Performance Review and Project Reflection

This assignment involves a detailed performance review where the learner assesses their own work, contributions, and areas for improvement. It also includes a project reflection focusing on the objectives, successes, challenges, and lessons learned from a project analyzing the role of social media in organizational growth.

Managing Successful Business
Projects

INTRODUCTION
Digitalisation means use of digital technology in day to day activities. Business activities
includes various commercial activities which helps to achieve targets. There is requirement of
change in working style with the help of new techniques. Digitalisation is essential to make good
image in industry. In digitalisation, social media is one of the important concept which includes
use of social websites such as Facebook, Instagram, Linked-in, etc. in working style. There are
many changes has to be taken place in working style which assist managers to do commercial
activities in appropriate manner. Social media is a platform which provides knowledge about
product and services to society. This is the method which helps to target number of customers at
a time (Bakker and et. al., 2011). This report is based on Continental Consulting Limited which
is enterprise research and consultancy firm which provides services to client residing around
London and Greater London. This report puts light on project aims and objectives, small scale
research, methods of gathering information and data collection, recommendations and conclusion
of project and lastly usefulness of research for organisation.
TASK 1
P1 Aims and objectives of Project
To make a project report an administration of Continental Consulting Limited needs to
implementation of digitalisation in the organisation. In this company use social media
technology which is one of the main part of digitalisation. Company is thinking to enhance their
information technology tools which assist them to enlarge business operations and activities
effectively and easily (Zhao, 2012). In order to achieve long term goals and objectives of project,
business entity implement social media. It is essential way for the company to attract large
number of customers and complete all activities within give time period. In the marketplace,
there are tough completion in maintaining strong position at them, so in this all organisation try
to implement digitalisation.
This technology support the business to accomplish their preset goals and objectives. It
will also help the company to gain competitive edge through using digitalisation (Crane and
Matten, 2016). Thus, it is simple for company to promote their name via digitalisation. There
are chances to make awareness among workers about techniques which are important and
effective for business development and success. As there are different challenges, so it is

necessary to modify their technology. There are various sources of marketing services and
products such as Facebook, Instagram, etc. these provides positive effect on business operation.
Topic: “To investigate the influence of digital technology on enhancing growth and
innovation of business. A case study on Continental Consulting Limited.
Project Background:
Social media is cellular phone and primarily internet based tools and applications to share
data among people. It includes famous networking websites like Twitter and Facebook. Thus
social media platform is more significant and valuable for the company to introduce their
services at marketplace and to the customers at speedy manner. In this study Continental
Consulting Limited administrator are performing to come with advanced technology which are
essential and effective for growth and development (Eweje, Turner and Müller, 2012). To
develop Social media tool in the organisation as at help the business to easily achieve their long
term objectives and goals in allotted time period. This technology help the Continental
Consulting Limited to manage their work and activity as well as gain competitive advantage in
given time duration.
Aim: “The impact of digital technology supporting small business growth and innovation”.
Objectives:
 To evaluate implementation of social media is essential for Continental Consulting
Limited or not.
 To determine importance of social media technology in growth and innovation of
Continental Consultancy Limited. To ascertain different resources needed by Continental Consultancy Limited to utilize
Social media technology.
Research questions:
 Does the implementation of social media is essential for Continental Consulting Limited
or not.?
 What is the importance of social media technology in day to day activities and functions
of Continental Consultancy Limited.?
 What are the different resources needed by Continental Consultancy Limited to utilize
Social media technology ?

P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources
Project management plan is effective tool which provides knowledge about time, cost
indulge in completion of project. This is guide map which helps employees to perform project
operations in effective and efficient way. While running project there is requirement of planning,
execution and controlling project activities according to project management plan. Sometimes
there is difference in pre- determined activities and actual outcomes. In this main coverage areas
are- task, activities and resources (Fisher, 2011). While performing activities of project there are
some activities such as cost, resources, time, etc.
Scope:- Scope is one of the essential question which arise in mind of researcher. Social
media has very wide scope which helps to perform commercial activities in more relevant and
manner. With the help of social media marketing of services by Continental Consulting Limited.
This helps to improve overall performance of organisation. It is easy with the help of social
media to deal with stakeholders and hence there is increment in goodwill of organisation. When
stakeholders are ware about plans and policies of Continental Consulting Limited so this helps in
smoothly running of business operations. Scope of completing this project helps to grab
knowledge about social media. There is requirement of proper guidance and planning which
helps to attain goals and objectives and complete project on time.
Cost:- Cost is also important factor which has to be considered by managers of
Continental Consulting Limited. In order to implement social media in working style, this is
cheap method and good revenue can be achieved. As marketing is easy with the help of social
media such as Facebook, Instagram, You- tube, etc. Revert from this sources is positive as
compared to capital invested (Incelli, 2013). Cash flow and fund flow is positive with the use of
social media. Implementation of new technique is effective for working in organisation and at
the same time it helps to motivate workers to work with latest technology. Implementation and
promotional costing of social media for Continental Consulting Limited is 10000£. Apart from
this while performing this research, there is requirement of cost for collecting information,
gathering and maintaining data, etc. This cost must be maintained by researcher so it does not
succeed budget.
Total forecasted budget

Particular 2017-18(£)
Promotional expense 10000
Implementing technology cost 10000
Advertisement expense 2000
Learning cost 2000
Catalogues 5500
Total cost 29500
Time:- Time required to implement social media is less but as technological changes are
taking place with rapid speed, so this is time consuming process. Continental Consulting Limited
must use critical path and time frame techniques which helps to provide knowledge about time of
completion of project (Keller, Parameswaran and Jacob, 2011). As there are various departments
in Continental Consulting Limited so it is essential to proper deliver instruction about completion
of task this helps to complete project on time. Time required to complete this project is 9- 10
weeks. This can be attained with proper analysis and planning. This helps to complete project on
time. Time members must be communicated related to project activities, so targets can be
attained.
Risk:- Social technology is risky because of many up-gradations frequently, so there is
risk of obsolete of technology. Sometimes there are possibilities that workers are not ready to
work under new techniques, so this has impact on working style of Continental Consulting
Limited. There is requirement of training of employees which helps to perform operations in
more effective manner. Continental Consulting Limited gets ease in working style with the help
of digital technology. So there is less possibilities of negative impact and it can be improved with
the motivation of managers. There are some risk which arise while performing research. There
are possibilities of miscommunication among team mates, so this affects completion of project in
negative manner. There is risk of hacking of data, duplication of research activities, etc. This can
be saved with proper techniques and communication.
Communication:- There is ease in working style of workers at Continental Consulting
Limited. With the help of social media such as Facebook, Instagram, Skype, Duo, etc. it helps to

make instant contact with client. This helps in improving communication gap among internal and
external parties of association. It helps to communicate to specific person and hence information
can be transferred to specific person (La and Ong, 2010). With the help of social media it is easy
to share data in various forms such as docx., PDF, etc. Research can be completed in team, so
there is requirement of proper communication channel such as e- mail, video conferencing, etc.
This helps to perform research work within time and team mates are aware about change in plans
and policies.
Resources:- Apart from all the above resources there is requirement of some other
resources which assist in performing business operations. According to change in roles and
responsibilities managers has to plan resources in effective way. Human resources is one of the
essential factor to perform business operations in effective way. Managers of Continental
Consulting Limited has to keep in mind about CSR activity. This concept is much in trend these
days to give back to society. There is requirement of financial resources in order to perform
business operations in effective way. As there are many sources so best among them has to be
selected. Resources are required to complete project. There is requirement technical man,
computers, network, etc. This must be available on time, so project activities does not get
affected.
P3 Gantt chart and breakdown structure
Gantt Chart- Gantt Chart is graphical representation of all activities which are part of
research project. This is the path way to perform research work in effective way and activities
which has to be undertaken. There are various departments working in Continental Consulting
Limited in order to get positive. This helps is proper planning of activities and then perform
business operations. This chart provides help in performing operations in systematic and
synchronization manner (Macintosh and Quattrone, 2010). With the help of Gantt Chart it is easy
to judge up-to what extent project activities are completed. Time scale is also part of Gantt Chart
which helps to divide research activities with specific time period. Gantt Chart are understood by
researcher when it is prepared in appropriate way. There are many activities part of research so
with the help of Gantt Chart it is easy to perform project activities in appropriate way.
Determining cause, review of problem, analysing reason, etc. are activities of Gantt Chart.

Work Break down structure- Work break down structure shows departments which are
liable for research work of organisation. There are various activities such as planning,
implementation, project closer in performing research work in effective way. This helps to divide
activities of research such as setting aims and objectives, survey, data analysis, conclusion, etc.
in order to get better results. This structure provide knowledge about activities which has to be
considered by management of Continental Consulting Limited. When activities are get
completed then its effectiveness has to be checked (Trevino and Nelson, 2016). Research
questions has to be asked in specified and effective manner, so personnel for trained for this.
There are possibilities of making changes in activities, so alteration are easy because of this

structure. Managers of Continental Consulting Limited prepare work breakdown structure which
helps them to complete research project on time.
Illustration 1: CREATING A WORK BREAKDOWN STRUCTURE (WBS)
(Source: CREATING A WORK BREAKDOWN STRUCTURE (WBS), 2018)
TASK 2
P4 Application of quantitative and qualitative tools for data collection
Research has different activities which helps to perform work in appropriate manner and
researcher is able to give appropriate conclusion. Data collection is one of the essential activity
in research work. It is essential to come with approaches which are effective and significant for
getting appropriate result from research work. There are mainly two methods to conduct research
i.e. qualitative and quantitative research.
Methods are data collection are discussed as under-
Qualitative method- This is the research which follows techniques of exploratory
research. In this method deep analyse is deep of data collected. The sample size in this method is
small because deep research is done (Marston and et. al., 2011). As this tells about perception of
every person effectively. In this justification is given for the reason “WHY” rather than “What”.
Data collected from this source is logical and statistical for the purpose of giving reviews. This

method focus on subjective approach rather than objective approach. In this report questionnaire
is used. Questionnaire is collection of set of questions asked with respondents. Number of
respondents in this report is 40.
Quantitative method- Quantitative method is a structured way for collecting data. In this
data is collected in the form of statistical data, mathematical data. Data collected under this is
unsystematic and in numerical form (Too and Weaver, 2014). Under this data is collected from
last number of respondents. In quantitative method, descriptive or experimental method is used.
Telephonic interview, online sources, face to face interview are part of this method.
Questionnaire
Q1) Does the implementation of social media is essential for Continental
Consulting Limited or not?
Frequency
Yes 20
No 10
Can't say 10
Q2) What is the importance of social media technology in day to day
activities and functions of Continental Consultancy Limited?
Frequency
Communicating within organisation 20
Communication with clients 15
Ease in marketing of services 5
Q3) What are the different resources needed by Continental Consultancy
Limited for implementing Social media technology ?
Frequency
Human resources 20
Financial resources 15
Others 5
Q4) What are different social sites used by organisation? Frequency
Facebook 15
Linked In 10

Instagram 7
Twitter 8
Q5) What are the advantages of social media to Continental Consultancy
Limited ?
Frequency
Improvement in image of association 10
Time and cost saving 10
Easy reach to client 5
24 Hours Services 5
Q6) Is it easy for Continental Consulting Limited to compete with other
firms?
Frequency
Yes 30
No 10
Q7) What are the challenges faced by managers of Continental Consulting
Limited in implementing social media techniques?
Frequency
Lack of privacy 12
Possibilities of hacking information 15
Requirement of expertise personnel 7
Rapid up-gradations in social media sector 6
Q8) Are employees happy to work with latest social media application at
work place?
Frequency
Yes 35
No 5
Q9 What are the sectors get affected with the use of social media? Frequency
Research and marketing 15
Human Resource 10

Finance and accounting 10
Others 5
Q10) Any recommendation to Continental Consultancy Limited related with
the implementation of mobile technology?
TASK 3
P5. Analysing the research and data by using appropriate tools and techniques
Research can be conducted by proper analysing the factors which are related to topic.
There are various techniques which has to be used in getting proper conclusion and
recommendation. Research has many aspects which has to be covered. Some of them are
discussed as under-
 Research design:- Research design is the medium which helps to perform research work
in proper way. This provides some knowledge and way through which project work can
be completed. There are three types of research design, they are exploratory, descriptive
and experimental. In this research descriptive is used.
 Data collection:- Data collection means to collect information from different sources.
This can be done by some specified number of customers (Yuan, Bao and Verbeke,
2011). Data collection is done by different person according to their perception. There is
some specified sample size out of whole crowd. Data is collected from two sources-
primary and secondary.
 Data analysis:- Data analysis means to interpret result on the basis of collected data. It is
effective for telling information about topic. Data analysis is essential to make policies on
the basis of research. Data mining, predictive analysis, statical analysis, business
analytics and big data analytics are part of data analysis.
In this research number of respondents are 40. Questionnaire is the technique which is
used to know effect of social media on working style of Continental Consultancy Limited.
Q.1 Does the implementation of social media
is essential for Continental Consulting
Limited or not?
Respondents

Yes 20
No 10
Can't say 10
Interpretation: According to out of total crowd, 20 respondents says that “Yes” it is
essential to implement social media. While remaining respondents favour “No” and “Can't say”.
Q2. What is the importance of social media
technology in day to day activities and
functions of Continental Consultancy
Limited?
Respondents
Communicating within organisation 20
Communication with clients 15
Ease in marketing of services 5
Yes No Can't say
0
2
4
6
8
10
12
14
16
18
20
20
10 10
Respondents

Interpretation: There is important role of social media in improving image of
Continental Consultancy Limited. Out of 40 respondents 20 says that it is effective in
communicating within organisation, 15 says communication with client and remaining 5 says
ease in marketing of services.
Q.3 What are the different resources needed
by Continental Consultancy Limited for
implementing Social media technology ?
Respondents
Human resources 20
Financial resources 15
Others 5
Communicating within organisation
Communication with clients
Ease in marketing of services
0
2
4
6
8
10
12
14
16
18
20
20
15
5
Respondents

Interpretation: Continental Consultancy Limited needs Human resources, financial
resources and other resources 20, 15, 5 respective in order to implement social media in
operations.
Q.4 What are different social sites used by
organisation?
Applicants
Facebook 15
Linked In 10
Instagram 7
Twitter 8
Human resources Financial resources Others
0
2
4
6
8
10
12
14
16
18
20
20
15
5
Respondents

Interpretation: There is requirement of various social media sites such as Facebook,
Instagram, etc. Out of 40, 15 favour for Facebook, 010 favour for linked in, 7 favour Instagram,
8 favour for Twitter.
Q5) What are the advantages of social
media to Continental Consultancy Limited ?
Respondents
Improvement in image of association 10
Time and cost saving 10
Easy reach to client 5
24 Hours Services 5
Facebook Linked In Instagram Twitter
0
2
4
6
8
10
12
14
16 15
10
7
8
Applicants

Interpretation: 10 people says that social media is effective for improving image, 10 says
it is time and cost saving, 5 favours for easy reach to client and remaining 5 favours for 24*7
services.
Q.6 Is it easy for Continental Consulting
Limited to compete with other firms?
Applicants
Yes 30
No 10
Interpretation: As per graph 30 respondents helps it is helpful in competing with other
firms, while remaining 10 says no it is not competing with other firms.
0
4
8
10 10
5 5
Respondents
Yes No
0
5
10
15
20
25
30
30
10 Applicants

Q.7 What are the challenges faced by
managers of Continental Consulting
Limited in implementing social media
techniques?
Respondents
Lack of privacy 12
Possibilities of hacking information 15
Requirement of expertise personnel 7
Rapid up-gradations in social media sector 6
Interpretation: there are some problems while using social media such as lack of privacy,
possibilities of hacking information, etc. Out of 40 respondents 12 says lack of privacy, 15 says
possibilities of hacking information, 7 says requirement of expertise personnel and 6 says rapid
up-gradations in social media sector.
Lack of privacy
Possibilities of hacking information
Requirement of expertise personnel
Rapid up-gradations in social media sector
0
4
8
12
16 12
15
7 6
Respondents

Q.8 Are employees happy to work with
latest social media application at work
place?
Applicants
Yes 35
No 5
Interpretation: Out of 40 respondents 35 says yes employees are happy with social
media, while remaining 5 says “No”.
Q.9 What are the sectors get affected with
the use of social media?
Respondents
Research and marketing 15
Human Resource 10
Finance and accounting 10
Yes No
0
5
10
15
20
25
30
35
35
5
Applicants

Others 5
Interpretation: There are different departments in Continental Consultancy Limited
which gets affected because of it. 15 says it affects research and marketing department, 10 says it
is affects HR and Finance department remaining 5 says it affects other departments.
TASK 4
P6 Recommendations and conclusion
From the above discussion it is clear that social media is effective for organisation as well
as employees. It helps organisation in competing with other companies. It is essential to analyse
activities and then social media is implemented in business so managers are aware about pros
and cons of approach. Social media is one of the essential component which assist in working
style of workers. There is requirement of motivation to employees to worker under latest
technology. Social media is effective for expanding business through creating relations with far
sitting clients. It is easy to provide up to date solution to problems.
As Continental Consultancy Limited deals in providing service sector and there is much
competition in this sector, so it is effective for competing with other firms. There is ease in
marketing services to society through different social media sites. Facebook, Instagram, Linked-
In, etc. are some social sites through which business can be expanded of Continental
Consultancy Limited. With use of social media there are some disadvantages also such as
leakage of confidential information, possibilities of hacking, etc.
Research and marketing
Human Resource
Finance and accounting
Others
0
2
4
6
8
10
12
14
16
15
10 10
5 Respondents

P7 Value of research to meet the aim
While research I learn much things which help me to gain competitive advantage in
current scenario. As changes are taking place with raid speed, so this research help me to work in
adverse as well as favourable situation. I am able to work in team and divide work according to
specification of person. While working I feel that there is difference in working style of workers
so I have to direct team mates, so there is synchronization while working. I have limited amount
of money, so I face problem in performing business operations.
I give time to complete task in effective and appropriate way. I have to make scenario in
order to get positive outcomes at specified time period. While collecting data I found
respondents are not interested in sharing feedback, so I have to remind them. I have sample size
of 40 respondents, so I have to force respondents to feel questionnaire. Accordingly, I give my
recommendation and conclusion.
With the above research, aims and objectives are achieved. This helps me to enhance my
knowledge related to social media and use it for further learnings. I get to know that in social
media is important in current market and this helps to compete with external firms. Due to
alteration in working system, manager must use motivational techniques and time to time
training has to be provided. Most essential component required to implement social media is
availability of funds. There is rapid up-gradations, so this needs cost for implementing change in
working style.
CONCLUSION
From the above discussion it is clear that digitalisation is effective for growth and
development of organisation. Digitalisation is the method for growth and development of overall
organisation. Social media is one of the best factor which ease in delivering information to
customers. This is the mean which helps in contacting to clients and taking reviews about
services. When organisation come with some new services then with the help of digitalisation it
is easy to market product. This is time and cost economical method so marketing of services is
also simple. When managers are making changes in working style, then it helps to deliver
information to employees. There are some issues some as costly method, lack of employees
interference, etc. which are faced at the time of implementing social media at work place. Gantt
Chart and Work breakdown structure are two approach which helps to complete project on time
and within specified cost.

REFERENCES
Books and Journals
Online
Introducing Research Methods. 2017. [Online]. Available through
:<https://www.skillsyouneed.com/learn/research-methods.html>.

APPENDICES Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen organisation:
Continental Consultancy Company
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account
for a minimum of six weeks with dates) What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines set?
 Did you need to make any changes to your
project management plan?
Comments
Research done to know impact of digital
technology on growth and development of
business organisation.
Yes
Yes, targets are been achieved.
No. project development plan is appropriate
and able to attain set targets.
Any risks and / or issues identified? Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
 Did you identify any additional risks/issues
that have an impact on the project
management plan?
Yes, there are certain issues such as lack of
leadership affects business operations.
No, I do not face any additional issues on
project management plan.

Problems encountered What barriers did you face?
 How did you overcome them?
Lack of proper planning, financial resources.
I proper planning activities according to
available resources and guide personnel.
New Ideas and change of project direction Social media is effective for making business
operations according to current market and
provide innovative ideas.
What Have I learnt about myself this week? How did I feel when I had to deal with
tasks/problems? Did I find it useful to complete the tasks? How well have I performed? What did I
contribute? What can I improve on next week? How might this learning apply in the future?
I am able to deal with changes happening in
external environment.
Yes
I was well aware about my roles and
responsibilities. I report to my seniors in order
to perform research work effectively.
I want enhance my motivation skills.
I am able to make fast decision according to
changing business environment.
Tasks planned for next week Which tasks are priority? Have you set aside sufficient time for
completion?
Data collection, collecting filled questionnaire
from respondents.
Yes.
Project plan status to date (on, ahead, behind) Up to date
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:
 What was the Project supposed to accomplish?

To analyse role of social media in growth of organisation.
 Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes, project is able to succeed its aims and objectives. To improve brand image of association in
industry.
 What things do you think worked well and why? Evaluate all aspects of the project (e.g initial
inception, project activities and project outcomes) from a range of perspectives.
I collected data from relevant source which are essential for completion of project.
 What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
lack of funds and employees interference are some problems which hurdle project work.
 What did you learn from undertaking the project?
I am able to deal with digital and technological changes happening in current scenario.
 How would you rate your performance as a management consultant leading the project?
I rate myself 7 out of 10.
 What strengths and weakness of your performance did you identify?
I have good knowledge about technology related to organisation and not able to take fast
decision.
 How will this inform and support your continuous professional development?
Continuous professional development helps to make regular improvement in working style and
able to analyse market.