Business Process Reengineering and Management

This assignment delves into the concept of business process reengineering (BPR) and its role as a strategic instrument for driving organizational transformation. It examines how BPR can be effectively implemented within multinational companies, using a case study example. The assignment also considers the management of diversity, customer experience, and decision-making in contemporary business contexts.

MANAGING SUCCESFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Devise project aims and objectives for a chosen scenario................................................3
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources...................................................................................................................4
P3 Produce a work breakdown structure and a Gantt chart to provide time frames and stages
for completion........................................................................................................................5
TASK2.............................................................................................................................................8
P4 Qualitative and quantitative research methods for meeting project aims and objectives. 8
TASK 3..........................................................................................................................................10
P5 Analyse research and data using appropriate tools and techniques................................10
P6 Communicate appropriate recommendations as a result of research and data analysis .11
TASK 4..........................................................................................................................................12
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance...................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Managing business in an effective manner is the key to success as through this companies
will be able to improve their brand image in the market. On the basis of this approach, firm
examine the external environment and adopt some opportunities so that they can achieve
potential growth. Corporate social responsibilities are the activities that are performed by the
business organization in order to enhance their brand image in an ethical manner. Through this,
companies will be able to fulfil the needs and demands of their stakeholders in order to
accomplish their sustainable objectives (Crane and Matten, 2016). The present report is based on
Boutique hotel which perform their operations in hospitality sector. They are implementing CSR
activities at their workplace so that they can achieve their objectives in an efficient manner. In
this context, report explains the aims and objectives so that a proper guidelines can be set for the
all staff members. Along with this, it explains the work breakdown structure and gantt chart for
completing the project in an effective manner. Further, Some of the tools and techniques are used
by an enterprise so that they can implement their plan and performance can be improved.
TASK 1
P1 Devise project aims and objectives for a chosen scenario
Project is a planned activity that is performed by an organisation so that they can enhance
their brand image at the marketplace. Here, Boutique hotel formulate a new strategy such as
corporate social responsibility so that the firm will be able to achieve their sustainable goals.
CSR activities are formulate by an enterprise in order to fulfil the needs and demands of their
different stakeholders (Chesbrough, 2010). For this, manager of the enterprise has to set their
aims and objectives so that all members will be able to enhance their understanding about the
tasks that has to be performed by them. Some of the aims of this project are:
 To identify the extent to which CSR activities help the organisation in order to achieve
their sustainable objectives.
 To maximise the values and benefits for the stakeholders and shareholders so that their
overall satisfaction level can be achieved.

 To reduce the overall cost and maximise the profits so that their expenses can be
managed.
 To focus on the environmental factors so that resources can be utilise in an efficient
manner.
 To reduce the overall carbon emission in the country so that pollution can be decreased.
Through this health of the people can be ensured.
There are some of the objectives of corporate social responsibility that are defined by the
higher authority of Boutique hotel. Some of these goals are:
 To determine the different types of CSR activities so that competitive advantage can be
gained.
 To analyse the relationship between the corporate social responsibility and other goals of
the hotel industry so that overall performance can be improved.
 To examine the issues or challenges that are associated with these activities and other
activities of Boutique hotel.
 To protect the environment by adopting some of the environmental acts and laws that are
made by the government.
 To create a safe and healthy environment at the workplace so that workers feel satisfied
while performing their work.
 To provide some environmental, social and economical benefits to the society so that
their overall brand image can be improved.
Boutique hotel implemented these activities at their workplace so that they can resolve
the issues that are faced by them in the market (Crawford and Nahmias, 2010). Some of the
issues that are related to the profitability, expenses and so on. Through this, the hotel industry
will be able to improve their brand image at the global level.
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
When Boutique hotel implement the corporate social responsibility at their workplace
then they have to make a plan. For the project management plan, the manager consultant has to
focus on some aspects such as time, cost, quality, communication, risk and resources. On the
basis of these factors, an organisation will be able to perform well at the marketplace and that

will lead towards the highly satisfied workforce (Evans and Lindsay, 2013). These different
aspects are as follows:
Scope of project: The hospitality industry can prepare their scope statement in which
they can explain that what kind of factors are included into the project or what are excluded.
Along with this, enterprise can manage their operations in an efficient manner so that their
overall performance can be improved. They can also achieve their goals in an efficient manner
by setting the vision of the particular project (Forsgren and Johanson, 2014). In this, company
included some of the stakeholders such as customers, suppliers, government, policies and other
ethical law. On the basis of these, firm will be able to achieve their sustainable objectives.
Cost of project: The main aim of the organisation is to reduce the overall cost of the
project so that they can achieve their profits. In order to minimise the cost of the particular
project firm have to perform some of the strategies and perform an appropriate planning. For
this, management consultant can prepare a budget so that they can control their overall spending
level. If cost will be increased then the hotel industry will not be able to achieve their profits and
their goals will not be achieved.
Time period of project: The management consultant has to set their objectives on the
basis of the SMART criteria. Through this, enterprise will be able to make their clear goals and
targets so that all staff members will be able to manage their overall operations in an efficient
manner (Goksoy, Ozsoy and Vayvay, 2012). Here, Boutique hotel set the particular deadline for
their project so that their objectives can be accomplished in timely manner.
Quality of the project: Quality is an important factor through this an organisation will be
able to attract number of customers towards their services. For this, the hotel industry have to
identify the needs and demands of the people and offer them services as per their requirements.
Communication required: All the managers of different departments have to
communicate with each other so that they will be able to know about the operations that are
performed by the different functional area.
Resources required: Some of the resources like people, financial, technological are
necessary in order to implement the plan in an efficient manner.

P3 Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion
The management consultant of Boutique hotel can prepare a work breakdown structure in
order to divide the work in an efficient manner. On the basis of this kind of structure, an
enterprise can divide the tasks into some groups so that people will be able to understand the
overall operations in an efficient manner (Harvey and Allard, 2015). Work breakdown structure
can be followed by the hotel industry is as follows:
Activity Planning Resources
required
Execution of the
project
Results
To conduct a
meeting with all
managers of
different
departments of
the organisation.
In this, they
planning is done
by the top
executives and
they communicate
their plans to the
managers. This
planning is
performed before
the survey that is
conducted in the
market.
Some of the
resources such as
pen, paper,
projector and so
on.
The decisions are
made by the top
level management
and date for
survey will be
granted by the
executive.
Managers conduct
survey on the
people of the
organisation so
that CSR
activities can be
implemented in
an an efficient
manner.
Documentation is
necessary before
conducting the
survey at the
workplace.
In the meeting, all
managers plan for
their future
activities that how
surveys can be
conducted at the
workplace in an
an efficient
manner. So, for
Some of the
resources like
internet,
computer, pen,
paper and
projectors.
On the basis of
documentation,
questionnaire can
be prepared by
the managers so
that they can
identify the needs
and demands of
their employees.
Through this kind
of activity,
management
consultant will be
able to get the
reviews from
their workers. So,
in this manner
they will be able

this a
documentation
should be
prepared.
In the
questionnaire,
both open ended
and close ended
questions should
be included.
to implement the
corporate social
responsibilities in
an effective
manner.
To conduct a
meeting with the
staff members of
Boutique hotel.
In this type of
meeting,
supervisor can ask
their workers
about the issues
that they are
facing at the
workplace.
Further, staff
members can also
ask for the issues
of the customers.
Some of the
resources that are
required at the
workplace are
like pen, papers,
telephone so on.
Management
consultant can ask
for the reviews of
their stakeholders
over the phone so
that their
satisfaction level
can be enhanced.
At the end,
Boutique hotel
will be able to
implement the
CSR at the
workplace so that
their overall
performance can
be improved.
To conduct a
survey on the
social media.
Manager can use
social media
networking sites
in order to collect
the data about the
views of the
people.
Internet,
computer are
some resources
that are required
for the manager
to implement
their strategies.
In this, the hotel
industry can get
the ideas of their
consumers
through social
sites and by
putting a blog on
their website.
Through this
activity, people
will be able to
gather the
information so
that they can
implement CSR
activities in an
efficient manner.
M1
Boutique hotel can implement the project management plan by setting the goals and
objectives. Through this, the hotel industry will be able to accomplish their sustainable goals in

order to resolve all the issues that are faced by all the people at the workplace. In order complete
the task in an efficient manner, the manager of hotel industry can divide the work on the basis of
their different tasks (Kowalkowski, Kindström and Brehmer, 2011). Further, they will be able to
enhance their brand image at the workplace. For this, the enterprise can make a project schedule
diagram on the basis of the different activities and week. The project schedule diagram is given
below:
Activities/ Week 1 2 3 4 5 6 7 8 9 10
Developing the aims and objectives
Project management plan
Project assumptions
Qualitative and qualitative research
Formulating strategies for the effective
research
Arrangements of the meetings with they top
management of ASDA
D1
According to the view point of Munde (2010) project management process is based on
some of the stages and through this they will be able to achieve their sustainable objectives in an
efficient manner. For this, the management consultant can use some of the methodologies in
order to interpret the data in an efficient manner. On the other hand, some of the approaches like
controlling, monitoring and evaluating can be used in order to achieve the goals. Through this,
they will be able to implement their CSR activities at the workplace. Further, Boutique hotel can
use six sigma strategy in order to improve their quality so that their overall performance can be
improved.

TASK2
P4 Qualitative and quantitative research methods for meeting project aims and objectives
Qualitative research is a kind of research that is used by an organisation so that they can
get the quality data from their customers. In order to identify the need and demand of customers,
the organisation can use interview, focus group and observation method. Through this, higher
authority will be able to collect the data of their service users. On the other hand, there are some
quantitative research method that are used by an enterprise so that they can develop some of the
models and theories (Peppers and Rogers, 2016). On the basis of the statistical data, the hotel
industry will be able to make an appropriate strategies so that their overall performance can be
improved. Further, Boutique hotel will be able to accomplish their aims and objectives of the
CSR strategies.
There are some of the qualitative research methods and these are as follows:
Focus group: In this kind of approach, manager will be able to identify the views of the
group on the corporate social responsibility. Here, higher authority should not perform any
biasness because through this they will not be able to collect the relevant data.
Interview method: Manager of Boutique hotel can conduct face to face and telephonic
interview in order to get the relevant data. It is more effective approach that is used by an
enterprise as through this they will be able to get reviews of their customers.
Observation: In this type of approach, management consultant will be able to get the
views of the workers through observation. They can collect the data either by being a part of the
group or observe them from distance.
There are some of the quantitative research methods that are used by the
organisation and these are:
Questionnaire and surveys: Through this approach, companies will be able to prepare
questionnaire with some set of questions. In which, they can include some of the open ended and
close ended questions (Velu and Stiles, 2013). In this, management consultant can select a group
of people so that their performance can be enhanced.
Statistical method: The management consultant can use some of the statistical methods
such as correlation and regression approach. On the basis of these approaches, they can analyse
their past performance and due to this their future outcomes can be achieved.
M2

The management consultant can use different research methods so that they can identify
the needs and demands of their customers (Veit and et.al., 2014). Some of the qualitative method
like interview and observation, these are more reliable and accurate so that their overall
performance can be improved. These approaches are more accurate and reliable as through this
they will be able to get the valid data. Along with this, quantitative methods are also reliable for
the hotel industry as through some statistical methods they can compare their present data with
the past information.
TASK 3
P5 Analyse research and data using appropriate tools and techniques
Boutique hotel can use an appropriate tools and techniques in order to analyse their data
and research so that overall needs and demands of the customers can be fulfilled in an efficient
manner. Some of the strategies that are used by management consultant are as follows:
Check sheet: This is an appropriate tool that is used by an organisation as through this
they will be able to interpret the data in an efficient manner (Trevino and Nelson, 2010). In order
to prepare a checklist, they have to follow an appropriate structured format so that reviews can
be analysed of the consumers.
Control chart: An organisation will be able to analyse the data on the basis of the some
charts and graphs. On the basis of the graphs, the hotel industry will be able to compare their
present performance with the historical data. Through this, staff members can identify the
variation in the processes that are followed by the organisation so that they can enhance their
brand image. Through this kind of chart, manager will be able to analyse their performance and
they can compare their actual performance with the standard data.
Scatter diagram: On the basis of this kind of diagram, the management consultant of
Boutique hotel will be able to identify their relationship among all the variables. Through this,
they will be perform better at the workplace (Sandström and Osborne, 2011). In this, manager
can make a plan on the basis of the different variables with the time.
Histogram approach: Through this kind of approach, manager will be able to identify
the frequency distribution and explains that how each frequency is related to other. This is an
effective mathematical tool that is used by an organisation so that overall data can be gathered.

Survey approach: In this approach, an organisation will be able to analyse their
performance so that they can gather the relevant data of their customers. Through this, they will
be able to get the relevant information and their behaviour of the targeted people.
So, by using these approaches the hotel industry will be able to interpret the data on the
basis of the primary and secondary research. Through this, they can make appropriate strategies
so that their performance can be improved.
P6 Communicate appropriate recommendations as a result of research and data analysis
There are many methods which can used for research and data analysis but some scope of
improvement in the method of research and data analysis in the field of corporate social
responsibility (Pynnönen, Hallikas and Ritala, 2012). The managers of hotel has prepare the
questionnaire through which they can analyse to implement the CSR activities is good or not. It
will help them to get more accuracy and reliable data and final result can also be implemented.
Here are areas in which the hotel can improve its performance in the research and data analysis
like social, environment, employees satisfaction and regulations which are implied by
government.
In social recommendation it can be advised for organisation that they should increase
their contribution in charity programme for poor people so that it will improve their life and
make the strong position in market. Through the social work it will be benefit to organisation for
a long period of time. The hotel has to provide all necessary facilities to employees so that it will
increase their skills and efforts to complete the task in appropriate manner. Through this they
will do their work with full positive energy and enthusiasm. On other side the rules and
regulations which has made by the government the hotel should abide so that they can not harm
the life of people (Viaene and Van den Bunder, 2011). These rules are applied at local and
regional level. The local bodies or authorities are making efforts that not to harm the people and
does not waste the resources unnecessary. In the environment recommendation it can be advised
to the organisation that the organisation should try to make efforts regarding protecting the
environment from harm by recycling the products and waste in the manufacturing process.
There are many different areas in which the boutique hotel can improve their
performance or effort to make the atmosphere friendly in the organisation as well as to perform
the activities of corporate social responsibility with honesty and clarity.
M3

The hotel industry can use some of the tools and techniques in order to interpret the data
in an efficient manner. For this, they can use survey approach, histogram, scatter, control chart in
order to compare their past performance with the present. Through this, the enterprise will be
able to
TASK 4
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance
When the organisations are performing their operations then they have to plan their
activities in an efficient manner (Wirtz, Schilke and Ullrich, 2010). For this, Being a
management consultant of Boutique hotel I play an efficient role in the project management plan
so that their overall performance can be improved. I am responsible to make an appropriate
strategies so that their overall objectives can be accomplished in an efficient manner. For this, I
have to set many goals and objectives so that overall corporate social responsibility can be
implemented at the workplace.
I have to make the strategies in an appropriate manner so that their overall goals and
objectives can be achieved in an efficient manner. So, in order to enhance the growth in the
market, an enterprise have to deal with the different facilities that are related to the
accommodation, food, cleaning services and other housing services. So, through these the hotel
industry will be able to create a strong base of customers by offering them quality services.
On the basis of the Gantt chart and work breakdown structure, I came to know about the
different strategies and approaches that are performed so that overall tasks can be completed in
an efficient manner (Evans and Lindsay, 2013). Through these, my learning activities are get
enhanced and I will be able to enhance my core competencies. So, in this manner I can help the
hotel industry in accomplishing the objectives. Further, the overall corporate social responsibility
can be implemented at the workplace so that overall stakeholders needs can be fulfilled.
M4
Project management process can be described as a procedure through which an user can
manage the whole management. Through following some principles and techniques of
management the business enterprise can attain the predetermined objectives and goals. As better
management can be helpful for utilizing the available sources whether that is financial or it is

non financial. But due to these principles the managers and leaders can convert the business into
a successful one. This process includes certain step through which management process and the
functions of managers can be observed and controlled manner. Through following the steps of
project management process objectives which are stated in this report can be achieved
effectively.
D2
During the whole project process it can be observed that the outcomes which has been
ascertained through various processes are reliable and credible as they are acquired from
reasonable resources which possess accuracy and adequacy. Hence it can be recommended
through the above mentioned facts and figures that management control process can assist the
enterprise and its management to control the elements which may affect thev organisational
structure and its efficiency
CONCLUSION
From the above mentioned report it has been concluded that managing successful
business is the key to success. On the basis of this, they will be able to manage their overall
operations and activities. Management consultant can make a project management plan by using
an appropriate tools and techniques. Along with this, they can use qualitative and quantitative
approaches in order to identify the needs and demands of their stakeholders. Corporate social
responsibility is an approach that is used by an enterprise so that they will be able to enhance
their brand image. Further, Boutique hotel can use some appropriate tools and techniques so that
that they can implement CSR in an efficient manner.

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