Table of Contents TOPIC:.............................................................................................................................................3 INTRODUCTION..........................................................................................................................3 Research Background..................................................................................................................3 Aims and Objectives...................................................................................................................3 Rationale.....................................................................................................................................4 PROJECT MANAGEMENT PLAN...............................................................................................4 TIME SCALE, GANTT CHART....................................................................................................5 RESEARCH METHODOLOGY.....................................................................................................7 DATA ANALYSIS AND INTERPRETATION.............................................................................8 RECOMMENDATIONS...............................................................................................................17 REFLECTION...............................................................................................................................17 CONCLUSION..............................................................................................................................18 APPENDIX....................................................................................................................................20 QUESTIONNAIRE...................................................................................................................20 Log Book...................................................................................................................................23 Performance Review.................................................................................................................26
TOPIC: “How digital technology has transformed business activities e.g. operations, marketing, accounting, HR in your chosen organisation.” INTRODUCTION Research Background Thecurrentscenariorelatedtotheriseintheuseofinternethasinitiatedthe technological advancement in business. This has given the rise in digital technology in the business and enhance the growth of the operational activities of the organization. Digital technology includes various components such as cloud storage for the data, social media and mobile technology, “The Internet of Things”, Artificial intelligence and many more which have influenced the activities of business in several ways. In this research project the main focus will be onthe impact of Information Communication and Technology on the marketing function of business organization. The study is based on Jaguar Cars Ltdwhich is UK based car manufacturing company. Consisting its headquarters in Whitley, England., Jaguar Cars Ltd is currently being owned by Tata Motors. Aims and Objectives Aim: “To determine the impactof Information Communication and Technology (ICT) on the business function of marketing in an organization. A study on Jaguar”. Objectives: To identify the current trend of Internet Communication and Technology in the business world. TodeterminetheimpactofInformationCommunicationandTechnologyonthe marketing functions of businesses. To identify the complications and drawbacks of usingInformationCommunication and Technology in organizations. ToproviderecommendationsforeffectiveoperationsbyintroducingInformation Communication and Technology (ICT). Research Questions: 1.What are the current trend ofInformationCommunication and Technology in the business world?
2.What are the impact ofInformationCommunication and Technology on the marketing functions of businesses? 3.What are the complications and drawbacks of usingInformationCommunication and Technology in organizations? 4.What are the recommendations for effective operations by introducingInformation Communication and Technology (ICT)? Rationale The intent of this research is for the personal interest of the researcher in finding the impact and outcomes of using the Information Communication and Technology in the business function of marketing and study the concept of research methodology and data analysis . On the flip side another reason for conducting this research is the academic purpose of the researcher. PROJECT MANAGEMENT PLAN Cost: The cost is the important element in this research as in order to evaluate all the outcomes and results from this research(Sharp and Howard, 2017). The researcher has incurred the cost of each and every component of this research project. The over all project cost for this research is £8000. Time: Time is the vital component in this research as a result the time management is necessary for the researcher. The researcher has to schedule all the activities and allocate specific time limit to conduct these activities. The ig norance of time management can result in delay of the outcomes for this research and hence the researcher has planned all the activities of this research as per the time schedule. Time is allocated for all the activities of this research as such- Resources The availability of various resources is important to conduct a particular research. The shortage and non availability of the resources can lead to the problem in completion of the research as well as can delay its results. The researcher will use the several resources such as Laptops, office stationary, Internet etc., to initiate this research successfully. Communications
Communication is necessary in the activities of the research. It is important for the researcher to pass on or deliver various information to the stakeholders which may be directly or indirectly related with the research(Lock, 2018). The researcher will use the communication components such as emails, telephones, circulars and text messages for the communicating with the stakeholders of this research project. Risk There will be several number of risks involved in conducting a particular research. The occurrence of risk can cause several complications such as delay in outcomes of the research or loss of time and money over it. Thus it important for the researcher to calculate and evaluate the risk probability before initiating the activities of the research(Polonsky and Waller, 2018.). There are several risks such as physical injury, loss of the research data and data manipulation etc. All these risk factors must be evaluated and considered by the researcher by creating pre-risk barriers to avoid further complications. TIME SCALE, GANTT CHART Task ModeTask NameDurationStartFinishPredecessorsCost Auto ScheduledResearch proposal45 daysFri07- 06-19 Thu08- 08-19$500.00 Auto ScheduledAims and objectives15 daysFri09- 08-19 Thu29- 08-191$650.00 Auto Scheduled Research methodologies15 daysFri09- 08-19 Thu29- 08-191$1,000.00 Auto ScheduledData collection14 daysFri30- 08-19 Wed18- 09-191,2$1,500.00 Auto ScheduledData analysis30 daysFri30- 08-19 Thu10- 10-192$1,700.00 Auto ScheduledData interpretation10 daysThu19- 09-19 Wed02- 10-193,4$650.00 Auto Scheduled Findingand conclusion28 daysFri11- 10-19 Tue19- 11-195$700.00 Auto ScheduledRecommendations10 daysFri11- 10-19 Thu24- 10-195,6$800.00 Auto Scheduled Conclusionand Submission2 daysWed20- 11-19 Thu21- 11-197,8$500.00 Table1: Time Scale
Illustration1: Gantt Chart Illustration2: Critical Path RESEARCH METHODOLOGY Research methods-Research methods refers to a systematic technique or plan that is used to conduct a particular research. There are two types of research method that comprises of qualitative and quantitative methods of research. Qualitative method is a scientific method used to measure the non-numerical datasuch as views, perception, feeling, nature of the people,
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