My Research Project on Digitalisation in Business

This assignment is about conducting a research project on the impact of digitalisation in business. The researcher aims to determine effective methods and approaches for executing the task. After gathering information from various sources, including books and journals, the researcher collects data through questionnaires and validates the results to make a valid conclusion and provide recommendations for the company to make necessary changes.

MANAGING SUCCESSFUL
BUSINESS

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
P1 Project aims and objectives................................................................................................................3
P2 Project management plan which covers cost, scope, time, quality, communication, risk and
resources.................................................................................................................................................4
P3 Breakdown of structures and Gantt chart in order to know the provided time frame and stages of
completion...............................................................................................................................................5
TASK 2..........................................................................................................................................................7
P4 Carrying out the task with the use of Qualitative and quantitative research methods for attaining
project aims and objectives.....................................................................................................................7
TASK 3..........................................................................................................................................................9
P5 Evaluation of research and data with appropriate tools and techniques...........................................9
P6 Appropriate recommendations in context with research in order to draw valid conclusion............13
TASK 4........................................................................................................................................................13
P7 Reflection on the value of undertaking research to meet objectives...............................................13
CONCLUSION.............................................................................................................................................14
REFERENCES..............................................................................................................................................14

INTRODUCTION
With the change in course of time technology has advanced gradually and it has made life
easier for humans. Most of the companies are using latest technologies for upgrading system as
well as for enhancing the sales and productivity (Ali and Shukran, 2016). As compared to earlier
time the tools and machineries which companies were using were simple but now it has become
more complex and employees find it difficult to understand. Thomson Directory is a local
company that provides information related and printed directories to a large number of people. In
this report different kind of research method is mentioned by which an appropriate resulted can
be formulated. Other than this various kinds of plans is included which a company can utilize in
order to make proper strategies so as to achieve the set targets and goals. Along with this,
different tools and technologies that are used for conducting the research are mentioned in this
report.
TASK 1
P1 Project aims and objectives
Development of new technologies is giving them a chance of delivering the best suitable
products and goods to its customers. Most of the companies are moving towards the concept of
modern marketing rather than traditional. New technologies are giving fresh job opportunities
and it is making easier for employees to communicate with their subordinates so as to effective
results (Alotaibi and Liu, 2014). This is building a mutual understanding between workers and as
a result a growth in forward direction can be seen in the organisation. For most of the firm
introducing new technologies are not possible as it requires a large number of money which
many organisation cannot afford. Therefore, Thomson Directory is maintaining a good relation
with their stakeholders and in return they are investing a lot of funds in their firm so as to earn
maxim number of profits. Other than this, technology can provide us with many benefits as it can

be used for having effective communication with various departments so as to convey the
message in a proper manner.
Topic: The effect of digitalisation in operating their buissness in an organisation.
Background of Project: Technology is making a company in giving best quality services and it
is enabling them in giving superior facilities so that organization can deliver maximum number
of commodities to customers. It is not possible to carry the heavy directory book all the time in
order to get information so, Thomson directory is making an application in which clients can
access to the detail in just one click. This is more time and cost saving. For example: as
compared to earlier times maintain a book full of information was not an easy task but now
organization can easily store as many information as they like without any problems (Crane, A.
and Matten, D., 2016). Thus, with the change in procedure now Thomson Directory is using
cloud technology in order to save and transfer their data from one branch to another is helping
them in consuming a lot of time and cost as well. Therefore, other than this Thomson is using
various other methods like social media, newspapers, magazines and many more. For achieving
superior position managers and superiors are working collaborately in order to make proper
strategies which organization can follow so as to attain best position in market area.
Aim: Implementing fresh technologies so as to change and make alteration in business activities.
Objectives:
 To evaluate the usefulness of optimizing digital technology in an organization.
 To evaluate the better use of technologies on business activities. To find out business transformation and its requirements.
Research Questions:
 How evaluate the usefulness of optimizing digital technology in an organization.
 Ways to evaluate the better use of technologies on business activities.
 How find out business transformation and its requirements.
P2 Project management plan which covers cost, scope, time, quality, communication, risk and
resources
To run the business in an effective manner it is necessary that company makes plan of
action accordingly so that they can utilize them in achieving the goals and objectives in a proper
manner (Drucker, 2017). Hence, it is the duty of project manager to look out for all the factors
before making any strategies so that it does not affect them in long term. Other than this, they
must train and guide their employees an effective way through which the set targets and goals

can be achieved in specific time frame. For this, Thomson Directory is optimizing all the latest
tools and technologies so as to expand their business and also to get maximum benefits at the
same time. Thus, some points are mentioned below that is required to be determined by project
manger before implementing new strategies and these are as follows:
Scope of Project: As the market area is expanding with this the level of competition is also
increasing day by day as a result maximum number of opportunities are growing in different
fields. Intensifying the business in many areas it is enabling the organization to work
appropriately according to the needs and wants of customers. Thomson Directory is selling their
commodities not only by virtual world or online but also through offline.
Risk Management: Risk is the biggest factor that every company should look out for
because this may have a direct and indirect impact on business operations. Thus, managers and
supervisors of Thomson directory must go through all the factors in order to identify the
elements that can hamper the business. This will assist the organization in minimizing the risk
factor (Kim and Min, 2015).
Quality Control: to sustain the loyalty of customers it is necessary that company is
manufacturing the products according to the satisfaction level of consumers. Other than
producing directories, Thomson is making a new application that can easily be accessed by their
customers in order to know the additional information. Further more for quality checking they
have developed a team that rejects all the products that will not add value in their products for
example: not printed books etc.
Cost and time: These are the essential element that an organization must consider so as to
deliver the best quality products to customers at reasonable price and on time respectively. Thus,
to manufacture ample amount of products it is necessary that company have large amount of
funds, this will enable them in completing the task in proper time frame.
Communication: It is the basic element which is required by most of the organization in
order to give effective results so as to get superior position in the market. Thomson Directory is
using this method in order to convey the message regarding the task its employees so that they
can work in a proper manner. Along with this, communication is helping them in having better
relations with customers as it is helping them in resolving the problems in an appropriate way
(Larson and Chang, 2016).
Therefore, all these are the essential factors that are important to be determined before
initialing the plan or strategies. Thus, managers of Thomson Directory has made such kind of
strategies that can be modified with the change of time.

P3 Breakdown of structures and Gantt chart in order to know the provided time frame and stages
of completion
Research is done by a researcher so as to get the additional information play a crucial role
in project completion. Thus, managers of a company can use all the resources in order to have a
knowledge regarding the task which they are performing. Other than this, it guides them in
performing the work in a proper manner and also to evaluate whether all the resources which
were required are used in an appropriate way or not. So, to take their business in a forward
direction it is essential that managers of a company have all the basic information and knowledge
that is necessary for a better understanding of the task which is to be performed (Maylor,
Blackmon and Huemann, 2016). Thus, it helps the organization to complete the work in a
systematic manner. Below certain steps are mentioned that are essential for carrying out the
process:
 To identify the main reason and cause of administrating the research.
 Literature Review
 Clarification of problems
 Choices of eligible respondents in order to conduct the research.
 Explicate the instrumental plans
 Data analysis.
The research that is conducted involves certain activities which are as per the digital
transformation thus, it is important that the data which are collected must be according to the
relevant topic. Thomson Directories has gone through the research and have followed the
required steps that are essential to get proper information receptively. In order to expand their
business the company can use online process which is trending in recent times as the
organization is a telephone directory so they can make use of innovative ideas. For example:
Thomson can build an application for its user so that customers can easily get the information
what they want to avail. In literature review, the manager of the company look out all the
resources that are available to them it will help in further proceedings (Pearlson, Saunders and
Galletta, 2016). Feedbacks and reviews also plays an important role in making business more
successful because it assist them in knowing the position of the organization in the eyes of their
customers and also aid they in making changes if required. For conducting this research, 20
numbers of respondents have been chosen by the researcher. Thus, all the collected data is
further used in carry out the research in a proper manner.
The tools and techniques which are used in this will help the manager in achieving the set
goals and targets in a better way. Questionnaire is the basic tool which is used by Thomson
Directory for collecting suitable data and for this 10 number of questions have been developed
which respondents can answer according to their preferences and choices. Further it will be

analyzed by the researcher to get the final result. Under this, a figure is being attached so as to
know the concept in a better way.
Therefore, this plan of action is followed by Thomson in order to show the appropriate path
to employees so as to achieve the set targets and goals in a specific manner (Pekuri and et. al.,
2014).
TASK 2
P4 Carrying out the task with the use of Qualitative and quantitative research methods for
attaining project aims and objectives
To sustain the superior position for a long period of time it is essential that all the
business activities are carried out in a proper manner by utilizing all the tools and techniques
which are required for the research. Basically for conducting a research organization can use two
types of methods according to their preferences and they are primary and secondary.
Thomson directory is utilizing both the methods so as to gather the information other than
this; they are taking reviews and feedbacks from their customers so that they can give better
services and facilities to them. Apart from this, company is using other three methods for
collecting information i.e. qualitative, quantitative and analytical.
Mainly the methods which are used by most of the researchers are qualitative and
quantitative in order to get authentic data (Peters, Blohm and Leimeister, 2015).

Primary data: This is the method which is done so as to get authentic data which are not
used by any other sources. Thus, it doesn't provide any vague information and help the
researcher to find appropriate conclusion and recommendations. Hence, it helps in making
further proceedings.
Questionnaire
Name:
Gender:
Age:
Contact Number:
Email id:
Q 1) If digitalization is providing any competitive advantage to the firm?
 Yes
 No
Q 2) Is digitalization is providing the organisation any benefits?
 Yes
 No
Q 3) If it is having any positive impact on business?
 Yes
 No
Q 4) Whether Thomson directory is utilising latest technologies according to the market?
 Yes
 No
Q 5) Is it important for Thomson directory to make alterations in their current business
operations?
 Yes
 No
Q 6) Is Thomson directory is having appropriate funds and resources for keeping a huge amount
of data?
 Yes
 No
Q 7) Future consequence of digitalization on Thomson directory company?

 Positive
 Negative
 Cant' say
Q 8) Impermanent in partnership is necessary for Thomson directory in order to cut down red
tapism?
 Yes
 No
Q 9) For promotional activities what kind of mode Thomson directory is using for making
proper market strategies?
 Modern marketing
 Traditional marketing
Q 10) Recommendations for Thomson directory in order to implement in digitalization?
Secondary data: Under this the data which are collected are form secondary sources for
example: from newspapers, magazines, internet and many more. Therefore, it assist them in
making proper strategies along with this it enable them in making alteration so as to get superior
positions. They gather information from sources like newspapers, magazines, articles, journals
etc.
Therefore, by using digitalization, Thomson is increasing their brand image in front of their
customers and as a result it is increasing the growth in sales and productivity (Pinto, 2015).
TASK 3
P5 Evaluation of research and data with appropriate tools and techniques
For giving appropriate results it is important that it is conducted in a proper manner so as
to get better outcomes. Thomson Directory has gathered all the data correctly thus; it will be
helpful in formulating the results in a effective manner.
Theme 1: Digitalization is giving competitive advantage to business
Q 1: If digitalization is providing any competitive advantage to the firm? Frequency
Yes 18
No 2

Interpretation: From the graph mentioned above it can be concluded that there were 20
respondents and out of them 17 of them replied that digitalization is giving competitive
advancement to Thomson Directory and as a result they are sustaining the superior position in
market area and out of 20 3 of them are not agreeing with this. Therefore, superiors must
introduce strategies that will be applicable for future proceedings in order to grow their business
in a proper manner.
Theme 2: Digitalization giving them long term benefits
Q 2: Is digitalization is providing the organisation any benefits? Frequency
Yes 17
No 3
Interpretation: From the graph mentioned above it can be concluded that digiatlisation
is giving benefits to many organization and in context with Thomson 17 out of 20 respondents
agree with the fact that yes, it is providing benefits whereas 3 of them do not agree with this and
as a result they said No, for hem digitalization is not playing any role in taking the company in
forward direction.
Theme 3: Having a Positive impact on business
Q 3: It is having any positive impact on business? Frequency
Yes 19
No 1
Interpretation: From the above mentioned graph it can be evaluated that, a large number
of the respondents are agreeing with the fact that introducing new technologies is having a
positive impact on the business and as a result the growth can be seen in forward direction.
Therefore, it will encourage their employees in working in a proper manner so that the set targets
are achieved in time frame. Whereas 1 out of 20 respondent is not happy with the result.
Theme 4: Optimizing current technologies or not
Q 4: Whether Thomson directory is utilising latest technologies
according to the market?
Frequency

Yes 15
No 5
Interpretation: From the above graph, researcher can evaluate that 15 numbers of
respondents agree, that by applying appropriate tools and technologies, market value and shares
of Thomson has been increase to some level. Whereas out of 20 respondents 5 of them are not
agreeing with this.
Theme 5: Required modifications for business operations
Q 5: Is it important for Thomson directory to make alterations in their
current business operations?
Frequency
Yes 4
No 16
Interpretation: From this graph, it is evaluated that it can be concluded that Thomson
should make some alterations in their promotional activities so that it can be reached to
maximum number of people and 12 out of 20 respondents are saying yes. Other than this, 16
numbers of respondents are happy with the happenings and they think company doesn’t need any
changes.
Theme 6: Having ample money or not
Q 6: Is Thomson directory is having appropriate funds and resources for
keeping a huge amount of data?
Frequency
Yes 12
No 8
Interpretation: Having a huge amount of money always play an important role as it
enables the company to manufacture products of best quality. So, 12 out of 20 respondents feels
like Thomson is having sufficient amount of money for producing goods according to the needs
and wants of customers. Apart from this, 6 are saying they have to collaborate with stakeholders
in doing the same.
Theme 7: Impact of digitalization on Thomson Directory

Q 7: Future consequence of digitalization on Thomson directory
company?
Frequency
Positive 10
Negative 5
Can't say 5
Interpretation: With the implementation of new technologies digitalization ahs made
our life easier. Thus, 10 number of respondents are agreeing with the fact that yes digitalization
is having a great impact on business operations whereas 5 out of them are denoting the negative
sign that means for them digitalization is not much useful. Apart from this other 5 are confused
and can’t say anything.
Theme 8: Impermanent necessary for Thomson Directory?
Q 8: Impermanent in partnership is necessary for Thomson directory in
order to cut down red tapism?
Frequency
Yes 14
No 6
Interpretation: From the mentioned graph it can be evaluated that, 14 out of 20
respondents think that Thomson Directory should work in partnership so that they can give better
services and facilities to its customers. Other than this, 6 of them doesn’t agree with this as they
believe the company is strong enough in giving services and do not require any other
organization for merging.

Theme 9: Promotional activities for Thomson Directory must involve
Q 9: For promotional activities what kind of mode Thomson directory is
using for making proper market strategies?
Frequency
Modern Marketing 18
Traditional Marketing 2
Interpretation: According to the chart it can be concluded that, out of 20 respondents 18
believe that Thomson should use modern marketing process by utilizing the latest tools and
technologies so that they can produce a quality products in specific time period. Other than this,
2 are saying traditional marketing will provide them benefits and company should follow this.
P6 Appropriate recommendations in context with research in order to draw valid conclusion
Although Thomson Directory is a local company but it has created a positive image in front
of the customers and as a result their market shares and values have enhanced (Schaltegger and
Wagner, 2017). Organization is trying to expand its business through online method for example
to reach to maximum people they are using appropriate tools and technologies like social media,
internet etc., thus, it is helping them in increasing their customers and as a result they enabling
themselves in achieving goals and objectives in given period of time. Other than this, managers
of Thomson Directory are making policies according to the current market situations through
which they are able to communicate with other firms in order to give better services and
facilities. Thus Thomson Directory is using cloud transfer so as to keep ample amount of data
which they can easily access for future proceedings.
TASK 4
P7 Reflection on the value of undertaking research to meet objectives
There are many problems that a researcher can face in order to conduct the research. The
basic issue which they can face is related with time and cost. Thus, it is important that project
manager make proper strategies which company can follow in order to eliminate the obstacles
and problems that they are facing (Storey, Basterretxea and Salaman, 2014). With the shortage of
time due to which researcher has taken only 20 numbers of respondents thus, this is not
appropriate in order to get a valid outcome. Other than this, fund was the biggest problem that is
why researcher has used all the available resources that was available to him/her in order to get
suitable results therefore, to collect the information the researcher has gone through internal and
social media platforms so that it can be gained with minimum cost price.

CONCLUSION
From the above report it can be concluded that, to establish and carry out the business in
an appropriate manner it is essential to conduct a research. This will help them in knowing the
element that is present in the market. Thus, the researcher had to determine factors like
geographical, economical, environmental etc. by considering this company can see a gradual
increment in the performance and as a result they can gain the superior position in market area.

REFERENCES
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sustainability in the age of globalization. Oxford University Press.
Drucker, P. F., 2017. The Theory of the Business (Harvard Business Review Classics). Harvard
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Week No. Date Update on weekly research
1 31/01/18 After having our first chapter
of MSBP we were told to think
about a new topic for our
research title. I thought of
various ideas for
accomplishing my project and
after a period of time I got
what exactly I have to do for
getting effective results.
2 02/02/18 In this I decided my aims and
objectives on which my entire
task will be based. Further
having further research I went
to our college library and took
help from my teachers in
gathering appropriate notes
and information that can help
me out in executing my
research in a better manner.
Topic that was taken for this
research was “Impact of
digitalisation in operating
business”.
3 02/06/18 In this entire task of research
methodology is being done in
which whatever methods and
approaches are required are
being determined by me.
4 02/08/18 In this information that are

needed for conducting research
are performed. For this I have
gone through different kinds of
books and journals form where
I can evaluate sources and get
information for further
conduction of research.
5 02/12/18 In this period, data were
collected which will help me
out in validating effective
results. For this, questionnaire
were made that were given to
respondents and they were told
to choose answers accordingly.
6 02/15/18 This is the last step in which
after going through all the data
valid conclusion is made and
than recommendations are
given so that company can
make changes if required.