logo

Managing Successful Business Project

   

Added on  2020-10-05

24 Pages5047 Words182 Views
Managing SuccessfulBusiness Project

Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1Aims and objective of research project.......................................................................................1Make an effective project management plan that involve relevant actions to achieve timeframes and objectives..................................................................................................................2LO2..................................................................................................................................................5Carry out small-scale research by implementing quantitative and qualitative research.............5LO3..................................................................................................................................................7Analyse research and data...........................................................................................................7LO4................................................................................................................................................15Recommendations as a outcomes of research & data analysis.................................................15Self Reflection...........................................................................................................................15CONCLUSION .............................................................................................................................16REFERENCES..............................................................................................................................17

INTRODUCTIONIn the current era, numbers of peoples are involved within social media which help ingrabbing the attention of large numbers of potential customers towards their goods and services.Businesses are adopting social media for enhancing sales and attracting higher numbers ofpotential buyers as well (Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa, 2013).Social media will help them in competing their rivals by enhancing their enterprise by usingsocial networking sites. Apple was founded by Ronald Wayne, Steve Wozniak and Steve Jobs.This company is having approx 500 retails stores within the worldwide. Their products are Applewatch, iPhone, iPod, iOS and many more. In this assignment it involve the aims and objectivesof the research along with this they also make a effective management plan for project in order toachieve set objective and time frames. In this, it also conduct the small scale research byapplying quantitative and qualitative methods. LO1Aims and objective of research projectSocial media are used by the company for advertisement and marketing of products andservices by using online websites and so on. It will help the company in increasing their sales byadopting latest strategies of marketing like as social networking sites. It will aid in increasingtheir profits and sales within the marketplace. Apple is enhancing their business at large area forgrabbing attention of large numbers of potential customers towards the organisation. They areusing various different ways of advertisements and marketing their goods and services formaking new buyers. Using these new strategies it will aid in increasing sales and profits. Alongwith this it also help in maintaining of companies reputation and goodwill within the marketplace(Chesbrough, 2010). Social media is used by large numbers of people know a days. Throughwhich companies can easily able to make awareness of their goods and services among theirpotential customers at large number. In this, company can select the different ways of advertising of their products by usingsocial networking sites which are Facebook, Twitter, Instagram, LinkedIn, WeChat and manymore other. Social media is a computer-mediated technology that facilitate the sharing as well as1

creation of information, career interests, ideas and many more expression forms throughnetworks and virtual communities (Crane and Matten, 2016). In this research, they had selected the Apple organisation which is Americanmultinational technology organisation. This firm develops, designs and sells computer software,consumer electronics and their online services. They are giving employment to approx 1,23,000employees in 2017. Apple hardware goods involve Mac personal computer, iPad tablet, iPhonesmartphones, iPod portable media player and so on. Apple is using the software which involvethe iOS and macOS operating systems. Its applications are Safari browser, iTunes media player,iWork and iLife productivity and creativity suites and many more. Aim- “To determine the impact of social media channels on business performance and itsactivities, like – marketing, HR, accounting etc. A case study on Apple”Research ObjectivesTo identify the importance of digital technology in business organisation.To ascertain the role of social media channels within Apple. To evaluate the influence of social media on Marketing activitiesResearch questions What are the importance of digital technology within business? What are the roles of social media channels within Apple? How social media sites will effect marketing activities? Make an effective project management plan that involve relevant actions to achieve time framesand objectivesA project management plan is approved and formal documents which are used to executeand manage them effectively. It is important for supervisors to create, define, coordinate andintegrate all the project activities which disclose about how the project will controlled, executedand monitor (Den Hertog, Van der Aa and De Jong, 2010). In this context, company is adoptinga social media for attracting large numbers of potential customers. Therefore, there are therequirement of certain factors which are needed at the time of accomplishing a projectsystematically. Some of aspects are as follows: Risk – It is the very main factor which has to be involved at the time of making a projectmanagement plan. Project controllers have to emphasis on assessing various risks whichgave influence on project activities and its growth. In extrinsic surrounding, there are2

several factors of risk which take place at the time of advertisement and marketingthrough social media. For examples human errors, Malicious apps and attacks, Phishingscams and so on. In order to control all these risks Apple company have to take somecorrective actions to protect their information. Project scope –In this factor, it aid in demonstrate the growth of project within upcomingtimes. Every person is engage in project for making their organisation successful. It refersthat company scope must be wide. Various technologies of marketing is failed because ofnot having appropriate knowledge (Eckerson, 2010). Hence, project scope is to seizebetter opportunities within the market and ensure Apple competitiveness withinupcoming times. Cost – At the time of establishing a new project, organisation managers have todetermine its actual cost along with that also analyse that company will able to bear it ornot. It is necessary to measure the cost in order to operate marketing, research, operation,production and many more. It also include the cost of providing training and adoptingnew methods of advertisement. After analysing all these costs, supervisors have to startmaking budgets according to their financial capabilities of a organisation. In currentscenario, the all over cost of project is €5.00 billion.After analysing all the factors of project, it is necessary to find out project time frame, itis applied to demonstrate how much time is needed to accomplish any project. In this, projectsupervisor of Apple can use different tool like as Gantt chart and Work breakdown structure tocomplete the project functions within the systematic way. Both tools are explained in briefbelow: Gantt chart – In this,it supports to accomplish all the activities of projects within thepredetermined period of time. Mainly, it is a graphical representation which distinguishall tasks or actions included within the projects (Gebauer, Edvardsson and Bjurko, 2010).It is a overview of every day to day reports of project which provides support to projectsupervisor to measure the project success and accomplish all the activities systematically.Work breakdown structure – This tool is implemented to collapse all the project workinto various segments within the given period of time. It makes the process easier ofrecognising needed knowledge and skills to accomplish the project activities and tasks. Itexplores the transparency and accountability to decrease complexities which take place at3

the time of doing a project for making successful (How digital technology could benefityour business, 2016). 4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials: Roles, Responsibilities, and Interrelationship
|13
|607
|98

Uses and Gratification Theory
|20
|3830
|87

Marketing Essentials: Roles and Responsibilities, Marketing Mix Comparison, Basic Marketing Plan
|14
|4292
|43

Marketing and Management
|15
|5124
|89

Digital Marketing Communication (DMC) Assignment - Apple Inc
|16
|4566
|121

Facebook : A Literature Review
|10
|2639
|80