new public health (No. Ed. 4). Oxford University Press.
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APPENDIX
CV:
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