Managing Strategy, Operations, and Partnerships

Managing strategy,
operations and
partnerships

EXECUTIVE SUMMARY
The below project report summarises the business environment of a fast food chain which is
Leon Restaurant. Models such as Porter’s five forces, Pest analysis, VRIN analysis and Value
chain analysis is used to analyse the environment and issues existing in that environment for the
organisation. Strategies and operations of the selected organisation are identified and then
evaluated from which it has been found that this organisation is a sustainable organisation which
make efforts to fulfil its vision to produce healthy and tasty food products.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Critical evaluation of environment of the industry in which the Leon’s Restaurant operates4
Critically evaluating strategy of Leon’s Restaurant...............................................................5
Critically evaluating operation of Leon’s Restaurant.............................................................8
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11
APPENDIX....................................................................................................................................12

INTRODUCTION
Strategy is defined as high level plan which is used to achieve one or more vision or goal
in the uncertainty situation. Fast food industry is operating in the business environment which
has high influence on the operations and it is important that analyses of same is done on time so
that accordingly actions can be taken on time (Brown and Bessant, 2013). Organisation taken for
this report is Leon Restaurant which is operating in fast food industry. It is founded by John
Vincent, Henry Dimbleby and Allegra McEvedy in 2004. Its headquarter is situated at London
United Kingdoms. The vision of company is to offer healthy and good quality food to customers.
This report aims to do the evaluation of environment, strategy and operations of respective
industry. It will also explain about different issues which impact at different points in firm's
value chain and areas related to potential vulnerability faced by respective restaurant.
MAIN BODY
Critical evaluation of environment of the industry in which the Leon’s Restaurant operates
For a company, it is essential to conduct environmental analysis because it will help them
in developing effective strategies and plans which help in attainment of goal (Hussain, 2011).
There are various method or tools which can be used by company, from which some major are
given below which are used by Leon Restaurant:
PESTLE Analysis
 Political: There is high and strict role of government in the fast food industry. Range of
laws are made in order to maintain and resolve the issue of health and safety of the
customer. This has great impact on the daily operations of Leon Restaurant as it has to
maintain the quality standards set by the government. It has to ensure that whatever
products are used by the production department are fresh and fit for health. It creates an
issue of maintaining the right stock of raw material as excess of same will increase total
cost. (Gallear, Ghobadian and Chen, 2012).
 Economical: Increased spending by consumer has given option to the Leon Restaurant to
bring variety in the menu as it can target different income customers and this way the
overall revenues can be increased.
 Social: Social life or standard of living at United Kingdom is high and it also have huge
population who consume high fast food which provide opportunity for respective