Report on Importance of Implementing CSR activities

Added on - 06 Jun 2020

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MANAGING SUCCESSFULBUSINESS PROJECT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................1P1) Aim and objectives of research........................................................................................1P2) Project management plan.................................................................................................3P3) Gantt chart and work breakdown structure for the time frame of project activities.......4TASK 2..........................................................................................................................................6P4) Small scale research by applying various methods.........................................................6TASK 3............................................................................................................................................9P5) Analysing research by using tools and techniques..........................................................9P6. Recommendations for implementing CSR activities.....................................................16TASK 4..........................................................................................................................................17P7. Reflective report.............................................................................................................17CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................19
INTRODUCTIONThe major targeted area for every business organisation is to achieve their goals andobjectives in respect of reaching at higher position at market place. Corporate socialresponsibility refers as corporate conscience, corporate citizenship and responsible business or itsactivities (Baiden and Price, 2011). CSR can be described as a kind of corporate self-regulationthat involved in a business model. Brooklands hotel is a small business enterprises and startstheir business activities in Weybridge. In the present era corporate social responsibility plays avital role to gaining attention of large number of people because various people are very muchinfluenced and attracted towards the activities which helps in providing social and effectiveservices. This report contain the study about importance of implementing CSR activities withinan organisation to attain their sustainable aims and objectives. The aims and objectives of firm,usage of Gantt chart and breakdown structure will also be discussed in effective manner (Putnamand Myers, 2013). The different process of decision making which helps in providing support indistinguishing actual result of project and give appropriate recommendation and suggestions forresearch work in order to creating effective changes that are required and necessary for well-being of research work.TASK 1P1) Aim and objectives of researchThe basic purpose of every business organisation is to provide high range of products andservices to their customers in order to attaining high range of profit and revenue at market place(Chang, Walters and Wills, 2013). Mostly organisations are focused on achieving their goals andobjectives in terms of increasing their performance. Brooklands hotel is more concerned aboutidentifying actual demand and preferences of customers in order to providing most satisfactoryservices to them and sustain them for long time (Doherty, Ashurst and Peppard, 2012). Aims andobjectives are some predetermined statements which are needs to be attained by firm to reachingat higher position at market place. It is very tedious process for company to select variouselements which are related with CSR activities (Orlitzky, Siegel and Waldman, 2011). Thisprovide significant helps in adapting changes that are required for firm to attaining competitiveadvantage at market place. In present scenario there are lots of competition at market place, so it1
is necessary for company to implement required changes in order to providing high range ofcompetition to their competitors.Topic:“Implementing CSR activities within organisations to meet sustainable objectives”.Background of Project:The fundamental work of every small as well as large business organisation is to createsome goals and objectives that are related with select aim, this provide help in attaining highposition at market place. With the help of these goals and objective, it is easy for firm to gaininggrowth and success. In this present market scenario large number of organisations are focused onimplementing various effective CSR activities in their firm just for attracting customers towardsthe products and services which are offered by firm to their potential buyers (Schneider andSchmidpeter, 2012).There are so many internal as well negative factors are directly affected onorganisational overall performance and growth. Small business firms such as Brooklands hotelestablish their business activities through very least amount of capital and funding. Brooklandshotel is focused on implementing effective goals and objectives for efficiently completion ofbusiness activities through proper utilisation of human resources. It is well reputed 4 star hotel,who provides high quality services to their customers who are willing to taking the advantage ofoffered services of hotel. Brooklands having over 106 employees who are providing significantservices to their customers in most effective manner in order to satisfying the needs and wants ofpeople (Goss and Roberts, 2011). As a famous hotel industry Brooklands is focused on servingthe most valuable services for satisfying actual needs and wants of customer's. They concernedon adopting effective tools and techniques of marketing in respect of providing services andproducts with more innovative and unique features in it (Griffin and Pustay, 2012). BrooklandsHotel adopt most appropriate strategies of marketing for the purpose of impressive utilisation ofresources for accomplishing basic objective of firm with the help of their employees and staffmembers.CSR considered as the activities which are used by organisations to avail mostbeneficial services and products to customers and people of society.Aim:To implementing various CSR activities that are impactful for attaining sustainable goalsand objectives of firm. A case study on Brooklands Hotel.Objectives:To ascertain the importance of CSR activities ina hotel industry.To identify the effectiveness of implementing CSR activities in Brooklands Hotel.2
To measure the usage of CSR activities in respect of reaching at higher position at marketplace.To evaluate the relationship betweenbusinessobjectives andcorporate social activities.Research Questions:What is the importance of corporate social activities inhotel industry?How to identify the effectiveness of implementing CSR activities in Brooklands Hotel?What are the usage of CSR activities to reach at higher position in the market place?How to evaluate the relationship between CSR activities and businessobjectives?P2) Project management planManagement planning refers as the process of identifying an organisation's goals andobjectives or generating realistic detailed action plan in respect of attaining selectedpredetermined goals and objectives (Gido, Clements and Clements, 2014). The basic purpose ofimplementing management plan is to provide an effective path to business for accomplishingtheir goals and objectives. This is most essential process in every small as well large businessorganisation for maintaining all business activities that are important for achieving goals andobjectives. The management plan involves various aspects, some are describes as under:3
Cost:This can be considered as fundamental need of any business organisation, it can bemeasures as the piece of amount which is invested by organisation in their businessactivities. The implementation of CSR activities are helpful in enhancing firm’sperformance and social well-being for society and public.Time:This plays most significant role in establishing all business activities in mosteffective manner, so that work has to be done in given period of time (Jeston and Nelis,2014). Brooklands Hotel is mainly focused on providing efficient and fast services as perdifferent requirements of customers in given period of time.Quality:As a services industry, this is very important for every business organisation inorder to maintain all business activities that are incurred in the process of attaining goalsand objectives. In today's scenario, mostly people are attracted towards high quality ofproducts and services, so it is essential for firm to make proper efforts for improving theirquality of goods that are offered to potential buyers. For managing quality companyneeds to adopt most innovative and suitable tools for producing high quality goods forsatisfying needs and wants of customers.Risk:There are so many uncertain risks are arises in any business organisation, some arerelated with change of costs, issue of costs and inaccessibility of crude materials withrespect to supply of goods and services (Rosemann and vom Brocke, 2015).Communication:It is most important aspect in firm because it helps in establishing aneffective channel to transact data and information form one source to another. It is theresponsibility of higher authority and managers to provide an effective communication ineach department for transferring essential data and information.Resources:In an organisation there are so many resources are available which are helpfulin effectively completion of firm’s goals and objectives. Human resources are mostessential assets of business through which organisation can implement various activities.P3) Gantt chart and work breakdown structure for the timeframe of project activitiesThese two aspects plays most important role in every business organisations. Brooklandshotel is mainly focused on managing its CSR activities with the help of dividing the whole workinto small groups through Gantt chart and work breakdown structure (Kerzner, 2013). These arewidely applied by firms to effectively performing activities that are related with project work.Gantt chart4
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