Managing Successful Business - John Lewis
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Added on 2020-02-03
Managing Successful Business - John Lewis
Added on 2020-02-03
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MANAGINGSUCCESSFUL BUSINESS
INTRODUCTIONIn the corporate world, it is very necessary to manage and organise overall business entityin appropriate way which helps to become more profitable in the industry. For manage thebusiness entrepreneur makes and frame various plan and programmes and implement at theworkplace. Further, for making plan project management tools and techniques are the mosthelpful for the company. In the present case there are two partnership firms like as John Lewisand Waitrose which are going to make plan using project management for determine affect ofcorporate social responsibilities on the company. The current report shows overall plan of projectmanagement with the help of work breakdown structure as well as Gantt chart. Further, itdescribes about the research on the basis of qualitative techniques and determine validconclusion. Beside this, it analyses about various tools and techniques which are used by thescholar in order to do research. At the end of report, reflective statement is to be provided thatwhat we learn and gain from the overall report of project management.TASK 1P1 Establish aims, objectives of the project for John LewisWhen the company is going to do research on any particular topic and criteria forassessing problems and solution, at the initial stage aims or problems are to be identified. Byusing different aims and objectives the management of John Lewis is able to conduct overallresearch in proper and appropriate way. Aims as well as objectives to conduct about impact ofCSR activities in the John Lewis are framed as below:Topic of research:The impact of Corporate Social Responsibility on the Marketing Department within JohnLewis to Promote Profitability and the Financial sustainabilityBackground of the current study:Now a days, there are more number of companies operating in same industry by whichlevel of competition increases on consistently basis which lead to effect financial positionindirectly. In order to enhance performance there are different kinds of strategies and tactics areused by the firms and on of them is corporate social responsibilities. When the business entityconduct more number of CSR activities then consumers will be increase by which profit and1
financial position affects in positive way. Along with this, higher the CSR activities helps tomarketing and promoting its several products and services among local community (Polonskyand Waller, 2014). In the present case the John Lewis firm wants to determine that if it conductsmore CSR activities then it will influence to the marketing department of not. Along with this itwill be profitable and sustain or increase financial position in the industry or not. For conductingsuch research different aims and objectives are required which are shown as below:Aim:To analyse impact or affect of Corporate Social Responsibility (CSR activities) on theMarketing Department within John Lewis to Promote Profitability and the Financialsustainability.Objectives:To identify various kinds of CSR activities used and implemented by John Lewis.To analyse relation between corporate social responsibilities and marketing department.To identify impact of the CSR activities on John Lewis's profitability and sustainability interms of finance.To analyse importance of CSR activities in respective marketing function in John Lewis.To give recommendations for using CSR activities which helps to marketing function upto greater extent.Research questions:What are the various kinds of CSR activities used and implemented by John Lewis ?Which kind of relation is there between corporate social responsibilities and marketingdepartment ?What is impact of the CSR activities on John Lewis's profitability and sustainability interms of finance ?Up to which level CSR activities in respective marketing function are important in JohnLewis ?2
P2 and M1 Producing a plan for project managementPlanning phase a very important plan in the business organisation while making aparticular project. After make effective plan it is very necessary to implement and manage inappropriate way in the business. For making effectual plan project management is the veryhelpful tool which shows each and every activity in clear way which lead to achieve aims andobjectives of John Lewis in better way (Kim, Li and Li, 2014.). Along with this there are variousaspects are to be covered with the help of project management that are like as expenses, quality,resources, scope, duration, start and end date, communication process etc. Furthermore, planusing project management along with mentioned various aspects is stated as below:TaskModeName of ActivityDurationStartFinishPredecessorsManuallyScheduledFinding topic andproblem for research1 dayFri 3/24/17Fri 3/24/17ManuallyScheduledFormulating problemstatement1 dayMon 3/27/17Mon 3/27/171ManuallyScheduledPreparation of time frameand allocation ofresources1 dayMon 3/27/17Mon 3/27/171ManuallyScheduledUsing literature review1 dayTue 3/28/17Tue 3/28/172ManuallyScheduledChose researchmethodologies to analyseproblem statement1 dayTue 3/28/17Tue 3/28/173ManuallyScheduledCalculating expenditures1 dayWed 3/29/17Wed 3/29/174,5ManuallyScheduledData analysis andinterpreting it1 dayThu 3/30/17Thu 3/30/176ManuallyScheduledFindings and evaluation1 dayThu 3/30/17Thu 3/30/176ManuallyScheduledAnalysis results andprovide conclusions1 dayFri 3/31/17Fri 3/31/177ManuallyScheduledGive appropriatesuggestions and1 dayMon 4/3/17Mon 4/3/177,8,93
recommendationsManuallyScheduledArrange analysis instructured form anddocumentation of it1 dayTue 4/4/17Tue 4/4/1710ManuallyScheduledSubmit report to directorsof John Lewis1 dayWed 4/5/17Wed 4/5/1711P3 Producing work breakdown structure as well as Gantt chartThe structure of project management which shows each and every activity of project planin clear and appropriate manner is called as work breakdown structure. With the help of suchtool project manager of John Lewis is able to know that which one task needs to completeinitially and afterwards which has to be use for further process. Apart from this, anotherimportant tool of project management is Gantt chart which shows every phase of project inhorizontal way (Jizi and et.al., 2014). Due to this the manager able to take clear instruction tocomplete all the activities appropriately and achieve objectives of John Lewis company. Whenthe firm uses such tools then able to know that which two or more activities can be startsimultaneously to reduce total time duration of project completion. Using above mentionedactivities work breakdown structure and Gantt chart are stated as below:Work Breakdown Structure4
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