Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 Aims and Objectives of the project........................................................................................1 Project management plan.......................................................................................................2 Work breakdown structure and Gantt chart............................................................................4 Small scale research by applying qualitative and quantitative research................................6 Analyse research and data using appropriate tools and techniques........................................9 Recommendation..................................................................................................................13 Reflection.............................................................................................................................14 CONCLUSION..............................................................................................................................14 REFERENCES..............................................................................................................................15 APPENDIX...................................................................................................................................16
INTRODUCTION Digital technology has transformed whole working pattern of business organisations. It has simplified work of employees and also helped them in executing their innovative ideas in business operation which isprofitable for company. Mobiletechnology isa partdigital technology which is used by most of organisation who are operating their business either at large or small level. This assignment is based on Quantum Technology which provides marketing services to technology companies in UK. The report contains study of specific aims and objectives of the project to develop which project management plan is formulated (Farman, 2013). It also elaborates about different methods of data collection which helps in finding out appropriate conclusion. MAIN BODY Aims and Objectives of the project Digital technology has dramatically changed the working structures and system in commercial sector which is beneficial for both small and large scale organisations. Mobile technology refers to the part of advance technology which is used to communicate with people in order to operate business operation in organisation. It has completely changed working scenario of an organisation as employers can easily communicate with their employees in less time duration. In context to Quantum Technology, mobile technology is helpful for this company as it supports them in communicating with its clients effectively. And also helps expanding their business beyond their geographical boundaries. Topic “How digital technology has transformed business activities” Background of project PresentprojectelaborateshowmobiletechnologyhelpsQuantumTechnologyin connecting to its customers and expanding their business across the globe. Quantum technology was established in 1998 that provides marketing services to IT companies of United Kingdom. This firm conducts various seminar and events in order to promote products of its client companies. Mobile technology helps this company in communicating with their clients in order to understand their services effectively which helps in popularising client’s products among targeted audience (What is Mobile Technology.2018). 1
Aim“Todeterminetheimportanceofmobiletechnologyinbuildingstrongcustomer relationship. A case study of Quantum Technology” Objectives To determine the concept of mobile technology. To analyse the importance of mobile technology for small business. To examine the impact of mobile technology in building strong customer relationship. Project management plan Project management plan refers to the formal document which describes how whole project is going to be implemented, its cost, future scope, required time and risky factors. Quantum Technology is using mobile technology as it helps in executed all of their marketing strategy with the clients (Coiro and et. al., 2014). Project management plan for this company is described below with its most essential factors: Cost:Quantum technology is having formulated appropriate budget for using mobile technology in their business operation which enhances effectiveness of its services. This companyhaveused£10Kforimplementingmobiletechnologyintheirbusiness operation. ParticularsAmount (£) Initial investment100000 Expenses: Research and developmental activities25500 Operational expenses20600 Cost to IT experts21500 Maintenance16400 Licensing fee6000 2
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Closing value10000 Scope:ImplementationofmobiletechnologyhaveenhancedscopeforQuantum technology as it improves working pattern of its employees (Maurer, 2012). Along with this, it can help company in delivering their marketing services to various sectors to like education, health, food and beverages etc. It will increase profitability of the company and enhance quality of its services.Time:It is a time consuming process for implementing mobile technology completely in Quantum technology. It can be said that it will take approx. 3-4 months for executing it effectively. As more than implementation, it is required to train whole staff of the company so that they can use it properly and perform their work more effectively.Risk:Even though mobile technology is helpful for Quantum technology but it also contains risk with it. As information and details stored in mobile are not secure, they can get lost at any point of time (Ertmer, and et. al., 2012). Along with this, details can be misused by any of the internal employee or hacker. This may also not secure confidential information of clients.Quality:Project management plan of Quantum Technology includes the quality measures in order to use mobile technology at work place. Mobile technology is advanced version of the digital technology which has transformed working pattern of employees. This directly improve satisfaction level of its customers which will also improve monetary benefit of the company. Quantum technology has considered the mobile technology for the purpose of increasing efficiencies and productivity of the firm. Project manager required to ensure about effective adoption of such technology in quality manner. In this, manager set a particular standard of project that must be achieved with better quality so that predetermined goals can be attained.Resources:Project management plan for Quantum Technology also includes several resources which are required to execute mobile technology in the company. For this, it requiresproperfundingtoimplementthistechnologyasitissmallorganisation. Quantum Technology also requires IT developers, trainers, funds and latest equipment for implementing mobile technology. 3
Communication:It isrequired by QuantumTechnology to communicate with its employees effectively that help employees in understanding benefits and utilisation of mobile technology. Along with this, management of this company provides liberty to employees so that they can discuss problem with colleagues (Forsgren and Johansson, 2014). Top management of the company will communicate with its employees through conducting formal meeting. In this meeting, all strategy related with mobile technology will be discussed with employees. Work breakdown structure and Gantt chart Work breakdown structure:It is considered as the process which helps organisation in simplifying complex projects by dividing whole task in small chunks of work. This makes work easier and also supports in finishing targeted task effectively. In context to Quantum technology, Work breakdown structure is essential for implementing mobile technology effectively in the company. As it helps in estimating actual cost, time, resource and risk appropriately. Gantt chart:It is the horizontal representation in graph which helps to do planning, coordinating and monitoring particular task of the project. Gantt chart was introduced by Henry 4
L. Gantt in 1917 for the purpose of controlling production in the organisation. In relation with Quantum technology, Gantt chart will help the firm in monitoring various task which are assigned to employees for the purpose of implementing mobile technology. 5
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Small scale research by applying qualitative and quantitative research Quantum technology have conducted research in order to understand the importance of mobile technology and its uses in organisation. This company is opting mobile technology for enhancing work efficiency of manpower of the organisation (Winter and Szczepanek, 2017). There are various types of research which can be used by the Quantum Technology are described as below:Quantitative research:It is research method in which collected data can be measured in numerical values. In this, information can be collected from various sampling methods such as online surveys, questionnaire, polls etc. 6
Qualitative research:This research method does not include any numerical value. In this method researchers may use photographs, observation etc. in order to gather relevant information according to their topic. Quantum Technology can opt this method as data collected is more relevant in comparison to quantitative data.Primary research:In this research method, researcher collects information and data from the respondents directly by communicating with them. It includes focus groups, online surveys, observations, face to face interviews, telephonic interviews etc. In context to Quantum Technology, this organisation can opt this method for gathering relevant and accurate information from its respondents. Secondary research:In secondary research method, collected information is based on the thoughts and views of some other (Kendrick, 2015). This method provide information in less time as data is collected from other sources like. Information in secondary research is gathered from various sources like magazines, articles, internet, newspaper, books etc. which is required to attain appropriate conclusion for research. Quantum Technology has opted primary research method in order to gather relevant information from the 30 respondents. Further, they have also used secondary research method so that gathered data can be valuable for the company. In this research, investigator have used questionnaire for the purpose of collecting relevant information. Questionnaire:It is research document which includes of number of questions in order to collect right information from the respondents. Here is mentioned questionnaire developed by investigator to gather required information: QUESTIONNAIRE Name: Age: Gender: Q1 Are you familiar with the concept of mobile technology? Yes No Q2 Which is one of the most effective benefit of mobile technology among followings for Quantum Technology? 7
High efficiency Easy Payment Enhanced networking capabilities Effective communication Q3 Does mobile technology helps in building strong relations with people? Agree Disagree Q4 According to your opinion, does the use of mobile technology help in enhancing growth of small business? Yes No Q5 Does mobile technology help in creating awareness among customers about the products and services offered by firms? Yes No Q6 According to your opinion the installation of mobile technology is easy or complex? Complex Easy Q7SuggestsomewaysbywhichQuantumtechnologycaneffectivelyutilisemobile technologies? 8
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Analyse research and data using appropriate tools and techniques Theme 1: The concept of mobile technology Q1Are you familiar with the concept of mobile technology?Frequency Yes25 No5 Interpretation:As per the above graph, it has been concluded that 25 out of 30 respondents were familiar with the concept of mobile technology as they were using them in order to buy the offered products and services. While on the other hand 5 respondents were not using mobile technology for buying products and services. Theme 2: The benefits of Mobile Technology Q2 Which is one of the most effective benefit of mobile technology among following for Quantum Technology? Frequency High efficiency9 Easy Payment8 Enhanced networking capabilities7 Effective communication6 9
Interpretation: From the above graph it has been analysed that use of mobile technology is beneficial for Quantum technology as 9 respondents said that it helps in enhancing efficiencies of firms, 8 customers said that payments about the products can be made easily from any location all around the globe. Whereas 7 respondents said that it helps in enhancing broad networking connectivity and 6 individuals were in favour that mobile technology. Hence, this can state that high efficiency is one of the most efficient benefit for Quantum Technology. Theme 3: Mobile technology helps in building strong relations with people Does mobile technology helps in building strong relations with peopleFrequency Agree28 Disagree2 10
Interpretation: From the above graph it has been concluded that mobile technology helps in building strong relations with customers as 28 out of 30 customers were in favour of this concept. While 2 respondents disagree as they were not in favour of mobile technology developing relationship with customers. Theme 4: Use of mobile technology helps in enhancing growth of small business Q4 According to your opinion does the use of mobile technology helps in enhancing growth of small business? Frequency Agree18 Disagree12 11
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Interpretation:From the above graph it has been analysed that mobile technology helps in enhancing overall growth and development of firms as 18 respondents were in favour of this aspect. While 12 respondents disagree with this concept that mobile technology does not help in enhancing growth of small businesses. Theme 5: Mobile technology helps in developing awareness about products and services Q5 Does mobile technology helps in creating awareness among customers about the products and services offered by firms? Frequency Yes26 No4 Interpretation:From the above mentioned graph it has been evaluated that mobile technology is helpful for the organisation in spreading awareness about their products and servicescustomers.As26respondentsaidthatmobiletechnologyisfruitfulincreasing awareness among the customers. Whereas, 4 among them feel it does not increase awareness about product and services. 12
Theme 6: Installation of mobile technology Q6 According to your opinion the installation of mobile technology is easy or complex? Frequency Complex10 Easy20 Interpretation:As per the above mentioned graph it has been evaluated that installation of mobile technology is complex at the initial phase but after providing appropriate training to the employees it will transform work of employees more effective and easier. 20 respondent have said that it easier to install mobile technology whereas, 10 among 30 feels that it is complex procedure. Recommendation QuantumTechnologyhasconductedresearchforthepurposeofimprovingwork efficiency of its employees by using mobile technology in their working process. It has been recommended to the organisation that management team should conduct several training sessions fortheemployeessothattheycaneasilyacceptchangeswhichhaveberaisedueto implementation of mobile technology. These training sessions will directly enhance skills of the employees which will impact positively on their performance. Along with this, organisation should firstly analyse whole procedure of implementing mobile technology in the company then evaluate actual cost, time and resources which are required to execute it effectively. This will 13
help Quantum technology to guide its employees so that they can use available resources properly without wasting it. It can be said that if appropriate fund, time and resources are not available for the organisation then procedure of implementation will not be finished. After implementation of mobile technology in the organisation, it is required by the top management of Quantum technology to monitor usage of this at regular interval. It will also help in understanding whether employees for which it is actually implemented are able to use it or not. In addition to this feedback about system can be taken from employees so that it can be modified according to use it in effective and fruitful manner. As main concept implementing mobile technology in Quantum technology is to help employees in connecting to their customers across the world. This also contribute in providing advance pattern of marketing services to the customers so that they can satisfy their actual requirement. Reflection In this research, I have analysed that digital technology is an effective tool for every organisation as it helps increasing their work proficiency. At the time research it has been observed by me mobile technology is one among effective factor that can easily help marketing company in improving services. Along with this, it also contributes in grabbing attention of customers at global level. I have used primary research method in order to collect correct information from the respondents for implementing mobile technology in Quantum technology. Further, I have also used secondary research method which helped me in making my data more authentic and relevant. This technology will help organisation in connecting to the its customers across the world and also enhance working ability of its employees. I have used questionnaire which is filled by 30 respondents. I have also observed that there are various factors like cost, communication, time, quality, resources etc. are required to include while making appropriate project management plan. CONCLUSION From the above mentioned report it has been evaluated that digital technology is helpful in expanding every small business. Mobile technology is beneficial for companies as it helps in connecting with the customers at global level. Primary research is used in which questionnaire is formulated which is further utilised for gathering relevant information from customer. It has been 14
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
analysed that mobile technology is beneficial for organisation as it helps improving their services which are delivered to the customers. REFERENCES Books and Journals Beringer, C., Jonas, D. and Kock, A., 2013. Behavior of internal stakeholders in project portfolio management and its impact on success.International Journal of Project Management. 31(6). pp.830-846. Doherty, N. F., Ashurst, C. and Peppard, J., 2012. Factors affecting the successful realisation of benefits from systems development projects: findings from three case studies.Journal of Information Technology. 27(1). pp.1-16. Dutta, D. and Bose, I., 2015. Managing a big data project: the case of ramco cements limited. International Journal of Production Economics. 165.pp.293-306. Ertmer, P. A. and et. al., 2012. Teacher beliefs and technology integration practices:A critical relationship. Computers & Education. 59(2). pp.423-435. Farman, J., 2013.Mobile interface theory: Embodied space and locative media. Routledge. Forsgren, M. and Johanson, J., 2014.Managing networks in international business. Routledge. Graham, R. J. and Englund, R. L., 2013.Creating an environment for successful projects. John Wiley & Sons. Kaiser, M. G., El Arbi, F. and Ahlemann, F., 2015. Successful project portfolio management beyond project selection techniques: Understanding the role of structural alignment. International Journal of Project Management. 33(1). pp.126-139. Kaplan, A. M., 2012. If you love something, let it go mobile: Mobile marketing and mobile social media 4x4.Business horizons. 55(2). pp.129-139. Keil, M., Lee, H. K. and Deng, T., 2013. Understanding the most critical skills for managing IT projects: A Delphi study of IT project managers.Information & management. 50(7). pp.398-414. Kendrick, T., 2015.Identifying and managing project risk: essential tools for failure-proofing your project. Amacom. Maurer, B., 2012. Mobile money: Communication, consumption and change in the payments space.Journal of Development Studies. 48(5). pp.589-604. Pekuri, A., and et. al., 2014. Managing value creation: the business model approach in construction.International Journal of Business Innovation and Research. 8(1). pp.36- 51. Turner, R. and Zolin, R., 2012. Forecasting success on large projects: developing reliable scales to predict multiple perspectives by multiple stakeholders over multiple time frames. Project Management Journal. 43(5). pp.87-99. Winter, M. and Szczepanek, T., 2017.Images of projects. Routledge. Online WhatisMobileTechnology.2018.[Online].AvailableThrough: <https://www.igi-global.com/dictionary/mobile-strategy-business-solution/18956>. 15
APPENDIX LOGBOOK Project Logbookfor the chosen organisation: Quantum Technology Name of the learner:Name of the Supervisor: Project Title: Managing Business Successful Date: Update of weekly research/ tasks achieved (Account for a minimum of six weeks with dates) What have you completed? Did you fulfil Task requirements? Are you on track and within deadlines set? Did you need to make any changes to your project management plan? Comments This project report describes about importance ofmobile technology in connecting people around the globe. Yes Yes Yes Any risks and / or issues identified? Did you identify risks/issues with a lack of skills required for undertaking research tasks? Did you identify any additional risks/issues that have an impact on the No No 16
project management plan? Problems encountered What barriers did you face? How did you overcome them? Training employees to accept the updated technology for improving their work was major issue. I have realised them importance of mobile technology for improving their marketing work as well as career growth. New Ideas and change of project direction It will also develop working pattern pattern of employees in advance manner. What Have I learnt about myself this week? How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the tasks? How well have I performed? What did I contribute? What can I improve on next week? I felt confused when employees were not understanding importance of mobile technology. Yes I took guidance of mentors for accomplishing task in appropriate manner. I should concentrate on improving developing my weak areas that is interpersonal relationship with employees. 17
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Tasks planned for next week Which tasks are priority? Have you set aside sufficient time for completion? Finding out the technicians who can maintain the functionality. Yes Project plan status to date (on, ahead, behind) Up to date Supervisor comments to address Signature of the Supervisor and date: Template for Performance Review Template to be attached with the report by the learner: 1.What was the Project supposed to accomplish? Thisprojectreportismainlyfocusingonimportanceofmobile technology in connecting to people at global level and also helps in the growth of small businesses. 2.Didtheprojectsucceedinitsaims/howdoyouknow? Specifically,pleaseoutlineanyevaluationandassessment undertaken. Yes, project report have accomplished its main aim and objective. As a resultithasenhancedgrowthofcompanyafterimplementationof mobile technology in the organisation. 3.Whatthingsdoyouthinkworkedwellandwhy?Evaluateall aspects of the project (e.g initial inception, project activities and project outcomes) from a range of perspectives. 18
I have placed my all the efforts in the research which was appraised by mentors. 4.What problems emerged during the project and how were they tackled? Was there timely identification of issues and resolution during the project process? It was difficult top gather information in from the respondents for filling answers in questionnaire. 5.What did you learn from undertaking the project? My knowledge about mobile technology and its uses had been increased after finishing this research. 6.Howwouldyourateyourperformanceasamanagement consultant leading the project? I will rate 8 out of 10 to myself on the basis of my performance. 7.Whatstrengthsandweaknessofyourperformancedidyou identify? Communication and dealing with different are some of my strengths whereas lack of punctuality have affected my performance. 8.How will this inform and support your continuous professional development? While completing this research I have gone through various tools and technicians which be beneficial forme in future researches. 19