Managing Successful Business Projects Assignment

Added on - 06 Jun 2020

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Managing SuccessfulBusiness Project
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Project aim and objectives for the study..........................................................................1P2. Project management plan that covers the cost, scope, time, quality and resources incontext of digital plan.............................................................................................................2P3. Work breakdown structure and a Gantt chart...................................................................3TASK 2............................................................................................................................................4P4. Application of qualitative and quantitative research methods.........................................4TASK 3............................................................................................................................................6P5 Analysis of data using effective tools and techniques of research methodology............6P6 Appropriate recommendation..........................................................................................15TASK 4..........................................................................................................................................16P7 Reflection on the entire study..........................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONDigital platform plays a crucial role in the present scenario through which organizationcan carry out its business activities and functions like marketing, distribution, promotion, etc. ina smooth and efficient manner. A digital technology includes equipment such as laptop,computer, Wi-Fi, internet, social media, etc (Zumitzavan and Michie, 2015).In all area oforganization needed effective source of technology by which company can improve operationand productivity of business.In current assignment, researcher has main aim to understand theimpact of digital technology on business activities. It is one of the famous retail outlets in theretail sector which serves various consumer products like clothes, footwear, home ware products,etc. By the use of digital technology and platform, Marks and Spencer can easily promote andadvertise commodities and services in the market. In current study, in order to analyze theinfluence of digital technology on business activities and performance of Marks and Spencer,scholar has used various methods and techniques of research methodology.TASK 1P1. Project aim and objectives for the studyResearch AimTo analyze the impact of digital technology in supporting growth and innovation in Marks andSpencerResearch ObjectivesTo understand the meaning of digital technologyTo determine several methods of digital technology that can be used by the businessenterpriseTo analyze the importance of digital technology within Marks and SpencerTo recommend the strategy to perform the function of training and development in anorganization for employeesResearch questions1.What is the terminology of digital technology?2.What are the several methods and ways through which business activities can be carriedout digitally?1
3.Recommend the strategy to perform the function of training and development in anorganization for employeesP2. Project management plan that covers the cost, scope, time, quality and resources in contextof digital planIt is the great responsibility of project manager to develop a systematic projectmanagement plan that assists in developing strategies for managing various kinds of projects.With the help of management, project manager can able to effectively utilize each resource foraccomplishing project within specified time. Project manager of Marks and Spencer is requiredto focus on several aspects while formulating project management plan-Time- Due to insufficient time, researcher may face issue because time is an importantaspect. Considering the time factor is an important aspect as it is directly relates to qualityof investigation (Soni and Kodali, 2012). In order to overcome the issue of lack ofsufficient time, researcher will use Gantt chart method in which whole research is dividedinto small targets.Cost- In order to carry out several activities of investigation like transportation, internetcharge, printing and stationary, etc., scholar requires sufficient fund. It is very difficult infacilitating various activities and processes in a systematic manner due to insufficientfund.Quality-This is another one of the significant aspects in investigation which is requiredto be considered by investigator at the time of carrying out study (Saunders and Bezzina,2015). By maintaining the quality standard, researcher can take appropriate decision ofstudy.Risk- There are several factors of risk that may affect the outcomes of study. The majorrisk is related with the plagiarism so thatresearcher should convert all secondaryinformation in own words by which chances of plagiarism can minimize.Scope of research- In current research study, researcher has main aim to analyze theimpact of digital technology on business activities, growth and innovation (Johnson andChristensen, 2010). For achieving this objective, researcher has used survey method inwhich several views and information of respondents are collected.2
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