Business Project Report: Digital Technology Adoption at Continental

This report examines the impact of digital technology on business operations, focusing on a case study of Continental Consulting Ltd. The project explores the company's aim to adopt digital technology for growth and competitive advantage. It includes a project management plan covering scope, cost, time, quality, risk, communication, and resources. The report also presents a work breakdown structure and Gantt chart. Furthermore, it details qualitative and quantitative research methods used to gather data on customer needs and perceptions. The report aims to evaluate the transformative potential of digital technology, focusing on barriers, enablers, and recommendations for implementation. The research questions address changes after implementation, learning program requirements, worker perceptions, and management difficulties. The report is structured to provide a comprehensive understanding of the project's objectives, methodologies, and findings to help the company successfully adopt digital technology.

Managing successful business
project

INTRODUCTION
Digitalisation plays a crucial role in bringing an organisation ahead than their rivals and
help them in achieving competitive advantage in business world. Due to this, every organisation
existing in market especially small-sized companies are willing to invest money in adoption of
digital technology in their business operations. This will be helpful to expand small-scale
business to large scale and achieve huge customer base as well. Digital technology makes easy to
management to manage and monitor all business functions in an appropriate manner that will
bring profitable result to company. Continental Consulting Ltd., a research and business
consultancy firm in London is selected for the purpose of preparing this assignment report. The
project explaining the aim and objectives of an organisation regarding adoption of digital
technology. In addition with this, project management plan, breakdown structure, Gantt chart,
small-scale research, uses of appropriate tools and techniques, recommendation are discussed
under this report (Basu, 2014).
TASK 1
P1:
Digital technology is contributing maximum in the development of business operations
which drives business to achieve growth and success within shorter period of time. As an
organisation always tries to put efforts in achieving desired goals and objectives thus
digitalisation gives maximum support to company in achieving them within pre-determined time
period. Before this, it is important for every organisation to identify its aim and objectives which
help in providing proper guidance and direction to their workforce to perform in an optimum
manner so as to achieve maximum possible output. The present report is based on the impact of
digital technology in the business functions and operations. The main objective of report is to
adoption of digital technology in order to achieve expansion and growth of small business
organisation. At present times, almost every organisation tries to implement digital technology in
their business operations so as to bring efficiency and productivity (Brady and Davies, 2014).
Background of the project:
Continental Consulting Ltd. is an organisation facilitating other companies in
reconstructing their business operations methods in order to maximise their efficiency and
productivity level. The main aim of company is to update the infrastructure and other equipments
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used in execution of business activities so as to achieve better possible result. Continental
Consulting Ltd. encourages small as well as medium sized business to adopt digital technology
in order to bring easiness in their work procedure that will ensure company getting profitable
result. The CEO of such organisation felt that the business has lots its competitiveness among
their rivals and still the company are not giving much efforts in modifying or upgrading the
business process which in results losing stability in competitive market. There are other small
entities who are always trying to bring new ideas and methods which help them in capturing
large market share.
Therefore, to overcome such weaknesses and maintaining their strong presence in
competitive market, CEO of company decides to implement digital technology in their business
operations which facilitate them in achieving long term objectives. There are various types of
variation which they need to bring in enterprise regarding the establishment of useful channels of
distribution, application of online system of company in order to attract large number of
customers (Gambles, 2017).
Research Aim:
“Impact of digital technology supporting small business growth and innovation: A case
study of Continental Consulting Limited”. Digital technology includes social media, e-
commerce, TV Advertisement etc. which attracts lots of customers towards company's products
and services across worldwide.
Research objectives:
 To evaluate the transformative potential of digital technology.
 To focus on adoption and usage of technology that has been disruptive or transformative
but also replicable for other enterprise with low barriers to uptake.
 To focusing on barriers and enablers to embedding, using and implementing technology
with an enterprise.
Research Questions:
 What are the changes that has been identified after implementation of digital technology
in business operation?
 Is there any requirements of any learning programs for workers of Continental consulting
Ltd.?
 What are the perception of workers on up-gradation of existing technology?
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 What are the difficulties faced by manages while implementation of Digitalisation in
business operation?
P2:
It is a formal kind of document which is essentially required to maintain by manager so
as to manage and monitor all business activities executed under specific project. It describes an
activities which is required to set up, coordinate, integrate and explaining the various activities of
planning. Such project management plan contains the information related with how the projects
is monitored, executed, controlled and modification according to the changing environment. It is
also known as communication wheel which assist stakeholders to know actual position of the
project on timely basis (Hwang and Ng, 2013). The project manager is held responsible to
prepare an effective project management plan which includes information related with
identification of cost, time, risk and many more which are useful in completion of project.
Following are some aspects which are included in project management plan:
Scope: The adoption of digital technology is necessary requirement of ever business as it
will be more helpful in enhancing efficiency and productivity level of an organization. It makes
easy for management to manage and monitor the business activities in such an effective manner
that will help in receiving maximum level of output. Digital technology includes online
marketing, modern systems such as MIS, updated and latest equipment and infrastructure etc.
which facilitate Continental Consulting Ltd. in achieving pre-decided goals and objectives within
given time frame. Therefore, the scope of implementation of digital technology is wider as it
help in assisting company in enhancing all aspects related with the operation, production,
dispersion, promotion and contraction through the application of digitization.
Cost: It is crucial aspect which decides that whether digital technology could be
implemented in successful manner or not. It is highly based on such aspect due to which the
project manager need to first prepare budget in which allocation of cost should be made
according to the effectiveness of different activities (Khan and Lund-Thomsen, 2011). At the
initial stage, huge amount of money shall required to be invested in enhancing the skills and
capabilities of workforce to work on using digital technology that will further help them in
increasing their efficiency and performance level. For this, a budget is required to be prepared
showing total cost that will be invested in completion of project. It is described under below:
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Total forecasted budget
Particular 2017-18($)
Implementing technology cost 18000
Advertisement cost 9000
Promotional cost 7500
Catalogues 2800
Training charges 9500
Total cost 46800
Time: It is another important aspect which determines the deadline or time frame to
complete specific project so as to grab competitive opportunities for achieving competitive
advantage. For this, Continental Consulting Ltd. should apply critical path approach which gives
relevant and accurate data to the company regarding completion of project activities within pre-
decided time frame. Such tool brings motivation among members of an organization to perform
assigned roles and responsibilities in desired way so as to complete project within given time
frame (Lambert and Enz, 2012).
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Quality: It is another crucial aspect which decide the existence of company in
competitive market. Offering quality always lead success thus the business manager must
required to focus on enhancing quality in order to achieve huge customer base for an
organization. It can be possible through appointing skilled and knowledgeable team member
which are more capable in utilizing advanced technology. Fro this, it is essential to conduct
research in order to identify the preferences of targeted customers, market trends, policies of
rivals etc.
Risk: As there is always chances of occurrence of risk which may disturb the project
activities that will cause loss to company as well. Thus, the manager of Continental Consulting
Limited to identify risk which may arises before and after adoption of digital technology. Such
risk may related with poor knowledge, lack of employee support, inadequate funds and others.
This requires management to formulate an effective plans and strategies related with conduction
of training and development programs, finding out the investors and other beneficial mode (Shen
and Benson, 2016).
Communication: It is the factor which help in bringing all employees together and
perform in unity with an expectation of getting profitable result to company. The manager is
required to communicate to their employees and assigning roles and responsibilities accordingly
which help in creating better relation with them. Communication with targeted clients is also
very necessary. It can be possible through using digital technology such as social media, internet
and many more.
Resources: It is more useful aspect which is required by managers to analyses in an
appropriate manner through checking whether the company has enough resources in order to
implement digital technology in successful manner. Such resources includes human capitals,
funds, knowledgeable employees and many other.
P3:
Work break down structure: It is a structure which divides work in hierarchical way so
that it become easy for management to manage and monitor all project activities in an effective
manner. It is more helpful for management team of Continental Consulting Ltd. to identify all
information related with particular section which assist members in achieving desired goals and
objectives within give time frame.
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Gantt chart: It is considered as an appropriate tool which specified each activity
performed against time period. It is also known as visual project presentation where all activities
and task are presented and broken into division on a chart which is not difficult to interpret and
understand. It is known technique in project management which drills down all activities in order
to complete all task within time allotted (Smith, Gonin and Besharov, 2013).
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All such tools are the essential for Continental Consulting Ltd. in order to enhance
performance and productivity level of an organization. It also more helpful in maximizing the
sales and revenue within predetermined time period. Under this, all tasks and project work are
allocated by managers among the employees which directly assist in achieving long term growth
and success within limited time period (Špundak, 2014).
TASK 2
P4:
Research is basic need of every organization which help them in identifying the essential
needs and prerequisites of targeted customers. Such data are connected with process, items,
services and alteration in digital technology which are more useful in accomplishing pre-
determined targets. Research is partitioned into various parts which are given beneath:
Qualitative research: It is such sort of research which is connected to gain superior
results of hidden inspirations, sentiments and reasons. There are different frameworks which is
must required to utilize techniques so as to assemble information, for example, interviews, study,
views and numerous more based on which additionally actions will be implemented. Essentially
the researcher may help in getting learning and experience associated with the specific topic of
research. This addresses the behavior of human and their mind look into activities related with
particular things (Turner and Zolin, 2012).
Quantitative research: It is likewise another helpful system embraced by researcher with
an objective to quality issues through method of building up numerical data which can be
additionally imparted into valuable information point. Such kind of research technique is
utilizing quantifiable information so as to execute facts and not cover designs in examination.
Such strategy incorporates distinctive methods for studies, for example, paper, on the web, stand
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and mobile and numerous others, for example, face-to-face interviews, longitudinal
investigations, precise perceptions and numerous other.
Both such type of research are more useful for Continental Consulting Ltd. To identify
the needs and requirements of targeted clients. Therefore, it help company in achieving huge
customer strength as well as able to achieve desired goals and objectives within give time frame.
In this, sample size is selected which is 60 respondents whose views and opinions are
considered. Such research help company in meeting with their research objectives and achieve
competitive advantages within an organization (Viaene and Van den Bunder, 2011).
Questionnaire
Name:
Gender:
Age:
Q1. Does adoption of digital technology impacts the business activities of Continental
Consulting Ltd.?
 Yes
 No
Q2. Which type of digital technology should prefer to adopt by Continental Consulting Ltd. to
achieve growth and bring innovation in company?
 E-commerce
 IT software's
 Wireless technologies
 Cloud techniques
Q3) What type of changes are identified after adoption of digital technology in business
operations?
 Improvement in performance
 Reduction in defects
 Optimise uses of resources
Q4) Whether there is any need of learning program for workforce of Continental Consulting
Ltd.?
 Yes
 No
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Q5) What are the reaction of members of company towards upgrading existing digital
technologies?
 Positive
 Negative
Q6) What are the difficulties that hinders management in changing digital technology?
 Cost
 Time
 Conflict
Q7). Does utilisation of Digitalisation helps Continental Consulting Ltd. to enhance
productivity and profitability of company?
 Yes
 No
Q8). Which area of Continental Consulting Ltd. needed to develop digital technology first?
 Distribution
 Promotional
 Communication
Q9. Does Digitalisation supports Continental Consulting Ltd. in expansion of business
organisation?
 Agree
 Disagree
Q10. Provide some recommendation to cope with challenges comes while adoption of digital
technology?
TASK 3
P5:
In such report, primary method is used by researcher in order to get accurate and reliable
information about customer's needs and requirements. To gather data, questionnaire is prepared
which contains relevant questions related with decision regarding adoption of digital technology
in business operations. There are different methods of research which are also used by the
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