Strategies for Building an Inclusive and Diverse Workforce - Case Study on Bentley Motors Ltd

This report discusses the strategies and initiatives that can be taken by companies to build an inclusive and diverse workforce. It includes a case study on Bentley Motors Ltd and explores the advantages of creating such a workplace, ways to create it, and how to deal with diversity issues. The report also includes a project management plan, Gantt chart, and small scale research findings.

Managing Successful
Business Project

Table of Contents
Table of Contents.............................................................................................................................2
Topic................................................................................................................................................3
Introduction......................................................................................................................................3
P1) Aims and objectives.........................................................................................................3
P2) Project management plan.................................................................................................4
P3) Gantt chart and WBS.......................................................................................................6
P4) Small scale research.........................................................................................................7
P5) Data analysis and findings...............................................................................................9
P6) Recommendation...........................................................................................................17
P7) Reflection.......................................................................................................................18
Conclusion.....................................................................................................................................19
References......................................................................................................................................20

Topic
“The strategies and initiatives which are taken by companies so as to build an inclusive
and diverse workforce” Case study on Bentley Motors Ltd.
Introduction
Equality among workers plays an important role in the success of an organisation as by
building an inclusive working environment the performance of workers can be increased which
help in enhancing the competitiveness of business in market. It is also important that people
belonging to different caste, religion, sex, age etc. are given an inclusive workplace as it help in
bringing varied ideas in company along with different experiences, skills etc. Creating an
inclusive and diverse working environment help in increasing innovation in company along with
enhancing its brand image through improved quality of products and services offered so that high
customer satisfaction can be achieved (Bonilla-Rodriguez, 2016). In this report the ways through
which Bandon Tiles Ltd which a small manufacturing company that is planning on expanding
and planning its workforce can create equality and diversity among workers will be discussed. In
order to determine these strategies, Bentley Motors Ltd which is a British car manufacturing
company headquartered in England, UK and manufactures luxury cars and SUVs is taken. A
small scale research will be conducted in this report by forming a project management plan,
research methodology; application of research tools etc. so that objectives of research can be
achieved.
P1) Aims and objectives
For an organisation to successfully survive in market it is important that they treat their
employees equally irrespective of differences like caste, sex, age, religion etc. so that an effective
and healthy working environment can be created. This can help the workers in using their skill
and abilities in achieving organisational goals. Equal and fair treatment and opportunities can
enhance the motivation of employees so that they can work together and coordinate their work
efficiently (Clarke and Higgs, 2016).
Research aim: To investigate the strategies and initiatives that can be taken by a company so as
to create a diverse and equal workforce.
Research objectives:
 To understand about the concept of equality and diversity in workplace.

 To evaluate the advantages of creating an inclusive and diverse working environment.
 To determine the ways through which such workplace can be created.
 To identify the ways of dealing with issues of diverse people working together.
Research questions:
 What is the meaning of having equal and diverse workplace?
 How can creating such environment benefit the organisation?
 What are the ways of creating such workplace?
 How can challenges related with diversity in workplace be dealt with?
P2) Project management plan
Before initiating a project it is important that a well structured and approved document
containing details about the resources, cost, time, scope etc. is created so that the objectives of
project can be efficiently achieved. It also helps the researcher in completing the project utilising
the resources and budget determined in PMP so that it can be finished within stipulated time.
Following are the components which are included in this plan regarding the project:
 Cost: It is the most important element of initiating a project as all the resources and time
required to complete the project depends on its budget which make it easier to complete
the project effectively and efficiently (Dickens, Womack and Dimes, 2019). Estimation
of the project cost must be done accurately as the quality of the project depends on the
budget which is allocated to it. In order to complete this project the cost estimated by
researcher is £100 so that all the research related activities can be completed efficiently
so that high quality results can be achieved.
Particulars Amount
Collecting data from sources £30
Resources required £30
Use of research tools £20
Miscellaneous £10
Total £100
 Time: This component helps in determining the total time which will be taken in
completion of project which is an important factor as this help in monitoring the
utilisation of time so that the project does not get delayed. The estimated time related
with completion of project should be determined efficiently so that the team members can

be motivated to achieve the project objectives on time and in an efficient manner. The
time estimated by researcher is 7 weeks so that all the project activities can be completed
in a desired manner.
 Scope: It is related with determining and documenting the project goals, deliverables,
features, cost, deadlines etc. related with the project so that the worth and importance of
project can be determined. It also helps in determining the feasibility of the project and its
ability in achieving desired goals in an efficient manner (Federman and Rishel Elias,
2017).
 Resources: In order to complete the project efficiently it is important that the resources
that will be required during the project are determined so that they can be used in
carrying out the activities of project which can help in completion of project on time. The
resources that are determined by researcher are research tools, team members, office,
printer etc. so that they can help in achieving desired results.
 Risk: These are the factors which can affect the quality and completion of project in
desired manner as their occurrence is unplanned which can affect the complete project
plan. It is important that the risks associated with the project are pre-determined which
can help in taking corrective actions on time so that the negative impacts of risks can be
minimised (Gabaldon and Giménez, 2017).
 Quality: For enhancing the use of project results it is important that high quality data is
used by the researcher so that desired results can be achieved. Selecting authentic and
reliable sources of information is important in order to enhance result quality and
improving the efficiency of project.
 Communication: Effective communication plays an important role in completing the
project in a desired manner as this help in the smooth and uninterrupted flow of
information among team members so that work gets completed efficiently. Researcher
can use tools like mobile phones, internet, e-mails etc. so that effective communication
can be established throughout the project which can help in efficient completion of the
project (Gomez, Langdon and Clarkson, 2016).
P3) Gantt chart and WBS
Gantt chart: This is a horizontal bar chart which can be used by researcher so as to plan
the research activities with respect to time by aligning all the activities as per time required to

complete each activity. Henry L. Gantt in the year 1917 developed this tool which is helpful in
management of a project and also in determining the relation of project activities with time. The
researcher can thus distribute time among all the activities effectively so that the project gets
completed within estimated tome and budget (Gordon, 2018).
Work breakdown structure (WBS): This is tool which help in dividing a large and
complex project into small and manageable components so that the large project can be
efficiently managed and completed on time. This tool also help in motivating the team member
as they have to manage small components of a project and after achieving each milestone they
become more confident on completion of complete project (Gotsis and Grimani, 2016).

P4) Small scale research
In order to investigate about a topic so that information related to it can be collected which
can help in enhancing knowledge and also in proving or disproving a fact related to the topic,
research is done. Research thus help in finding solutions related to a topic by investigating
information from valid sources which can help in conducting effective research and also in
building efficient research skills of researcher. Following are the research methods that can be
used:
Qualitative method: It is a method which helps in collecting deep information about a
topic from sources like interviews, observations etc. so that the views and opinions of people can
be collected so that new results can be formed. As this method help in developing knowledge the
information so received cannot be demonstrated on tables, graphs etc. which makes it difficult in
the interpretation of results (Hajro, Gibson and Pudelko, 2017).
Quantitative method: Through this method mathematical information can be collected
which can be easily demonstrated on graphs, tables, pie-charts etc. so that the interpretation of
information can be effectively done. The sources of collecting this information are questionnaire,
surveys etc. In this research both qualitative and quantitative method will be used so that deep
information regarding the topic can be gained which can help in fulfilling research goals.
Sources of information:
 Primary sources: These are the sources from where first hand information is collected by
researcher so that it can be interpreted and effective results can be drawn. The primary

sources of information are questionnaire, interviews etc. from where fresh information
can be achieved thereby increasing the reliability and authenticity of the research. In this
research primary sources of information will be used by researcher so that information
can be collected by using questionnaire.
 Secondary sources: These are the sources which already contain information related to a
topic from the view points of other authors and researcher and can be found from sources
like books, articles, internet etc. The information contained on these sources can be
outdated and biased which can affect the quality of results (Kulkarni, Boehm and Basu,
2016).
Sampling: It is a method of collecting information from a small sample population of a
larger population having similar characteristics so that the research done on the sample can be
uniformly applied to the larger population (Levner and Ptuskin, 2018). This help in saving the
time of researcher and also in efficiently drawing the results of research. In this research the
research will be conducted by using a questionnaire for a sample population of 30 employees of
Bentley Motors Ltd in order to achieve the objectives of research
Questionnaire
Quantitative questions
Q1) Do you know what is an inclusive and diverse workplace?
a) Yes
b) No
Q2) What do you understand by having such working environment?
a) Equal rights and opportunities
b) Diverse workers
c) Good working environment
Q3) Do you think that Bentley has a diversity and equality among workers?
a) Yes
b) No
Q4) Why is it important to treat all the workers equally?
a) Motivation
b) Effective work culture
c) Brand image of company

Q5) Why do you think is diverseness among employees essential?
a) Varied ideas
b) Innovation
c) Better productivity
Q6) What strategies and initiatives exist in Bentley for forming such working environment?
a) Implementation of Equality Act, 2010
b) Respecting diversity among workers
c) Indiscriminate recruitment
Q7) How can company increase equality among workers?
a) Equal opportunities
b) Employee engagement
c) Participative leadership
Qualitative questions
Q8) How can Bandon Tiles Ltd implement these strategies in company?
a) Effective training programmes
b) Improving company policies
c) Group activities
Q9) What issues arise due to diverse workforce?
a) Language barriers
b) Difficulty in coordination
c) Conflicts
Q10) What can be the ways in minimising such issues?
a) Performance appraisals
b) Key performance indicators
c) Increased participation
P5) Data analysis and findings
Q1) Do you know what is an inclusive and diverse
workplace?
Frequency
Yes 25
No 5

From this graph it can be said that from 30 employees, 25 know the meaning of equality
and diversity in workplace while the 5 don’t know about the same. This means that most of the
employees know about the importance of such working environment which makes it important
for Bentley in taking steps in building an effective working environment so that the performance
of workers can be improved.
Q2) What do you understand by having such
working environment?
Frequency
Equal rights and opportunities 12
Diverse workers 8
Good working environment 10

This graph tells about the opinions of employees related to inclusive and diverse working
environment. From 30 employees, 12 say that giving equal rights and opportunities, 8 say that
having diverse workers while rest 10 say that good working environment helps in creating such a
working environment. Thus it can be said that an effective working environment is the one where
different set of workers work together in achieving company goals and equal chances are given
to them to grow and develop (Linares, 2018).
Q3) Do you think that Bentley has a diversity and
equality among workers?
Frequency
Yes 20
No 10

From this graph it can be depicted that 20 workers of Bentley from 30 sample say that
company has an equal and diverse workplace while the rest 10 don not agree on the same. It can
thus be said that the company need to improve and strengthen such strategies so that overall
satisfaction among workers can be achieved. This can also help in increasing the productivity
and profitability of company through improved employee performance.
Q4) Why is it important to treat all the workers
equally?
Frequency
Motivation 12
Effective work culture 10
Brand image of company 8

This graph is helpful in interpreting that from the 30 workers of Bentley, 12 say that
equal treatment of workers help in motivating them, 10 say that it help in building an effective
work culture while rest 8 say that it help in improving the brand image of company in market.
Thus equal treatment of workers plays an important role in boosting the productivity of company
through improved motivation and work culture (Meacham and Laing, 2019).
Q5) Why do you think is diverseness among
employees essential?
Frequency
Varied ideas 14
Innovation 8
Better productivity 8

From this graph it can be said that increasing diverseness among workers can be
beneficial for company as 14 out of the 30 respondents say that it help n bringing variety of ideas
in company, 8 say that it help in increasing innovation while the rest 8 say that it help in
improving the productivity of company. Thus creating diversity among workers is important as it
can help in increasing the overall profits of company by giving equal chances to diverse workers
in using their skills and talent in achieving company goals.
Q6) What strategies and initiatives exist in Bentley
for forming such working environment?
Frequency
Implementation of Equality Act, 2010 10
Respecting diversity among workers 10
Indiscriminate recruitment 10

This graph help in interpreting that Bentley Motors implement various strategies so that
the workers can be treated equally and diversity can be maintained among them. 10 of the 30
respondent say that the company effectively implement Equality Act, 2010, other 10 say that
differences among workers is respected in company while the other 10 say that indiscriminate
discrimination among workers help in creating an inclusive and diverse workforce in company
(Tafti, Mahmoudsalehi and Amiri, 2017).
Q7) How can company increase equality among
workers?
Frequency
Equal opportunities 11
Employee engagement 9
Participative leadership 10

From this graph it can be said that 11 of the 30 workers in Bentley Motors Ltd say that an
inclusive working environment in company can be created by giving equal opportunities to
workers, 9 say that through employee engagement equality acne b achieved while rest 10 say that
participative leadership can help in creating such environment. It is thus important that all these
features are implemented in an organisation so that equal treatment of workers can be done and
equality can be promoted.
Q8) How can Bandon Tiles
Ltd implement these
strategies in company?
Explanation
Effective training
programmes
By implementing training and development programmes that can
help in improving the way in which managers and leaders treat
employees and promote equality among them can help in
creating an inclusive working environment (Morse, 2020).
Improving company policies Company policies needs to be improved so that equality and
diversity can be promoted at all levels which can help in
increasing knowledge related to the concept and effective
implementation of strategies.
Group activities Increasing group activities in company can help in fostering
bond among employees so that they can respect their differences
which can help in promotion of diverseness among them and

creating a friendly working environment.
Q9) What issues arise due to
diverse workforce?
Explanation
Language barriers As people belonging to different cultures are employed this can
create language barrier and affect effective communication so
that the flow of information can be affected thereby affecting the
quality of work (Ravazzani, 2016).
Difficulty in coordination Coordination among workers having different set of skills,
beliefs and values can be difficult in achieving common
organisational goals.
Conflicts Conflicts many arise among workers because of difference in the
level of perception among workers which can lead to decrease in
performance of workers.
Q10) What can be the ways
in minimising such issues?
Explanation
Performance appraisals By giving appraisals based on performance can help in
improving the performance of workers and this can also help in
increasing the coordination among them in order to increase their
productivity (Scanlan, 2017).
Key performance indicators Setting KPIs can help the workers in focusing on these indicators
to improve their performance which can help in dealing with the
diversity issues in company as the employees can focus on
improving their KPIs.
Increased participation Through enhanced participation of workers in decision making
can help in motivating them to work better regardless of their
differences and can also help in minimising diversity issues.
P6) Recommendation
From the above discussion it can be said that building an equal and diverse workforce can
be helpful for an organisation in gaining a competitive advantage along with improving the

working environment of company. Bandon Tiles Ltd can implement the strategies and initiatives
that ca help it in increasing inclusiveness among diverse workers which can help it in expanding
and planning it workforce in an efficient manner. This will also help it in attracting workers
having diverse talents which are required in its successful existence in market and also in
enhancing its productivity. Providing access to equal opportunities to grow and develop to the
workers can increase their trust in company so that they can enhance their performance resulting
in increased profitability of company. Following are the recommendations that can be
implemented in Bandon Tiles Ltd:
 The company needs to increase training and development programmes so that the
mangers and leaders can be trained on effectively building an inclusive and diverse
working environment (Schuck and Rabe-Hemp, 2016).
 Changing company policies like recruitment policies, appraisals etc. can also help in
creating workforce which is diverse and equal. Performance appraisals and indiscriminate
recruitment can help in increasing the effectiveness with which diverse workers can work
efficiently together.
 Increasing group activities can help in increasing collaboration among workers which is
important in creating diversity among workers.
 Enhancing employee engagement, participative leadership, valuing differences among
workers etc. can help Bandon in enhancing cooperation among diverse workers so that
their efficiency can increase.
P7) Reflection
I have completed research on a very interesting topic related with determining the
strategies that can be adopted by a company so as to increase diverseness among workers along
with enhancing equality among them. I conducted the research on 30 workers of Bentley Motors
Ltd so that the ways through which the company builds an equal and diverse working
environment can be found so that these can be strategically implemented in Bandon Tiles Ltd
which is a small manufacturing company. This research has helped in improving my knowledge
regarding the importance of inclusiveness and diversity among workers and also helped in
enhancing my research skills. I completed the research in systematic manner by developing a
project management plan and effective application of research tools so that highly effective
results can be drawn. I applied my theoretical and academic knowledge practically which is

important in my personal and professional development and can also help me in developing my
career as a researcher. It can also help me in gaining better research projects in future so that i
can become financially strong and develop my career. While conducting the research certain
problems were faced by me like convincing the staff members of Bentley in participating in
research, managing the team members, time management, using the available limited resources
etc. However, i used various research tools like Gantt chart, WBS and also took assistance from
teachers so that research can be effectively completed. I also identified certain areas where
improvement in my skills needs to be done so that i can improve my research skills like
managing time, managing team, improving my patience etc. so that better research results can be
achieved.
Conclusion
From the above report it can be concluded that the workers must be treated equally and
their differences must be respected so that an efficient work culture can be created which can
help in increasing their work performance so that profits of company can also be increased. Also
it is essential that in order to complete the research in a desired manner it is important that a
strategic plan is developed by researcher and tools are effectively applied so that high quality
results can be achieved by company. Also this can help in gaining results that can be
implemented in company successfully.

References
Books and Journals
Bonilla-Rodriguez, D.M., 2016. Latinas in the workplace: Creating a path of success. Gender,
race, and ethnicity in the workplace: emerging issues and enduring challenges, pp.339-
358.
Clarke, N. and Higgs, M., 2016. How strategic focus relates to the delivery of leadership training
and development. Human Resource Management, 55(4), pp.541-565.
Dickens, D.D., Womack, V.Y. and Dimes, T., 2019. Managing hypervisibility: An exploration of
theory and research on identity shifting strategies in the workplace among Black
women. Journal of Vocational Behavior, 113, pp.153-163.
Federman, P.S. and Rishel Elias, N.M., 2017. Beyond the lavender scare: LGBT and
heterosexual employees in the federal workplace. Public Integrity, 19(1), pp.22-40.
Gabaldon, P. and Giménez, D., 2017. Gender diversity on boards in Spain: A non-mandatory
quota. In Gender diversity in the boardroom (pp. 47-74). Palgrave Macmillan, Cham.
Gomez, J., Langdon, P.M. and Clarkson, P.J., 2016, July. Navigating the workplace environment
as a visually impaired person. In International Conference on Universal Access in
Human-Computer Interaction (pp. 566-576). Springer, Cham.
Gordon, P.A., 2018. Age diversity in the workplace. In Diversity and inclusion in the global
workplace (pp. 31-47). Palgrave Macmillan, Cham.
Gotsis, G. and Grimani, K., 2016. The role of servant leadership in fostering inclusive
organizations. Journal of Management Development.
Hajro, A., Gibson, C. B. and Pudelko, M., 2017. Knowledge exchange processes in multicultural
teams: Linking organizational diversity climates to teams’ effectiveness. Academy of
Management Journal. 60(1). pp.345-372
Kulkarni, M., Boehm, S.A. and Basu, S., 2016. Workplace inclusion of persons with a
disability. Equality, Diversity and Inclusion: An International Journal.
Levner, E. and Ptuskin, A., 2018. Entropy-based model for the ripple effect: managing
environmental risks in supply chains. International Journal of Production
Research, 56(7), pp.2539-2551.
Linares, C.E., 2018. Latinos First Generation in the Workplace: Perception of Diversity and
Inclusion. SAM Advanced Management Journal, 83(4), p.54.
Meacham, H., Cavanagh, J., Bartram, T. and Laing, J., 2019. Ethical management in the hotel
sector: Creating an authentic work experience for workers with intellectual
disabilities. Journal of Business Ethics, 155(3), pp.823-835.
Morse, D., 2020. How diverse and inclusive is your workplace?-Part Three. HR
Future, 2020(Feb 2020), pp.12-13.
Ravazzani, S., 2016. Understanding approaches to managing diversity in the
workplace. Equality, Diversity and Inclusion: An International Journal.
Scanlan, P.D., 2017. Bacteria–bacteriophage coevolution in the human gut: implications for
microbial diversity and functionality. Trends in microbiology, 25(8), pp.614-623.
Schuck, A.M. and Rabe-Hemp, C., 2016. Citizen complaints and gender diversity in police
organisations. Policing and Society, 26(8), pp.859-874.
Tafti, M.M., Mahmoudsalehi, M. and Amiri, M., 2017. Critical success factors, challenges and
obstacles in talent management. Industrial and Commercial Training

Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: “The strategies and initiatives
which are taken by companies so as to build an
inclusive and diverse workforce” Case study on
Bentley Motors Ltd.
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)1- What have you completed?
2- Did you fulfil Task requirements?3- Are you on track and within deadlines
set?4- Did you need to make any changes to
your project management plan?
I have finished research project related with
finding the strategies and initiatives which
can help a company in building a diverse
and equal workforce.
Yes, i did the same efficiently.
Yes all the tasks are getting completed
within set deadlines
No.
Any risks and / or issues identified?
 Did you identify risks/issues with a
lack of skills required for undertaking
research tasks?
 Did you identify any additional
risks/issues that have an impact on the
project management plan?
Yes, the risks related with choosing sources
for gathering information and selecting
sample size were due to lack of confidence
in myself.
Time management along with use of
resources available so that effective results
can be achieved.

Problems encountered
 What barriers did you face?
 How did you overcome them?
Barriers like maintaining effective
communication among members and taking
consent of sample population were faced by
me.
I used my communication skills in taking
consent of people and using tools like
internet, e-mails etc. helped me in
establishing effective communication.
New Ideas and change of project direction
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 How well have I performed? What did
I contribute?
 What can I improve on next week?
 How might this learning apply in the
future?
I felted impatient and tensed.
I have given my 100% efforts in delivering
best results.
I can improve my skills related with
collection of data from authentic sources.
This can help in enhancing quality of
research and achieving better results.
Tasks planned for next week1. Which tasks are priority? Determining research method to be used,
sources of data collection etc. are the priory
of research project.

2. Have you set aside sufficient time for
completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:

Template for Performance Review to be attached with the report by the learner
What was the Project supposed to accomplish?
This project was supposed to determine the effective strategies that can be implemented in
Bandon Tiles Ltd so that inclusiveness and diverseness among workers can be increased.
Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken?
Yes the project has been able to achieve its objectives effectively.
What things do you think worked well and why? Evaluate all aspects of the project?
My knowledge related with using research tools and applying academic knowledge helped me
in completing the research project effectively. I also used research skills, research tools etc. so
that high quality results can be achieved.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Establishing effective coordination among team members, taking consent of workers of Bentley
etc. were barriers faced by me which i dealt through my communication skills so that
cooperation among team members was established and consent was taken by Betley employees.
What did you learn from undertaking the project?
It helped in enhancing my research skills so that i can become better in future research projects
along with improving knowledge.
How would you rate your performance as a management consultant leading the project?
According to my performance in research, I rate myself which is 9/10.
What strengths and weakness of your performance did you identify?
Strengths: research skills, interpretation skills
Weaknesses: Time and team management
How will this inform and support your continuous professional development?
This research can help in my personal and professional development so that i can develop as a
researcher and also increase the chances of getting research from big companies.