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Managing Successful Business Project

   

Added on  2021-01-02

20 Pages4129 Words468 Views
Managing Successful BusinessProject

Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................1P1 Aims and objectives...............................................................................................................1P2 Produce project management plan.........................................................................................2P3 Work Break down structure and Gantt chart.........................................................................4P4 Carry out small scale research...............................................................................................7P5 Analyse research and data by using appropriate tools and techniques..................................9P6 Recommendation and Conclusion.......................................................................................14P7 Reflection.............................................................................................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15APPENDIX ...................................................................................................................................16

INTRODUCTIONDigital technology is increasing day by day and giving its major impact on marketingactivity of business. Through implementing digital technology in marketing procedure severalbenefits will be gain such as increasing productivity, sales and so on. One of them is mobiletechnology which assist in marketing of products in better manner (Ahmed Dine Rabeh,Jimenez-Jimenez and Martínez-Costa, 2013). Along with this, the same assist in framingappropriate business world where business operations can be alter in any manner. This report isbased on Ensoft which is software company having 70 engineers who are expert in developingall the features of networking software. Main aim of the report is how digital technology hastransformed business activities like market of Ensoft company. Below mention report determinemajor aims and objectives and produce proper management plan which help in accomplishingbusiness objectives. TASK P1 Aims and objectivesMain aims and objective of this project is to determine the impact of digital technologyon business activity e.g. marketing in appropriate manner (Wang, Yu and Wei, 2012). As welldigital technology is necessary for formulating goals and objectives of business and also inachieving these objectives in given time period. The respective technology provide several toolsto business which is related to digital technology that give impact on increasing marketingactivities, sales, market shares and so on. Apart from this, there are several business operationswhich is done in better manner through digital technology such as finance, marketing, humanresource and information technology. Through digital technology company can easily gain theirgoals and objectives in better manner (Bruhn, Schoenmueller and Schäfer, 2012). Because inadministration department, it assist in storing several information and data, also in sharingessential files through cloud technology. Moreover, digital technology design effectual process of communication by identifyingproper tool such as mobile technology, social media. All these help business in communicating,developing relation, connecting with peoples and coordinate at global level. There are variouscompanies which implement latest technology for better production, innovation and creation ingoods and many other. Main aim of implementing digital technology in enterprise is to do work

in better manner and also for taking better position in market area. So competitive advantagescan be easily achieved in perfect manner. Topic: “To determine the impact of mobile technology on marketing activities”: A case studyon Ensoft software company.Background of projectDigital technology is the tool which assist in carrying out business activity in bettermanner and also for surviving in competitive business environment. Although, it is importantfactor which results in improving productivity of business and also in maintaining quality ofgoods which is offered to their customers. Whereas, this report is analysing impact of mobiletechnology in marketing activity of Ensoft Software Company (Eckerson, 2010). It is anenterprise which have several engineers who are specialist in designing all the aspects ofnetworking software. There are several digital marketing tools and techniques which is used bythem for creating awareness related to software among customers. Mobile technology is the bestdigital marketing tool which assist Ensoft Software company in spreading information. Aims: “To determine the impact of mobile technology for transforming marketing activities”:A case study on Ensoft Software company. Research objectivesTo identify the importance of mobile technology in Ensoft Software Company.To analyse the effect of applying mobile technology on business result.To determine the effect of mobile technology on marketing activity on an company.To ascertain the relation among marketing activities and social media. Research questionswhat are the importance of mobile technology in Ensoft software company ? How analyse the impact of mobile technology for increasing productivity of business ? What are the benefits of mobile technology as a marketing activity in business ?Determine the relationship within marketing activities and mobile technology ? P2 Produce project management planFor smooth and successful business there is requirement of setting proper projectmanagement plan. So that business can easily achieved their desired targets and goals ineffective manner. Their is requirement of proper planning for framing management plan which

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