Globalisation Impact on Jaguar: A Project Report on Business Functions

This report analyzes the impact of globalization on Jaguar, a luxury car brand. It begins with an introduction to globalization and its effects, followed by an analysis of the project's aims, objectives, and the role of different business functions like marketing, operations, and HR. The report then details ...Read More

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Prepare aims and objectives of project for chosen scenario..............................................1
P2 Produce a project management plan which covers aspects like time, quality,
communication, cost, scope, resources...................................................................................2
P3 Work break down structure and Gantt chart to provide time frame and stages for
completion..............................................................................................................................4
TASK 2............................................................................................................................................7
P4 Carry out small scale research by using qualitative and quantitative research method....7
TASK 3..........................................................................................................................................10
P5 Analyse research and data using appropriate tools and techniques................................10
P6 Recommendations for research and data analysis to draw valid conclusions.................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Globalisation is referred to a process by which national economies of different countries
integrates at global context. It is defined as the flow of services or goods so that people from one
place have access to the service or products produced at other place. It is a procedure in which
people, organisations, government from different cultures, belief, climates interact and integrates
with each other (Bertels, Koen and Elsum, 2015. This assignment is written in context with
Jaguar which is a which is a Britain based luxurious brand in auto-mobile sector, headquartered
in Coventry, UK. This report will cover aims and objectives of project along with factors related
with project management plan like cost, communication etc. Beside this, WBS and Gantt chart is
mentioned. Various data collection method and research techniques will be used to gather data in
a desired manner. Beside this, recommendations and conclusion is given so that research can
take place in desired manner. At last, reflection is mentioned to acknowledge own learning and
performance.
TASK 1
P1 Prepare aims and objectives of project for chosen scenario
Jaguar is a luxurious multinational brand of Jaguar Land Rover which is headquartered in
Coventry, England. Company manufactures luxurious cars and XUV and at present successfully
operating at more than 20 nations worldwide. Main objective of Jaguar is to offer comfort and
safety to their customers while maintaining standard and lavishness. To make their vehicles more
attractive, company modifies them at regular time interval. This is the reason company is a
market leader in auto-mobile sector. Company operates at international level and earns high
revenues and profitability due to it. This research will benefits in acknowledging the positive
cultural, economic and ethical influences of globalisation on Jaguar and their business functions
in a proper manner (Boyle, 2017).
Impact of globalisation on functions of an organisation are mentioned below:
Marketing: Role of marketing department is to identify preferences and needs of
customers and acknowledge the manufacturing department to modify their services or products
accordingly. Due to globalisation, marketing department is promote products of Jaguar in a
global manner and company have excess to more customer base and sales. This benefits the
company in earning high revenues and profits.
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Operations: Role of this department in Jaguar is to convert raw material into finalised
product so that consumer can purchase them and company will acquire high profits. Due to
globalisation, Jaguar has updated its operational processes into modern technology like six
sigma, lean management, Agile approach etc. This benefits Jaguar to improvise their quality
along with quantity due to which sales and brand image of company will improve drastically.
Human resource: HR department manages the workforce of company and recruit skilled
and capable workforce. With the help of globalisation, company can hire people from different
background, culture, ethnicity, grounds so that domestic workforce can learn new capability and
skills to perform work. Due to employees from different background, company uses innovative
ideas and concepts to serve customers in a proper manner.
Aims of the Project:
“To identify the positive economic, cultural and ethical impact of globalisation on
different business functions within an organisation. A case study on Jaguar”
Objective:
 To understand the concept of globalisation
 To identify economic, cultural and ethical impact of globalisation on Jaguar
 To determine the role of departments like operations, marketing. HR and accounts of
Jaguar on globalization of businesses
Questions:
 Do you understand the concept of globalisation
 What are the economic, cultural and ethical impact of globalisation on Jaguar
 What are the role of departments like operations, marketing. HR and accounts of Jaguar
on globalization of businesses
P2 Produce a project management plan which covers aspects like time, quality, communication,
cost, scope, resources
This is the formal plan formed by any organisation to define the manner in which project
will be executed, monitored and controlled. It is summary prepared for future planning and
making decisions. Jaguar is planning to expand in Russia and uses this plan to assure the
efficiency of decision to expand (Davies and Hughes, 2014). To analyse the credibility of the
expansion, a researcher is appointed and followings areas are studied-
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Cost: It is the amount that is required to perform any activity and project cost is the total
fund which is required for the project. Cost is categorised into two types that are Direct cost and
indirect cost. Direct cost refers to the cost which is incurred in manufacturing process whereas
indirect cost refers to the cost which is incurred in administration work. Jaguar new expansion
require high amount of cost to be incurred and of both nature Direct and Indirect. Direct
expenses include machinery required in manufacturing, rent and lights whereas indirect expenses
include expenses of marketing, sales, Human resource department and administration. The total
cost which is estimated to 45 lac pounds. On the other hand, researcher estimated the cost of
research is equal to 1 lac pound which includes the expense of collection of data through primary
source which is expensive.
Scope: Scope define the goals and objective which company want to achieve. A scope
statement is formed where all the opportunities present in the environment where company want
to expand. Jaguar have specified their goal which they want from this expansion which is
acquiring market share globally. Jaguar is already an established brand, therefore it won't be
difficult to achieve it. On the other hand, researcher has scope of finding opportunities which can
be beneficial for company in achieving the goals of Jaguar. The areas where researcher can
conduct the research such as competitor of company in that particular country (Hillson, 2017).
Time: It is an important factor in project management as the success of the company is
depend upon the efficiency of company. A project is required to be completed within specified
time. Jaguar is required to achieve their goal in limited time otherwise the company will not be
able to achieve it as there is high competition in the country. On the other hand, researcher is
required to conduct research in specific time to provide support to Jaguar and to reduce the cost
incurred in conducting research and the credibility of research need to be higher.
Quality: If company improves the quality of products will result in higher satisfaction of
customers. Jaguar Land Rover is required to innovate something in technology to improve or
provide best to their customers to fulfil the needs of customers and mostly desires of customers is
required to be provided and the increase in quantity provided. For researcher, the quality of its
research need to be free from favouritism and biases and the methods to collect the data need to
be choose properly.
Communication: Communication is an important factor in forming any project. Jaguar is
required to communicate about the expansion to the country where they are expanding through
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various channel that is they have to focus more on marketing activities and marketing department
need to work more on promotional activities such as advertising through various media channels
like newspaper, television and by many ways. For researcher, the research conducted by research
should be properly communicated to company without any baseless information and also at the
time of conduction of research it is also important to communicate properly with the sources who
are providing research (Jeston, 2014).
Risk: Risk is a factor which require more focus at the time of project management. As
when jaguar is expanding into a country which contain huge risk as it involves huge capital with
the aim of getting return of investment but it also involves return of risk. Assessment of risk is
highly needed to assure the amount of loss a company can incur. Jaguar is required to focus on
all area where risk is high and according to that decisions to be formed. For researcher, the
problem occurring at the time of research need to be properly analysed and solutions to be
searched through proper analysis of problem because single error will affect the quality of
research.
Resources: Resources are the basic requirement to perform the project. Jaguar require
many resources at the time of expansion which can be human resource, finance or anything else
to perform the task essential for project completion. A system is to be formed to capture all the
resources and for the management of resource so that they can be utilised efficiently. For
researcher, the resources are categorised into two parts that is primary and secondary. Primary
sources are observation, personal interview, questionnaires etc. and secondary source are books,
magazines, newspapers, online channels, public department etc. Researcher utilise these
resources according to the need and conducts the research in effective way.
P3 Work break down structure and Gantt chart to provide time frame and stages for completion
Work break-down structure: It is a hierarchical structure that divides large projects into
small tasks so that project members can works on them in an efficient manner (Lientz and Rea,
2016). Dividing task will allow the project manager to monitor each and every activity in a
proper way so that project can be accomplished in a timely manner.
4

Gantt chart:
Gantt chart is referred as the graph which shows activities of project in a timely manner.
This chart will benefits the project manager in Jaguar to track their project activities in a
scheduled manner. Here, list of activities which are required to be performed are mentioned on
vertical axis and the time will be listed on horizontal axis.
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Illustration 1: Work Breakdown Structure

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TASK 2
P4 Carry out small scale research by using qualitative and quantitative research method
Research: It is referred to the systematic and careful study of a particular topic or subject
with the help of scientific methods so that feasible solutions can be found for them. In general,
there are two kinds of research methods which are primary and secondary research. These
methods are mentioned below:
 Primary research method: In this kind of research, data and information is collected for
the first time with the help of techniques like face to face interviews, questionnaire,
observation, panel interview, surveys etc. This research takes a long time and requires
more money. It will help the researcher in gaining both exploratory and specific
information (Lundin and et. al., 2015).
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 Secondary research method: In these research, data is collected with the help of
internet, books, magazines, journals and other online sources. It’s the quickest and
cheapest way to gather data and information. This method is beneficial but information
collected by this way can be altered as per the need of information provider due to which
validity of data is less.
Beside this research is of two type i.e. qualitative and quantitative which are discussed
below:
 Qualitative research: It is exploratory in nature as it is based on belief, opinions and
actions of an individual. To identify the reason for every human action, a sample size
can be taken and with the help of interviews, observation required answers can be
found (Martinsuo, Korhonen and Laine, 2014). This research is not based on numeric
data and facts due to which chances of error are high.
 Quantitative research: This kind of research is specific in nature due to which it
involves the gathering of numeric data and statistics. Different methods that are used
to gather data is interviews, questionnaire and surveys. This method is expensive and
time taking but information gathered is accurate.
For this particular project carried out by Jaguar, questionnaire method is used to collect
data and sample size for this questionnaire is 50. People to fill questionnaire will be chosen
randomly and their responses will be treated as the opinion of entire information (Nicholas and
Steyn, 2017).
Questionnaire
Name:
Age:
Gender:
Q1) Do you understand the concept of globalisation?
A) Yes
B) No
Q2) Do you think globalisation has positive impact on economic, culture and ethical
factors?
A) Yes
B) No
8

Q3) What is the impact of international trading on the performance of Jaguar?
A) Improved performance
B) Decreased performance
C) No impact
Q4) What is the main challenges faced by an organisation in foreign nation due to
globalisation?
A) Different culture
B) High talent personnel
C) Currency fluctuation
Q5) What is the major advantages for companies working in a global context?
A) Enhanced customer base and market share
B) Increase in profit margins
C) Increased brand image
Q6) What resources are needed by Jaguar before expanding their business operations in
foreign country?
A) Technology
B) Financial resources
C) Employees engagement
Q7) What can be the potential reason for which a country allow foreign companies to
operate in their region?
A) Reduced unemployment rate
B) Enhanced living standard of citizens
C) Economic growth of region
Q8) What are the factors that departments in Jaguar must considered while expanding
their business in another nation?
A) Knowledge about their culture and preference
B) Training of employees
C) Latest marketing trends
Q9) What are the potential measures that company can adopt to overcome barriers of
globalisation?
A) Research of foreign markets
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B) Timely training to workforce
Q10) Recommend some ways by which Jaguar can attain competitive advantage against
rival companies during globalisation…
TASK 3
P5 Analyse research and data using appropriate tools and techniques
Data analysis: It is referred to the procedure in which logical and statistical techniques are
applied in a systematic manner so that collected data can be explained, illustrate and evaluate in
a proper manner.
THEME 1: Understand the concept of globalisation
Q1) Do you understand the concept of globalisation? Frequency
A) Yes 40
B) No 10
Interpretation: From above shown graph, it is interpreted that out of 50 people 40
individuals are aware about the concept of globalisation as it is a process in which different
national economies integrate for common trade. Whereas remaining 10 people have no idea
about it.
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THEME 2: Positive impact of globalisation on cultural, ethical and economic factors
Q2) Do you think globalisation has positive impact on economic,
culture and ethical factors?
Frequency
A) Yes 35
B) No 15
Interpretation: From above shown picture, it is concluded that out of 50 persons, 35 people
think globalisation possess a positive influence on ethical, economic and cultural factors whereas
remaining 15 people do not agree with this fact.
THEME 3: Impact of international trading on the performance of Jaguar
Q3) What is the impact of international trading on the performance of
Jaguar?
Frequency
A) Increased performance 30
B) Decreased performance 10
C) No effect 10
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Interpretation: From above shown chart, it can be said that out of 50 people, 30 person
feels that international trading will result jaguar in increased performance. Other 10 people
thinks that international business will results in less performance whereas other 10 people feel
international business will have no impact on jaguar and its business.
THEME 4: Challenges faced by an organisation in foreign nation due to globalisation
Q4) What is the main challenges faced by an organisation in foreign
nation due to globalisation?
Frequency
A) Different culture 35
B) High talent personnel 07
C) Currency fluctuation 08
12

Interpretation: As per above shown graph, it has been interpreted that out of total 50
respondents, 35 people feel culture difference is the main challenge faced by a company in
foreign market whereas 7 people feel main challenge is lack of high talent. Other 8 people think
currency fluctuation is the main challenge that is faced by an organisation.
THEME 5: Major advantages for companies working in a global context
Q5) What is the major advantages for companies working in a global
context?
Frequency
A) Enhanced customer base and market share 20
B) Increase in profit margins 10
C) Increased brand image 20
13

Interpretation: From above shown picture, it is stated that out of 50 individuals, 20 people
feel globalisation will help company in increase market share and customer base. Other 10
people think; it will increase profitability whereas remaining 20 people think it will help in
enhancing brand image of firm.
THEME 6: Resources are needed by Jaguar while expanding operations in foreign country
Q6) What resources are needed by Jaguar before expanding their
business operations in foreign country?
Frequency
A) Technology 25
B) Financial resources 20
C) Employees engagement 05
14

Interpretation: From above depicted picture, it is stated that out of 50 individuals, 25
people thinks technology is the main resource needed by company, other 20 people think a
company requires financial resources whereas 5 people think employee engagement needs to be
high while operating in global context.
THEME 7: Reason for a country to allow foreign companies to operate in their region
Q7) What can be the potential reason for which a country allow
foreign companies to operate in their region?
Frequency
A) Reduced unemployment rate 15
B) Enhanced living standard of citizens 15
C) Economic growth of region 20
15

Interpretation: As per above shown graph, it is acknowledged that out of 50 people, 15
individuals feel a company allows foreign company to work so that unemployment rate can be
reduced. Other 15 people feel it is because of high living standard and remaining people think it
is due to high economic growth.
THEME 8: Factors departments in Jaguar must considered while operating in another
nation
Q8) What are the factors that departments in Jaguar must considered
while expanding their business in another nation?
Frequency
A) Knowledge about their culture and preference 30
B) Training of employees 10
C) Latest market trends 10
16

Interpretation: As per above shown picture, it is concluded that out of total 50 people, 35
persons believe that department of company are needed to gain more information about culture
of another nation. Other 10 people think, employees must be trained and remaining 10 people
feel latest market trend must be known.
THEME 9: Measures that company can adopt to overcome barriers of globalisation
Q9) What are the potential measures that company can adopt to
overcome barriers of globalisation?
Frequency
A) Research of foreign markets 35
B) Timely training to workforce 15
17

Interpretation: From above shown picture, it is depicted that out of 50 people, 35 person
feels to overcome barriers of globalisation, company can research foreign market where as other
15 people feel company is needed to train their employees.
P6 Recommendations for research and data analysis to draw valid conclusions
Below are given some recommendations to the manager in Jaguar so that company can
globalise their business in a proper manner.
 Company is required to prepare their workers by giving training sessions so that complex
situations can be handled desirably.
 Departments in Jaguar needs to acknowledge about needs, beliefs, values and perception
etcetc. of potential so that high sales can be attained.
 Company must prepare a proper budget so that business expansion can be performed
properly.
 Company needs to conduct a research while entering a new market as it will benefit them
in attaining high customer base, revenues and market shares.
CONCLUSION
From above mentioned report, it has been concluded that globalisation has a positive impact
on the culture, ethics and economy of a nation. It allows business organisations to achieve high
revenues and profits. With the help of project management plan, a project can be successfully
completed in a timely manner. Also, WBS and Gantt char benefits in tracking project activities
in accordance with time. Questionnaire and data analysis benefits in collecting relevant
information so that organisation can take strategic profitable decisions.
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REFERENCES
Books and Journals
Bertels, H. M., Koen, P. A. and Elsum, I., 2015. Business models outside the core: Lessons
learned from success and failure. Research-Technology Management.58(2). pp.20-29.
Boyle, G., 2017. Design project management. Routledge.
Davies, M. B. and Hughes, N., 2014. Doing a successful research project: Using qualitative or
quantitative methods. Macmillan International Higher Education.
Hillson, D., 2017. Managing risk in projects. Routledge.
Jeston, J., 2014. Business process management. Routledge.
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
Lundin and et. al., 2015. Managing and working in project society. Cambridge University Press.
Martinsuo, M., Korhonen, T. and Laine, T., 2014. Identifying, framing and managing
uncertainties in project portfolios.International Journal of Project Management.32(5).
pp.732-746.
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Oakes, G., 2016. Project reviews, assurance and governance. Gower.
Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2016. Managing and Using Information
Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons.
Polonsky, M. J. and Waller, D. S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Silvius, A. J. and Schipper, R. P., 2014. Sustainability in project management: A literature
review and impact analysis. Social Business.4(1). pp.63-96.
Spender, J. C., 2014. Business strategy: Managing uncertainty, opportunity, and enterprise.
Oxford University Press.
Vanclay and et. al., 2015. Social Impact Assessment: Guidance for assessing and managing the
social impacts of projects.
Wellin, M., 2016. Managing the psychological contract: Using the personal deal to increase
business performance. Routledge
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Performance Review and Self-Assessment
Learner Name XYZ
Project Title
To understand positive cultural, economic and
ethical effect of globalisation on different
business divisions within a firm. A case study on
Jaguar.
Important stages  Making aims and objectives
 Collecting data through different sources
 Conducting questionnaire with
respondents
Key factors you learned from the project  Concept related with globalisation
 Communication skills are must to work
on a project
What skills did you develop  Communication skills
 Making questionnaire
 Time and project management
Discuss the project management skill you
developed
 Time management
Project
Did the project achieve its aim:
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Yes it achieved its aim properly
Was the Team efficient:
Yes, the team was effective
Did the project succeed:
Yes, the project succeed.
Project Log Book
Project Logbook
Name: XYZ
Project title: To understand the positive economic, cultural and ethical influence of
globalisation on various business divisions within an organisation. A case study on Jaguar.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have carried out research on above mentioned project
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No, I haven’t make any changes
21

Any risks and/or issues identified?
No
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
My Communication skills was weak
Did you identify any additional risks/issues that have an impact on the project management
plan?
Time management skills are essential to accomplish a project
Problems encountered
Points to consider:
What barriers did
you face?
Lack of
communication
skills
How did you
overcome them?
By interacting with
different people
New ideas and change of project direction
No idea or change in project direction
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
Yes it was useful in enhancing my skills and capabilities.
How well have I performed? What did I contribute? What can I improve on next week?
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