Digital Technology Impact on Business Growth

This assignment delves into the impact of digital technology on modern businesses, examining its role in driving growth and market expansion. The student analyzes various technologies and their applications within a business context, highlighting successful implementation strategies. The report also addresses challenges associated with technological integration and explores future trends in the field.

Managing Successful
Business Project (The impact
of Digital Technology in
supporting small business
growth and innovation)

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1. Devise project aims and objectives......................................................................................3
P2. Produce a project management plan ....................................................................................5
P3. Produce a Work breakdown structure and Gantt Chart to provide time frames and stages
for completion ............................................................................................................................6
TASK 2............................................................................................................................................8
P4. Carry out small-scale research by applying quantitative and qualitative research methods.
.....................................................................................................................................................8
TASK 3..........................................................................................................................................11
P5. Analyse research and data using appropriate tool and techniques .....................................11
P6. Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions ..................................................................................15
TASK 4..........................................................................................................................................15
P7. Reflection of values of research..........................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Digitalisation is a innovative process that are adopted by business organisation in order to
enhance their working process and productivity. The business environment is dynamic in nature
and keeps on changing with time, hence it is necessary to keep in pace with these modifications.
Digitalisation is one way to adapt such changes and make the business firm in accordance to
need of environment. Adoption of new and advanced technology helps company to carry out
their operation effectively and on the other hand aids in minimising the wastage or risk to
significant level. The firm selected for this project is EE limited which is a British mobile
operating company which was founded in 2010. Its headquarter is located in Hatfield, UK. It is a
small sized system and in order to achieve growth in current market area it is necessary to adapt
digital and modern technology. This project throws light on various aspects like aim and
objective of the project, importance of work breakdown structure and the need to draw
management plan in business system. Adoption of this advance system helps in achieving set
targets in given time frame. There are number of challenges that are present in competitive
world, thus to face such state of affairs it is indispensable to work according to change
management.
TASK 1
P1. Devise project aims and objectives
Digital technology helps every business firm to grow and excel in their field. Due to
small size of organisation it is very much necessary to choose modern technology with a aim to
make healthy relationship with the clients in market place. Digitalisation makes most of the task
very easy and carry out in effective and efficient manner(Zott, Amit and Massa, 2011). This
procedure is adopted by EE limited to improve their quality of products so that customers remain
happy with their services. Innovation is a process of introducing some new ideas and thoughts in
business process to stand apart in their field. There are number of departments in sing
organisational system which perform distinctive task related to it. In order to coordinate their
activities in one direction it is useful to create such innovative process and procedures. As
working in mobile networking area, it is essential for them to adapt such technology in their

process which helps to develop their system in momentous mode. Business organisation have to
develop some mission and vision on which they have to work in order to accomplish their tasks
properly. Similarly, employees have to align their personal goals with business plans hence, to
reach the success path in particular time frame.
Topic: Impact on digital technology in supporting small business growth and innovation- a case
study on EE limited.
Background Of Project: This project throws light on importance of adopting digitalisation and
advanced technology on small business organisation. Every business aims to earn huge profits
and goodwill in market area. Hence, through adoption of these concepts and processes assists in
achieving final objectives in appropriate mode. In order to maintain their good image among all
the competitors it is useful to do alterations in several departments like sales, finance, human
resource management, accounting and many more. EE limited have to perform environment
scanning before introducing something in organisational system. This helps in finding out certain
factors that directly influence the management system.
Research aim To investigate influence and outcomes on the growth of EE Limited.
Research Objectives: There are number of objectives of EE Limited that is discussed below:
 To Examine usage and effect of advanced technology in EE Limited.
 To gain high returns and productiveness by introducing new and advanced technology in
business system.
 To find out that this technology will aid in company system for longer period of time.
Research questions- The research questions are drafted on the basis of objectives and
aims in which are mentioned below:
 How can business system can optimally use digital technology and what will be its
positive effects?
 How organisational system can obtain high financial gains through execution of modern
technology?
 Does advancement of technology contribute in success and growth of particular
company?

P2. Produce a project management plan
In order to develop some projects in company structure, there is need to execute certain
business plans that have to be formulated by senior managers. Management plans provide
direction to reach the final stage and make it clear in minds of employees about the working
process (Cavusgil, 2014). On the hand, focus is also made on implementation of draft plans and
monitoring it so that execution process will be carried out according to policy and procedures of
the company. It is the responsibility of managers to look after the creation of policy that have to
be enforced in organisational culture. The several determinants are mentioned below:
Cost: It is a very important component that has to be controlled so that it can be managed
in proper way. It should be the aim of organisation to adopt cost effective techniques and
minimize wastage at significant level. Cost is a important factor that has to be taken into
consideration by finance department of every business organisation. Employees have to be
trained in such a style so that they work in expeditious manner to reduce cost and increase output
(Teece, 2010).
Time: This factor helps in completing the tasks in proper time frame. EE Limited have to
manage all those activities that have to completed in given time period. The time wastage has to
be reduced so that it does not get included in extra cost of the company. Work division process
can be enforced in which work is divided at various level so that it can be performed easily and
smoothly.
Quality: Customers always get attracted toward quality products hence, quality should be
high and unique. Digitalisation process makes this task very effortless and assists organisation to
implement such means and techniques that make the process easy and suitable. EE Limited have
to put their efforts for continuous improvements in their quality of products or services. Hence,
this help them to gain competitive advantage.
Communication: Effective communication system, helps to establish healthy
relationship with employees and management. There can be number of cases of conflicts or
barriers that can be resolved through proper implementation of communication system. In order
to achieve this aspect, proper actions are implemented in proper system. Employees and
management level have to be connected in proper system(Stokes, Wilson, and Wilson, 2010).
Resources: There are various types of resources of different nature and types that has to
be utilized in effectual and expeditious way. Digitalisation process aids, EE Limited to employ

various resources or materials in proper mode so that wastage should not be rendered and does
not get included in losses of the company(Dezdar, and Ainin, 2011)
Scope: Project management plan have broader scope that has to be performed in EE
Limited so that operations can be carried out in accordance to digitalisation.
P3. Produce a Work breakdown structure and Gantt Chart to provide time frames and stages for
completion
Work breakdown structure(WBS) is a process of dividing the total work into smaller
amount in organisational system. There is a line of command constituted in every business firm
that specifies roles and responsibilities of employees and management level. It specifies clear
system between employees and managers. The major aim of work down structure is to bring
down the total working into smaller amount of work process. So that particular person does not
bear whole burden of work. There is superior level who delegates work to their subordinates in
order to remove the load of excess work. There are different level of work having some attached
functions and roles. This has to be known in advance by the management. The most superior
mangers keep the work under control that how much amount of work is being transferred and
take care whether it is done in correct way or not (Peppard,and Ward, 2016).
EE Limited have proper system to reduce the burden of work and helps in sharing it with
number of workers present in business firm. Firstly, they have to study the level of skills and
knowledge of each employee in business organisation and the capabilities that they possess. The
task is divided in accordance to knowledge and skill level (Eid, and El-Gohary, 2013). There are
majorly three level of management that consists of different type of people having distinct duty
and obligations.
Gantt Chart is a representation of information or data in graphical form. It helps to draw
conclusion regarding time in which particular activity will be finished. It also helps in finding out
the area that need proper attention to eliminate wastage or risk. There are certain activities that
leads to formation of certain strategy or policy that have to be properly implemented in particular
time period. Is the the duty of management to carry out the work process according to needs and
wants of customers. This graph basically show the schedule of activity that has to be carried out
in particular time period. It is divided into certain stages that have particular function to play.

All these tools or techniques that are enforced by EE Limited to produce such products
and goods that have high quality of products. Digitalisation process aids in performing the tasks
properly in EE Limited. There are diverse demands and needs of different nature. This has to met
so that people remain happy and satisfied with the performance. Adoption of advanced
technology in organisation helps in performing task in decorous manner (Porter, and Kramer,
2011).

TASK 2
P4. Carry out small-scale research by applying quantitative and qualitative research methods.
Every business require to collect data or information for some reasons that has to be used
in decision making process. There are various sources available through which data can be
collected and is used in appropriate way. Customers are considered important asset of any
business system. Their needs and wants have to be taken into consideration for coming into some
concluding part. As every company work to satisfy the needs and requirements of final
customers that are present in market place. There are number of competitors available in market
area that poses number of challenges in front of them (Laudon, Laudon, 2016). In order to
achieve sustainable growth and share, it is necessary to perform in strategic and innovative way.
To know the interests and point of views of people in market, it is necessary to collect the
feedbacks from these people and work according to their decisions than only final outcomes can
be achieved following the proper planning process. These data aids in finding out the key areas
on which more attention can be made by management level.
Primary Data: this refer to the source of collecting data from researcher in which they
himself collect data from the clients. There number of ways through which data can be obtained
from primary sources, like observation, survey, questionnaires etc. it helps in gaining the first
hand information and is considered most reliable source of data collection. The observer
approaches their target audience and carry out the research process.
Secondary data: this refers to collecting data from already collected sources that are
newspapers, magazines or business journals etc. The information which is collected is of
previous years already collected data(Hotho, and Champion, 2011). Secondary data collection
helps in gaining such information that has already been collected by some other individual.
Qualitative Research: this type of research is based on theoretical aspects. This research
is based upon collecting the data in reference to particular name, age, customer's particular focus
area, their level of satisfaction etc. It does not involve any measurement of values and facts. The
company does not appoint any expert to carry out this process, management can themselves
work according to their process and resource availability.
Quantitative research: Through this type of research data is collected in numerical form
which can be measured in quantitative terms. There are number of statistical tools available that
can be implemented to measure the scope of that particular data. In order to carry out such

process, institution appoint some specific person to execute this task in proper mode(Fitzgerald,
Kruschwitz, and Welch, 2014).
Sampling: sampling refers to process that include selecting some percentage of people
from large number of population. The results which is obtained can be negative or positive.
Positive outcomes helps in motivating to perform such approach on the other hand negative
results help them to focus upon those areas which are lacking behind. EE Limited have selected
20 candidates from large population on which research process is conducted. It is performed
through preparation of questionnaire in which seven questions are included and answers are
taken for taking decision.
QUESTIONNAIRE
NAME OF CANDIDATE:
MOBILE NUMBER:
AGE:
EMAIL ID:
Q1.) Is there any need for workers to develop skills and knowledge for adopting digitalisation?
 Yes
 No
Q2.) Is it helpful for EE Limited to adopt digitalisation in their working process?
 Yes
 No
Q3.) Is it possible that adoption of digital techniques can helpful in achieving final outcomes of
EE Limited?
 Yes
 No
Q4.) Is customers are satisfied with the services or products offered by EE Limited?
 Yes
 No
Q5.) Which type of digital technique should be adopted by EE Limited?

 Traditional technology
 Modern technology
Q6.) What type of marketing activity should be used by EE Limited to excel in their fields?
 Internet
 Newspapers
 Magazines
 Pamphlets
Q7.) Do you think that digitalisation helps in gaining huge financial gains for company?
 Yes
 No
Q1.) Is there any need for workers to develop
skills and knowledge for adopting
digitalisation?
Frequency
Yes 15
No 5
Q2.) Is it helpful for EE Limited to adopt
digitalisation in their working process?
Yes 18
No 2
Q3.) Is it possible that adoption of digital
techniques can helpful in achieving final
outcomes of EE Limited?
Frequency
Yes 14

No 6
Q4.) Is customers are satisfied with the
services or products offered by EE Limited?
Frequency
Yes 12
No 8
Q5.) Which type of digital technique should be
adopted by EE Limited?
Frequency
Traditional technology 1
Modern Technology 19
Q6.) What type of marketing activity should be
used by EE Limited to excel in their fields?
Frequency
Internet 15
Newspapers 1
Magazines 2
Pamphlets 2
Q7.) Do you think that digitalisation helps in
gaining huge financial gains for company?
Frequency
Yes 17
No 3

TASK 3
P5. Analyse research and data using appropriate tool and techniques
Theme 1: Requirement of skills to adapt digitalisation process.
Q1.) Is there any need for workers to develop
skills and knowledge for adopting
digitalisation?
Frequency
Yes 15
No 5
Interpretation: From the above gathered data it has been observed that there is need to provide
skills and knowledge about introducing new system in organisational system. Hence EE Limited
has to adopt that proper system. For this 15 respondents are in favour whereas remaining are not
in favour in total of 20 population.
Theme 2: Need to improve working process in EE Limited
Q2.) Is it helpful for EE Limited to adopt
digitalisation in their working process?
Yes 18
No 2
Yes No
0
2
4
6
8
10
12
14
16

Interpretation: From the above data or information it has been observed digitalisation process
helps in working efficiently and effectively. 18 respondents believe this that it is will aid in
increasing their performance level where as only 2 does not believe this.
Theme 3: To achieve final outcomes in particular time period.
Q3.) Is it possible that adoption of digital
techniques can helpful in achieving final
outcomes of EE Limited?
Frequency
Yes 14
No 6
Yes No
0
2
4
6
8
10
12
14
16
18
Yes No
0
2
4
6
8
10
12
14

Interpretation: Every business aim to achieve their set vision and mission. 14 respondents believe
that this is useful for EE Limited, whereas 6 clients does not favour this option.
Theme 4: Satisfaction level of consumers through adoption of digitalisation.
Q4.) Is customers are satisfied with the
services or products offered by EE Limited?
Frequency
Yes 12
No 8
Interpretation: From the above graph it has been concluded that majority of clients are satisfied
with the services of EE Limited and remaining are not in favour of this. 12 respondents are in
favour of this process and 8 are not in favour of this.
Theme 5: Marketing activities helps in functioning effectively in EE Limited
Q5.) Which type of digital technique should be Frequency
Yes No
0
2
4
6
8
10
12

adopted by EE Limited?
Traditional technology 1
Modern Technology 19
Interpretation: From the above collected data it has been observed that 19 respondents believe
that EE Limited should adopt modern and advanced technology whereas 1 people for for
traditional technology.
Theme 6: Company should adopt effective marketing activities to reach final outcomes.
Q6.) What type of marketing activity should be
used by EE Limited to excel in their fields?
Frequency
Internet 15
Newspapers 5
Traditional technology Modern Technology
0
2
4
6
8
10
12
14
16
18
20

Interpretation: From the above graph it has been concluded that EE Limited should implement
various marketing activities through which people's interest can be taken into consideration. 15
people are in favour of internet and remaining are in favour of newspapers.
Theme 7: Importance of Digitalisation in earning profits.
Q7.) Do you think that digitalisation helps in
gaining huge financial gains for company?
Frequency
Yes 17
No 3
Internet Newspapers
0
2
4
6
8
10
12
14
16

Interpretation: From the above graph it has been concluded that 17 respondents believe that
digitalisation process will help them to earn huge profits and 3 does not believe for the same.
P6. Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions
It is very important to adopt digitalisation process in their company system. It is essential
to make product with high quality and services so that they can maintain healthy relationship
with their current customers and enjoy good reputation among themselves. Gaining profits or
gains is a basic aim of every organisation so that they can achieve it in their given time frame.
There are number of ways through which they can make possible to carry out the this process in
proper way as well as help in obtaining set targets. Company carries out various analysis process
to gather data and information which are used by management to produce some policies and
aims for them. It is important to recommend that EE Limited should introduce digitalisation
concept in business organisation, so that they can achieve sustainable growth in current market
area.
Yes No
0
2
4
6
8
10
12
14
16
18

Research conducted to find out impacts of digitalisation on EE Ltd., by implementation so that
they can enhance their product and services to attract new clients as well as retain the current
ones. The recent scenario is based on technologies in respect of digitalisation because it
facilitates all kind of activities or processes to conduct them more easily. This may results in
various aspects related to profitability as well as productivity should be improved. A firm need to
build some of changes and modifications to update it according to current trends of market
because people like to prefer goods and services as per trends only.
This technique of applying digitalisation in an enterprise is beneficial in respect to
provide different better connection to bulk of customers at a time. This will facilitate to deal
with number of clients at one stroke which reflects in saving time as well as money of company.
And that saving can be utilised in several other aspects of firm which are needed to be completed
foe attaining better productivity and profitability. It will supports in building better goodwill of
company which helps in making strong position of an organisation in front of competitive firms
in market scenario.
New technological innovations and creativity have several opportunities to grab and
attain more profits for firm . But at the same time they have challenges also which are needed to
be controlled otherwise it may results in certain types of losses for an enterprise. The factor of
digitalisation helps in boosting up the productivity of organisation and employees to maximise
benefits of them easily to compete with competitors and build affective image in front of
customers. It is very necessary to make effective utilisation of it to grab more market shares for
gaining profits. Organisations have to conduct various training programmes for employees by
which they can easily adopt the technological changes and generate desired outcomes from it.
TASK 4
P7. Reflection of values of research
After conducting research on the topic I have concluded that digitalisation process plays a
very important role in organisational system. It is provided that training and development
programmes helps in enhancing and increasing the productiveness of particular employees at
significant level. After performing such research I have concluded that EE Limited have to

utilize process of digitalisation in appropriate way. Personnel is a very important asset of
organisation that helps in achieving final goals and aims in set time frame.
2

CONCLUSION
From the above report that has been prepared it can be concluded that digitalisation
process plays a important role in an organisation to improve their image and goodwill especially
to small business firms. There are certain concepts that has been concluded that EE Limited is
trying to adopt the concept of innovation and advance technology to introduce in their system so
that image can be maintained in competitive world. Adoption of modern technology system
helps in working in accordance to need and wants of customers which help them to satisfy their
unlimited wants in momentous manner. EE Limited is a mobile operating company running in
UK and is a small business.
3

REFERENCES
Books and Journals
Zott, C., Amit, R. and Massa, L., 2011. The business model: recent developments and future
research. Journal of management. 37(4). pp.1019-1042.
Teece, D.J., 2010. Business models, business strategy and innovation. Long range planning.
43(2). pp.172-194.
Stokes, D., Wilson, N. and Wilson, N., 2010. Small business management and entrepreneurship.
Cengage Learning EMEA.
Porter, M.E. and Kramer, M.R., 2011. The big idea: Creating shared value.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.
Hotho, S. and Champion, K., 2011. Small businesses in the new creative industries: innovation
as a people management challenge. Management Decision. 49(1). pp.29-54.
Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M., 2014. Embracing digital technology:
A new strategic imperative. MIT sloan management review. 55(2). p.1.
Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal. 33(1). pp.31-50.
Dezdar, S. and Ainin, S., 2011. The influence of organizational factors on successful ERP
implementation. Management Decision. 49(6). pp.911-926.
Cavusgil, S.T., et. al., 2014. International business. Pearson Australia.
Online
Work Breakdown Structure (WBS).2017. [Online]. Available through
:<http://www.workbreakdownstructure.com/ >.
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LOGBOOK
Project Logbook for the chosen
organisation: EE Limited
Name of the learner: Name of the Supervisor:
Project Title: Managing Business
Successful
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
 What have you completed?
 Did you fulfil Task
requirements?
 Are you on track and within
deadlines set?
 Did you need to make any
changes to your project
management plan?
Comments
Task have focused on
importance of innovation
and digital technology that
leads to development of
small scale businesses.
Yes
Yes
Yes
Any risks and / or issues
identified?
 Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
 Did you identify any
additional risks/issues that
have an impact on the
project management plan?
No
No
Problems encountered

 What barriers did you face?
 How did you overcome them?
Lack of timing and different
types resources as the
necessitates were higher
then expected.
Through help of peer
members and team leader, I
reached to the final result
which is expected.
New Ideas and change of project
direction
It is conducted to evaluate
the ways to improve
organisational
performance.
What Have I learnt about myself
this week?
 How did I feel when I had to
deal with tasks/problems?
 Did I find it useful to
complete the tasks?
 How well have I performed?
What did I contribute?
 What can I improve on next
week?
I feel stressed and puzzled.
Yes
I have performed up to the
mark after getting help of
seniors.
Issues related to
appropriate skills and
removing issues.
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient
time for completion?
Information collection
Yes, I get sufficient time
Project plan status to date (on,
ahead, behind)
Up to date

Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
 What was the Project supposed to accomplish?
This project were totally based upon the guidelines that were
provided.
 Did the project succeed in its aims/ how do you know?
Specifically, please outline any evaluation and assessment
undertaken.
Yes, the project have been successful in achieving its objectives
as this is important to consider digital technology for business
organisation to increase growth and share.
 What things do you think worked well and why? Evaluate all
aspects of the project (e.g initial inception, project activities and
project outcomes) from a range of perspectives.