managing strategy, Operations and partnerships

Managing strategy,
operations and
partnerships

EXECUTIVE SUMMARY
This report is covered the aspect of business environment of one of the fast food outlet
which is named as Leon restaurant. The different models which are used for the analysis of
external and internal environment includes PESTLE, porters-five-forces, VRIN and Value chain
analysis. PESTLE and porter help in identification of factors present in environment and have
impact over industry and organisation. This will help the organisation to ascertain that which
extent their strategy is viable in environment. VRIN and Value-chain-analysis further help in
ascertainment of strength and weaknesses in respect to their resources and capabilities in
direction of opted strategy. It has been found from the overall analysis that organisation is
sustainable in nature which have effective efforts towards the fulfilment of their vision.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Critical evaluation of environment of the industry in which the Leon’s Restaurant operates.........4
1.PEST analysis:.........................................................................................................................4
2.Emerging mega trends in fast food industry:..........................................................................5
3. Porter's Five Force Analysis:..................................................................................................5
4. Summary of Industry environment........................................................................................1
Critical evaluation of the strategy of Leon's restaurant ..................................................................2
1. Identify the resources of the organisation ..............................................................................2
2. Identify the capabilities of the organisation ...........................................................................2
3. Evaluation of the resources and capabilities (VRIN)..............................................................2
4. Compare sustainable resource and capability with industry success factor and the impact of
mega trends.................................................................................................................................4
Critical evaluation of the operation of Leon's restaurant.................................................................4
1. Usage of the information gather from the resources to briefly describe the operation of
Leon's restaurant..........................................................................................................................4
2. Refer briefly to the vision of Leon restaurant.........................................................................5
3. Critically assess the extent to which the operation supports in the deliver of mission...........5
4. Evaluate the extent to which the operation is sustainable.......................................................5
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7
APPENDIX .....................................................................................................................................9
Necessary Research.....................................................................................................................9

INTRODUCTION
The management of strategy, operations and partnership within the organisation is
essential in order to gain competitive advantage within market (Alim, 2016). Several decisions
are made by managers of companies in regards to strategic management such as change in
product line or features, manufacturing plants, adoption of new technology and systems, etc. The
present report in based on Leon's Restaurant. This is fast food restaurant chain of UK which was
founded in the year 2004. The founders of this company are Henry Dimbleby, John Vincent and
Allegra McEvedy. The vision of company to offer healthy food to customers. They also publish
cookbooks and cookware. The present report discusses about evaluation of market analysis in
which Leon restaurant is present. PESTEL analysis and Porter Five forces model is given in
context of food industry. Critical evaluation of organisation's strategy is by analysing resources
and capabilities of organisation is done in report.
Critical evaluation of environment of the industry in which the Leon’s Restaurant operates
1.PEST analysis:
It is essential for Leon restaurant to conduct environment analysis for determining the
factors that impacts on business operations. The PESTLE analysis for food industry is
mentioned below -
Political factors – In context of Leon restaurant, compliance with food standards and
policies impacts positively on the operations of restaurant as it provides healthy food to
customers with high quality.
Economical factors – When taxes are imposed on consumer items, Leon restaurant has
to increase the rates of its food items. This may pose negative influence on sales and revenues of
customers (Caiazza and Stanton, 2016).
Social factors – The taste and preferences of customers are constantly changing. The
people are now becoming more health conscious that provides an opportunity to organisation
operates in fast food industry to earn high revenues by offering healthy food. Leon restaurant
ensures that it offers quality and hygienic food to customers.
Technological factors - Rapid technology advancement is prevailing in the market that
impacts the fast food industry of UK. Leon restaurant use IT technology for promoting its