Business Models & Innovation Analysis

This assignment delves into the concept of business model innovation, requiring you to analyze different models and their impact on organizational performance. You'll examine management strategies for fostering innovation, identify potential barriers, and consider the ethical implications of these models in a globalized business environment. The analysis draws upon provided academic literature and requires critical thinking and synthesis of information.

Managing Successful
Business Project

Table of Contents
Topic: - “Identification of impact of digital technology on business activities”.............................1
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................2
Project Definition........................................................................................................................2
Problem Statement......................................................................................................................2
Project Strategy...........................................................................................................................2
Project Objectives.......................................................................................................................3
Project Questions:.......................................................................................................................3
Performance, Cost, and Time Objectives....................................................................................4
Deliverables.................................................................................................................................5
Project Scope Statement..............................................................................................................5
Success Criteria...........................................................................................................................5
Project Assumptions....................................................................................................................6
IMPLEMENTATION PLAN......................................................................................................6
Work Breakdown Structure.........................................................................................................6
Project Processes.........................................................................................................................8
Communication plan ..................................................................................................................8
TASK 2..........................................................................................................................................10
P4 Conducting small scale research using research methods...................................................10
TASK 3..........................................................................................................................................12
P5 Data analysis and interpretation...........................................................................................12
P6 Recommendation on finding................................................................................................17
TASK 4..........................................................................................................................................18
P7 Reflection on research conducted........................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES .............................................................................................................................20

Topic: - “Identification of impact of digital technology on business activities”.
INTRODUCTION
Technologies play an important role in developing companies whether it is small scale or
large scale. If small companies will apply digital technologies then it will be highly beneficial for
them as they will be able to grow in the market in fast manner. The organisation referred in this
report is Wilton Way Cafe. It is a famous cafe in London and is being serving to their customers
from a very long period of time. They are having a plan to open their website and enter into
digital world. For this they will require good understanding about tools and techniques used in
the digital world. This report will include all the detailed information about digital technologies
and its impact on business activities of an organisation.
1

PART 1
Project Definition
A project can be defined as an activity which is conducted with the aim of achieving the
aims and objectives of the company. In thus, all the activities are being given a specific date and
its end date is also specified. The main purpose of creating a project is specify the requirements
and set the restrictions as well which includes time , cost, quality etc.
The main aim of creating this assignment is to acknowledge the impact of digital
technologies associated with administration, communication, storage and distribution etc. and the
way it helps the company in transforming their activities in a better manner and gaining
maximum technological advancements as well. The project is set to determine how digital
technology has influenced the business activity at Wilton way cafe.
Problem Statement
Digital technology is one of the most effective development that has been taken place in
the business environment. This factors is being included by all the organisations so as to do their
operations in an effective manner. By implementing these kinds of technologies, the companies
opens various kinds of opportunities for them through which they increase growth and
development opportunities as well. There are various kinds d technologies hat are ale introduced
in the digital world and companies are striving to learn these techniques so that their work can be
completed before time and without any issues as well
There are so many competitors of Wilton Way cafe in London like Lantana cafe, regency
cafe etc. All these organisation understands the importance of innovation in technology and that
is why they are making full use of it so as to improve their business activities. Therefore, Wilton
way cafe is also required to make use of these techniques and improve their business activities
and also enter into digital world which will help them in gaining productivity as well as
profitability at the market place as well.
Project Strategy
Digital technology is a very famous concept which is now being implemented in every
organisation. There are so many kinds of start-ups which are coming up in the business
environment which are making full use of digital technologies for conducting their activities.
Through this, economy of country is also increasing at a very fast rate. Digital technology
2

revolutionised the way of conducting the business and has opened various new ways and
opportunities for the companies who want to grow their company in the market. Small
businesses are having good knowledge about the technologies and thus they are able to make full
use of it and if any employee is not having knowledge so proper training is being provided to
them so that they can conduct their work in an effective manner.
In Wilton Way cafe as well, they are planning to enter into digital world so they must be
ready about it as they may face various kinds of discrepancies while launching this new change.
They are launching their own website and a time tracking software which is a very innovative
step for them as they will be able to attract more no. of customers after this.
Aim: “To identify the impact of digital technology on business activities- A case study on
Wilton Way Cafe”.
Project Objectives
 To analyse the impact of digital technologies of the operation conducted by Wilton way
cafe.
 To identify the benefits and drawbacks faced by Wilton Way cafe after application of
digital technologies.
 To determine the need for using digital technologies in conducting activities of Wilton
Way cafe.
 To recommend various ways through which Wilton way cafe can gain high share in the
market
Project Questions:
 How Wilton way cafe can analyse the impact of digital technologies on the activities
conducted by them?
 What are the benefits and drawbacks faced by Wilton way cafe after applying the digital
technologies inside the organisation?
 What are the ways through which Wilton way cafe can determine the need for
implementing digital techniques?
 Give recommendations through which Wilton way cafe can gain high share in the market.
Performance, Cost, and Time Objectives
It is the dream of every company that their work operations is being conducted in an
effective manner, they are required to make an efficient plan which will be followed inside the
3

organisation so that the desired aims can be achieved. The responsibility of making the project
plan is given to the project manager who knows all the details about the plan which is required to
be included (Den Hertog, Van der Aa and De Jong, 2010). The various kinds of elements
included in the project management plan are like project cost, scope, time, resources, quality and
risk as well. After including this only, the plan will be considered effective so the project
manager of Wilton Way cafe is having the responsibility to include all these factors so that their
project can be conducted effectively. These factors are described as under:-
 PERFORMANCE – The performance objective of the company is to estimate the
success rate of digital transformation done in cafe and the different methods adopted by
the company. Their management is required to make sure that when they introduce these
changes; it should be done in effective manner so that the customers should not face any
kind of issues.
 COST – This is the most crucial factor which is required to be included in the project
plan. If this factor will not be present then the manager will not be able to design their
project plan in an effective manner as they will not have finance to arrange for resources
they will require during the process. In Wilton Way Cafe, since rhey are entering into
online world so they will not require much resources but they must have effective
technology which they can use to complete their objective and to purchase such
technology they will need finance. Hence cost is very necessary.
 TIME – This factor is also required to be considered by managers because if activities
will not be planned as per time then they will not be able to complete their project and
achieve their goals and objectives on time. But since digital technologies are having an
expertise in completing the activities before time so it will relatively help them. In Wilton
Way Cafe, the management team will have to form their plan very carefully and decide
the dates in which they will conduct which activity.
Deliverables
The deliverables can be done either in tangible or intangible form. As per the current
research conducted, the deliverables can be assessed by the outcomes of the study conducted. In
this it will be revealed that whether the improvisation done in the business activities of Wilton
way cafe is giving a positive effect in them or not.
4

Project Scope Statement
This is also one of the most effective factor which the project manager is required to
consider while designing the project plan. Through this, the managers will come to know that the
project is feasible or not and will help them in achieving growth and development in future as
well (Eckerson, 2010). In Wilton Way Cafe, they are required to analyse that whether entering
into digital world is a good decision taken by them and will they grow or not after this.
Included scope is represented by the following:
 The implication of implementing digital technologies in the activities of the organisation; The effect of digital technologies in companies is in positive manner or negative manner.
Excluded scope will mainly include the work that is not included in the project like:
 The issues faced by the researcher while conducted the research study,
 The various kinds of statements prepared for conducting the project in an appropriate
manner.
RESOURCES – Through this factor, the project manager will depict about the core
requirements required to conduct the activities of the project. These can be in any form like land,
labour and capital. The project manager has to make sure that all these resources are properly
used and should not be wasted (Gebauer, Edvardsson and Bjurko, 2010). The resources that will
be required in Wilton way cafe are like few technological devices, few staff members etc.
RISK - Wilton Way Cafe is also taking huge risk by expanding their business operations
in a whole new market and implementing new technologies as well but they also know that it is
very much required
Success Criteria
The success criteria of the current project is to demonstrate the improvisations that have
arise in the organisation after the implementations of digital technologies in Wilton way cafe. If
the changes are positive then it can be said that the company is going on in current direction and
the advantages are positive as well. The review of customers will also be take in which they ill
be asked about their earlier experience as well as current experience and what kind of changes do
they feel in the organisation after the introduction of their websites as well.
Project Assumptions
5

The various kinds of assumptions done by the researcher is that after implementation of
digital technology, company will be able to increase their sales and profit in the market and thus
their customer services will also get enhanced. This is also one of the main reason Wilton Way
cafe chose to enter into digital world.
IMPLEMENTATION PLAN
It is the basic responsibility of project manager to conduct all the activities in an
appropriate manner and within the time frame as well otherwise it will be difficult for them to
complete their project. Therefore, the project managers prepares Gantt chart under which all the
activities will be included and distributed as will in proper manner.
Work Breakdown Structure
The steps which are required to be taken for designing a Gantt chart are as follows:-
 Determination of Problem
 Examine the gap through diverse perception
 Illustrate terms and concepts properly
 Selection of methodology
 Population selection
 Collecting data
 Analysing data
 Conclusion and recommendation
 Submission of report
These steps are being planned after thoroughly examining the aims and objectives of the
venture with the goal that it can be finished on time. Since Wilton Way Cafe is opening their
business in the digital world also so they have to make sure that whether the clients will like this
new idea or not. When they will know the responses; they will be ready to execute these thoughts
in a more justifiable way and accomplish great outcomes for the organization. The work
breakdown structure is being presented as under:
6

7

8

Project Processes
It is very necessary for the project manager to make sure that all the steps of the project
management plan is being followed in an appropriate manner so that the set goals and objectives
can be achieved in an appropriate manner. Therefore for proper implementation of the activities;
planning, implementation, monitoring and closure is to required to be done in appropriate
manner. Each and every project is required to hava start as well as end date and it is the
responsibility of project manager to make sure that the project is completed on time and without
incurring any kind of extra cost as well.
Communication plan
he action plan that will be prepared are as follows:-
S. no Task Name Duration Start Finish Predecessor
1 Identify the
problem
5 Days
2 Review the
literature
11 Days 1
3 Clarify the
problem
14 Days 1,2
4 Clearly define
the terms and
concepts
6 Days 2,3
5 Define the
population
15 Days 4
9

6 Collecting
data
5 Days 5
7 Analysing data 6 Days 6
8 Conclusion
and
Recommendat
ion
1 Day 7
9 Submission of
report
1 Day 8
The sample respondents that will be selected will be 20 and they are being chosen by using
random sampling method.
10

TASK 2
P4 Conducting small scale research using research methods
If an investigator need to bring out research procedure then this will require to using
different types of techniques and methods so that they it is effective in nature. Such method and
techniques are divided as quantitative and qualitative method for introducing Research method
(Incelli, 2013). For gathering and collecting the both data such as primary and secondary source
which is used so that investigator has certain data and information from all sides and it can be
used in the project implementation. This can be said that if plan is executed in better manner then
it will be very helpful in finishing the desired goals and targets of an organisation.
Wilton Way cafe are developing and make usage of digital technology so this will help in
promoting their online business and there are number of sites which are providing such
opportunities to the firm such as Facebook, Instagram, twitter, etc. Along with this, they can
conduct and organise online campaign which is gaining attention of large number of people that
can connected with them and spread awareness regarding the cafe (Jones and Lubinski, 2012). In
below there are some methods which is used by them so it assist in collecting data that are as
under: Primary method – This is that source where appropriate data is collecting and gathering
for first time by the help of researchers so this can be used in this report. Such type of
data and information are determined as more reliable and it is very appropriate in nature
effectively. This is that method which can help in collecting and gathering data wit the
assistance of different sources such as interviews, survey, questionnaire, personal
interviews, etc. the researcher has been using questionnaire method. Secondary method – It is that source which help in gathering facts and figures that has
bee already collected by investigators and it is used by them in different other researches
(Kankaanranta and Planken, 2010). This will not determined as it is reliable due to this
data is used by various people in different way. There are several ways by which they can
gathered are magazines, newspapers, books and journals.
Methods of data analysis: Quantitative – The main motive of this method is to develop and make estimations for
future and analyse the common cause and effect. Such types of data have been selected
randomly and along with some data are collected with the help of respondents.
11

 Qualitative – The main purpose of this method is to interpret and understand the social
connections and there are some data which in the form of images, objects and words. The
investigators is known about these participants (Lai and Ong, 2010).
◦ Thematic analysis – It is one of the most common form of analysis in qualitative
research and the main aim is to focus on analysing and examining patterns within
appropriate data and information. Such themes are became categorise with analysis.
QUESTIONNAIRE
Q1. Does Wilton Way Cafe are capable for making cost of executing
digital technology?
Frequency
 Yes 16
 No 4
Q2. Which technique of marketing is used by company for making
effective relation with their customers?
Frequency
 Traditional method 6
 Modern method 14
Q3. Does Wilton Way Cafe is capable to existing in digital marketing for
long time period?
Frequency
 Yes 17
 No 3
Q4. Is there any customers are capable to adopting new source for doing
effective business?
Frequency
 Agree 12
 Disagree 8
Q5. What are alterations are required for undertaking in Wilton Way
Cafe?
 Yes 14
12

 No 6
For customers
Q6. Does they are able to usage all their resources and methods in better
manner?
Frequency
 Yes 18
 No 2
Q7. Is there any changes for increasing company profitability and
productivity?
Frequency
 Agree 19
 Disagree 1
Q8. Does digitalisation help in improving their standards and quality? Frequency
 Yes 16
 No 4
Q9. Provide appropriate recommendations for such
scenario_______________________________________________________
___________
TASK 3
P5 Data analysis and interpretation
With the help of collecting data and information, it is required to be analysing and
interpreting in effective manner so the correct results can be deprived. It is the data and
information which help Wilton way cafe in developing certain things in correct manner for
analysing them properly along with different graphs and charts presentation:
Theme 1: Digitalisation incur more cost with their implementation
13

Interpretation: As per the above data, it can be analysed that out of 20 respondents 16 people
say that digitalisation help in maintaining and controlling cost of business in better manner. This
is such type of investment which assist them in earning high level of profitability from their new
business. Rest of the 4 people says that it is not very effective for making cost.
Theme 2: Advanced marketing approach is beneficial in digitalisation
14
a) Yes b) No
0
2
4
6
8
10
12
14
16
Frequency
a) Traditional method b) Modern method
0
2
4
6
8
10
12
14
Frequency

Interpretation: From the above data, it can be analysed that there are 20 respondents in which
only 14 people are say that modern method is best suitable for the marketing and remaining
people are consider that traditional approach will be advantageous for an organisation.
Theme 3: Digitalisation assist in enhancing long term growth
Interpretation: As per the mentioned data, it can be concluded that out of 20 people there are
around 17 respondents consider that cafe are able for surviving in the large market place for long
time period. They are love their buyers and after being introduced in the digital market with their
scope and it will help in enhanced. Rest of the 3 people are saying no this will not carry out any
changes within growth for long time period.
Theme 4: Customers are capable to adopting new source
15
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
Frequency

Interpretation: As per the above data, it can be analysed that customers are able for adopting and
using new method for operating their business and its major functions in better manner. Most of
the people are agree on that statement and say it is required for adopting various method for
operating and managing all business functions. Rest of the people are does not agree on this
state.
Theme 5: Alterations are required for undertaking in Wilton Way Cafe
16
a) Agree b) Disagree
0
2
4
6
8
10
12
Frequency
a) Yes b) No
0
2
4
6
8
10
12
14
Frequency

Interpretation: It is necessary for Wilton Way Cafe is to make proper changes and modifications
by adopting strategies and policies in better manner. Most of the people are says yes for this
alterations and it will help in increasing growth and success.
Theme 6: Usage all their resources and methods in better manner
Interpretation: From the above mentioned data, it can concluded that company are using
different resources and methods which assist in maintaining and managing all functions of
business in appropriate manner. 20 out of 18 respondents are says yes for using different
resources and other methods in proper way.
Theme 7: Changes for increasing company profitability and productivity
17
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
Frequency

Interpretation: It can be stated that the firm need to make appropriate changes and alterations
which assist in increasing their profitability and productivity. There are large number of people
who are think that changes help company for enhancing its growth and development effectively.
Rest of the respondents are does not agree with such statement in any more.
Theme 8: Digitalisation help in improving their standards and quality
18
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16
18
20
Frequency
a) Yes b) No
0
2
4
6
8
10
12
14
16
Frequency

Interpretation: As per the above mentioned data, it can be analysed that digital technology assist
in improving and maintaining the firm quality and standards in proper manner. Out of 20 there
are around 16 people are say yes for this specific statement and rest of the people are does not
think that digitalisation aid in improving and evaluating company service quality or standards.
P6 Recommendation on finding
For managing the projects in successful manner, it is necessary for investigating properly
so that the main aim of this research are help in achieving desired goals and targets in better
manner. This section assist in promoting and motivating different business operations so this will
help in expanding the business in accurate way. Along with this, digital technology are currently
trend but it is not executing it where each organisation as lot of facts and figures so that this can
be used n proper manner. Initially it can be implemented, it is required to be monitoring and
managed effectively and their colleagues should provides training which help in using effective
techniques and methods in accurate way. On the basis of questionnaire representation, the best
appropriate actions can be considered as effective results will e concluded.
It is determined to Wilton way cafe where they should do appropriate investigation
before enter in the digital market and also taking effective reviews from people who are coming
regular to their cafe which is situated in London streets. They can take assist for good marketing
agencies so they are promoting products and services effectively and make proper advertisement
which help in generating awareness regarding their new entity.
TASK 4
P7 Reflection on research conducted
It is identified that investigation which is difficult procedures where lot of money and
time is spending by investigators so they are getting corrective outcome which is very beneficial
for an organisation. I have identified numerous findings associated with practical and theoretical
aspects of research. As theoretical learning, I have examined that digital technology assist in
enhancing company growth and development in wider market context. Digitalisation of
organisational processes and operations can thrive success and rapid growth in business whether
it is small enterprise or large. Report proclaimed that nowadays, modern marketing methods is
opted more relatively for the purpose of marketing and promotion to successfully accomplish
standard targets. On the other hand, practically, I have cooperated with numerous challenges and
issues while conducting a research report related to cost, quality and time. Though the part of
19

managing data, preparing and selecting research suitable techniques for report was more easier
for me.
On the other hand, there were times when clients complained about quality of project that
tend to several issues and barrier while developing project. For developing appropriate project, I
needed to hire individual for assistance who have professional skill and knowledge. Along with
this, there were various risk occurs that I have faced while handling a project such as insufficient
budget, lack of skilled labours, poor techniques and methods. With the help of questionnaire, I
observed different customers reviews and response regarding company products and services. I
managed the practices as per the available resources and due to already prepared action chart, I
successfully prepared my project. Hence, I have learned how to prepare a successful business
project which will be assisting for me for present and future context that which was successfully
able to meet the standards impact of digitalisation within an organisation.
CONCLUSION
From the above report, It can be concluded that digital technology play a very important
role in bringing growth and development in an organisation whether its is small scale or large
scale. By implementing this, companies will be able to complete all their activities on time and
with ease as well. Through this, the employees will become more competent as their skills will
be developed by learning new technologies therefore they will be able to implement their skills
for completing the goals and objectives of this company. This will be a very gainful situation for
the company as they will be able to increase their profits as well as productivity while
performing their targets. In this report, Wilton Cafe is introducing themselves in digital world so
they need to learn various kinds of new technologies which can be used by them in completing
their aims and objectives. A research was also conducted by them through which they gathered
data related to the aims and objectives. The investigator collected the data through questionnaire
and then they later on analysed it so that effect judgements as well.
20

REFERENCES
Books and Journals
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing
knowledge for a successful competence exploration. Journal of Knowledge Management.
7(2). pp.195-207.
Chesbrough, H., 2010. Business model innovation: opportunities and barriers. Long range
planning. 43(2). pp.354-363.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Den Hertog, P., Van der Aa, W. and De Jong, M.W., 2010. Capabilities for managing service
innovation: towards a conceptual framework. Journal of service Management. 21(4).
pp.490-514.
Eckerson, W.W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Gebauer, H., Edvardsson, B. and Bjurko, M., 2010. The impact of service orientation in
corporate culture on business performance in manufacturing companies. Journal of
Service Management. 21(2). pp.237-259.
Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of
a British and Italian business transaction. Journal of Multilingual and Multicultural
Development. 34(6). pp.515-532.
Jones, G. and Lubinski, C., 2012. Managing Political Risk in Global Business: Beiersdorf 1914–
1990. Enterprise & Society. 13(1). pp.85-119.
Kankaanranta, A. and Planken, B., 2010. BELF competence as business knowledge of
internationally operating business professionals. The Journal of Business Communication
(1973). 47(4). pp.380-407.
Lai, J.Y. and Ong, C.S., 2010. Assessing and managing employees for embracing change: A
multiple-item scale to measure employee readiness for e-business. Technovation. 30(1).
pp.76-85.
Lin, A. and Chen, N.C., 2012. Cloud computing as an innovation: Percepetion, attitude, and
adoption. International Journal of Information Management. 32(6). pp.533-540.
Shang, S.S., 2012. Dual strategy for managing user resistance with business integration systems.
Behaviour & Information Technology. 31(9). pp.909-925.
Online
21

Introducing Research Methods. 2017. [Online]. Available through:
<https://www.skillsyouneed.com/learn/research-methods.html>.
22