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Managing Successful Business

   

Added on  2020-06-06

24 Pages4683 Words212 Views
Leadership ManagementProfessional Development
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Managing SuccessfulBusiness
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Aims and Goals................................................................................................................1TASK 2 ...........................................................................................................................................2P2. Project management planning..........................................................................................2TASK 3............................................................................................................................................4P3. Work breakdown structure and Gantt chart to give time frame work..............................4TASK 4............................................................................................................................................5P4. Research by implementing the methodology...................................................................5TASK 5............................................................................................................................................8P5. Analysis of the project outcomes.....................................................................................8TASK 6..........................................................................................................................................15P6. Recommendation and Suggestion for the project..........................................................15TASK 7..........................................................................................................................................16P7. Reflective Report............................................................................................................16CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17APPENDIX....................................................................................................................................18
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INTRODUCTIONTo attain all the business objectives it is necessary that the all the operations should beperformed in better way so that it can bring efficiency at the work place. To ensure that this thinghappens it is required that the organisation should have plan and policies thus defining the waywhich has to be used by them to complete any task. The story behind any successful business isthat they have regularly updated and modified themselves according to the changing trends in themarket. In the current scenario adopting new advanced technology has become a necessary thingand through digitalisation they can develop new innovative techniques at their work place. Thisis one of the way through which they can attract a lot customer thus converting individuals intopotential buyers (Doherty, Ashurst and Peppard, 2012). This all assignment highlights the casescenario of Marine Court hotel, which is a small scale hotel situated in Ireland. It briefs aboutthe aims and objectives of the hotel and the services offered by them to the guests. Throughcertain management plans they can handle and manage the business activities in proper manner.In also includes the tools and techniques which has been utilised for gathering data and furtheranalysing them. TASK 1P1. Aims and Goals.All the businesses prevailing in the business environment are complex in nature and torun them it sometimes become tough for the entrepreneur. To run the company for a longerperiod and to set new bench mark in the market it is required that they should adopt newtechnological advancement thus defining their services with the help of digitalisation. Bringingnew creativity and innovative services through the technology is necessary because there isexistence of lots of companies who are dealing in the same segment thus the customers only goto those hotels who are offering something different from the usual services (Zimmerman andYahya, 2011). Storing the valuable information and files on the cloud, recording the data on thecomputer and transferring it to one place to another are some of the facilities which comes withthe adoption of digitalisation. In the hotel industry communication is one thing on which successof all the operation is dependent. Through digitalisation Marine Court hotel can ensure that thecommunication is interactive and they can also get feedback from this. With the digitalisation the1
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hotel Marine Court can provide unique services to their guests and those who wants to visit thehotel can gain information about the amenities and services of the hotel through online platform.Topic:- To execute the digital technology- Case study of Marine Court Hotel.Background of the Project:-To increase the market share is the main goal of the business enterprises and they shouldhave full knowledge of the recent or current technology which is attracting the customers.Adopting such technology would improve their ranking in the marketing thus giving them acompetitive edge over their rivals. The customer services department can ensure that with thisthey are able to protect the personal information of the clients (Macintosh and Quattrone, 2010).To make a better decision the data which is storage in cloud system is extracted out and then aeffective decision is made. Marine Court Hotel can give information about the laws andguidelines which they have to follow during their stay in the hotel. Aim: To introduce digitalisation in some of the other department of the hotel. Objective: To know the impact of digital technology through analysing various operations;To understand the importance of digitalisation;To realize the requirement of digital process in current working condition. Research QuestionDoes digitalisation has impacted the hotel in positive way?How the digital technology is assisting them in attaining organisation goals?How the existing activities can be more effective after adopting digital technology?TASK 2 P2. Project management planning.To bring the required modification this process plays an important role in this aspect asthrough this research can be analysed by keeping the scenario of this. This is a helpful processwhich assists them in attaining the business goals as it makes the operations easier for them toperform. To make the things possible it is required that their should be coordination between theemployees and resources thus making a balance between them is necessary (Simons, 2013). Tomake a balance between them their should be development of a plan thus guiding the staff to2
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perform through following the guidelines given to them. With the plan there is mention of thescope, quality and budget for the activities which has to be performed. Nature of Research:- The investigation topic which has been decided is aimed toincrease the profits and the overall turnover of the organisation. Through bringing some of theirservices on online platform Marine Court Hotel will be able to acquire more market share.Online portal of the hotel will act as assistance for the customers who have some of queriesregarding any department of the hotel (Baldvinsdottir, Mitchell and Nørreklit, 2010). The natureof the data is quite complex and there is need of lots of data which has to be gathered and for thatdigitalisation can bring best results. Management Risk:- Gathering of the information, selecting the appropriate source ofinformation, interpretation and etc. are the activities which has to be done in this. The researchcan be affected by various things and things might not go according to the plan thus deviatingfrom its objectives (Ward, 2012). This will impact the upcoming future process so it is theresponsibility of the research to selects the best strategy which is flexible in handling any kind ofsituation during research.Time:- For the collection of the quality data it is required that the time factor should betaken in mind thus allocate enough time to complete any task. At the same time any informationwhich has been missed can be again collected and other than this the researcher will get moretime to interpret the information which they have got from the survey. They should check eachand every part of the research and make sure that each task is done (Jeston and Nelis, 2014) . Allthese thing should be done before the plan is presented before the public. Scope:- The extent of the data is quite large as the data has not been gathered from only asingle source and this is done so that they can get clear knowledge of the scenario. This researchreport briefs the impact of digital technology and their significance on Marine Court Hotel. Resource:- There are chances that the nature of the research may vary according todifferent scenario so the researcher has utilised both the primary and secondary sources to gatherthe data. The main reason behind doing this is that with this all the areas and different aspectscan be covered with this (Lukka and Modell, 2010). Internet and books are also used to collectthe crucial information. To again knowledge about the effectiveness of digital technology MarineCourt Hotel has taken the feedback from the respondents.3
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