Quantitative Data Analysis for CSR Impact in Waitrose

This presentation analyzes the impact of corporate social responsibility (CSR) on sales, brand reputation, investor attraction, profitability, customer retention, and employee engagement in Waitrose.

MANAGING
SUCCESSFUL
BUSINESS

Task 3: Quantitative Data Analysis
P5: Analyze research and data using
appropriate tools and techniques.
P6: Communicate appropriate
recommendations because of research and
data analysis to draw valid and meaningful
conclusions.
M3: Evaluate the selection of appropriate
tools and techniques for accuracy and
authenticity to support and justify
recommendations given in P6.

Introduction
The researcher has used data representation process
for the representation of the collection of the data
which is being gained through the survey.
In this project under the organization Waitrose survey
of question is being done among the 10 employees to
check whether the application of Corporate Social
Responsibility will able to provide a core component
in the service or product of the respective company.

Q 1: Can corporate social responsibility will able to create a good impact in the
sales and brand reputation?
Options Participants Respondents Percentage
Yes 10 7 70%
No 10 0 0%
Maybe 10 3 30%
Yes No Maybe
0
2
4
6
8
10
12
10 10 10
7
0
3
70%
0% 30%
Participants
Respondents
Percentage

Q 2: Can the effect of the CSR will able to attract and retain several
investors?
Options Participants Respondents Percentage
Yes 10 8 80%
No 10 1 10%
Maybe 10 1 10%
Yes No Maybe
0
2
4
6
8
10
12
10 10 10
8
1 180%
10% 10%
Participants
Respondents
Percentage

Q 3: Can the degree of profitability will able to increase in the
organization for practicing the implementation of CSR?
Options Participants Respondents Percentage
Yes 10 6 60%
No 10 1 10%
Maybe 10 3 30%
Yes No Maybe
0
2
4
6
8
10
12
10 10 10
6
1
3
60% 10% 30%
Participants
Respondents
Percentage

Q 4: How the implementation of corporate social
responsibility will able to influence Waitrose financial
sustainability?
Options Participants Respondents Percentage
Yes 10 7 70%
No 10 2 20%
Maybe 10 1 10%
Yes No Maybe
0
2
4
6
8
10
12
10 10 10
7
2
1
70% 20% 10%
Participants
Respondents
Percentage

Q 5: Can the implementation of the CSR will able to
retain more customers?
Options Participants Respondents Percentage
Yes 10 8 80%
No 10 0 0%
Maybe 10 2 20%
Yes No Maybe
0
2
4
6
8
10
12
10 10 10
8
0
2
80%
0% 20%
Participants
Respondents
Percentage

Q 6: Can there be good impact in the relationship between the employee’s
engagement and social responsibilities of the corporate due to implementation of
CSR?Options Participants Respondents Percentage
Yes 10 6 60%
No 10 2 20%
Maybe 10 2 20%
Yes No Maybe
0
2
4
6
8
10
12
10 10 10
6
2 2
60% 20% 20%
Participants
Respondents
Percentage

Recommendation
For further research for the respective
project time schedule have to be made
properly structure for thorough survey of the
research project.
Some of the participants were not present
during the survey process, so for further
analysis one must always check that all the
participants are present during the research
process.

Conclusion
From the research above it can be checked
that use of effective tool will help the
organization Waitrose for more growth.
It will also help to increase in the
relationship and will help to increase in the
overall profit of the organization.