Digital Technology Implementation Plan

The assignment tasks involve collecting reliable data and determining objectives to implement the use of digital technology in expanding business activities online. The learner has sufficient time to complete their research and the project plan is up-to-date. They aim to improve customer satisfaction by increasing CSR activities and have identified aspects that worked well and problems faced during the project.

Managing Successful
Business

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan covering aspects of cost, scope, time, quality, risk and
communication............................................................................................................................3
P3 Breakdown structure and Gantt chart to provide stages and time frames..............................5
TASK 2............................................................................................................................................7
P4 Carry out research with help of quantitative and qualitative methods of research................7
TASK 3............................................................................................................................................9
P5 Analysis of research and data with appropriate tools and techniques...................................9
P6 Appropriate recommendation in context with research to draw valid conclusion...............15
TASK 4..........................................................................................................................................16
P7 Reflection on the value of undertaking research to meet objectives....................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................18

INTRODUCTION
In today's modern scenario, number of technologies development rapidly take place
within the organization which directly impact on whole business activities. Mainly development
of technologies helps in providing better support in enhancing the overall growth activities
(Eckerson, 2010). From earlier time operations of business analysis by individuals but in recent
time every organization consider digital technologies which aid in proving various opportunities
such as collecting, analysing and storing huge data. With the help of this, manager easily takes
better decisions towards the business activities. Along with this, business organization also uses
various tools and techniques for effectively communicating with their target customers so that
they can easily satisfy their needs as per requirements. Present research is based on Rolex who
expand online business activities to take better place in the market. For this, report applied
various research methods in order to draw valid recommendations and conclusion. Furthermore,
project management plan is also mentioned in this project with its specific aim and objectives. It
also discussed about various tools and techniques of data collection.
TASK 1
P1. Project aim and objectives
It is important for an organization to adopt new and innovative technologies to make and
offer quality products and services to its customers due to changing needs at a fast speed. In
recent time development of technology are take place in business organization rapidly in which
traditional market segments are continuously comes at decline stage. One of the main impact of
technology on business activities is that its positive results because it provide better support to
the management in order take right decision within their organization in order to attain positive
outcomes. Along with this, facility of cloud technologies is also helps in providing better
opportunities to the manager in which they easily share number of data at one place to another in
minimum time duration. In this development of technology is also provide better communication
platform in which firm easily interact with their target customers and also enhance their
customers base by providing them better services (Crane and Matten, 2016). With the help of
company raise overall profitability and productivity also at market place. In this new updated
technology required lots of funds which invest in various tools and equipment so that company
easily operate their business operation effectively and attain better results. In today's modern
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time number of people use social media to interact with each other. By this firm easily reach at
large number of customers and provide them better services. With the help of this manager easily
find any kind of various within the business activities and maintain better performance level.
(Smith Binns and Tushman, 2010). Basically it aid in increasing overall profit of the company by
delivering quality services to its target customers at market place.
Topic: How digital technology affect the operations of business Rolex company.
Background of project:
Advancement in technology is rapidly taking place in overall business environment and
so, it is one of the important duties of firm to adopt new and innovative technologies to
effectively determine the changes in business operations. In this concept of digital technology
totally change the business activities as compare to earlier time. These changes positively put
their impact on the business organization in which manager of company easily enhance their
product qualities and also satisfy customers’ needs as per requirements. With the help of this,
company reduces the chances of increasing complexity within business operations. In this
context, various technologies and tools are used by the firm to enhance the demand of
department of account which lead in decreasing the chances of hacking data of the business. For
this, firm uses cloud technology to protect the information and ensure about transformation of
data at one place to another with more security. With the help of this, manager easily collects all
relevant data to maintain effective production process and deliver quality services to its target
customers. By various technologies like social media and other platform aid in increasing the
customer’s base towards the company and also aid in capturing larger market share from its
rivals. Along with this, it is also important for the manager to set project aim and objectives
before starting final project and executing its activities. With the help of this, business
organization fulfils all project requirements in the most effective manner and also improves
performance level of business in market (Den Hertog, Van der Aa and De Jong, 2010).
Aims: How digital technology affect the operations of business Rolex company.
Objectives:
 To identify the overall effectiveness of digital technology in activities of business
operations.
 To assess better implementation of digital technology in business activities. To determine the overall needs of transformation of business activities.
2

Research questions:
 How digital technology is appropriate in modify business activities?
 Why it is important to executing as well as modification of business activities?
 How digital technologies take place in operation of business activities?
P2. Project management plan covering aspects of cost, scope, time, quality, risk and
communication
Project management plan is one of the important aspects for an organization which helps
is achieving overall goals and objectives of company in an effective manner. It provides better
direction at the time of executing operational activities of the firm. In absence of project
management plan, company is not able to achieve its set targets. One of the main advantages of
project management plan is to complete all the activities in order to achieve long term benefits to
its enterprise (Chesbrough, 2010). Furthermore, it helps in providing guidance to the manager in
order to identify cost, quality and resources as well as risk which exist in overall project of
business enterprise. Mainly, project management plan is essential for making an effective and
successful project which leads in enhancing the entire performance of project within business.
Along with this, it is also important for the manager to take better decision to make a final
project. In this context, there are some main considerations which help in taking positive actions
towards the project like: Scope of project: In today's market, customers’ needs and technologies are changing at a
fast speed because in the recent scenario, various opportunities are there to increase
growth of business in market. It helps in providing number of opportunities to the
business organization to make as well as produce the best services to get better
satisfaction by providing them quality products. At present, selected company provides
their products and services by online platform. Hence, the project’s scope is very wide. Management of risk: Every project of business includes some risks so that it is important
for the manager of company to assess it effectively before executing activities of project
(Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa, 2013). In this context, Rolex
is a popular brand and so, the risk factors is very less within organisation. In this,
manager can easily evaluate the risk in order to attain better end results of project and
improve their performance level in market.
3

 Quality control: Quality is the foremost aspect for any project because it helps in
achieving organizational goals and objectives. In this, it is important for the manager to
maintain better quality to execute their project activities. With the help of this, Rolex
easily offers as well as produces quality services to customers and improves their overall
growth in market. By attaining higher satisfaction of and users, company directly
enhances their overall profitability level and retain loyal customers. Cost: In this, the cost of project is high as company required various number of financial
amount to complete the task. So that it is important for firm to have adequate and
appropriate fund to execute all activities of the project in order to attain better outcomes. Time: It is also important for completion effective project that all the necessary activities
are must be execute and complete in appropriate time which leads in attain positive
results in most effective manner. Timely implementation and execution of business
activities help in reducing the project cost which contribute n maximizing the chances of
attaining positive outcomes in a systematic way. In context of Rolex, manager sets time
for the project activities so that they can easily attain better outcomes.
 Communication: It is more important for every department to communicate effectively
which helps in achieving all the set objectives of project. Along with this, it is also
necessary that all the roles and responsibilities are clear in every department. By this,
company easily attains their positive results and make a successful business project.
All these are important elements for manager which are included at the time of
formulating project management plan. With the help of this, manager easily executes as well as
implements all activities to attain positive outcomes. One of the main advantages of this is to
increase positive brand image of company in market place and define number of advantages
which help in enhancing the productivity level of firm in the most effective manner (Gebauer,
Edvardsson and Bjurko, 2010). In context of Rolex, manager makes effective project
management plan by considering all the activities in an appropriate manner.
P3. Breakdown structure and Gantt chart to provide stages and time frames
Research is one of the important activities which plays an important role in project. With
the help of this, manager of company gathers relevant information, ideas and opinions. With the
help of this, manager easily takes better decisions about the project and its activities. Main aim of
action plan is to provide better direction to the manager in order to ensure maximum as well as
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optimum utilization of available resources in order to attain desirable goals and objectives of
project (Introducing Research Methods, 2017). In this context, it is an important duty of a
manager to effectively understand the concept of study and its different aspects in order to easily
deal with issues in the most effective manner and to maintain a better performance level. There
are some main steps which include in research are as follows:
 Determination of main reason to carry out the research project
 Literature review
 Problem clarification
 Main concept of project
 Choose respondents to execute research
 Formulation plan
 Data analysis
All these steps are included in every research project. In this, research based on the topic
of digital transformation which is also considered all these steps to complete their research. With
the help of these researcher easily collect as well as gather relevant information towards the
topic. In context of Rolex, they wants to expand their business operation at online platform so
that it is manager responsibility to gather information in a systematic manner. For this they select
respondents from whole population in order to carry out the research. Along with this, literature
review is also conduct for this research. In this respondents views and opinion helps in carry out
the research in most effective manner. In this researcher select 20 respondents through random
sampling methods for their research. In this collect of data is also used by researcher to take
better future decision towards the online expansion of this business activities.
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With the help of these steps researcher effectively make as well as formulation action
plan in which all he task complete with fix time frame. By this researcher get maximum and
positive outcomes in appropriate way (Trimi and Berbegal-Mirabent, 2012). In this primary
resource of data collection is also considered by selected company to evaluate the questionnaire
which is ask by the every respondents. Along with this, digitalisation in business is not a simple
task and thus, it is manager’s duty to collect appropriate information for effectively formulating
the best action plan. It is made as well as prepared by the researcher for transformation of digital
in which each and every activities set within fix time frame. All these activities can be
understood by given figure in below:
6

7

Hence, this action plan is formulated by Rolex in which they easily provide better
direction to all activities in order to achieve end results and objectives (Jones and Lubinski,
2012).
TASK 2
P4. Carry out research with help of quantitative and qualitative methods of research
It is important for researcher to select the right method for carry out research which helps
in achieving better outcomes in most systematic manner. In this various methods of research are
there that help researcher to make an effective analytical study in order to take best decision. In
this context, there are two sources which used by researcher at the time of collecting the data for
research such as primary and secondary method (Smith, 2011).
Both methods are use in collecting data in order to draw a valid conclusion and
recommendation. In context of Rolex, they also use both methods for gathering relevant
information which leads in taking better decision towards the business activities. Along with this,
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important methods are there which is used by researcher to execute their research in effective
way are as follows:
 Qualitative
 Quantitative
 Analytical
Mainly, a researcher use qualitative and quantitative methods which helps in evaluating
the positive results of the whole research. In this researcher use primary and secondary methods
to gather data in appropriate manner.
 Primary data: It is one of the important as well as popular methods for collecting data.
One of the main advantage of using this type of method to gather fresh information to
evaluate the valid conclusion of the research (Shang, 2012). In this, researcher use
questionnaire method in which they select 20 respondents from whole population. With
the help of this they collect accurate information in appropriate way.
Questionnaire
Name:
Age:
Gender:
Contact no.:
Email address:
Q.1) Does digital technology provide advantage to business organization?
Yes
No
Q.2) Is digitalisation provide any kind of long term benefits to organization?
Yes
No
Q.3) Is digitalisation is positively help ful for the Rolex company?
Yes
No
Q.4) Digitalisation is important for Rolex as per current business environment?
Yes
No
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Q.5) Is it important to implement the modification in business activities of Rolex?
Yes
No
Q.6) Is Roles have enough funds and resources to store huge data?
Yes
No
Q.7) What kind of future impact of digitalisation on business activities of Rolex company?
Positive
Negative
Can't say
Q.8) Is it business activities are important for Rolex company to reduce the red tapism?
Yes
No
Q.9) Which type of marketing used by Rolex for executing promotional activities in market?
Traditional method of marketing
Modern method of marketing
Q.10) Any kind of recommendation for Rolex company regarding implementation of
digitalisation?
Secondary data: It is also important in which various sources are there to gather
secondary data which is used by Rolex company to collect all the relevant information about the
research in most effective manner. In this researcher use various tools like articles, books
magazines and so on to gather various information to complete whole research in order to attain
positive outcomes (Incelli, 2013). With the help of this company undertake effective promotion
activities on online platform to reach at target customers. Hence, digitalisation concept helps in
providing positive contribution in completing the research which leads in enhancing growth of
the company in appropriate manner.
TASK 3
P5. Analysis of research and data with appropriate tools and techniques
It is necessary to present the collected data in effective manner as it adds effectiveness in
the process of decision making of a business concern. Same is done in case of Rolex, the
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company have to explicate the data that is gathered from research so that valid conclusion can be
drawn.
Theme 1: Digitalization administer advantage to firm
Q1) Does digital technology provide
advantage to business organization?
Frequency
Yes 17
No 3
Yes No
0
2
4
6
8
10
12
14
16
18 17
3
Interpretation: From the above mentioned graph, it can be concluded that according to the view
point of 17 respondents, digitalization administer advantages to firm. It helps the manager to
advertise and promote products and services of the company in effective way. On contrary to
that, 3 out of 20 respondents says that digitalization does not administer any benefit to firm.
Theme 2: Digitalization provide benefits to company for long term
Q2) Is digitalisation provide any kind of
long term benefits to organization?
Frequency
Yes 14
No 6
11

Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: From the above mentioned graph, it can be concluded that, 14 out of 20
respondents provide their views in favour of digitalisation as it provides benefits for long term to
the firm.
Theme 3: Digitalisation influence business activities of firm in positive way
Q3) Is digitalisation is positively helpful for
the Rolex company?
Frequency
Yes 15
No 5
Yes No
0
2
4
6
8
10
12
14
16 15
5
12

Interpretation: From the above given graph, it can be concluded that about 75% of respondents
tell that digitalisation influence the activities of business in positive way.
Theme 4: Digitalisation is important for Rolex
Q4) Digitalisation is important for Rolex as
per current business environment?
Frequency
Yes 14
No 6
Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: From the above given graph, it can be concluded that about 70% of respondents
says that digitalisation is necessary for Rolex in order to attain objectives in better way.
Theme 5: Implementation of Digitalisation is necessary to Rolex
Q5) Is it important to implement the
modification in business activities of Rolex?
Frequency
Yes 17
No 3
13

Yes No
0
2
4
6
8
10
12
14
16
18 17
3
Interpretation: From the above mentioned graph, it can be said that about 85% respondents say
that effective execution of digitalisation is necessary for Rolex to attain business results.
Theme 6: Rolex has sufficient resources and funds
Q6) Is Roles have enough funds and
resources to store huge data?
Frequency
Yes 14
No 6
Yes No
0
2
4
6
8
10
12
14
16
14
6
14

Interpretation: From the above mentioned graph, it can be concluded that according to the view
point of 14 respondents Rolex has satisfactory amount of resources and funds to store large
number of data.
Theme 7: Future effect of digitalisation on Rolex business activities
Q7) What kind of future impact of
digitalisation on business activities of Rolex
company?
Frequency
Positive 14
Negative 3
Can't say 3
Positive Negative Can't say
0
2
4
6
8
10
12
14
16
14
3 3
Column C
Interpretation: From the above graph, it can be concluded that about 14 out of 20 respondents
said that digitalization will impact Rolex business activities in positive way.
Theme 8: Bind operations of business to reduce red tapism
Q8) Is it business activities are important
for Rolex company to reduce the red
Frequency
15

tapism?
Yes 14
No 6
Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: From the above mentioned graph, it can be said that 14 out of 20 respondents are
in the favour of bind business activities of Rolex to cut down red tapism.
Theme 9: Promotional tools that should be used by Rolex
Q9) Which type of marketing used by Rolex
for executing promotional activities in
market?
Frequency
 Traditional method of marketing 3
 Modern method of marketing 17
16

Traditional Modern
0
2
4
6
8
10
12
14
16
18
3
17
Column B
Interpretation: From the above mentioned graph, it can be said about 17 respondents provide
their views in favour of use of modern methods for marketing.
P6. Appropriate recommendation in context with research to draw valid conclusion
One of the main feature of Rolex is that it enjoys a positive brand image at market so due
to this, firm does not require to introduce large number of variation in its existing business
process. To expand its business operations online, it is very essential for organisation to use all
tools and resources in an effective manner (Kankaanranta and Planken, 2010). Effective
utilisation of resources help firm in achieve its end goals and objectives and at the same time
increase efficiency of business operations. Enterprise is working in an effective manner so
introduce so much changes is not require. But to attain its end goals and objectives it is very
essential for firm to implement new and effective methods as this will bring coordination among
various business activities. Cloud transfer can be used by Rolex in order to transfer huge amount
of data from one place to another. In addition to this, this help in store and access the information
whenever necessary. One of the main feature of cloud technology is that it reduces the chances
of hacking and help managers in keep the data confidential. In this way, firm can expand its
business activities online and in an effective manner.
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TASK 4
P7. Reflection on the value of undertaking research to meet objectives
At the time of carry out the research on the particular topic, every individual face various
problems and obstacles. For this formulation of better action plan is more effective which leads
in eliminating all the issues in effective manner and make better analytical study in appropriate
way. As per my point of view, I also face various issues at the time of research activity. In this, I
did not get enough time to carry out the research so that I select sample size 20 which helps in
evaluating as well as drawing valid conclusion. In this, budget also allocate me to complete the
research which also was not appropriate so that it is a big reason for creating obstacles at the time
of carry out the research. Due to all these, I tries to manage entire research activities in which I
take help form social media to gather all the relevant information.
CONCLUSION
From the above mentioned report, it can be concluded that research is one of the
important processes for every organization to implement all business activities in order to attain
the best end results which makes a project effective. With the help of this, researcher collects as
well as gathers all the relevant information from various people. By this, manager of company
easily takes the best decision towards whole business activities and attain positive end results. In
this, researcher uses various tools and techniques to meet all the business objectives in stipulated
time period.
REFERENCES
Books and Journals
Eckerson, W. W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
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Smith, W. K., Binns, A. and Tushman, M. L., 2010. Complex business models: Managing
strategic paradoxes simultaneously. Long range planning. 43(2). pp.448-461.
Den Hertog, P., Van der Aa, W. and De Jong, M.W., 2010. Capabilities for managing service
innovation: towards a conceptual framework. Journal of service Management. 21(4).
pp.490-514.
Chesbrough, H., 2010. Business model innovation: opportunities and barriers. Long range
planning. 43(2). pp.354-363.
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing
knowledge for a successful competence exploration. Journal of Knowledge Management.
7(2). pp.195-207.
Gebauer, H., Edvardsson, B. and Bjurko, M., 2010. The impact of service orientation in
corporate culture on business performance in manufacturing companies. Journal of
Service Management. 21(2). pp.237-259.
Trimi, S. and Berbegal-Mirabent, J., 2012. Business model innovation in entrepreneurship.
International Entrepreneurship and Management Journal. 8(4). pp.449-465.
Jones, G. and Lubinski, C., 2012. Managing Political Risk in Global Business: Beiersdorf 1914–
1990. Enterprise & Society. 13(1). pp.85-119.
Smith, A. D., 2011. Successfully managing manufacturing supplier integration and procurement
issues: case studies in recessionary environments. International Journal of Procurement
Management. 4(2). pp.121-138.
Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of
a British and Italian business transaction. Journal of Multilingual and Multicultural
Development. 34(6). pp.515-532.
Kankaanranta, A. and Planken, B., 2010. BELF competence as business knowledge of
internationally operating business professionals. The Journal of Business Communication
(1973). 47(4). pp.380-407.
Lin, A. and Chen, N. C., 2012. Cloud computing as an innovation: Percepetion, attitude, and
adoption. International Journal of Information Management. 32(6). pp.533-540.
Lai, J. Y. and Ong, C. S., 2010. Assessing and managing employees for embracing change: A
multiple-item scale to measure employee readiness for e-business. Technovation. 30(1).
pp.76-85.
Shang, S. S., 2012. Dual strategy for managing user resistance with business integration systems.
Behaviour & Information Technology. 31(9). pp.909-925.
Online
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Introducing Research Methods. 2017. [Online]. Available through:
<https://www.skillsyouneed.com/learn/research-methods.html>.
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APPENDIX
Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen
organisation: Rolex SA
Name of the learner: Name of the Supervisor:
Project Title: Managing successful
business
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within
deadlines set?
Did you need to make any changes
to your project management
plan?
Comments
The project regarding impact
of digital technology on the
growth of business activities.
Yes
Yes, all the requirement which
are asked in questions are
effectively approached and
completed
No, there is not any need to
make changes in the project
management plan. That can be
changes if there is any
changes in legislations.
Any risks and / or issues identified?
1. Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
Collection of data from
employees is difficult as they
are not easily giving
information regarding
different operations.
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2. Did you identify any
additional risks/issues that
have an impact on the project
management plan?
The additional risk associated
with project management plan
is in the preparation of budget
regarding different operations.
Problems encountered
11 What barriers did you face?11 How did you overcome them?
The main problem which is
faced during the research is
trust problems and application
of ethical issues.
To remove such kind of
problems there is need to build
the confidence among
employees
New Ideas and change of project
direction
Use of digital technology in
conduct the business activities
provides the chance to expand
their business operation online
also. This helps to increase
their sales and profitability.
What Have I learnt about myself
this week?
1. How did I feel when I had to
deal with tasks/problems?
2. Did I find it useful to
complete the tasks?
3. How well have I performed?
What did I contribute?
4. What can I improve on next
week?
5. How might this learning
apply in the future?
This helps in building new
skills and provides the
knowledge regarding removal
problems
Yes
This project is successfully
completed by me within the
stipulated deadlines with the
help of their superiors. This
project provides me new skills
which helps in development of
my personality.
I need to improve my
communication ability.
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In future such learning helps
me in interpretation of
important information
regarding different aspects
which improves my decision
making.
Tasks planned for next week
1. Which tasks are priority?
2. Have you set aside sufficient
time for completion?
There are many tasks which
are on my priority this week
are collection of reliable data,
determination of objectives
etc.
Yes, I have sufficient time to
complete my research about
use of digital technology in
growth activities.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
Through this project the main aim is to use of digital technology to
expand the business activities online also. This helps to provide their
services worldwide and increase their profitability.
2. Did the project succeed in its objectives/ how do you know?
Specifically, please outline any evaluation and assessment undertaken.
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The main objective of company is to satisfy the customers in
market by improving their image. This can be achieved by them by
increasing their CSR activities.
3. What things do you think worked well and why? Evaluate all
aspects of the project (e.g initial inception, project activities and project
outcomes) from a range of perspectives.
During the research about the project about use of digital
technology also helps in determination of important aspects which
saves the time regarding collection of such information. This saves the
time in completion of their project.
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution during
the project process?
Yes, many difficulties are faced during collection of information from
the employees and market. There is also difficult to find out the
solutions regarding that.
5. What did you learn from undertaking the project?
From this project they have to know about the use of digital
technology and how it helps in achievement of organisational
objectives.
6. How would you rate your performance as a management consultant
leading the project?
I give rate my performance 8 out of 10.
7. What strengths and weakness of your performance did you identify?
My primary strength is communication skill which aid in
understanding the various matters easily. My weaknesses don't have
leadership skills to motivate them and provide accurate information.
8. How will this inform and support your continuous professional
development?
This aid in increase their corporate level and execute their
purpose without any problems. Digital technology assist in improving
the business activities and achieve the positive results. Along with this,
i was able to acquire useful skills such as analytical and project
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planning skills which will be very useful for me in the organisation i
work and will help me to manage my time in a better way.
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