MANAGING SUCCESSFUL BUSINESS PROJECT TABLE OF CONTENTS

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
Aims, objectives and time frame based on selected theme....................................................1
Produce an appropriate project management plan that includes relevant actions to meet
objectives................................................................................................................................2
and time frames......................................................................................................................2
Conduct small scale research, information gathering, data collection and generate knowledge
to support project....................................................................................................................2
Present and produce your project in an appropriate manner for the intended audience.........6
Communicate appropriate recommendations that based on meaningful conclusion with
findings and analysis............................................................................................................14
Reflection.............................................................................................................................15
LOG BOOK.....................................................................................................................................1
PERFORMANCES REVIEW.........................................................................................................3
REFERENCES................................................................................................................................4

Aims, objectives and time frame based on selected theme
Background
Digital transformation consider important role to meet with every company's goals and
objectives. This is because, in marketing digital technology assists to make high growth of
company. Common challenge also reduced with digital technology to acquire and retain
customers. Integrated plan must be develop to grow and exchange ideas with audience in
effective manner. There are mainly three elements exist in digital technology that assists to
increase successful marketing activities. For instance, action, opportunities and strategies. With
the help of integrated strategic plan, digital technology fully implemented to make several
changes in marketing (Livet, Yannayon and McMillen, 2018).
Rationale
In respect to conduct present research, it can be stated that digital transformation in small
business helps to get appropriate results with using digital media. In marketing activities,
opportunities also develop successfully to face challenges solve issues and problems. This
research helps to make effective functioning in further consideration that need to promote
opportunities in businesses (Stout, Lee and Huang, 2014). Furthermore, new technologies also
need to implement with promotion. Investing new technologies create more development with
advance technological with advance results.
Aim and objectives
Aim: To identify implementation of digital technology transformation in marketing activities of
small business – A Case Study on Prufrock Coffee.
Objectives
 To understand concept of digital technology transformation in small business.
 To explore digital technology transformation in marketing activities of Prufrock Coffee.
 To interrelate digital technology transformation for promoting marketing activities of
chosen business. To recommend ways through Prufrock Coffee able to increase their profits and revenue
in successful manner.
Research questions
 What do you understand concept of digital technology transformation in small business?
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 How to explore digital technology transformation in marketing activities of Prufrock
Coffee?
 How to interrelate digital technology transformation for promoting marketing activities of
chosen business?
 What are the recommendations will you provide in Prufrock Coffee to increase their
profits and revenue?
Produce an appropriate project management plan that includes relevant actions to meet
objectives
and time frames
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 5 days 12/07/18 17/07/18
Statements of the research
issue 1 day 13/07/18 14/07/18 2
Allocation of resources and
time frame 4 days 15/07/18 19/07/18 2
Implementation
Review of literature 5 days 17/07/18 22/07/18 3
Selection of correct research
methodologies 1 day 23/07/18 23/07/18 4
Data analysis and
interpretation 5 days 24/07/18 29/07/18 5
Evaluation of results and
outcomes 2 days 25/07/18 27/07/18 5
Project closure
Giving conclusion and
recommendation 1 day 28/07/18 28/07/18 6
Results of documentation 1 day 29/07/18 29/07/18 7
Conduct small scale research, information gathering, data collection and generate knowledge to
support project
With respect to determines implementation of digital technology, Prufrock Coffee
consider different operations and functions to focus on attain desired results in marketing. It is
important to cope up with different activities and tasks that helps to design and maintain
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creativity at workplace. In the present research, different tools and techniques involved that help
to make project management plan in systematic manner (Alam and Imran, 2015). They are as
follows: Cost: In the research, there are different activities and tasks has been performed that help
to attain more systematic results at workplace. In this regard, total £850 has been taken to
perform several activities and tasks. Total amount of this research assists to develop more
significant functioning in research. As a result, it will help to explore appropriate findings
and conclusion towards whole research (Grishikashvili, Dibb and Meadows, 2014). Risk: Risk is also important element of research which need to remove with provide
appropriate data. It will help to consider systematic work performance in order to gather
information at workplace. Limited time and cost create more risk to set targets and
engaged with several customers in business. As a result, researcher should focus to
consider proper functioning with time and cost (Arnaudov, Yoon and Hwang, 2017). Scope: With respect to undertake research study, it is important to focus on scope that
attain more significant results for future. In this regard, researcher need to implement
innovations and creativity that assists to perform desired results at workplace.
Furthermore, this research also helps to make further consideration to operate functions
and operations (Johnson, 2016). Resources: In the research, there are different resources needed to find more useful
results. There are primary and secondary two kinds of information must be gather to
ascertained systematic advantages. Primary data gather from questionnaire which design
to conduct survey and secondary information collected from books, journals, articles, etc.
(Duckitt, van Niekerk and Niesler, 2018). Quality: Quality of information also important element that assists to focus and ascertain
significant advantages. With the help of creative information, researcher able to find
more creative work performance. As a result, it will create positive impact on
respondents and other functioning as well (Nilsen, Dugstad and Eide, 2016). Communication: Researcher has responsibilities to communicate proper outcomes and
functions with their team. Aims and objectives must be consider in creative manner so
that desired results will be attain successfully.
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