Managing Successful Business Project Report - Rolex

MANAGING
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1. Project aims and objectives..................................................................................................1
P 2. Project management plan.....................................................................................................2
P3. Work break down structure...................................................................................................4
Task 2...............................................................................................................................................4
P4 Small scale research by using qualitative and quantitative research methodologies.............4
TASK 3............................................................................................................................................7
P5 Research and data using appropriate tools and techniques....................................................7
P6.Recommendation.................................................................................................................12
TASK 4..........................................................................................................................................13
P7 Reflection.............................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
In every type of business operations, the core concentration of the firm is on analysing
the market area. Therefore this way will assist a firm in order to determine the market demand
and trend of customers that helps in framing product and services. This procedure is chosen so
the customers will be satisfied to the higher level of it (Zott, Amit and Massa, 2011) .
Digitalization is playing prominent role in all companies As it helps in boosting productivity and
revenue too. Digitalisation itself is a reason behind growth of small scale and large sized
company. The report has the grounds of Rolex SA which is a generally makes its dealing in
branded watches at London, Switzerland and entire UK along with different parts of globe. This
report is divided in to some parts such as aims and objectives are identifies for this report project
that will facilitates its helps to the firm in order to change their present business and grab their
objectives. Different kinds of technology is used in this firm.
TASK 1
P 1. Project aims and objectives
Competition is arises in the day today life of every company hence they are always
wished to grab powerful and effective positive in the market area in which they are serving their
product so that they will be able to increase their image of brand and attain sound amount of
profitability. Rolex is always wished to get higher position and enhance the ratio of their sale in
the comparison of other companies. In order to make it happen, they are required to frame some
change in their present business activities like as manufacturing , human resource, finance,
marketing, accounting and so on (Teece, 2010) .
Topic : “How does digital technology affected business activities.”
Back ground of the study :
The project report is concern by digital advancement and the use of it as how they can be
able to change or effects the business operations. This has identify the science and technology
has not so much framed and developed in last few years. It can be a reason that business are not
able to creates sound quality product and services (Work Breakdown Structure (WBS), 2017).
Companies are having some of major issues in order to attain their pre determine aims and
objectives but the time has been changed hence the emerges of technology in business activities
are important and changes in technology will be made up. Rolex needs to launches and uses
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modernised techniques in their operations of business. As they can take use of new technology
such as Artificial Intelligence and larger data analytics in respect to design Morden and
innovative product. Through performs this, they are able to capture the higher numbers of
customers for their company and to earn higher level of income. On the different hand , in order
to perform sound and effective form of communications they are using different types of media
as social media applications in their company such as Facebook, Twitter, You tube, What's app
and so on. These apps are more affordable and can be carried out in very effective way. Apart
form it, they can also make their team of human resource fully digitalized. In order to save their
time and cost of moving. This secure a lot time and price form travelling. Hence it is true that
digital technology will make positive effects on small business and provide support to firm's
development (Stokes, Wilson and Wilson, 2010).
Aim : “ Affects of digital technology on small businesses operations.”
Objectives: Rolex is one of the higher and leading industry that are providing
latest and up dated watches which are framed in accordance of market trends and
demands. The business wishes to frame their products and services at very vast
ratio so that it will boost their level of production and deliver it in the prescribe
time or before have its deadline (Chesbrough, 2010) . Through analysation of the aims of the
concern
report all objectives are framed which are detailed as:
 Determining the impact of digital technology on the business operations in the selected
organisation.
 Assessing the effects of digitization over business activities.
 Evaluation or examination of the company transformations.
Research questions:
 What are the impacts of digital technology on activities ?
 Why is it required to make changes over the company operations?
 What are different aspects in which modification will have effective place in an
organisation?
P 2. Project management plan
Project management plans are generally refers to strategy formation in order to design a
report in which different activities are related with it and this is listed out and explained to
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