Managing Strategic Resources and Operations in the Casino and Hospitality Business Association

This article discusses the inter-linkages between the casino and hospitality business, day-to-day operations, sustainability, and fundamentals of operation management. It also covers the tangible assets of the firm and the environment for diversity management.

Managing strategic resources and operation
Overview of casino and hospitality business association
The casino to be considered here is the sky entertainment group having branches in cities of
Australia and Newzealand. The casino is listed on NewZealand and Australian National Stock
Exchange so any development related to the casino has economic spillover effects over the
stock market of particular 2 countries (Ketokivi, 2015). The casino attained the figure if $1billion
recently. The casino is situated alongside the variety of restaurants, bars, 5-, and Auckland’s
tower. One of these hotels, to be considered here, is the international Sky City Grand Hotel. The
hotel has more than 200 rooms and deals in the hospitality industry. The hotel is one of few big
names in the hotel industry. It was opened in 2005 by Prime Minister Helen Clark. Many
celebrities have stayed in the rooms of the hotel like Justin Bieber, Justin, Timberlake and
Christina Aguilera. The hotel is staying place for VIPs, businesspersons and high stake
gamblers (Hitt, Xu, & Carnes, Resource based theory in operations management research,
2018).
Day to day operations
The casino has different games to play along with many restaurants and bars. The casino
remains open 24/7 and food and drink are served throughout the day. So there are many
persons associated with the casino-like waiters and waitresses, janitorial staff, chefs, clerk.
Along with all these persons, heavy security is deployed in the casino as it involves transactions
worth millions of rupees. The coin counting remains operational throughout the day as people
gamble the whole day and night. They are given room facilities and drinks. The upper
management authority or executives take decisions regarding day-to-day operations of the
casino (Bromiley & Rau, 2018).
Linkages between casino and hospitality business
The casino and hospitality business are inter-linked. There are many casinos which have hotels
and restaurants alongside many other facilities. The casinos, in order to fascinate the customers
to visit again provide some incentives like free accommodation. The customers losses millions;
but they get free rental services, thus feeling like they have gained some part of the lost money.
This facilitates the customer to visit again and indulge in gambling. In some casinos, alcohol is
served free to fascinate more customers (Kaufmann, Esslinger, & Carter, 2018). The persons
who are provided staying facility in 5-star hotels are given facility in the casinos so as to lure
them by providing the bait, The food preparation in a casino is done along with providing leisure
activities. The entertainment industry is part of the casinos as well.
Sustainability
The casinos are famous for the waste of energy due to their policy to provide the timeless
environment (Kumar & Paraskevas, 2018). In order to provide a timeless environment, the
casinos do not have windows. So by working in natural light in daytime can reduce the carbon
footprint of the casinos. If not natural light, there must be the use of less energy consuming LED
lights. Along with this, the casinos can promote recycling by using recycled products. The latest

buzz is around the online casinos which will reduce the transportation need leading to Smart
casinos. The online casinos have been suggested by Mrs. Hillary Clinton during her presidential
campaign which was widely acclaimed. (though now the USA has moved out of Paris climate
agreement). Casinos can also contribute to water conservation leading to tangible benefits for it.
The sustainable business is needed to protect the only planet we have to stay. Till now, the
concept of the existence of life on Mars is not beyond doubt (Kim, Wagner, & Colicchia, 2018).
Miscellaneous
a) Tangible assets of the firm
The tangible assets of the firm include property, infrastructure, buildings, types of equipment
and manufacturing facilities while the value chain is series of processes used to add value to
raw material leading to a product of comparatively high value. The value chain can be
harmonized to get strategic outcomes like the removal of unnecessary steps leading to reduced
cost and gaining competitive advantage. There are 5 steps of Porter's value-added chain-
inbound logistics, operation, outbound logistics, marketing and sales, and service. The short
value chain reduces the manufacturing time as well as the cost; thus value chain must be
harmonized with strategic outcomes (Saha & Chakrabarti, 2018).
b) Fundamentals of operation management
The operations management is a vital aspect of the business. It is the process of designing,
production and monitoring the value added to the raw material. There are some fundamentals of
operation management which are as follows:
a) Operations management help achieve the strategic goals of the organization
b) Operations management bring efficiency in the working of the organization from time and
cost perspective
c) Operations management leads to allotment of work according to the talent and skills of the
employee
d) Operations management is an important asset to gain a competitive edge in the world of
globalization.
The most vital aspect of operations management is that it removes the unnecessary processes
leading to adding value to raw materials to convert them into high-value products using the least
number of resources. This reduces the overall operational cost, thus giving a competitive
advantage to the company (DuHadway, Carnovale, & Kannan, 2018).
c) The environment for diversity management
The persons of different ethical and family backgrounds work in an organization, be it a casino
or hotel industry. So there is definitely a need to assimilate the persons of different backgrounds
into the company’s culture (Bjørgum & Netland, 2018). Ether is need to manage diversity well
like greeting the employee in the unique style related to his culture in the morning or evening;
placing the diversity-related facts in fronts of employees by putting diversity management policy
on notice board, addressing the grievances of the employees related to discrimination and hiring
the persons on the basis of talent.

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