Managing Successful Business - Brookland hotel

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Added on 2020-01-07

Managing Successful Business - Brookland hotel

Added on 2020-01-07

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MANAGINGSUCCESSFULBUSINESS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 aims and objective..................................................................................................................1P2 The project management plan................................................................................................3P3 Work break down structure and a Gantt chart.......................................................................4TASK 2 ...........................................................................................................................................5P4 Small scale research by applying the qualitative and quantitative method ...........................5TASK 3............................................................................................................................................8P5 analyzing the research and data by using appropriate tools and techniques..........................8P6 Recommendations for implementing the CSR activities.....................................................13TASK 4 .........................................................................................................................................14P7 Reflective report...................................................................................................................14CONCLUSION..............................................................................................................................14REFERENCES .............................................................................................................................16

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ILLUSTRATION INDEXIllustration 1: Network diagram.......................................................................................................4Illustration 2: Gantt chart.................................................................................................................5Illustration 3: Work Breakdown Structure.......................................................................................5

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INTRODUCTIONCSR activity can be defined as the plan which is undertaken by the organization toprovide some additional services to the society. There are several issues which are arising in thesociety so to those problems, the organization takes initiative. So for improving the society aswell as helping them, CSR activities are carried out by the organization. By doing this type ofactivity, the sustainable objective can be achieved by the firm. Besides this, by focusing on theCSR activity effectively they can develop the competitive advantage of the firm (Wheelen andHunger, 2011). On the other hand, the government has also made the rules and regulationsregarding these types of project. This is because the organization can easily help them throughfunds and even provide the individual with the free services which they are providing to theindividual. This report will talk about the Brookland hotel which is one of new hotel establishedin Weybridge (Brooklands Hotel, 2017.). It is counted in the luxury 4 star hotel. It is the serviceindustry, so it is required to perform the CSR activity among the society. Further, the report willdiscuss about the need and requirement of the CSR activity and even the importance which it hason the reputation of the organization (den Hertog and et.al., 2010). On the other hand, in thisreport data analyses will be carried out which will helpful in the further growth of theorganization. TASK 1P1 aims and objectiveIn the today world, it has become important for the organization to plan the CSR activityso that they can develop a positive goodwill in front of the customers. Further, this has becomeone of the ways through which the organization can easily attract the customers. It is consideredas a promotional tool for the company (Rosemann and vom Brocke, 2015). If it is carried outsmoothly then it will have positive impact on the organization as well as the society. BrooklandHotel is the new established hotel which has around 106 employees in the organization. For this,firm it is will not able to plan big CSR activity but still by helping the society in small ways theycan help the individual who are in the need. In the recent time, the organization has notcontributed in these types of activities so for them it becomes important to focus on providingbenefits to the society. Topic: “Implementing CSR activities within organisations to meet sustainable objectivesBackground of the project:1

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