Managing Successful Business Project Assignment | Zara

Managing
Successful
Business Project

TITLE
“How do multinational companies impact the business environment of a host country.
INTRODUCTION
Managing a successful business project is referring as an opportunity in which an
individual can represent their skills through executing a project and effectively carrying out its
activities and requirements in suitable manner. Managing and running an organisational project
is specifically assists in attaining an organisational basic targets, therefore, the key motive of the
enterprise is to achieving potential progress via proper execution of organisational operations and
function (Noe and et. al., 2017). As the project necessitate huge amount of capital investment
and resources due to that project manager requires to execute the business successfully in respect
to achieve desired objective. The study is based on examine the effectiveness of multinational
corporations over the enterprise environment of a country. For developing better understanding
regarding the chosen subject area, Zara is the chosen organisation as it is the large fashion retail
company which has its high brand image and has global business operations. In this present
report, aims, objectives and time-frames are developed and a small scale research is implemented
for gathering data and aggregation to support the project in suitable way (Smith, 2016Stahl and
et. al., 2012). Along with this, appropriate recommendations and conclusion are render over the
outcome and result of the work and reflection is given on value and usefulness of project.
TASK 1
P1. Devise project aims and objectives
A multinational corporation is referring as a commercial business which executes an
organisation in various countries for the motive of reaching at the potential development and
progression, Therefore, multinational organisations are mainly operated from their headquarters
which are stated within home country (Epstein, 2018). Multinational corporations perform
significant role in the maturation and evolution of businesses at wider level. In the present
scenario, the level of competition is high, thus the major motive of the enterprises is to
developing its transactions at wider basis for the reason of achieving potential progression.
Multinational business is having positive as well as negative influence over the economic
condition of a host country, thus the impact is based on different circumstance. Zara is a wide
Societal Anonima fashion retail firm which has its headquarter is in Arteixo Spain. The firm is
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founded through the significant efforts of Amancio Ortega and Rosalia Mera in the year of 1975.
This is a wide multinational business that has its worldwide organisational functions and the
company has huge impact over the business environment of host country (Cascio, 2015). The
study signifies the major motive through determining the subject area accompanying to the
support of multinational business and their determinant over the environment of enterprises.
Research Aim
To analyse the suitable support of multinational company and its impact over the
business environment of United States. A Case study on Zara.
Research Objectives
 To identify the impact of globalisation on performance of multinational organisation in
United States.
 To analyse the effectiveness of multinational corporations in business environment of
United States. To determine the relationship between multinational companies and development of
business environment of United States.
Research Questions
 What is the impact of globalisation on performance of multinational organisation in
United States?
 What are the effectiveness of multinational corporations in business environment of
United States?
 How to determine the relationship between multinational companies and development of
business environment of United States?
P2) A project management plan
In terms of managing successful business undertaking, project direction plan is
determined as an effective process which aids the organisation in maintaining the human actions
in suitable way. The project into consideration is based on the suitable support of multinational
company and its impact over the enterprise surroundings of United States, as in this a suitable
management plan is required to ensure the correct implementation of exploration activities in
effective way. This study provides an in-depth evaluation over the effectiveness of multinational
organisations and its influence over the business environment of United Stated, thus this is wide
area of investigation, which has its wider importance in terms of developing idea and knowledge
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base (Ardichvili and et. al., 2012). Project management plan includes various activities in which
few are associated as below:
Cost: This is the key prospect of an exploration assistance plan; thus it refers as the spent which
is done by a business in the proper implementation of project. In the execution of a project
project manager is liable for preparing a cost budget as to reaching at the key outcome. The
estimated cost for this particular project is around £7,000, which is divided among different
activities that are:
Basis Cost
Investment £1000
Expertise £800
Research & Development cost £500
Employees Training £1000
Resources for training & development £2500
Cost of executing changes in HRM £1200
Total £7000
Scope: This is also another key aspect which determined the major purpose of executing a work
in effective manner. The scope of this study is very wide, as the chosen area of study will help a
researcher in developing understanding in regards to the area of analysing the suitable support of
multinational businesses and its influence over the organisational environment of United States.
The key scope of this study is to developing better understanding regarding the subject area so
that effective outcome can be obtained (Bhabha, 2012).
Time: This is the primary consideration of project management manager as it is essential for a
manager to assign suitable time for better execution of activities so that outcome can be attained
within prescribed time duration. This area mainly ensures the allotment of suitable time duration
which could be appropriate to completion of a particular task. From completion of this particular
task 4 Months will be the suitable time duration in which all the activities will be done in
effective manner.
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Quality: It basically refers as a conditional subjective attribute which may be examine through
different individuals. In terms of conducting a project. it is essential for the investigator to apply
suitable methods and tools for gathering information such as observation, questionnaire etc. in
respect to ensure the suitable quality of project and drawn valid and reliable outcome.
Risk: Risk and conflicts are unwanted or uncertain in nature, as these affects the entire
implementation of the work. The project manager should ensure minimising the factors which
affects the working of project in effective manner (Briscoe, Tarique and Schuler, 2012). In the
execution of a project there are multiple issues like time, cost, confidentiality of information,
research ethics etc. that are faces by the project manager and these all are requires to be
addressee for effective implementation of project activities.
Resource: Proper availability of resources are required to transfer out the piece of work in
accurate way and drafting logical and certain results. The resource of project management plan
includes financial, human resources, technological and physical resources. Therefore, these are
effectual in transferral out the piece of work in exact direction as a project mainly requires
appropriate funds, skilled human capital, technological tools such as internet, online sites, books,
online published articles, journals etc.
P3 A work breakdown structure and a Gantt chart to provide time-frame.
In respect to properly assisting a booming business project, time frame is required to
systematically executing the research activities in effectual mode. The project into consideration
is based on analysing the suitable support of multinational company and its impact over the
business environment of United States, this is a wide area of investigation which requires a
proper time scale to implementing suitable execution of research activities that supports the work
in right manner (Chatterjee, 2013). For, rendering appropriate time frame and stages, two models
are significantly playing vital role and the proper execution of these two models are associated as
below:
Work breakdown structure
A Work Breakdown Structure is referring as a transferral familiarized stratified
decomposition of the activity to be implemented through the undertaking means to attain the
predetermined aim and objectives. WBS is a specific tool for acquiring a convoluted, multi stage
undertaking done in more efficacious way. Therefore, this model is effective in dividing a whole
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work into smaller components in respect to making smooth execution of operations, so that
suitable outcome can be drawn.
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Gantt Chart
Gantt Chart is referring as a graphical
representation of an illustration, that is applied to schedule the project on the basis of the suitable
planning and coordination. This is a systematic graphical representation of the activities as in this
actions are implemented as per the precedence of the project and in this tasks are categorised on
the basis of vertical axis (Shah And et. al., 2012). This tool is mainly used through the
exploration managers in regards to completion of the work within provided time frame as in this
activities are probability completed in systematic manner and taken less time.
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TASK 2
P4) A small-scale research by applying qualitative and quantitative research methods for meeting
project aims and objectives
An investigation is conducted for a specific reason of addressing the selected issue in
effectual way. The primary objective of an exploration is to drawing valid and reliable outcome
through making suitable selection of methodologies, the suitable methodologies that are
appropriate for the chosen subject area are described as under:
Type of Investigation:
The primary obligation of an exploration project is to select the most suitable sort as to
assisting the work in proper way to drawn valid and reliable outcome (Cooke, 2012). The section
of project is categorised among two major aspects, which are described as underneath:
Qualitative Research: This is the most suitable sort of investigation type, therefore, this refers as
the observation tool to gather non-numerical data. The proper use, of this research tool helps in
attaining an understanding of underlying opinions, reasons and motivations through the support
of suitable concepts, theories and models.
Quantitative Research: This defined as the systematic research phenomenon of gathering
quantifiable information that supports in against of performing mathematical, computational and
statistical tools (Florea, Cheung and Herndon, 2013). Therefore, this sort of investigation is
appropriate in accumulation of information that are based on quantitative means.
In the present investigation related to the area of the analysis of suitable support of
multinational company and its impact over the business environment of United States, qualitative
investigation tool is applied as it is most suitable tool for gathering wide range of through
through developing in-depth analysis by the support of theories, concepts and models (Sekiguchi,
Froese and Iguchi, 2016).
Data Collection Tools:
An exploration is based on accumulation of suitable information which assist the
exploration in suitable way to drawn valid and actual outcome. This section of investigation is
encompassing over two methods like primary and secondary origin of information accumulation.
In the existing exploration work both the instruments are used through the investigator as
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primary source is effectual in execution of primary investigation via gathering data for the very
first time. Therefore, this source is effective in accumulation of actual information through
analysis of human perception. In this data is collected via developing questionnaire which covers
the aim and objective of the work (Lansbury, Kwon and Suh, 2013). On the other hand,
secondary investigation is based on collection of data through secondary sources like books,
journals, published research articles etc.
Data Sampling: Sampling is mainly duplicated through the actual population as in this
respondents are chosen for carry out the work in right manner. This area is classified in between
of probabilistic and non-probabilistic sampling tool. In the existing subject area information is
beings collected from random method from the area of non-probabilistic tools, as it is almost
appropriate tool for collecting data in proper manner (Lund-Thomsen and Lindgreen, 2014). In
this sample size of 30 has been taken into actual action by the researcher.
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you aware about the role of multinational company in the context of business
development?
Yes
No
Q2) Do you think that, the growth of multinational businesses is effective for the economic
development of a country or region?
Yes
No
Q3) According to your multinational organisations influences the business environment of
United States?
Yes
No
Q4) Which sort of influence, globalisation does have over the performance of multinational
organisation in United States?
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Positive
Negative
Neutral
Q5) Are you agree, with this statement that Zara has performed vital role in the overall
development of US?
Yes
No
Q6) What are the several benefits, that a multinational organisation brings towards the
development of domestic business environment?
Invite investors
Standardise operations
Continuous flow of innovation
Q7) What is the impact of globalisation on performance of multinational organisation in United
States?
Easy access to resources
Competitive Advantages
Performance improvement
Q8) What relation does multinational company share towards development of business
environment?
Cheap labour
Availability of Raw material
Diversified operations
Q9) Provide Recommendation to multinational organisations to improvise its business
operations in respect to developing global business environment.
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PART 2
TASK 3
P5) Analyse research and data using appropriate tools and techniques.
Theme 1) Individual are aware about the role of multinational company in the context of
business development.
Q1) Are you aware about the role of multinational company in the context of
business development?
Frequency
Yes 28
No 2
Interpretation:
From the investigation of the undertaking it has been translated that 28 out of 30
respondents know about the job of worldwide organization with regards to business advancement
as individuals are having enthusiasm towards the picked branch of knowledge and remaining
individuals don't know about equivalent to they are not having enthusiasm on the equivalent.
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28
2
Yes
No

Theme 2) The growth of multinational businesses are effective for the economic development of
a country or region.
Q2) Do you think that, the growth of multinational businesses is effective for
the economic development of a country or region?
Frequency
Yes 27
No 3
Interpretation:
From the portrayal of the above given chart it has been assessed that 27 out of 30
individuals said that the development of global organizations are compelling for the monetary
improvement of a nation or district, in this way worldwide organizations are having more
extensive arrive at which assumes crucial job in creating open doors for the business and
remaining individuals are not in support with equivalent to per their perspectives the
achievement of global partnership are very little obligated for the financial advancement of a
nation.
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27
3
Yes
No

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Theme 3) People think that, the multinational organisations influence the business environment
of United States.
Q3) According to your multinational organisations influences the business
environment of United States?
Frequency
Yes 26
No 4
Interpretation:
As per the inside and out examination of the venture it has been resolved that, the review
is led among 30 respondents and out of them 26 are said that the global associations impact the
business condition of United States, in this manner the development of US is influenced through
the accomplishment of worldwide enterprises and remaining individuals are not in support with
the equivalent.
13
26
4
Yes
No

Theme 4) Different sort of influence, globalisation does have over the performance of
multinational organisation in United States.
Q4) Which sort of influence, globalisation does have over the performance of
multinational organisation in United States?
Frequency
Positive 25
Negative 2
Neutral 3
Interpretation:
The overview report verifies that 25 out of 30 individuals are said that globalization have
positive effect over the presentation of worldwide association in United States, along these lines
globalization is powerful in giving more extensive chances to the organizations to achieve
achievement and 2 individuals are go with negative effect and remaining are not giving any
conclusion in regards to the equivalent.
14
25
23
Positive
Negative
Neutral

Theme 5) People are agree, with this statement that Zara has performed vital role in the overall
development of US.
Q5) Are you agree, with this statement that Zara has performed vital role in
the overall development of US?
Frequency
Yes 28
No 2
Interpretation:
As per the data spoke to from the given diagram it has been assessed that 28 out of 30
individuals are concur with this explanation that Zara has performed fundamental job in the
general improvement of US as the organization is worked everywhere level and make benefits in
financial advancement of US through catching a more extensive zone and remaining individuals
are not in support with equivalent to per their view with this explanation that Zara isn't basic in
the general advancement of US.
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28
2
Yes
No

Theme 6) There are multiple benefits, that a multinational organisation brings towards the
development of domestic business environment.
Q6) What are the several benefits, that a multinational organisation brings
towards the development of domestic business environment?
Frequency
Invite investors 9
Standardise operations 8
Continuous flow of innovation 13
Interpretation:
The given chart explains that there are multiple benefits, that a multinational organisation
brings towards the development of domestic business environment. 9 out of 30 individuals are in
approval of invite investors, 8 individuals are in approval of standardise operations and left over
are in disposition of continuous flow of innovation.
16
9
8
13
Invite investors
Standardise operations
Continuous flow of innovation

Theme 7) There are numerous impact of globalisation on performance of multinational
organisation in United States.
Q7) What is the impact of globalisation on performance of multinational
organisation in United States?
Frequency
Easy access to resources 10
Competitive Advantages 10
Performance improvement 10
Interpretation:
According to analysis of the examination study it can be interpreted that here is numerous
impact of globalisation on performance of multinational organisation in United States. 10 out of
30 respondents are go with easy access to origin, 10 are in approval of competitive advantage
and leftover individuals are in favour with performance improvement.
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10
10
10
Easy access to resources
Competitive Advantages
Performance improvement

Theme 8) Different, relation does multinational company share towards development of business
environment.
Q8) What relation does multinational company share towards development of
business environment?
Frequency
Cheap labour 10
Availability of Raw material 8
Diversified operations 12
Interpretation:
From the detail mentioned in the above mentioned chart it has been evaluated that
different sort of, relation does multinational company share towards development of business
environment. 10 out of 30 are in favour of cheap labour, 8 are go with availability of raw
material and remaining people are go with diversified functions.
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10
8
12
Cheap labour
Availability of Raw material
Diversified operations

P6) Appropriate recommendations as a result of research and data analysis.
The investigation into actual action is supported over analysing the suitable support of
multinational company or its impact over the enterprise surroundings of United States.
Organisational environment is a broad concept that performs a huge duty in the progression and
maturation of an organisation via providing opportunities to the businesses within commercial
centre. From the elaborated evaluation of the data analysis section it has been concluded that
majority of individuals are in approval with the argument that multinational businesses are
having positive impact over the performance of multinational organisation in United States.
From the detailed evaluation of the subject area it has been recommended that, Zara operates as a
large multinational fashion retail business that has its worldwide organisational functions. The
company should analyse the market before making decision to entering into a host country, thus
it create value in attaining higher growth and progression. Multinational businesses should also
provide employment opportunities to the less skilled people and providing them training for the
purpose of developing their capabilities to work in more effective way. This may create value in
reducing the rate of unemployment. Multinational businesses should also conduct proper study
regarding the laws and legislations, as this will assist the firm in implementing their operations in
more effective manner.
TASK 4
P7) Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance
The present study is effective in exploring the idea or cognition of people in order to the
region of analysing the suitable support of multinational company and its impact over the
business environment of United States. This evaluation is effectual for me in enhancing the
cognition inferior which could be beneficial for me in processing my individualized as well as
professional ability. An investigation is conducted to addressing an issue through execution of
suitable study via accumulating information from different sources. At the time of administration
of an exploration work, investigator faces assorted issues and conflicts, therefore in the execution
of this particular investigation I have been facing issues related to communication with others, as
I am quite introvert in nature and it is tedious for me to make collaboration with respondents to
gather valid and reliable outcome. This study is effective for me in assisting towards right
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manner and, this investigation aids me in developing my ability to gathering data and
information from different sources. In the present work, I have been recognising that, in this
qualitative research tool is most suitable as it is efficacious in conducting detailed evaluation
through the support of theories and concepts. Along with this in this study area, primary as well
as secondary both the tools were practically implemented through the investigator as these two
are suitable in accumulation of fact full results and outcomes.
Primary investigation helps me in developing questionnaire which covers the aim and objectives
of the study and in this information is gathered through filling the questionnaire from the chosen
respondents. On the other hand, secondary research assists me in exploring my knowledge in
regards to conducting literature which supports the work via gathering data from books, journals,
published research articles.
CONCLUSION
From the in-depth analysis of the exploration it can be concluded that, in today's
contemporary organisational state of affairs, competition within businesses are so advanced and
the key motive of the businesses is to become the highly effective multinational firm in respect to
affect the business environment of a host country. Businesses wants to expand within host
country for the purpose of reaching at the higher competitive position to providing competition
to the rivals. As per the analysis of the survey report it has been concluded that multinational
corporations play effective role in developing the business environment of a country or region,
thus, the growth of businesses are effective in creating economic success and progression of a
country.
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