Digital Technology Project Management

This project aims to evaluate the effect of digital technology on business progress and growth. The scholar conducted a survey and interview, analyzed data, and implemented strategies to find solutions to research problems. Key issues faced included limited time duration and cost/fund constraints. The scholar learned about advantages and limitations of digital technology on innovation and growth rates, as well as its implications for business growth. Strengths identified included interpretation and analysis, while weaknesses lay in communication skills. This project will aid in continuous professional development by enhancing research and interaction skills.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objective..................................................................................................1
P2 Design project management plan that covers the aspect of cost, scope, time , quality,
communication, risk and resources for attain the objective...................................................2
P3 Construct the work breakdown structure and Gantt chart in order to set time frame.......4
TASK 2............................................................................................................................................6
P4 Application of qualitative and quantitative research method for attain thed project target
and aim...................................................................................................................................6
P5 Analysing research as well as data by adopting appropriate tools and techniques..........8
P 6 Communicating suitable recommendations as an outcome of investigation and data
analysis.................................................................................................................................11
P7 Reflecting the value of conducting the investigation in order to fulfil objectives ........12
REFERENCES..............................................................................................................................14

INTRODUCTION
In the today's time, every business enterprise requires an excellent growth and success in
the competitive business environment. In order to gain competitive advantage, firm requires to
develop such impressive strategy and practices by which it can perform in excellent manner.
With assistance of digital technology, corporation can improve the speed and quality of business,
product and services by which it can enhance its performance. The present report is based on the
impact of digital technology on the business performance and activities in the market. Researcher
has used several kinds of methods in order to meet the solution of research problem. In addition
to this, significance and role of the digital technology on the performance and growth of the
business enterprise has been also discussed in this report. The major objective of this report is to
analyse the impact of digital technology on the small business enterprise performance, growth
and innovation. Apart from that, the criteria by which small business enterprise can implement
digital platform into the traditional business operation has been also addressed in this report. In
order to attain the objective of analyse the impact of digital technology on the small business
enterprise performance and innovation, researcher have selected Black penny restaurant of UK.
TASK 1
P1 Project aim and objective
For compete with rivals in the business environment and sustain for long time,
organisation requires an impressive technique, practices and strategies. In this aspect, digital
technology is one of the best strategy which can boots up the growth and sustainability of
organisation in the market. There are various application, software and platforms which can use
in the digital technology. In a simple word it can be said that digital technology is umbrella term
for computer based products and solutions. In this includes several kinds of technologies and
mediums such as computer, laptops, smart phones etc. With help of these technologies and
platform, company can enhance the speed and growth of the business operation. Furthermore,
these platforms can create and bring the innovation and creativity in the product, services,
operation and activities. In the present study, researcher have major objective is analysed the
impact of digital technology on the growth and innovation of the Black Penny restaurant in the
UK.
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Aim
To examine the influence of digital platforms in order to bring innovation and growth within the
small business enterprise: A case study of Black Penny restaurant
Objective
To examine the concept of digital technology
To determine the significance and role of digital technology for bringing innovation within
restaurant
To assess the advantage of digital technology in overcome additional cost and time in business
operation.
To analyse the impact of digital technology on the growth and innovation of small business
enterprise
Research Questions
 What is the concept of digital technology?
 What are advantage of digital technology in overcome additional cost and time in
business operation ?
 How digital technology can help to the firm in bringing the innovation and growth within
small business enterprise
P2 Design project management plan that covers the aspect of cost, scope, time , quality,
communication, risk and resources for attain the objective
In order to achieve project objective and aim, scholar required several kinds of resources such as
time, human resources, finance etc. It is very important to manage these resources in effective
manner so as researcher can get effective outcome of the study. For produce project management
plan, researcher have to cover various aspects which are discussed below- Time- In order to construct project management plan, researcher have to focus on the
systematic time period for accomplish several activities of project. Due to insufficient
time period, it is very difficult to focus and accomplish several activities. For manage all
activities of project within a sufficient time period, researcher has used Gantt chart
method and work break down structure. With aids of these techniques, scholar can able to
organise and conduct each activities within a specific time period.
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 Cost- In order to construct the project management plan, finance is another one of the
most significant aspect and resource by which all activities and operation of research
study can conduct (Bilbao-Osorio, Dutta and Lanvin, 2013). Due to lack of finance, it is
also very difficult for scholar to conduct the study and further procedure of investigation.
Finance required in various activities such as printing questionnaire, survey,
transportation cost, internet expenditure etc. Thus, it can be said that cost is one of the
significant aspect for construct the project management plan. Resource- For construct project management plan, researcher required major three
resources that are time, finance and human resource (Borghoff and Pareschi, eds., 2013).
These all resources plays a very crucial role in the research planning because in the
absence of these resources, scholar can meet the objective of study. Quality control- In this aspect, it is very important for the scholar to manage the high
quality of investigation study. All information should relevant to objective as well as
should be in high quality. Risk management- While scholar design the project management plan then there is major
risk related to the plagiarism (Bulgurcu, Cavusoglu and Benbasat, 2010). Much of data
and information about the study can collect from secondary resources thus it is very
important for scholar to avoid plagiarism. Communication- In the present study, researcher is going to conduct primary data
collection under which scholar will prepare a systematic questionnaire about the impact
of digital technology on innovation and growth of small business enterprise and forward
it to all respondents (Bulgurcu, Cavusoglu and Benbasat, 2010). In order to send these
questionnaires to all it is very important to conduct communication. In this aspect,
researcher will take personal email address for all respondents and send them for primary
data collection. This is effective way for conduct primary data collection in the
investigation by which respondents can freely fulfil the questionnaire without any
biasness.
 Scope of study- The present study is based on the impact and role of the digital
technology on the small business enterprise. This study has huge scope because this
research provides effective knowledge and understanding about the significance of digital
technology. With assistance of this platform, firm can easily enhance growth and
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innovation of the business. With help of this platform, various functional area of business
such as communication, storage and transformation of communication, distribution can
easily become fast and easy.
P3 Construct the work breakdown structure and Gantt chart in order to set time frame
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TASK 2
P4 Practical application of quantitative and qualitative research method for attain thed project
target and aim
Research methodology is a systematic procedure in the research investigation study by
which scholar can collect, interpret, assess, determine and analyse the information for attain the
objective of study. Research methodology helps to the scholar in taking accurate and right
decision for the business. This methodology includes the publication, interview, survey and other
research techniques that can include both present and historical information. In the research
methodology, there are several kinds of research techniques has been included such as research
philosophies, research approach, research technique, data collection, data analysis, sampling etc.
In the present research study, the major objective of scholar is to examine the influence of digital
platforms in order to bring innovation and growth within the small business enterprise. For attain
this objective, researcher have to apply several techniques of the research methodology. These
techniques are as follows- Research philosophies- For attaining the objective in the most appropriate manner,
research philosophy is effective way. It is a systematic criteria through which scholar can
analyse entire study in effective manner (Johnson and Christensen, 2010). There are
major two forms of research doctrines these are positivism and interpretive. In the present
research, scholar has applied doctrine of positivity research along with quantitative
investigation technique for examine the effect of digital platforms in order to bring
innovation and growth within the small business enterprise. Research Approach- This approach is a technique for analysing and assessing the entire
objective of the study in excellent manner. This research technique can assist to the
scholar in such manner as scholar might not distract from the investigation target. This
help to investigator in better focusing the objective (Khalid, 2009).The two form of
research approach are deductive and inductive research approach. For examine the
influence of digital platforms in order to bring innovation and growth within the small
business enterprise scholar has implemented deductive research approach.
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 Research Design- This is the blue print for address the right solution of identified issue
in the study. In the absence of this technique, no scholar can address the objective of
study. The research design aids in collecting, analysing and interpreting collected
information in effective manner (Saunders and Bezzina, 2015). There are various kinds of
research design such as descriptive, explanatory, exploratory etc. The present study is
based on the impact of digital Johnson, Khalid, A. N. S., 2009. Reflexivity in Qualitative Accounting Research. Journal of
Financial Reporting and Accounting. 7(2). pp.81–95.l technology on the business
performance and activities. Thus, scholar has applied descriptive research design through
which researcher can address the right solution about the research. Research technique- Research technique assist in collecting, analysing and interpreting
information about the subject for address the right solution. Major two kind of research
technique that are qualitative and quantitative. In the present study, examine the influence
of digital platforms in order to bring innovation and growth within the small business
enterprise scholar has applied qualitative research technique. Data collection- Data collection plays a crucial role in research methodology through
which information about the subject can collect. Major two kind of data collection that
are primary data collection and secondary data collection. (Zumitzavan and Michie,
2015) In the present study, scholar has applied primary data collection for examine the
influence of digital platforms in order to bring innovation and growth within the small
business enterprise. In this study, scholar has organised survey for 20 employees of Black
penny for discover information about the implication of digital technology in bringing
innovation and growth.
 Sampling- With assistance of sampling, researcher can select some group of people from
the whole universe. This method assist in collecting information about the topic from
several respondents (Soni and Kodali, 2012). The present study is based on the impact of
digital technology in the Black Penny restaurant so researcher has selected 20 employees
who are working in cited venture for collect primary information about the subject.
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P5 Analysing research as well as data by adopting appropriate tools and techniques
Research is done on small scale in context of Black Penny restaurant. This investigation
is based on analysing the impact of digital technology on growth as well as business procedure of
small enterprise.
 Does the digital technology supports the organisation in fostering growth.
◦ Yes
◦ No
◦ or may be.
 The business entity has the ability to employ digital technology at workplace ?
◦ High potential
◦ low capacity
◦ medium capability
◦ no potential
 Which Areas where digital technology can be implemented?
◦ Operational unit
◦ Management
◦ Customer service
◦ In complete organisation
 Which form of digital technology can be adopted by the organisation
◦ Social media
◦ laptops
◦ other advance technology
 What types of technological challenges that has been faced by Black Penny restaurant.?
Operational issues
◦ quality
◦ Services
◦ Cost
 The capability of the organisation to bring innovation with the support of digital
technology?
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◦ High potential
◦ Less capability
◦ medium
 Does digital technology have ---- on the business unit and employees working efficiency.
◦ Positive impact
◦ Negative effect
◦ Or no impact
 Do you have cognition or understanding about digital technology?
◦ Depth information.
◦ No understanding
◦ Specific information.
 Do you agree with the statement that digital technology has played a significant role in
bringing drastic change in working criteria?
◦ Yes agree
◦ Disagree
 Recommending the technique or method through which innovation and growth in
organisation can be achieved with the support of digital technology.
Theme 1- Digital technology supports the organisation in fostering growth.
Digital technology supports the organisation in fostering growth. Frequency
Yes 15
No 2
May be 3
Analysis-These question has been asked to the 20 employees among which majority of workers
believe that digital technology can assist business entity in achieving the goals and objectives.
Very few candidates has said that the digital technology can not support firm in fostering growth
and developing its business. It has been analysed that only three persons were there those who
stated that the technology may or may not support firm. AS it has been considered that those
people does not have much knowledge about digital technology as they belong to other
functional department.
Theme 2- Business entity has the ability to employ digital technology at workplace
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Business entity has the ability to employ digital technology at
workplace
Frequency
High potential 10
Low capacity 4
Medium capabilities 5
No potential 1
Analysis-It has been analysed from the above data that majority of employees consider that the
organisation has high potential to employ and digital technology at work place. While some
candidate have stated that according to them the organisation has medium and low potential to
implement digital technology. They have given this ans on the basis on company financial
performance and resources with the firm that are required to employ technology.
Theme 3- Areas where digital technology can be implemented
Areas where digital technology can be implemented Frequency
operational 4
Management 3
Customer service area 5
Complete organisation 8
Analysis- It has been analysed from information present in table that majority of workers in
Babcock international restaurant believe that technology is required to be implemented in
organisation as they consider that it Wil help business entity in increasing their working
efficiency and reducing work burden. Other says that the digital technology should be employed
in customer service area as this will help company in providing quick and effective services to
customers. While few persons stated that the Babcock organisation is required to have focus on
improving the quality of its products and services , so firm should implement technology in
operational department.
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Theme 4 - Types of digital technology can be implemented by the company
Types of digital technology can be adopted by the organisation Frequency
laptop 14
Social media 4
Other advance technology 2
Analysis-It has been observed from data give in table that majority of workers has agreed that
laptop is the technology that can be adopted by business entity as this will also assist employees
in making work life balance. When four people have stated that social media is the right and
suitable technology as this will help enterprise in reaching wide number of customers and
increasing sales and profitability.
Theme 5-Types of technological challenges that has been faced by Black Penny restaurant.
Types of technological challenges that has been faced by Black
Penny restaurant.
Frequency
Quality 3
cost 12
Services 5
Analysis-It has been identified from above information that many people believe that the
company has to face many cost related issues. While other employees consider that the business
entity has to bear other problems that are related to improving quality of products and providing
quick services to clients.
Theme 6 -The capability of the organisation to facilitate innovation or creativitywith the
assistance of digital technology
The capability of the organisation to bring innovation with the
support of digital technology
Frequency
High skills 15
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No 2
medium 3
Analysis- The table presents that many of the workers consider that firm has high potential to
facilitate innovation with the support of digital technology.
Theme 7-Impact of digital technology on organisation and on employees working efficiency.
Impact of digital technology on organisation and on employees
working efficiency.
Frequency
Positive impact 14
negative 5
Or no effect 1
Analysis- the data in the table indicates that digital technology has positive impact on business as
well as employees performance. But it may also have some negative effect as well.
Theme 8- Knowledge about digital technology
Knowledge about digital technology Frequency
Deep knowledge 10
Specific 6
No knowledge 4
Analysis-It has been observed that majority of employees in Babcock company has deep
knowledge about implication of digital technology. There are 6 workers those who have specific
knowledge about technology.
Theme 9 -digital technology has played a significant role in bringing drastic change in working
criteria
digital technology has played a significant role in bringing drastic
change in working criteria
Frequency
agree 15
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disagree 5
Analysis- Many employees have been agreed that they have analysed the drastic and positive
improvement at workplace.
P 6 Communicating suitable recommendations as an outcome of investigation and data analysis
From the above investigation it has been identifies that digital technology plays
significant role in assisting small business enterpriser in achieving growth and success. It also
helps business entity in facilitating innovation procedure and allow enterprise to improve their
quality of products as well as services. Digital technology provide workers and organisation a
chance to improve their performance and increase their Woking efficiency. It also aids Black
Penny restaurant in minimising various cost of production and has enabled business entity to
make coefficient as well as effective use of their resources. The organisation can increase its
sources of income by implementing digital technology as it allows business unit to use online
platform. The enterprise can adopt or make use of internet for various purpose such as producing
new goods, marketing or promoting products, generating brand awareness, providing online
services to customers etc. This all activities will allow organisation in increasing their sales and
profitability. It also supports business entity in facilitating innovation process through which the
firm can differentiate their products from their competitors and allow business entity to gain
competitive advantage. The cited venture by adopting effective as well as suitable technology
can bring drastic improvement at workplace. The Black Penny company can apply digital
technology in operational and production department as this will help enterprise in improving
quality of there product and attracting more number of customer by providing them with
innovative goods. It will also aid business entity in delivery quick services to their clients. It is
recommended to manager in organisation to conduct internal analysis before selecting any kind
of technology for implementing technology at workplace as this will assist manager in analysing
the internal capabilities of firm and identifying the need of particular type of technology. This
activity will also allow manager in determining the cost associated with implementing new
technology and comparing the same with the benefit of adopting digital technology. It is required
by Black Penny restaurant to keep update themselves with current technological changes as this
will assist them in gaining competitive advantage, maintaining and improving their business
performance. Organisation has to take effective initiative to facilitate technology changes timely
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according to the change in trend as this will allow business entity in generating desired outcome.
Marketing manager can also make their contribution in bringing change in organisation by
collecting the data from market and demonstrating the need as well as importance of digital
technology. As this will assist firm in selecting suitable technology and identifying area of
improvement.
P7 Reflecting the value of conducting the investigation in order to fulfil objectives
Facilitating investigation on implementation of technology and its influence or effect on
organisational activities I have realised that innovation and technology are the two significant
factors that assist business unit in achieving success and fostering growth.
Due to the research I have gained lot of knowledge about the impact of digital technology on
enterprise and I have realised the importance of updating myself with changing technological
trends. I have able to develop technical abilities in me. I will be using these abilities for solving
business problems as well as other issues in my personal life. I have got an opportunity to
identify effective ways or method that I can use in fostering my career growth and enhance my
personal as well as professional development process.
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REFERENCES
Journal and Books.
Zumitzavan, V. and Michie, J., 2015. Research Methodology. In Personal Knowledge
Management, Leadership Styles, and Organisational Performance (pp. 27-34). Springer
Singapore.
Soni, G. and Kodali, R., 2012. A critical review of empirical research methodology in supply
chain management. Journal of Manufacturing Technology Management. 23(6). pp.753-
779.
Saunders, M.N. and Bezzina, F., 2015. Reflections on conceptions of research methodology
among management academics. European Management Journal. 33(5). pp.297-304.
Johnson, B. and Christensen, L., 2010. Educational Research: Quantitative, Qualitative, and
Mixed Approaches. UK: SAGE.
Khalid, A. N. S., 2009. Reflexivity in Qualitative Accounting Research. Journal of Financial
Reporting and Accounting. 7(2). pp.81–95.
Bilbao-Osorio, B., Dutta, S. and Lanvin, B., 2013, April. The global information technology
report 2013. In World Economic Forum (pp. 1-383).
Borghoff, U.M. and Pareschi, R. eds., 2013. Information technology for knowledge
management. Springer Science & Business Media.
Bulgurcu, B., Cavusoglu, H. and Benbasat, I., 2010. Information security policy compliance: an
empirical study of rationality-based beliefs and information security awareness. MIS
quarterly. 34(3). pp.523-548.
Bulgurcu, B., Cavusoglu, H. and Benbasat, I., 2010.. Process innovation: reengineering work
through information technology. Harvard Business Press.
Johnson, B. and Christensen, L., 2010. Educational Research: Quantitative, Qualitative, and
Mixed Approaches. UK: SAGE.
Khalid, A. N. S., 2009. Reflexivity in Qualitative Accounting Research. Journal of Financial
Reporting and Accounting. 7(2). pp.81–95.
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APPENDIX
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Project Logbook for the chosen organisation Black Penny restaurant
Name of the learner:
Project Title: Managing successful business
Update of weekly research/ tasks achieved
(Account for a minimum
of six weeks with dates)
What have you completed?➢
Name of the Supervisor:
Date:
Comments
Did you fulfill Task requirements?➢
Are you on track and within deadlines set?➢
Did you need to make any changes to your➢
project
management plan?
Any risks and / or issues identified?
Did you identify risks/issues with a lack of➢

skills required forundertaking research tasks?➢
Did you identify any additional risks/issues
that have an
impact on the project management plan?
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Problems encountered
What barriers did you face?➢
How did you overcome them?➢
New Ideas and change of project direction
What Have I learnt about myself this week?
How did I feel when I had to deal with➢
tasks/problems?
Did I find it useful to complete the tasks?➢
How well have I performed? What did I➢
contribute?
What can I improve on next week?➢
How might this learning apply in the future?➢
Tasks planned for next week
Which tasks are priority?➢
Have you set aside sufficient time for➢
completion?
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Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date
1. What was the Project supposed to accomplish?
This project provides the knowledge and understanding about the impact of digital technology
on the business performance and growth.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment
undertaken.
Yes the project have successfully attempted its aim and objective. At the time of data collection,
many of the respondents are strongly agreed with statement that digital technology have
affected the progress and growth of business enterprise.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project
activities and project outcomes) from a range of perspectives.
Conducting survey and interview
Analysing information
Interpretation
Implement strategy for find out best solution of research problem
4. What problems emerged during the project and how were they tackled? Was there timely
identification of issues and
resolution during the project process?
The major issue is related to the time duration as researcher have very limited time period and
all activities have to accomplish within specific time. Thus, it is very serious and big issue for
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scholar. Another issue is related to cost and fund because scholar have very limited finance.
5. What did you learn from undertaking the project?
Advantge and limitation of Digital technology on innovation and growth rate. Furthermore, its
implication upon the growth and progress of business.
6. How would you rate your performance as a management consultant leading the project?
Average
7. What strengths and weakness of your performance did you identify?
Interpretation and analysis : Strength
Communication: Weakness
8. How will this inform and support your continuous professional development?
This project will help me in analysing, assessing and observing activities in the future. I have
improved my interaction skill in the data collection and have successfully prepared
questionnaire. Thus, I can say that my research skill have been also improved.
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