To define the different type of strategy and initiative that is implies by company while building the diverse and inclusive workforce? A case study on Debenhams.

This case study focuses on Debenhams and explores the strategies and initiatives used by the company to build a diverse and inclusive workforce. It examines the impact of diversity and inclusiveness on business performance and provides recommendations based on the findings. The study aims to define the different types of strategies and initiatives implemented by companies to promote diversity and inclusiveness in the workforce.

Managing Successful Business
Project

Table of Contents
Contents
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives...............................................................................................1
P2 Produce of project management plan................................................................................3
P3 Produce a work breakdown structure and a Gantt Chart...................................................4
TASK 2............................................................................................................................................6
P2) Small scale research by apply of primary and secondary methods.................................6
TASK 3............................................................................................................................................8
P6 Recommendation as result of findings and data analysis................................................15
TASK 4..........................................................................................................................................15
P7) Reflect on the value of undertaking the projects to meet stated objectives...................15
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

TITLE
“To define the different type of strategy and initiative that is implies by company while
building the diverse and inclusive workforce”? A case study on Debenhams.
INTRODUCTION
The successful management of the business is related to the effective indumenta of all the
different strategy and policy at right time by which more profit will get gained in systematic
format. The business will only be getting more success on continuous basis if their target and
goals will get accomplished within the certain period of time and that is only due to the
collective efforts of all the different individuals that are working within the company. It is also
be more needed that the company must have the employee that are fully committed and have
more skills and talent to get perform each and every task with more suitability (Acurio, 2019). In
this it is also be more needed that the company has the talented workforce for that they have used
the diverse and inclusive workforce and in this they have hired the candidate who has better
skills and capability to take the business to higher heights and never get differentiate them on the
basis of gender but get values them on the basis of backgrounds, knowledge, skills, and
experiences that enlarges the productivity of business. Debenhams is taken in this report as it is
the British multinational retailer and served the area at Denmark and UK too and has dealt with
the diverse range of products and services as like home and furniture, accessories, fashion
clothing, toys, shoes and many other as well. This report is consisting of the aims and
deliverables, project plan, research and finding and recommendation.
TASK 1
P1 Project aims and objectives
To define the different type of strategy and initiative that is implies by company while
building the diverse and inclusive workforce. It is been more important that the personnel are
more experience and have an ability to get resolve the entire different situation thus they always
try to attract the candidate that are most talented and have more potential (Appelbaum, 2018).
Aim- “To define the different type of strategy and initiative that is implies by company
while building the diverse and inclusive workforce”. Debenhams has worked with the 25000
numbers of employee and to maintain the adequate balance have used different strategy by which
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the competency will get developed. This is more useful for the Bandon Tiles Ltd that is the small
company and has planned to expand the workforce.
Objectives
 To measure the impact of diverse and inclusive workers inside the business.
 To analyse the advantage of the different strategy and initiative that is used by the
Debenhams to promote diverse and inclusiveness.
 To specify the significance and revisit of the miscellaneous and comprehensive
workforce.
Research questions:
 What is connotation of diverse and inclusive workforce in the business?
 The measure the attractiveness of strategy and initiative used by the business in concern
of assorted and inclusiveness.
 To analyse the consequence of diverse and inclusive in the personnel of the business?
Literature Review
What is significance of diverse and inclusive workforce in the business?
According to the viewpoint of Anja Zojceska, 2018, diversity will define the place at
where the business whether it is of small range of larger but get or whether they have working
with the minimum number of employee or more but they get ensure that the employee get the
better treatment without any differentiation or discrimination (Bell, 2018). It will get reprieved
the reputation and image of the business by which the certain outcomes will get attained within
the timely basis by which company will easily strive the goals and objectives. It helps to make
the tangible benefits as like enhancement of profit and sales, engagement of employees are many
other as well.
The measure the attractiveness of strategy and initiative used by the business in concern of
assorted and inclusiveness
According to the viewpoint Tom Wells, 2018, the inclusiveness is being more important
at where the entire employee will get provided the equal and balanced opportunity and didn’t get
differentiate on the basis of gender as by male or female. In addition the company will uses the
different strategy to promote the working culture and behaviour by which the participation and
the engagement of the employee will get more developed and by which new and creative ideas
get generated that is in favour of the growth and development of business (Biech, 2019).
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To analyse the consequence of diverse and inclusive in the personnel of the business?
According to the viewpoint of Scott Ballina, 2018, the company will get performed their
different business operation and function from the effective contribution of the employee and
without them it is not possible for the business to get achieve the better sustainability and profit.
The employee are the backbone of the company and having the certain set of capability and skills
with that have share their views to other by which the affordable outcomes will get conceived
that will thrive better success and more development.
P2 Produce of project management plan
The project plan is more required and vital as it will define the path that will get followed
while attaining the successful results within the timely basis and that is by making the plan,
control, implement, execute and monitoring of different task and activities (Bjorvatn, 2018). The
plan will get managed so as to measure the risk factor and that get reduce or removed within the
time by which the adequate profit will get gained.
Project plan
Aim and deliverables: The aim of the project is to analyse the different set of strategy and
the initiative that is taken by the company to improvise the diverse and inclusiveness in the
business.
Scope: It is the extent that get accomplish after the perfect execution of all the different
activities that are needed to performed so as to obtain the relevant outcome that has induce the
better profit and enhancement within the business.
Project cost: It is the amount that gets assigned to the researcher in order to perform the
research with better perfection and with this Debenhams provides the budget of £200 so as to
complete the research with more perfection (Fogarty, 2018).
Particulars Amount
Use of various tools and techniques £60
Resources (team members, source of
information etc.)
£60
Data collection £40
Data analysis and interpretation £20
Miscellaneous £20
Total £200
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Time: It is associated with the total duration that is required to complete the research with
more perfection and in this the researcher need the time period of 3 months and under that all
the several need task and activities will get performed that get detailed in the project plan.
Quality: It is the amount of volatility and valuable result that get conceived by the
implementation of all the certain task with that the researcher get ensure that all the provided
resources will get effectively utilised by which the beneficial and affordable outcome will get
attained and that is the ultimate motive behind the execution of project plan (Georgiadou, 2019).
Communication: It is actually a process that is essential while making the appropriate
conversation with someone in which the message and information will get conveyed with more
easiness and with better clarity by which it is easy for the researcher to make the better
interpretation of their thoughts and views. In this project the researcher develop the
questionnaire, make the telephonic conversation and usage of interview while communicate with
the respondents.
Risk: It is the factor that will always be act as the barrier in the achievement of efficient
performance and also get resist the productivity and profitability of the project. Thus the
researcher will target analyse the entire different task by divided that into the smaller
components by which the satisfactory output will get collected that reduce the risk from the
project.
Resources: It is more related to the different sources that is required while completing the
adequate project and for this the researcher need the human resource, printers, net connectivity,
phones, books and may other resources as well that helps the researcher to gain the better output
in timely basis (Goold, 2019).
P3 Produce a work breakdown structure and a Gantt Chart
Gantt chart: It is a chart that get used while dividing the overall project into the different
format that get formulated in the form of bar graph by which it make more easier for the
researcher to make analyse all activities and get accomplished that within the assigned period of
time. In support of it the satisfactory result will get gathered that is useful for the business and
furthermore the changes get implement as per the need.
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Work Breakdown structure: It is a hierarchical formulation in which the overall task will
get alienated into the changed segments by which the researcher will keep an eye on all the
activities and with that manage the certain changes by which the constructive output will get
attained by the business (Hopkinson, 2018). It is more suitable as well by which the better
execution of all the task will get noticed by the project get completed in time.
TASK 2
P2) Small scale research by apply of primary and secondary methods
Research will get performed when an the researcher wants to know and collect more
information about the certain topic and with that all the required amount of data that is presented
in the market will get gathered that make the smooth flaw of project that is completed by the
researcher.
Quantitative method- In this the information and the statistics will get collected in the
forms of mathematical expression or as related to the tabular formats and in that is collected by
the primary induction of the research by the researchers (Hughes, 2019). The result is the better
interpretation of the entire detailed situation that is related to the beneficiary aspect.
Qualitative method- In this the data will get collected in the form of statement that get
developed while making the effectual result and that is moreover based on the specified mode. It
is basically a statistical tool through which the focused will get maintain to obtain the data from
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the open-ended and conversational communication open-ended and conversational
communication.
 Primary source- It is a source as in there the data that is appropriate for the research will
get collected at first time and that will get based on some specified topic (Kang, 2019). In
this the confidential data will get collected by taking the interview of questionnaire etc.
 Secondary resource- It is a research that is performed while collecting the relative
information from the market and that is based on the already published data in the form
of journals, books articles etc and get used to make the certain judgement and ensure that
research is on right track.
Sampling- It is more probably a method in which the information will collected by the
researcher by targeting the specified people and to make the effective understanding and to
perform the research the sample size of 35 will get selected.
Questionnaire
Quantitative Question
Q1) Is most of the people in the Debenhams belongs from the diverse culture?
a) Yes
b) No
Q2) Is Debenhams promote the diverse nature and inclusiveness within the business?
a) Yes
b) No
Q3) Is Debenhams is able to execute better strategy about assorted and inclusiveness?
a) Yes
b) No
Q4) By what way Debenhams enhance diversity in its employees?
a) discriminating recruitment
b) Control work with huge selection.
Q5) What do you mean as from the term diverse and inclusiveness at workplace?
a) Engagement of employees
b) To embrace in decision making
c) By provide parallel value to all personnel
Q6) Do you believe that diverse and inclusiveness is required while working at international
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level?
a) Yes
b) No
Q7) What is the collision of diverse employee in business?
a) Improve in company productivity
b) Satisfying employee needs
Qualitative question
Q8) Define the strategy which is used by organisation for measuring inclusive and diverse
workforce?
 Development and Training
 Participation of all employees
Q9) How the strategy of culture and diverse workforce is implemented in organisation?
 Change in management style
 With performance appraisal
 By offering equal opportunities
TASK 3
Q1) Is most of the people in the Debenhams belongs from the diverse
culture?
Frequency
a) Yes 25
b) No 10
Q2) Is Debenhams promote the diverse nature and inclusiveness within the
business?
Frequency
a) Yes 30
b) No 05
Q3) Is Debenhams is able to execute better strategy about assorted and
inclusiveness?
Frequency
a) Yes 20
b) No 15
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Q4) By what way Debenhams enhance diversity in its employees? Frequency
a) discriminating recruitment 28
b) Control work with huge selection 07
Q5) What do you mean as from the term diverse and inclusiveness at
workplace?
Frequency
a) Engagement of employees 10
b) To embrace in decision making 15
c) By provide parallel value to all personnel 10
Q6) Do you believe that diverse and inclusiveness is required while
working at international level?
Frequency
a) Yes 30
b) No 05
Q7) What is the collision of diverse employee in business? Frequency
a) Improve in company productivity 27
b) Satisfying employee needs 09
Qualitative question
Q8) Define the strategy which is used by organisation for measuring
inclusive and diverse workforce?
 Development and Training
 Participation of all employees
Q9) How the strategy of culture and diverse workforce is implemented in
organisation?
 Change in management style
 With performance appraisal
 By offering equal opportunities
Q1) Is most of the people in the Debenhams belongs from the diverse Frequency
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culture?
a) Yes 25
b) No 10
a) Yes
b) No
0 5 10 15 20 25 30
Frequency
Frequency
Interpretation- The above graph reflect that most of the employee are in favoured that
the company uses and promote the diverse culture as most of the employee get belongs from the
different places and get worked all together with more perfection (Lazarenko, 2019).
Q2) Is Debenhams promote the diverse nature and inclusiveness within the
business?
Frequency
a) Yes 30
b) No 05
a) Yes
b) No
0 5 10 15 20 25 30 35
Frequency
Frequency
Interpretation- It is conclude from the graph that the Debenhams must have promote the
diverse and inclusive at their workplace by which have accepted the individual that belongs from
the different group but have more skills and abilities.
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Q3) Is Debenhams is able to execute better strategy about assorted and
inclusiveness?
Frequency
a) Yes 20
b) No 15
a) Yes
b) No
0 5 10 15 20 25
Frequency
Frequency
Interpretation- Most of the employee get in believe that Debenhams have uses the
different strategy and initiative with that also execute the effective strategy to promote the
assorted personnel’s. But quite more are in against as well thus company must get select the
strategy by making the validate changes with more affordability.
Q4) By what way Debenhams enhance diversity in its employees? Frequency
a) discriminating recruitment 28
b) Control work with huge selection 07
a) discriminating
recruitment
b) Control work with
huge selection
0 10 20 30
Frequency
Frequency
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Interpretation- IT is more needed to enhance the diversity and that is due to different
reasons and Debenhams implement this while making the recruitment that is based on
indiscrimination and has control the work by making the suitable selection of employees
(Lenssen, 2018).
Q5) What do you mean as from the term diverse and inclusiveness at
workplace?
Frequency
a) Engagement of employees 10
b) To embrace in decision making 15
c) By provide parallel value to all personnel 10
a) Engagement of employees
b) To embrace in decision
making
c) By provide parallel value to
all personnel
0
4
8
12
16
Frequency
Frequency
Interpretation- The diverse and inclusive workforce is being more essential and for this
the Debenhams will increases the employee engagement or while making the decision making
and also provide the suitable value to all the individual that are working within the business.
Q6) Do you believe that diverse and inclusiveness is required while
working at international level?
Frequency
a) Yes 30
b) No 5
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a) Yes
b) No
0 5 10 15 20 25 30 35
Frequency
Frequency
Interpretation- Debenhams have worked with a lot of stores and with that large number
of employee thus most of the employee are in favour that they get used the diverse and
inclusiveness that is more required while working at international level by which the better
service will get provide to the customer and that is in systematic manner.
Q7) What is the collision of diverse employee in business? Frequency
c) Improve in company productivity 27
d) Satisfying employee needs 09
a) Improve in
company productivity
b) Satisfying
employee needs
0 10 20 30
Frequency
Frequency
Interpretation- The diverse employee and more important within the business and more
of the employee are in favoured of it while some are in against as well but Debenhams have uses
this to get satisfy the need of employee in adequate manner.
Qualitative question
Q8) Define the strategy which is used by
organisation for measuring inclusive and diverse
workforce?
 Development and Training It is more important as it develop the
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feeling of belongingness in between the
employee because by getting the training
the certain development in the overall
personality will get developed by which
their working efficiency also get more
increases (Polonsky, 2018).
 Participation of all employees The participation of employee helps to
gain more knowledge about how to
perform the certain task with more
balanced nature and with this the higher
authority provide the adequate guidance
as well that helps to attain the personal
and professional goals.
Q9) How the strategy of culture and diverse
workforce is implemented in organisation?
 Change in management style Debenhams has used the participative
management in which they have try to
expand the interaction of the employee
with that accountability will get
maintained by both the employee and
company.
 With performance appraisal It is the aspect that motivates the
employee to perform the work with more
effectiveness as by getting the appraisal
they get appraised for their efforts and
with that the positive feeling will get
developed (Rao, 2018).
 Equal possibilities It is the essential factor that the entire
employee has equal opportunity with that
they feel more comfort and get retained
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for the longer period of time.
P6 Recommendation as result of findings and data analysis
It is measured from the above findings that the company will get promote the diverse and
completeness within the business and it helps them to get maintain the lead in the competitive era
and also obtain better sustainability as well. The Debenhams get ensure that all the strategy will
get implemented in better way and thus the employee get performed their function and operation
at adequate time by which effective outcome will get collected but there are some
recommendation that is as explained below as:
 It is more necessary that employee will accept each other culture and belief by which the
strong connectivity will get induced that is more acceptable and recognised by all the
employee (Shore, 2018). In this the company must conduct some cultural activities and
team works by which employee get understand each other with more perfection and in
return the performance of the company will get enhanced.
 It is vital that the communication must be more effective by which the clarity and
transparency will get maintained while transferring the different messages and
information by which the goals and objective of the business are clearer to all.
 The employee satisfaction is always be the priority thus the company will provide them
the adequate amount of resources and better surround that enhance both tangible and
intangible outcomes.
TASK 4
P7) Reflect on the value of undertaking the projects to meet stated objectives
As in the above research I have acknowledge the better initiate and strategy that get
implied by the company to develop the better surround in which more stable outcome will get
attained on continuous mode. It is an approach of the business through which the people that has
more ability and skills will get attracted by which it is easy for the company to accomplish their
target and get better success as per their competitors. While conducting I have gained lot more
knowledge and information about the diverse culture with its importance and impact and with
this the Debenhams has induce the better strategy by which the involvement of the employee will
always get more developed and advanced. I have made a questionnaire and with that take the
appropriate answer from the responded and at there I faced some issue to understand the
15

behaviour and current nature of the employee thus I have used my interpersonal skills and try to
make effectual interaction. I was developed the project plan that consist all the activities with
timely basis as well by which the constructive and valuable result will get developed. I have also
used by academic knowledge while solving the different information and with this better
understanding will get enhanced and by this I have complete the research under the assigned
time period.
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CONCLUSION
It has been concluded from the above report that the business must get more success on
continuous basis if they have the most skilled and committed employee that always put the best
efforts to accomplish the standardised outcomes in timely manner. Thus company will used the
different strategy and initiative by which the employee get better relativity with the business by
which employee get related with the company for longer period of time. The researcher will used
the different tools as like Gantt chart and WBS that make the completion of research more easy
and flexible.
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REFERENCES
Books and Journals
Acurio, G., 2019. Diversity within Diversity Management. Age, 222, p.223.
Appelbaum, S.H. and et. al., 2018. Impact of business model change on organizational success.
Industrial and Commercial Training.
Bell, J. and Harrison, B.T. eds., 2018. Vision and values in managing education: Successful
leadership principles and practice. Routledge.
Biech, E., 2019. The New Business of Consulting: The Basics and Beyond. John Wiley & Sons.
Bjorvatn, T. and Wald, A., 2018. Project complexity and team-level absorptive capacity as
drivers of project management performance. International Journal of Project
Management, 36(6), pp.876-888.
Fogarty, A.A. and Zheng, L., 2018. Gender Ambiguity in the Workplace: Transgender and
Gender-Diverse Discrimination. ABC-CLIO.
Georgiadou, A. And et. al., 2019. Diversity within diversity management: Where we are, where
we should go, and how we are getting there. In Diversity within diversity management.
Emerald Publishing Limited
Goold, M. and Campbell, A., 2019. Managing Diversity: Strategy and. Management Control
Theory, p.161
Hopkinson, P. and et. al., 2018. Managing a complex global circular economy business model:
opportunities and challenges. California Management Review, 60(3), pp.71-94.
Hughes, P., 2019. How ‘balanced’a business manager are you?: managing for profit. Farmer’s
Weekly, 2019(19001), pp.27-27.
Kang, S.K. and Kaplan, S., 2019. Working toward gender diversity and inclusion in medicine:
myths and solutions. The Lancet, 393(10171), pp.579-586.
Lazarenko, Y. and et. al., 2019. Managing Organizational Open Innovation Capability in a
Knowledge-Intensive Business Environment. In MATEC Web of Conferences (Vol. 297,
p. 07002). EDP Sciences.
Lenssen, G.G. and Lenssen, J.J., 2018. Managing Sustainable Business in a Global Context.
Managing Sustainable Business: An Executive Education Case and Textbook.
Polonsky, M.J. and Waller, D.S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Rao, T. and Roberts, N.S., 2018. Voices of women of colour: Dreaming of an inclusive outdoor
leadership environment. In The Palgrave International Handbook of Women and
Outdoor Learning (pp. 815-835). Palgrave Macmillan, Cham.
Shore, L.M., Cleveland, J.N. and Sanchez, D., 2018. Inclusive workplaces: A review and model.
Human Resource Management Review, 28(2), pp.176-189.
ONLINE
Zojceska . A., 2018. Top 10 Benefits of Diversity in the Workplace. [Online] Available through:
< https://www.talentlyft.com/en/blog/article/244/top-10-benefits-of-diversity-in-the-
workplace-infographic-included >.
Wells. T., 2018. 10 Effective Strategies to Build a Diverse and Inclusive Workplace. [Online]
Available through: <https://blog.talaera.com/strategies-diverse-inclusive-workplace>.
Ballina . S., 2018. Why Diversity and Inclusion in the Workplace is Good for Business. [Online]
Available through: <https://www.hrtechnologist.com/articles/diversity/why-diversity-
and-inclusion-in-the-workplace-is-good-for-business/>.
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Template for evidence collection to be
attached with the report by the learner:
Logbook
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: “To define the different type of
strategy and initiative that is implies by company
while building the diverse and inclusive
workforce”? A case study on Debenhams.
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks
with dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within
deadlines set?
 Did you need to make any changes
Comments
Example
W/E 09.01.2020 – Introduction
W/E 16.01.2020 – develop aims and objectives
W/E 12.02.2020 – literature review
W/E 06.03.2020 – Research methodology
W/E 10.04.2020- Data collection and analysis
W/E 11.05.2020- Conclusion
W/E 09.01.2020 – Yes,
W/E 16.01.2020 – Yes,
W/E 12.02.2020 – Gain much information
W/E 06.03.2020 - All under observation
W/E 10.04.2020- - All supervise
W/E 11.05.2020- Target accomplish
W/E 09.01.2020 -Yes
W/E 16.01.2020 – Project Management Plan and
WBS/Gantt
W/E 12.02.2020 – Yes, on track
W/E 06.03.2020 - Task attain in productive mode.
W/E 10.04.202-- Adjust input
W/E 11.05.2020- Increase supple
W/E 09.01.2020 – NO
W/E 16.01.2020 – NO
W/E 12.02.2020 – Look out result
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to your project management plan? W/E 06.03.2020 - NO
W/E 10.04.2020- All arrange
W/E 11.05.2020- No
Any risks and / or issues identified?
 Did you identify risks/issues with a
lack of skills required for
undertaking research tasks?
 Did you identify any additional
risks/issues that have an impact on
the project management plan?
Yes, Risk of collecting information in sequence
NO
Problems encountered
 What barriers did you face?
 How did you overcome them?
While compiling the facts and figures
By nascent soft skills
New Ideas and change of project
direction
What Have I learnt about myself this
week?
 How did I feel when I had to deal
with tasks/problems?
 Did I find it useful to complete the
tasks?
 How well have I performed? What
did I contribute?
More soothe
Yes
I have put all my effort with hard and soft skills too.
By increasing learning habit as by reading books.
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 What can I improve on next week?
 How might this learning apply in
the future?
It help to make any future research in perfection
Tasks planned for next week Which tasks are priorities?
 Have you set aside sufficient time
for completion?
Collection and interpretation of data
Yes, Gantt chart help to make systematic result.
Project plan status to date (on, ahead,
behind)
Supervisor comments to address
Signature of the Supervisor and date:
What was the Project supposed to accomplish?
“To define the different type of strategy and initiative that is implies by company while
building the diverse and inclusive workforce”? A case study on Debenhams.
Did the project succeed in its aims/ how do you know? Specifically, please outline any evaluation
and assessment undertaken?
Yes, questionnaire.
What things do you think worked well and why? Evaluate all aspects of the project?
Depiction skills that aid to get enhanced outcome.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Yes issue will be identifies on timely basis as it is at the time while making interaction with the
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respondents.
What did you learn from undertaking the project?
I learned the values and impact of equality and diversity at workplace.
How would you rate your performance as a management consultant leading the project?
I have rate is 9/10.
What strengths and weakness of your performance did you identify?
Strengths: examine skills, better accountability
Weaknesses: occurrence and variety way
How will this inform and support your continuous professional development?
It helps out to increase personal skills that improve professionalism.
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