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(PDF) - Digital Transformation in Business

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Added on  2021-02-21

(PDF) - Digital Transformation in Business

   Added on 2021-02-21

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MANAGING SUCCESSFUL
BUSINESS PROJECT
(PDF) - Digital Transformation in Business_1
Table of Contents
TOPIC:.............................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
Research Background..................................................................................................................3
Aims and Objectives...................................................................................................................3
Rationale.....................................................................................................................................4
PROJECT MANAGEMENT PLAN...............................................................................................4
TIME SCALE, GANTT CHART....................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................7
DATA ANALYSIS AND INTERPRETATION.............................................................................8
RECOMMENDATIONS...............................................................................................................17
REFLECTION...............................................................................................................................17
CONCLUSION..............................................................................................................................18
APPENDIX....................................................................................................................................20
QUESTIONNAIRE...................................................................................................................20
Log Book...................................................................................................................................23
Performance Review.................................................................................................................26
(PDF) - Digital Transformation in Business_2
TOPIC:
“How digital technology has transformed business activities e.g. operations, marketing,
accounting, HR in your chosen organisation.”
INTRODUCTION
Research Background
The current scenario related to the rise in the use of internet has initiated the
technological advancement in business. This has given the rise in digital technology in the
business and enhance the growth of the operational activities of the organization. Digital
technology includes various components such as cloud storage for the data, social media and
mobile technology, “The Internet of Things”, Artificial intelligence and many more which have
influenced the activities of business in several ways. In this research project the main focus will
be on the impact of Information Communication and Technology on the marketing function of
business organization. The study is based on Jaguar Cars Ltd which is UK based car
manufacturing company. Consisting its headquarters in Whitley, England., Jaguar Cars Ltd is
currently being owned by Tata Motors.
Aims and Objectives
Aim:
“To determine the impact of Information Communication and Technology (ICT) on the
business function of marketing in an organization. A study on Jaguar”.
Objectives:
To identify the current trend of Internet Communication and Technology in the business
world.
To determine the impact of Information Communication and Technology on the
marketing functions of businesses.
To identify the complications and drawbacks of using Information Communication and
Technology in organizations.
To provide recommendations for effective operations by introducing Information
Communication and Technology (ICT).
Research Questions:
1. What are the current trend of Information Communication and Technology in the
business world?
(PDF) - Digital Transformation in Business_3
2. What are the impact of Information Communication and Technology on the marketing
functions of businesses?
3. What are the complications and drawbacks of using Information Communication and
Technology in organizations?
4. What are the recommendations for effective operations by introducing Information
Communication and Technology (ICT)?
Rationale
The intent of this research is for the personal interest of the researcher in finding the
impact and outcomes of using the Information Communication and Technology in the business
function of marketing and study the concept of research methodology and data analysis . On the
flip side another reason for conducting this research is the academic purpose of the researcher.
PROJECT MANAGEMENT PLAN
Cost:
The cost is the important element in this research as in order to evaluate all the outcomes
and results from this research(Sharp and Howard, 2017). The researcher has incurred the cost of
each and every component of this research project. The over all project cost for this research is
£8000.
Time:
Time is the vital component in this research as a result the time management is necessary
for the researcher. The researcher has to schedule all the activities and allocate specific time limit
to conduct these activities. The ig
norance of time management can result in delay of the outcomes for this research and hence the
researcher has planned all the activities of this research as per the time schedule. Time is
allocated for all the activities of this research as such-
Resources
The availability of various resources is important to conduct a particular research. The
shortage and non availability of the resources can lead to the problem in completion of the
research as well as can delay its results. The researcher will use the several resources such as
Laptops, office stationary, Internet etc., to initiate this research successfully.
Communications
(PDF) - Digital Transformation in Business_4
Communication is necessary in the activities of the research. It is important for the
researcher to pass on or deliver various information to the stakeholders which may be directly or
indirectly related with the research(Lock, 2018). The researcher will use the communication
components such as emails, telephones, circulars and text messages for the communicating with
the stakeholders of this research project.
Risk
There will be several number of risks involved in conducting a particular research. The
occurrence of risk can cause several complications such as delay in outcomes of the research or
loss of time and money over it. Thus it important for the researcher to calculate and evaluate the
risk probability before initiating the activities of the research(Polonsky and Waller, 2018.). There
are several risks such as physical injury, loss of the research data and data manipulation etc. All
these risk factors must be evaluated and considered by the researcher by creating pre-risk barriers
to avoid further complications.
TIME SCALE, GANTT CHART
Task
Mode Task Name Duration Start Finish Predecessors Cost
Auto
Scheduled Research proposal 45 days Fri 07-
06-19
Thu 08-
08-19 $500.00
Auto
Scheduled Aims and objectives 15 days Fri 09-
08-19
Thu 29-
08-19 1 $650.00
Auto
Scheduled
Research
methodologies 15 days Fri 09-
08-19
Thu 29-
08-19 1 $1,000.00
Auto
Scheduled Data collection 14 days Fri 30-
08-19
Wed 18-
09-19 1,2 $1,500.00
Auto
Scheduled Data analysis 30 days Fri 30-
08-19
Thu 10-
10-19 2 $1,700.00
Auto
Scheduled Data interpretation 10 days Thu 19-
09-19
Wed 02-
10-19 3,4 $650.00
Auto
Scheduled
Finding and
conclusion 28 days Fri 11-
10-19
Tue 19-
11-19 5 $700.00
Auto
Scheduled Recommendations 10 days Fri 11-
10-19
Thu 24-
10-19 5,6 $800.00
Auto
Scheduled
Conclusion and
Submission 2 days Wed 20-
11-19
Thu 21-
11-19 7,8 $500.00
Table 1: Time Scale
(PDF) - Digital Transformation in Business_5
Illustration 1: Gantt Chart
Illustration 2: Critical Path
RESEARCH METHODOLOGY
Research methods- Research methods refers to a systematic technique or plan that is used to
conduct a particular research. There are two types of research method that comprises of
qualitative and quantitative methods of research. Qualitative method is a scientific method used
to measure the non-numerical data such as views, perception, feeling, nature of the people,
(PDF) - Digital Transformation in Business_6

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