Concept of Corporate Social Responsibility : Report
Added on -2020-07-23
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aim and objectives of project................................................................................................1P2 Project management plan.......................................................................................................3P3 Work breakdown structure and Gantt chart...........................................................................5TASK 2............................................................................................................................................6P4 Application of quantitative and qualitative tools of a data collection...................................6TASK 3............................................................................................................................................8P5 Analysis research and data.....................................................................................................8P6 Appropriate recommendation to draw valid conclusions....................................................14TASK 4..........................................................................................................................................15P7 Value of undertaking research to meet objectives...............................................................15CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONCorporate social responsibility is a concept of corporate self regulation which hasintegration with business model. This CSR is functioning as self regulatory techniques wherebusiness itself monitors and safeguard activities of the business like they ensures that all ofactivities are flowing in law with ethical standard and international or national norms. There areso many name that denotes CSR such as socially responsibility of business, corporatesustainability or accountability along with it ethical citizenship (Johnston and Bate, 2013). TheCSR is basically fulling commitments by ethical business and facilitates economic developmentwhile enhancing quality of the workforce with their families and the society at the larger scale.For an general explanations the corporate social responsibility, companies needs to acknowledgethat all ventures needs to be publicly accountable not just for their financial status orperformance but also for its social and environmental works. This report has been covered the allnorms and values of CSR which a company required to completes. Company Volkswagen hasbeen taken for this report cause they have already found with an global scandal to improve itsimage they have chosen the CSR in their company. This report has been concentrated on theaims and objective of the report along they have disclose the project management plan with fullcoverage of research and recommendation.TASK 1P1 Aim and objectives of projectIn today's modern era, it is more important for every organization to use as well as planeffective CSR activities in order to enhance their goodwill at market place. With the help of thiscompany easily attract large number of customers (Beaumont, WHITAKER and PEDERSEN,2013). Basically CSR activity used by the company as a promotional tool which positivelyimpact on the company and society as well. In this context, Volkswagen is biggest automotivecompany which operate their business in various countries. As per nature of the business theyhave to plan CSR activities in order to increase social welfare and provide better benefits to thesociety in order to develop their performance level at market place. Topic:Implementation of CSR activities within the organization in order to develop reputationof the company.Background of the project:1
Develop company reputation is main target of project which helps in reducing thenumber of issues and problems of the society. By implementing as well as adopting CSRactivities company easily enhance their goodwill in customer mind. In past year Volkswagen isnot carry out the CSR activities which reduce their performance but now they use better CSRpolicies within their organization in which they easily formulate their business activities andmaintain their sustainability. Along with this, it is more important for the company to effectivelyunderstand the importance of implementing CSR activities in developing their goodwill.Furthermore, government also provide better support to the company in which they promotevarious benefits to the society in order to enhance their standard and attain better results by them.All these are the main reason to implement the better CSR activities so that Volkswagen achievetheir target and improve their performance in more significant manner (Brown, 2013). If in casecompany will not plan the project effectively than they reduce their customers base due to theirnegative brand image at market place. Aim:Implementation of CSR activities within the organization in order to develop reputation ofthe company.Objectives:To evaluate the importance of CSR activities in developing reputation of the company.To measure the effectiveness of CSR activities in Volkswagen company for enhancetheir goodwill (Chang, Walters and Wills, 2013).To measure the positive impact of the CSR activities within the organization.Determination of all the effective methods of CSR activities which help in takingcompetitive place at market place.Research questions:How CSR activities are important in developing reputation of the company at marketplace?What kind of relationship define between CSR activities in Volkswagen in order toenhancing the goodwill?Which type of positive impact on Volkswagen by implementing CSR activities?What kind of methods used by the Volkswagen to take competitive place in market placeby adopting CSR activities?2
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