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Managing Social Enterprise in Health and Social Care

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Added on  2020-10-23

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Managing Social Enterprise in Health and Social Care Executive Summary1 MAIN BODY1 1.1 Introduction and rationale 1 1.2 Aims and objectives of business plan 1-2 1.3 Market Research 2-3 1.4 Human resource 3-4 1.5 Operational Model 4-5 1.6 Marketing 6 1.7 Finance 7-8 1.8 Fundraising strategy 8-9 1.9 Sustainability Strategy 9-10 1.10 Conclusion 10 REFERENCES 11 APPENDIX 12-13 Executive Summary In healthcare sector, social enterprises are mainly seek to get engagement of patients and organisations in designing and delivering the best services to ill people. Under this present assignment

Managing Social Enterprise in Health and Social Care

   Added on 2020-10-23

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Table of ContentsExecutive Summary.........................................................................................................................1MAIN BODY...................................................................................................................................11.1 Introduction and rationale.................................................................................................11.2 Aims and objectives of business plan...........................................................................1-21.3 Market Research............................................................................................................2-31.4 Human resource............................................................................................................3-41.5 Operational Model........................................................................................................4-51.6 Marketing.........................................................................................................................61.7 Finance..........................................................................................................................7-81.8 Fundraising strategy......................................................................................................8-91.9 Sustainability Strategy................................................................................................9-101.10 Conclusion....................................................................................................................10REFERENCES..............................................................................................................................11APPENDIX..............................................................................................................................12-13...........................................................................................................................................................
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Executive SummaryIn healthcare sector, social enterprises are mainly seek to get engagement of patients andorganisations in designing and delivering the best services to ill people. For this purpose, suchenterprises mainly aim to develop innovation in healthcare services that makes patients able toget control over own health and timely get services for well-being. Under this presentassignment, by targeting the post-operated patients, a healthcare app is developed that helpservice providers to track and manage health of them after major surgeries, which reduce need ofpatients to come hospital for regular check-up. For this purpose, by developing a business planmodel, social entrepreneurs can analyse the need of funding and other resources for developinghealthcare app more effectively. MAIN BODY1.1 Introduction and rationaleNational Health Service (NHS) was established in 1948 in UK that primarily aims toestablish “appropriate health and rehabilitation services for prevention and cure”. Digitaltechnology aid this organisation in improving medical services by emergent technology in healthand social care from last 10 decades. The key opportunities in innovation and use of technologyhelps in improvising the health and social care delivery. The present report is going to develop ahealthcare app in order to track, record and manage the medical conditions of patients, aftermajor surgeries. Therefore, targeting to post-operative patients, this app will offer themconvenient services, which would help in minimising their efforts to come hospital for regularcheck-up after operations. In this regard, main purpose behind developing this app is to manageand deliver high quality of healthcare services. For developing this app, a business plan is madewhich includes operational and funding strategies for successful execution of same. 1.2 Aims and objectives of business planToday technology has developed so far, which aid organisations in creating innovationfor running their businesses more smoothly. It has the potential to change face of corporationswhich are dealing in social industry for health and social care delivery (Glasby, 2017). In orderto provide effective services to sick people, NHS is going to launch a healthcare app for RapidPost-Operative Patient-care. Under this service, a team of professionals and trained staffmembers will follow-up conversation within every 48 hours with patients after their operations1
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(hernia, gall bladder operations and other major operations). Therefore, instead of face-to-faceconsultation, it gives relief to patients from complications they have faced for regular-check upafter discharging from hospitals, which is near about six weeks after operations. Thus, main aimand objectives of given business plan is mentioned as beneath:Aim:“To launch a healthcare app for preventing sick-people from complication after majorsurgeries”. An innovation case in NHS. Objectives: To evaluate problems faced by post-operative patients after discharge from NHS To identify opportunities that healthcare app will provide to patients and serviceproviders for their well-beingTo develop digital and funding strategies for development of healthcare app 1.3 Market ResearchDigital technology refers to a main key for transforming the health and social careservices for well-being of patients.To concern on becoming more person-centred as well asempowering people for to concern on maintenance of own health, NHS is focusing more ondeveloping a healthcare app. For this assistance, to concern on how organisations deal in HSCsector like NHS can make improvement in services, management of this respective company hasconducted a proper market research. This would help in further transforming the services andoptimise digital technology for well-being of society. In this regard, NHS brings together alldepartments including IT, human resource, digital services, business and clinical intelligence,predictive analytics for developing innovation in services. This would aid market research teamin conducting its marketing survey for gathering proper information, more precisely. It has evaluated that technology in heath and social care is mainly based on two divergedareas- IT system and use of technology for transforming the way medicinal services is practisedand delivered. In this regard, for market survey management of NHS has mainly targeted peoplewho had received treatment for major operations. It includes hernias and gall bladders operationswhich removed by using key hole surgery. These people mainly face complications after surgerywhen they come for regular-check up in hospital premises (Irene and et. al., 2016). It sometimeleads to create major complications for such patients which might dangerous for their well-being.Therefore, innovation i.e. healthcare app under NHS is based on Rapid post-operative patient-2
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