Managing Successful Business Project

This project explores the impact of digital technology, particularly social media marketing, on the growth and innovation of small businesses. It uses a case study of Continental Consultancy Limited, a research and consultancy firm in the UK, to analyze the challenges and opportunities of implementing digital technologies. The project includes a detailed research methodology, data analysis, and recommendations for the company.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P.1. Aims and Objectives of Research...................................................................................1
P.2. Project Management Plan................................................................................................2
P.3. Gantt Chart and Work Break down structure..................................................................4
TASK 2............................................................................................................................................6
P.4. Small scale research by applying quantitative and qualitative methods.........................6
LO.3.................................................................................................................................................9
P.5. Analysis of research data.................................................................................................9
P.6. Recommendation...........................................................................................................18
TASK 4..........................................................................................................................................19
P.7. Reflection......................................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21

INTRODUCTION
Digital technology is a word that is very popular in era of modernisation and
globalisation. Each and every companies have to follow and adapt digital technology for smooth
working of organisation's functions and operations. Even in daily activities of a person, digital
technologies plays a vital role (Nazari, 2017). In the present report, Continental Consultancy
Limited is chosen which is a research and consultancy firm situated in United Kingdom headed
by Mario Bindas. Company was using outdated technology that resulted in failure. In this given
case, to update their technologies, the organisation is focusing on social media implication to
improvise their marketing and communication division. This research project will identify the
significance, scope and limitations of implementing new technologies within the cited firm. This
examination will provide a brief understanding related to the concept of digital technologies.
Addition to this, various research tool and techniques will be used to obtain effective outcomes
in respect to the topic.
TASK 1
P.1. Aims and Objectives of Research
Social media marketing help company as well as people to collect huge information. It
has transformed the landscape of engagement of customers, marketing, commerce and many
more in such a manner that it influence each and every area of areas of business (Importance of
Digital Technology, 2017). The purpose of this report is to identify the impact of social media
marketing on the growth and innovation within small business. Thus, it is not only enough that
companies only use and implement digital-technologies for making the work easier and faster
but it is very essential for corporate survival of company. The pace of innovative technologies is
increasing rapidly, resulting in making very challenging in maintaining position in the market. In
the present report, Continental Consultancy Limited is chosen which is a research and
consultancy firm situated in United Kingdom headed by Mario Bindas. Company was using
outdated technology that resulted in failure. The actual business of company is Business Process
Re-engineering and potential customer's including small and medium manufacturing firms
situated across London (Nazari, 2017). Addition to this, digital competition is also increasing and
is putting pressure on companies to complete modification in digital world. On the other hand,
customers expectation is also becoming very higher which increases switching cost (Polonsky
and Waller, 2014). If any other company comes with any innovative products or services than
1

customers instantly move to other, thus for companies it is very challenging for them to retail
there customers. Beside this, in order to implement social media marketing within operations and
functions as it is also very crucial to have digital literacy to understand the importance and its
concept. Knowledge of digitalisation or innovation is very necessary as this has become
significant for organisation.
Tittle: “Impact of digital technology supporting small business growth and innovation.”
Aim - “To identify the impact of social media marketing on the growth and innovation within
small business – A case study on Continental Consulting Limited”
Objectives
 To determine the concept of social media marketing.
 To determine how social media marketing influence the marketing activities of
Continental Consulting Limited.
 To determine how customer relationship is influenced by the use of social media
marketing in Continental Consulting Limited. To analyse the impact of social media marketing on the development and growth of
Continental Consulting Limited.
Research Questions
 What is the concept of social media marketing?
 How does social media marketing influence the marketing activities of Continental
Consulting Limited?
 How does social media marketing influence the consumer relationship in Continental
Consulting Ltd?
 What is the impact of digital-technologies on the development and growth of Continental
Consulting Limited?
P.2. Project Management Plan
Project Management plan comprises task, activities, dependencies, resources and
milestones that are very necessary for completion of the project. It is the duty of project manager
to create and develop a plan for project (Hussain and Dimple, 2018). There are various software
to maintain the plan of project. Project management plan is very important as it helps in
accomplishing strategic goals and objectives. Addition to this, the main intention of project
2

management plan is systematically describe each and every phase of the project. It includes
initiating, planning, executing, controlling and closing.
Cost- This factor is most important element in project management plan. Research before
starting the project work should have to measure and evaluate the cost incurred in completing the
analysis on social media marketing. This is requisite to analyse the cost of the project in regard to
operate numerous practices within the available financial resources. To implement the social
media marketing, the organisation has set their budget approximate £500.
Risk- It is also one another factor that has vital impact in completing the project. It is
very important that risk should be calculated. There are various types of risk emerge while
implementing social media marketing within the company including risk of market, liquidity,
credit, inflation's etc. This is requisite for organization to plan entire activities in order to reduce
the risk (Carnall, 2018). In implementation of digital technology for Continental Consulting
Company, there will be risk of theft, over utilization of resources, wastage of resources,
employees dis satisfaction. It is important that appropriate steps are taken to overcome them.
Time of project- Time is also a very crucial factor in preparing project management plan
as there was a deadline in completing each and every task in collecting social media marketing.
In implementation of digital technology in Continental Consulting Company, the firm has
determined to accomplish the set objectives within 30 days. Thus, there must be a schedule of
each and every task. With the help of the schedule, efforts which researcher put will easily meet
their goals and objectives of study.
Quality- This is a fundamental determinant i.e. requisite to manage while executing a
project within an organisation. There are various elements that can affect quality of project
which are process and tools, methods used to competed research study etc. In order to achieve
the goals and objectives of social media implication, it is important to have quality of work
(Storey, Basterretxea and Salaman, 2014). While implementing digital technology in Continental
Consulting Ltd, company will focus on improvement of security of personal data, use of reliable
data.
Communication- While developing an effective project management plan, it is very
crucial that it should be effective communication to implement social media marketing with the
organization (Clifton, 2015). Effective communication is when researcher has used proper tools,
3

techniques and actual path of communication to implement digital technology in Continental
Consulting Ltd.
P.3. Gantt Chart and Work Break down structure.
The above picture presented the work break-down structure of Continental Consulting
Company's functions and activities. It is an approach to distribute all the actions to distribute all
the activities that are involved in this project. It consist of proper planning and framing of all the
activities and resources so that the chances of mistakes and errors can be minimized. Addition to
this, all components and resources that are used to achieve the aims and objectives of research
study which are also described in work break-down structure.
4

Time Scale
5

Gantt Chart
Networking Plan
All the activities that helps in achieving the aims and objectives of research project is
demonstrated in Gantt Chart. It is as per the current position and situation of market. Gantt Chart
also represent deadlines that helps in achieving aims and objectives of research.
TASK 2
P.4. Small scale research by applying quantitative and qualitative methods.
Research methodology is a special technique or method that are utilized to identify, select
as well as analyse important information regarding the subject or topic. In order to achieve the
aims and objectives, it is very essential to use appropriate methods and techniques. Quantitative
and Qualitative are the two types of research that aids in analysing of research study. For
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improvement and development of the outcomes of the result, it is very important to use the best
and effective methods in research to evaluate the best outcomes of the study. Furthermore, this is
also very important to collect effective information to make the research successful as well as
reliable (Vannini, 2015). The selection of all the methods of research depend on the research
questions. It enables the team to organize the efforts of researcher into the achievement of aims
and objectives of the study. It deals with wide range of ways to make the best solution for the
research problems.
Research Philosophy- The explanation of philosophy helps in developing and creating
the impelling design that can be applied in the examination of research in order to achieve aims
and objectives of investigation. It is very essential part of research study to select the most
appropriate method of research. It is the way by which data is collected, analysed and used.
There are different types of research philosophy which are positivism, realism, Interpretivism
pragmatism and ontology and many others. In the present research project, researcher have used
positivism research philosophy. It is derived from natural science and it is characterised by
testing of hypothesis that was developed from existing theory. It is term i.e. used to depict an
approach to the study of community that relied particularly on technological evidence like
statistics and experiments. In this type, information or data is interpreted through logic or reason
(Gandhi and Sharma, 2014.).
Research Approach- The explanation of approach helps in making plan and procedure
that comprise effective path of wide assumption to detailed techniques in collection of data,
analysis of data as well as interpretation. In approach of investigation, several types of decision
for collecting information is included. Approaches helps in decision making activity in research
study to assemble the data. exploratory, predictive, descriptive and explanatory are the types of
approaches of research. Exploratoryexploratory methods of study approach has been used by the
researcher in making research study successful. It is the best approach to study the impact of
digital technology on Continental Consulting Limited Company. With the help of this approach
investigator can identified the best design for research (Saaroni, 2018). This is also used when
past research is not conducted properly and issues were not solved.
Research Methods- The explanation of the strategies in research is a bit by bit plan of
action that gives way to the efforts and thoughts researcher. In order to conduct the research in
effective manner, strategies help scholar to produce a quality of result. Qualitative and
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Quantitative are the two types of research strategies methods. It is choice of researcher to use
whatever scholar want to select, either researcher can be selected only one method or
combination of both. Quantitative method means when data is collected and measure in statical
form and mathematical or numerical form collected with polls such as questionnaire and survey
whereas Qualitative method aims over quality and human behaviour to develop information and
insights over determined research aim. In this present research, quantitative method has been
used in this research. Scholar has analysed behaviour of managers of Continental Consulting
Limited. Information about the impact of digital technology has been collected from manager of
company.
Data Collection- The explanation is data collection is the process of assembling and
gathering information on the interest of variables in a systematic manner that enable scholar to
test hypothesis as well as calculate the result (Gleerup, Andersen and Wathan, 2018). Data
collection is one of the most important and critical part of researcher methodologies. Methods of
data collection is different according to different field. Primary and secondary are the two types
of data collection method. Primary collection of data means when scholar collect data own-self.
Secondary collection of data means when scholar collect the data from other person or source.
Secondary data is used data while primary is fresh and unused data (Research Methodologies,
2017). The information collected from primary source has more reliability than secondary
source. In this present research study, scholar has collected data from both the sources.
Sampling- The explanation of sampling is referred to the group of respondents that
participated in interview or survey to answer the question prepared by scholar related to the topic
of research. In order to select the unit, this is the best activity called sampling. There are two
types of sampling which are probabilistic and non-probabilistic sampling. To collect the data or
information on the impact of digital technology of the operations and functions of Continental
Consulting Company. Questionnaire has been formulated by the scholar by selecting 20
employees of company.
Ethical Consideration- Ethical consideration is the critical as well as important part of
research. There are some norms and standards for collecting information that makes difference in
between what is right and wrong. Here are some rules that scholar has to follow while
conducting research are as follows-
 Information that are assembled should be informed consent.
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 Privacy concern.
 It should not harm anybody.
LO.3
P.5. Analysis of research data.
QUESTIONNAIRE
Company: Continental Consultancy Limited
Respondents: Employees
Name:
Age:
1. Have you heard the name social media marketing?
 Yes
 No
 Not Sure
2. Do you think your organisation functions and operations are having the impact of social
media marketing?
 Yes
 No
 Not Sure
3. Do you think the productivity of your company is influenced by the use of social media
marketing?
 Agree
 Disagree
 Neutral
4. In your opinion, which among the department of company is highly influenced with the use
of social media marketing?
 Marketing
 Human Resource
 Sales
 Account
5. State whether customers of your company are satisfied with new social media technology
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implication?
 Yes
 No
 Not Sure
6. Do you think, digital literacy is very important for using social media marketing in
Continental Consulting Ltd?
 Yes
 No
 Not Sure
7. Do you think transformation of social media marketing will positively affect market
position of Continental Consulting Limited?
 Agree
 Disagree
 Neutral
8. Do you think digital technologies make your work faster and effective?
 Yes
 No
 Not Sure
INTERPRETATION
Theme 1. Maximum employees heard the name social media marketing.
Have you heard the name social media
marketing?
No. Of respondents
Yes 14
No 5
Not Sure 1
10

Interpretation- The above questionnaire conducted from 20 employees of Continental
Consulting Limited analyse that maximum employees heard the name of social media marketing.
14 respondents said that are aware with the social media marketing concept. On the other hand, 5
employees did not heard the name of social media marketing and only a single worker is not sure
about there answer.
Theme 2. Organisation functions and operations are having the impact of digital
technologies.
Do you think your organisation functions
and operations are having the impact of
social media marketing?
No. Of respondents
Yes 11
No 7
Not Sure 2
11
Yes
No
Not Sure

Interpretation- The above questionnaire conducted from 20 employees of Continental
Consulting Limited analyse that organisation functions and operations are having the great
impact of digital technologies. 11 respondents are agreed that there is great impact of digital
technology on organisational functions and operations. 7 employees are not agreed as they said
that digitalization does not lay any effect companies functions and only two workers are not sure
about the answer.
Theme 3. Productivity of your company is influenced by the use of digital technology.
Do you think, the productivity of your
company is influenced by the use of social
media marketing?
No. Of respondents
Yes 9
No 7
Not Sure 4
12
Yes
No
Not Sure

Interpretation- The above questionnaire conducted from 20 employees of Continental
Consulting Limited analyse that productivity of company will influence by the use of social
media marketing 9 employees are agreed as they said that social media marketing has great
impact on the productivity of organisation. On the other hand, 7 employees said that there is not
impact on productivity of company after using advance technologies. Beside this, 4 respondents
are not sure about there answer.
Theme 4. Which among the department of company is highly influenced with the use of
digital technologies.
In your opinion, which among the
department of company is highly influenced
with the use of social media marketing ?
No. Of respondents
Marketing 5
Human Resource 5
Sales 4
Account 6
13
Yes
No
Not Sure
0 1 2 3 4 5 6 7 8 9
No. Of respondents

Interpretation- The above questionnaire conducted from 20 employees of Continental
Consulting Limited analysed that various departments of company is affected with use of social
media marketing. 5 respondents are in favour with marketing department as they said that this
department is highly influenced. On the other hand, 5 workers are in favour with human resource
department, 4 gave their views in favour of sales and 6 employees said that account department
is highly affected with the usage of advance technologies.
Theme 5. Maximum customer of company is satisfied.
Sate whether customers of you company
are satisfied?
No. Of respondents
Yes 12
No 6
Not Sure 2
14
Marketing
Human Resource
Sales
Account
0 1 2 3 4 5 6
No. Of respondents

Interpretation- The above questionnaire conducted from 20 employees of Continental
Consulting Limited analyse that customers of company is highly satisfied with the usage of
digital technologies. 12 workers were agreed that consumers of organisation are happy and
satisfied with the use of digital technology. 6 respondents were disagreed and only 2 employees
were not sure about there answer.
Theme 6. Digital literacy is very important for using digital technology.
Do you think, digital literacy is very
important for using social media marketing ?
No. Of respondents
Yes 9
No 8
Not Sure 3
15
Yes No Not Sure
0
2
4
6
8
10
12
No. Of respondents

Interpretation- The above questionnaire conducted from 20 employees of Continental
Consulting Limited analyse that digital literacy must be using social media marketing. 9
respondents were agreed as they said without digital literacy one cannot be used advance
technologies. Beside this, 8 employees were disagreed as they said that there were no need of
any knowledge and 3 workers were confused on there answer.
Theme 7. Transformation of digitalization will positively affect market position of
Continental Consulting Limited.
Do you think transformation of
digitalization will positively affect market
position of Continental Consulting Limited?
No. Of respondents
Yes 8
No 5
Not Sure 2
16
Yes
No
Not Sure
0 1 2 3 4 5 6 7 8 9
No. Of respondents

Interpretation- The above questionnaire conducted from 20 employees of Continental
Consulting Limited analyse that transformation of digitalisation will positively affect market
position of company. 8 respondents were agreed as they said that organisation can achieve its
height by effectively usage of digital technologies. On the other hand, 5 workers were disagreed
and 2 were confused as they have not answered.
Theme 8. Digital technologies make work faster and effective.
Do you think social media marketing make
your work faster and effective?
No. Of respondents
Yes 8
No 5
Not Sure 2
17
Yes No Not Sure
0
1
2
3
4
5
6
7
8
No. Of respondents

Interpretation- The above questionnaire conducted from 20 employees of Continental
Consulting Limited analysed that social media marketing made their work faster and more
effective. 8 respondents were in favour as they felt their work has completed fast with the usage
of social media marketing. On the other hand, 5 workers were disagreed and only 2 were neutral
and not sure about their answer.
P.6. Recommendation
The above research study analysed that social media marketing is very essential for
Continental Consulting Company because the reason for organisation failure is only due to using
outdated technologies within functions and operations. It is very important for company to come
up with market and walk hand-in-hand with innovations and creation. This can be analysed that
company should organize training and development programmes for employees and provide
knowledge on how to use advance technologies. By providing effective training to them, their
knowledge and skill can also be developed and enhanced. Researcher also analysed that
company is using old tools and channels for promoting there products and services. Thus,
customers are not aware of there goods and services that resulting in losing of market share to
great extent. Scholar has recommended that company should use modern as well as integrated
channels of communicating and promoting there goods and services in the market using
numerous social media channels such as Twitter, Instagram, Facebook etc. Addition to this,
organisation should use CRM model for communication as because it helps in developing the
healthy relationship with customer or investors. Moreover, organisation should make flexible
18
Yes
No
Not Sure

rules and policies as well as organize meetings with employees so that there will be a good
relation between employees and managers.
TASK 4
P.7. Reflection
By conducting this research I also realized that there are many areas where digital
technologies is must for company, a little ignorance of organisation in adopting innovative
technology will through company out of the market. Addition to this, I also realized importance
of Customer Relationship Management model in Continental Consulting Limited as well as for
small and medium organisation too. On the other hand, I gained numerous learning related to
organising research report through organising numerous activities. I also prepared Gantt Chart
and work-break down structure and that improve my knowledge and skills. The knowledge of
researcher is increased because the study was very wide and broad. I have collected different
types of data from variant sources related to topic of the research study. Through collecting data,
I found that information collected from primary source is best as compare to secondary data
collection that also increased my knowledge to the great extend. I have also faced various issues
in conducting research as there was less response, limited resources and many other issues that
hinders me in gathering of information. On the other hand, I also collected data from secondary
sources by reading books and journals through which I successfully addressed business project.
CONCLUSION
The above examination of study concluded that social media marketing is very important
for small and medium scale companies as digitalization help company as well as people to
collect huge collection of information and transmission of data. In order to sustain in the market,
company has to adopt innovative and advance technologies within their operations and functions.
Addition to this, the importance of selection methodologies of research was also understood in
this research. Beside this, recommendation was also given by researcher to implement digital
technology effectively in the company.
19

REFERENCES
Books and Journals
Burke, R. R., 2018. Virtual Reality for Marketing Research. In Innovative Research
Methodologies in Management (pp. 63-82). Palgrave Macmillan, Cham.
Carnall, C., 2018. Managing change. Routledge.
Clifton, B., 2015. Successful Analytics: Gain Business Insights by Managing Google Analytics.
Advanced Web Metrics Limited.
Gandhi, M.A.I. and Sharma, S., 2014. A review of research methodologies linking green supply
chain practices and green supply chain performance. International Journal of Supply Chain
Management. 3(4).
Gleerup, K.B., Andersen, P.H. and Wathan, J., 2018. What information might be in the facial
expressions of ridden horses? Adaptation of behavioral research methodologies in a new
field. Journal of Veterinary Behavior. 23. pp.101-103.
Hayes, D., Subhan, Z. and Brooksbank, R., 2017. ENCOMPASS SOFTWARE: MANAGING
ENTREPRENEURIAL GROWTH. Global Journal of Business Pedagogy. 1(1). p.48.
Hussain, Z.I. and Dimple, D., 2018. Setting the footprint for managing a successful transition:
Changing culture as a starting point. Routledge
Nazari, S., 2017. Small to Medium Enterprise Business Leaders Managing Change. Routledge
Polonsky, M.J. and Waller, D.S., 2014. Designing and managing a research project: A business
student's guide. Sage publications.
Saaroni, H. and et. al., 2018. Urban Green Infrastructure as a tool for urban heat mitigation:
Survey of research methodologies and findings across different climatic regions. Urban
climate. 24. pp.94-110.
Storey, J., Basterretxea, I. and Salaman, G., 2014. Managing and resisting ‘degeneration’in
employee-owned businesses: A comparative study of two large retailers in Spain and the
United Kingdom. Organization. 21(5). pp.626-644.
Vannini, P. ed., 2015. Non-representational methodologies: Re-envisioning research. Routledge.
Online:
Importance of Digital Technology. 2017. [Online]. Accessed through:
<https://turbofuture.com/computers/Advantages-of-Digital-Technology>.
Research Methodologies. 2017. [Online]. Accessed through:<https://www.wur.nl/en/Research-
Results/Research-Institutes/plant-research/Biometris-1/Expertise-Areas/Research-
Methodology.htm>.
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APPENDIX
QUESTIONNAIRE
Company- Continental Consultancy Limited
Respondents- Employees
Name:
Age:
1. Do you heard the name social media marketing?
 Yes
 No
 Not Sure
2. Do you think your organisation functions and operations are having the impact of social
media marketing
 Yes
 No
 Not Sure
3. Do you think the productivity of your company is influenced by the use of social media
marketing
 Agree
 Disagree
 Neutral
4. In your opinion, which among the department of company is highly influenced with the use
of social media marketings?
 Marketing
 Human Resource
 Sales
 Account
5. Sate whether customers of you company are satisfied?
 Yes
 No
21

 Not Sure
6. Do you think, digital literacy is very important for using social media marketing?
 Yes
 No
 Not Sure
7. Do you think transformation of digitalization will positively affect market position of
Continental Consulting Limited?
 Agree
 Disagree
 Neutral
8. Do you think social media marketing make your work faster and effective?
 Yes
 No
 Not Sure
22

LOGBOOK
Project Logbook for the chosen organisation: Continental consulting limited
Name of the learner: Name of the Supervisor:
Project Title: Managing successful business Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with dates) What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within
deadlines set? Did you need to make any changes
to your project management plan?
Comments
A project on Managing Small Business
Project
Yes
Yes.
No.
Any risks and / or issues identified?
1. Did you identify risks/issues with a
lack of skills required for
undertaking research tasks?
2. Did you identify any additional
risks/issues that have an impact on
the project management plan?
Issue in research tools ans sources.
Lack of technology.
Problems encountered
11 What barriers did you face?11 How did you overcome them?
Lack of digital tools and technology.
I used the existing technology for the
research effectively.
New Ideas and change of project direction
In project management plan is used most
important top focus on tools and
techniques in work place. Tools and
techniques is increase the level of
performance and maintained the growth
23

rate in market. I focus on the project
evaluation and review techniques in work
place.
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 Did I find it useful to complete the tasks?
 How well have I performed? What did I
contribute?
 What can I improve on next week?
 How might this learning apply in the
future?
 I feel confused sometime but It
motivated me to solve the issues
related the project.
 Yes It was useful to complete all
the task as it supported in
accomplishing the research aim
and objectives
 According t me, I perform well. I
contribute my knowledge and
learning related to the topic of this
research.
 I can improve my communication
and data collecting skill along
with knowledge related to various
literature.
 It will help to conduct various
new research on various topics.
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time for
completion?
 Data collection.
 By arranging each and every task
systematically according to there
priorities.
Project plan status to date (on, ahead, behind) Up to date
Supervisor comments to address
Signature of the Supervisor and date:
Performance Review Template
 What was the Project supposed to accomplish?
To examine the impact of social media marketing on Continental Consulting Company.
 Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes. With the help of primary and secondary data collected through survey, books and articles.
 What things do you think worked well and why? Evaluate all aspects of the project (e.g initial
24

inception, project activities and project outcomes) from a range of perspectives.
The aims and objectives researcher has developed, proper select research methodologies. The
activities performed on time as per the time scale. Then data is collected from primary and
secondary sources and analysis. Recommendation is also given to company.
 What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Lack of initiatives, duplication of data ad in sufficient resources.
 What did you learn from undertaking the project?
The social media have great impact on the company which help to improve the performance
and profitability of company.
 How would you rate your performance as a management consultant leading the project?
8 out of 10.
 What strengths and weakness of your performance did you identify?
I believed in reliability in collection of data. Good communication skill.
Lack of knowledge related to the topic selected for the research.
 How will this inform and support your continuous professional development?
This project will help me to conduct further researches for company.
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