Digital Technology and Business Growth

This assignment requires students to analyze how digital technology can be used to promote business growth. Students must research relevant case studies, identify key trends and best practices, and evaluate the impact of digital transformation on different aspects of a business. The report should also include a project plan outlining tasks, timelines, and resources needed for successful implementation.

Managing Successful
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1. Aim and objectives of project .........................................................................................1
P2. Project management plan covering various aspects.........................................................2
P3 Preparation of Work breakdown structure & Gantt chart ..............................................3
TASK 2 ...........................................................................................................................................5
P4 Conducting small research by applying quantitative and qualitative research methods ..5
TASK 3............................................................................................................................................7
P5 Research and data with help of appropriate techniques and methods...............................7
P6 Recommendations to draw valid conclusions.................................................................16
TASK 4 .......................................................................................................................................17
P7 Reflection on value of undertaking research to meet set objectives & performance......17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19

INTRODUCTION
Introducing new technologies in business activities assists in gaining competitive
advantage from market. It administers lots of benefits to firm and highly contribute in the
development of business (Zou, Kiviniemi and Jones, 2017). Use of digital technology provides
an opportunity to organisation to store and manage a large amount of data for longer period of
time. It offers various platforms to the firm by which they can gather information of customers
related to their preferences and tastes. All these assist managers at the time of taking decisions
regarding expansion of firm's activities. The main advantage of using digital technology is that it
assists the company in promoting its goods and services in an effective way as well as in earning
higher profits. In the present assignment, chosen organisation is Victorinox which deals in
manufacturing of watches. The firm wants business expansion on online platform and for this,
quantitative as well as qualitative research methods are applied in this study. It also includes plan
of project management as well as its aims and objectives.
TASK 1
P1. Aim and objectives of project
In the current scenario, with dynamic business environment, needs and demands of
customers are changing rapidly. So, it has become necessary for every business organisation to
satisfy their needs in order to attain higher sales and profits. For this, introduction of new or
updated technology in organisational activities are necessary so as to serve customers in an
effective way. Traditional processes of business are completely replaced with the development of
new technology. It provides number of benefits to company. For instance, it administers
opportunity to administrators for collecting information related to the needs and demands of
consumers which ultimately assists enterprise in satisfying desires of customers effectively.
Cloud technology facilitates the firm to store data and share it from one location to another in
very less time period (Yeoh and Popovič, 2016). Technology offers numerous channels of
communication to Victorinox so that they can effectively convey value and benefits of their
products to target audience. All these assists in increasing the effectiveness of organisational
activities and contributes in growth and sustainability of company. But, for using new
technology in business processes, large amount of funds are required to be invested in
machineries and equipment. Another benefit of using digital technology is that it administers a
1

large number of platforms like YouTube, Twitter, Facebook, etc. These applications are used by
every individual and helps the firm to reach at a large group of customers. Technology brings
cooperation among operations of business (vom Brocke, Zelt and Schmiedel, 2016). It assists
the top management in finding out deviations and remove them. It ensures quick implementation
of production processes and assists company in maintaining quality of products. So, it can be
said that technology influence activities of business in a positive manner.
Aim: Impact of digital technology supporting growth and innovation of small business .
Objectives:
 To analyse the influence of digital technology implementation on business.
 To examine need of business operations transformation.
 To evaluate effectiveness of using digital technology on activities of business.
Research questions:
 How effective the technology is in order to transform activities of business?
 Why it is significant to transform business operations?
 How can digital technology will be implemented?
P2. Project management plan covering various aspects
It is important for Victorinox to formulate an effective plan regarding project
management in order to attain predetermined goals and objectives. Plans assists in administering
the right path during implementation of various activities in an effectual way. It is necessary for
the organisation to develop effective plans so that goals and targets can be easily attained.
Without proper planning, it becomes difficult to attain objectives in an appropriate way. Project
management plan ensures the completion of each activity on time as well as in a cost effective
manner (Schwab, 2017). It assists in providing long term advantage to company. Apart from
this, it helps the manager in managing risks, resources, cost, time, quality, scope,
communication, etc. Basically, the need of formulating project management plan is to make it
useful as well as successful. In this plan, Victorinox wants to grow their business on online
platform by the use of new or advanced technology. For this, it is required by the firm to
consider below defined aspects:
Scope of project: With the advancement of technology, needs and demands of customers
also change rapidly. In the current scenario, there are many opportunities for development that
2

are existing in business environment. It will administer advantages to firm to offer variety of
products to customers.
Risk management: In every business, risk is associated. There are various kinds of risks
included in the project. So, it is necessary for Victorinox to consider all the important factors that
may cause risk (Turban and et. al., 2017). Before the implementation of project management
plan, it is essential for manager to calculate all risks associated with project so that its influence
on business can be reduced. For Victorinox, the chances of risks are high as it is not a popular
brand in watches. So, it is necessary for manager to manage risk in an appropriate way.
Quality control: The aspect of quality is crucial in whole project. So, it is necessary for
the administrator to manage quality of products by including effective components (Ross, 2016).
Victorinox offers high quality watches to its consumers and it is necessary for company to keep
maintaining the same quality in order to attain high growth and sustainability in the market by
increasing profitability and sales.
Cost: Big projects include high costs that require more funds. For this, it is important for
the administrator to manage appropriate funds by using various sources. In order to execute the
project successfully, it is necessary for firm to have enough funds.
Time: Projects are time consuming as they consume more time in the completion if plan
is not proper. So, it is important for the manager to keep in view all activities that are necessary
for timely completion of project. It ensures reduced cost and increased output from project.
Communication: It plays an important role in the success of organisation. It is necessary
for the firm to have effective communication channels so that message and information can be
clearly and transparently communicated (Peppard and Ward, 2016). So, manager of Victorinox
needs to ensure that there is proper communication among all the departments so that project can
be implemented properly. Proper communication among employees ensures completion of
project in specified time period.
P3 Preparation of Work breakdown structure & Gantt chart
The main advantage of conducting research is that it assists the firm in collecting large
amount of data related to preferences of customers that facilitates the management in making
decisions regarding expansion of enterprise activities (Nelson and Staggers, 2016). For effective
implementation of research activities, it is necessary for the investigator to design action plan
3

that administer guidance to researcher. It also ensure completion of activities on time. Main steps
that are included in research are as follows:
 Identification of research objectives
 Literature review
 Identify issues
 Define project concept
 Select sample size
 Formulate plan
 Analysis of data
Research includes all the above mentioned steps. This research is based on
transformation of technology and it also includes the same steps. In order to gather information,
it is necessary for the company to select sample size from the overall population. To conduct
research, the selected sample size is 20 and company use random sampling method in order to
make decisions effectively. By effective implementation of all these steps, Victorinox can
expand its business in effectual manner. The concept of digitalization is not easy, so it is required
by the manager to create effective plan. Below mentioned points are assistive in understanding
the plan and time schedule for every activity in proper manner.
4

At the time of carrying out research, this plan is followed by Victorinox that assists the
firm to attain defined objectives and targets. It will ensure that all the activities of research are
complete on time.
TASK 2
P4 Conducting small research by applying quantitative and qualitative research methods
For drawing valid conclusion, it is necessary to conduct research in effective manner. By
the selection of effective approach, the research can be translated into analytical study which
makes easy for researcher to draw conclusions in effectively (Nambisan and et. al., 2017). Data
gathering is important part of research so, it is necessary to select right method for that.
Victorinox use primary as well as secondary method for data collection. Research methods
includes:
 Quantitative
 Qualitative
 Analytical
Primary data: In this method, data is collected through interviews, questionnaire, surveys
etc. Victorinox design questionnaire so that first handed information can be collected.
Questionnaire
Name:
Gender:
Age:
Profession:
Contact no.:
Email id:
Q1) Does digitalisation help firm in expand its operations in new areas?
5

 Yes
 No
Q2) Does digitalisation is beneficial for Victorinox for long period of time?
 Yes
 No
Q3) Does digitalisation affect business operations in positive way?
 Yes
 No
Q4) As per the situations exist in current business environment, is it important for Victorinox to
go for digitalisation?
 Yes
 No
Q5) Does digitalisation is necessary for Victorinox for transform its business operations?
 Yes
 No
Q6) Does digitalisation offer any kind of benefit to enterprise?
 Yes
 No
Q7) Digitalisation affect the business activities in which way?
 Positive
 Negative
 Can't say
Q8) Is it important for Victorinox to bind its business operations in order to decrease red
tapsim?
 Yes
 No
Q9) Which mode of marketing is more effective and should be use by Victorinox for carry out
its promotional activities?
 Traditional mode of marketing
 Modern or cost effective approach of marketing
Q10) Any recommendation for Victorinox in order to improve business operations with help of
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digitalisation.
Secondary data: There are different sources which can be used by Victorinox for data
collection. The sources of getting secondary data includes books, magazines, newspapers,
articles, published journals etc.
Case study: Victorinox mainly emphasize on manufacturing unique and innovative goods in
order to attract large number of customers. For attainment of same, company is putting their
whole efforts on constant basis. Mission of firm is to attain large portion of market share and
generate higher profits.
By adding new features in products, firm can attract many customers and gain large
market share.
TASK 3
P5 Research and data with help of appropriate techniques and methods
Collect right and adequate data for research to draw valid conclusion is one of the most
essential part of every research. But collect the same data in an adequate and effective manner is
also very necessary as this help managers in take right decisions (Navimipour and Soltani, 2016)
. Victorinox fiem also require to interpret the collected data in order to take right decisions and
action related with expansion.
Theme 1: Digitalisation help firm in expand its operations
Q1) Does digitalisation help firm in expand its
operations in new areas?
Frequency
Yes 11
No 9
7

Yes No
0
2
4
6
8
10
12
Interpretation: From the given graph, it can be summarised that 11 out of 20 respondents
give their views that digitalisation helps business enterprise in expand its business operations in
new areas. This provide various platforms to firm to communicate its offering with large
number of people which encourage individuals to buy company's product. All this make the
expansion process more easy and effective. 9 out of 20 respondents said that concept of
digitalisation or use of different technology only give rise business cost. Further, as firm offer
training to its employees to make them able to use new technology during time of production.
All this increase cost of business operations.
Theme 2: Digitalisation is beneficial for long time period
Q2) Does digitalisation is beneficial for
Victorinox for long period of time?
Frequency
Yes 18
No 2
8

Yes No
0
2
4
6
8
10
12
14
16
18
20
Interpretation: From the given picture, it can be summarised that 90% respondents said
that digitalisation offer long term benefits to firm. As per the point of view of these respondents,
digitalisation provide various platforms to firm such as Facebook, Twitter and many more to
promote its products and services in different areas. All this help firm in form a large customer
base and increase the number of its profits. Digitalisation provide the opportunity to firm to serve
more number of customers. Rest 10% respondents said that concepts of digitalisation does not
provide any kind of long term benefit to enterprise.
Theme 3: Digitalisation affect business operations in positive way
Q3) Does digitalisation affect business
operations in positive way?
Frequency
Yes 12
No 8
9

Yes No
0
2
4
6
8
10
12
14
Interpretation: From the given graph, it can be summarised that 12 out of 20 respondents
give their views in the favour that concept of digitalisation affect the activities of an enterprise in
a positive way. As per these respondents, use of new and effective technology make the process
of production more effective and make the enterprise able to offer quality and featured products
to its customers. All this enhance customer's loyalty and at the same time help firm in retain them
for long time period. Overall digitalisation affect the business operations in positive way. Rest 8
respondents said that digitalisation does not affect the activities of an enterprise in positive way
as this is complex concept.
Theme 4: Digitalisation is necessary for business
Q4) As per the situations exist in current
business environment, is it important for
Victorinox to go for digitalisation?
Frequency
Yes 17
No 3
10

Yes No
0
2
4
6
8
10
12
14
16
18
Interpretation: From the given picture, it can be summarised that 147 out of 20
respondents give their views in the favour that as per the current business situations, it is
necessary for Victorinox to go for digitalisation. As per these respondents, needs and
requirements of customers change at a fast speed and every customer want up to date products
and for this, it is very important for firm to use new technology and implement innovation in
business operations on continuous basis. All this can be achieve with help of digitalisation. Rest
3 respondents said that it is not necessary for Victorinox to go with the concept of digitalisation
without this also firm can survive in today's business environment.
Theme 5: Digitalisation is essential for transform business operations
Q5) Does digitalisation is necessary for
Victorinox for transform its business
operations?
Frequency
Yes 13
No 7
11

Yes No
0
2
4
6
8
10
12
14
Interpretation: From the given picture, it can be summarise that 13 out of 20 respondents
give their views in the favour that for transform its business operations, it is necessary for
Victorinox for go with with the concept of digitalisation. With help of this, firm can expand its
business operations effectively and can serve more number of customers. Further, this increase
the effectiveness of business activities which provide various other benefits to firm. Rest 7
respondents give their views in the favour that concept of digitalisation only give rise to cost
business operations so it is not necessary for Victorinox to implement digitalisation to transform
its business activities.
Theme 6: Benefits of digitalisation
Q6) Does digitalisation offer any kind of
benefit to enterprise?
Frequency
Yes 16
No 4
12

Yes No
0
2
4
6
8
10
12
14
16
18
Interpretation: From the given graph, it can be summarised that 16 respondents give
their views in the favour that digitalisation or use of technology for growth and expansion of
business operations provide number of benefits to company. One of the major benefit of this is
that it make the expansion of business operations easy and help firm in serve more number of
customers. Other respondents said that digitalisation does not provide any kind of benefit to firm.
Theme 7: Impact of digitalisation on business operations
Q7) Digitalisation affect the business activities
in which way?
Frequency
Positive 14
Negative 4
Can't say 2
13

Positive Negative Can't say
0
2
4
6
8
10
12
14
16
Interpretation: From the given picture, it can be summarised that large number of
respondents give their views in the favour that digitalisation affect the business operations in
positive way. This increase the effectiveness of business activities by remove unnecessary
hurdles and issues. This make the firm able to offer quality and featured products to its
customers which help in better satisfy their needs and also help in retain them for long period of
time. 4 out of 20 respondents said that concept of digitalisation affect the business activities in
negative way as this give rise to cost of enterprise so it become difficult for firm to offer quality
products at affordable prices.
Theme 8: Bind business activities to decrease red tapism
Q8) Is it important for Victorinox to bind its
business operations in order to decrease red
tapsim?
Frequency
Yes 15
No 5
14

Yes No
0
2
4
6
8
10
12
14
16
Interpretation: From the given graph, it can be summarised that 15 out of 20 respondents
said that it is essential for Victorinox to bind its business operations in order to remove red
tapism. With this, firm can get a control over its business operations and can better achieve its
end goals and objectives. Rest respondents said that it is not necessary for Victorinox to bind its
business activities to decrease red tapism.
Theme 9: Mode of marketing
Q9) Which mode of marketing is more
effective and should be use by Victorinox for
carry out its promotional activities?
Frequency
Traditional mode of marketing 6
Modern or cost effective approach of
marketing
14
15

Traditional mode of marketing
Modern or cost effective approach of marketing
0
2
4
6
8
10
12
14
16
Interpretation: From the given picture, it can be concluded that 14 out of 20 respondents
give their views in the favour that modern and cost effective approach of marketing must be use
by the Victorinox in order to carry its promotional activities. As per these respondents this
approach of marketing is cost effective and help firm in promote its products in an effective
manner.
P6 Recommendations to draw valid conclusions
As Victorinox is a popular brand so firm does not need to execute many variations in
business processes in order to attain set objectives. For expanding operations of business by the
use of digital technology, it is necessary to use all the resources in proper way. Optimum
utilization of resources ensures proper execution of business operations and administer benefits
to company. Existing business process of Victorinox is effective and no need to introduce more
modifications in its management process. But, for successful attainment of objectives, it is
required by the firm to pay attention towards production process. It is also crucial to have
effective communication channels so that all the informations and data can be clearly
communicated to staff members of all the department and they are able to work in proper way
(Lientz and Rea, 2016). Apart from that, the company needs to implement new methods like
cloud technology so that data can be store and transfer anywhere in less time. Main advantage of
using this technology is to lower down the risk of hacking and keep information confidential. By
this way, Victorinox can expand its operations online in an effectual manner.
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TASK 4
P7 Reflection on value of undertaking research to meet set objectives & performance
Various issues are face by researcher at the time of carried out research and in order to
eliminate those issues, it is necessary for the investigator to make appropriate plan for all the
activities. This can help in providing proper direction of each task in sequential way. A written
plan is formulated by researcher to decide proper sequence and time of each activity. It assists in
implementation of all the operations in effective manner. Number of issues are faced by
researcher during research and the major issue that I face is time and money. It is necessary to
allocate appropriate funds and decide proper time for each activity. The time that I have for
carried out research is less due to this, I only select the sample size of 20 respondents. The funds
that was allotted to me are not sufficient due to which, I face many problems in carry out
investigation. All these are the major issues that are faced by me and I put my whole efforts and
try my best for managing all the operations in proper way. For collection of data, I use various
platforms. In addition to this, I utilize all the resources in proper way so that valid conclusions
can be drawn.
CONCLUSION
From the above project report, it can be summarised that with help of digital technology
an enterprise can expand its business operations and at the same time can implement innovation.
It is very important for managers to formulate a project management plan as this help in
implement all business activities in an effective way and at the same time help in better achieve
its end goals and objectives. It is very important that right and adequate amount of information
must be collect by researcher in order to draw valid conclusion. Further, collected data must be
presented in a right format as this assist manager in take decisions related with business
operations. Overall in order to retain customers for a long time period and to to better satisfy
their needs it is very important for firm to use right technology. Further it help firm in expand its
operations in new areas.
17

REFERENCES
Books and Journals
Alreemy, Z. and et. al., 2016. Critical success factors (CSFs) for information technology
governance (ITG). International Journal of Information Management. 36(6). pp.907-
916.
Conforto, E. C. and Amaral, D. C., 2016. Agile project management and stage-gate model—A
hybrid framework for technology-based companies. Journal of Engineering and
Technology Management. 40. pp.1-14.
Kasemsap, K., 2016. The roles of information technology and knowledge management in project
management metrics. Project Management: Concepts, Methodologies, Tools, and
Applications: Concepts, Methodologies, Tools, and Applications. p.229.
Langer, A. M., 2017. Information Technology and Organizational Learning: Managing
Behavioral Change in the Digital Age. CRC Press.
Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson Education
India.
Liebowitz, J. and Frank, M. eds., 2016. Knowledge management and e-learning. CRC press.
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
Nambisan, S. and et. al., 2017. Digital innovation management: Reinventing innovation
management research in a digital world. Mis Quarterly. 41(1).
Navimipour, N. J. and Soltani, Z., 2016. The impact of cost, technology acceptance and
employees' satisfaction on the effectiveness of the electronic customer relationship
management systems. Computers in Human Behavior. 55. pp.1052-1066.
Nelson, R. and Staggers, N., 2016. Health Informatics-E-Book: An Interprofessional Approach.
Elsevier Health Sciences.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Ross, D. F., 2016. Introduction to e-supply chain management: engaging technology to build
market-winning business partnerships. CRC Press.
Schwab, K., 2017. The fourth industrial revolution. Crown Business.
Turban, E. and et. al., 2017. Electronic Commerce 2018: A Managerial and Social Networks
Perspective. Springer.
vom Brocke, J., Zelt, S. and Schmiedel, T., 2016. On the role of context in business process
management. International Journal of Information Management. 36(3). pp.486-495.
Yeoh, W. and Popovič, A., 2016. Extending the understanding of critical success factors for
implementing business intelligence systems. Journal of the Association for Information
Science and Technology. 67(1). pp.134-147.
Zou, Y., Kiviniemi, A. and Jones, S. W., 2017. A review of risk management through BIM and
BIM-related technologies. Safety science. 97. pp.88-98.
Online
Introducing Research Methods. 2017. [Online]. Available through
:<https://www.skillsyouneed.com/learn/research-methods.html>.
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APPENDIX
Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen
organisation: Rolex SA
Name of the learner: Name of the Supervisor:
Project Title: Managing successful
business
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within
deadlines set?
Did you need to make any changes
to your project management
plan?
Comments
The project regarding impact
of digital technology on the
growth of business activities.
Yes
Yes, all the requirement which
are asked in questions are
effectively approached and
completed
No, there is not any need to
make changes in the project
management plan. That can be
changes if there is any
changes in legislations.
Any risks and / or issues identified?
1. Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
Collection of data from
employees is difficult as they
are are not easily giving
information regarding
different operations.
19

2. Did you identify any
additional risks/issues that
have an impact on the project
management plan?
The additional risk associated
with project management plan
is in the preparation of budget
regarding different
operations.
Problems encountered
1. What barriers did you face?
2. How did you overcome them?
The main problem which is
faced during the research is
trust problems and application
of ethical issues.
To remove such kind of
problems there is need to
build the confidence among
employees
New Ideas and change of project
direction
Use of digital technology in
conduct the business activities
provides the chance to expand
their business operation
online also. This helps to
increase their sales and
profitability.
What Have I learnt about myself
this week?
1. How did I feel when I had to
deal with tasks/problems?
2. Did I find it useful to
complete the tasks?
3. How well have I performed?
What did I contribute?
4. What can I improve on next
week?
5. How might this learning
apply in the future?
This helps in building new
skills and provides the
knowledge regarding removal
problems
Yes
This project is successfully
completed by me within the
stipulated deadlines with the
help of their superiors. This
project provides me new skills
which helps in development of
my personality.
I need to improve my
communication ability.
20

In future such learning helps
me in interpretation of
important information
regarding different aspects
which improves my decision
making.
Tasks planned for next week
1. Which tasks are priority?
2. Have you set aside sufficient
time for completion?
There are many tasks which
are on my priority this week
are collection of reliable data,
determination of objectives
etc.
Yes, I have sufficient time to
complete my research about
use of digital technology in
growth activities.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
Through this project the main aim is to use of digital technology to
expand the business activities online also. This helps to provide their
services worldwide and increase their profitability.
2. Did the project succeed in its objectives/ how do you know?
Specifically, please outline any evaluation and assessment undertaken.
21

The main objective of company is to satisfies the customers in
market by improving their image. This can be achieved by them by
increasing their CSR activities.
3. What things do you think worked well and why? Evaluate all
aspects of the project (e.g initial inception, project activities and
project outcomes) from a range of perspectives.
During the research about the project about use of digital
technology also helps in determination of important aspects which
saves the time regarding collection of such information. This saves the
time in completion of their project.
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution during
the project process?
Yes, many difficulties are faced during collection of information from
the employees and market. There is also difficult to find out the
solutions regarding that.
5. What did you learn from undertaking the project?
From this project they have to know about the use of digital
technology and how it helps in achievement of organisational
objectives.
6. How would you rate your performance as a management consultant
leading the project?
I rate my performance 8 out of 10.
7. What strengths and weakness of your performance did you
identify?
My main strength is communication skill which helps in
understanding the different matters easily. My weaknesses don't have
leadership skills to motivate them provide accurate information.
8. How will this inform and support your continuous professional
development?
This helps in increase their corporate level and perform their
functions without any problems. Digital technology helps in increase
22