Digital Business and Innovation Resources

This assignment delves into the realm of digital entrepreneurship and innovation resources. It discusses the concept of Thailand 4.0 and the fourth industrial revolution, highlighting innovative ideas and research agendas related to digital business and innovation. The assignment also explores the importance of information and communication technologies (ICTs) for small and medium enterprises (SMEs), as well as low-carbon innovation and enterprise growth in the UK. Additionally, it covers topics such as rapid prototyping, home fabrication, 3D printing, and digital entrepreneurial ecosystems.

MANAGING SUCCESSFUL
BUSINESS PROJECTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1. Project aim and objectives................................................................................................1
P2 Produce project management plan ...................................................................................2
P3. Work breakdown structure and Gantt chart to provide time frames and stages for
competition.............................................................................................................................5
M1...........................................................................................................................................7
LO 2.................................................................................................................................................7
P4. Small scale research by applying qualitative and quantitative research method. ...........7
M2.........................................................................................................................................10
D1.........................................................................................................................................10
LO 3...............................................................................................................................................10
P5. Analyze research and data using appropriate tools and techniques...............................10
P6. Recommendations..........................................................................................................19
M3.........................................................................................................................................20
LO 4...............................................................................................................................................20
P7. Reflection.......................................................................................................................20
M4.........................................................................................................................................20
D2.........................................................................................................................................21
CONCLUSION..............................................................................................................................21
REFERENCES .............................................................................................................................22

INTRODUCTION
Digital technology has opened a plethora of avenues for small business owners and
entrepreneurs to reach out to its customers to create an impact for better material growth.
Innovation is the most necessary concern for all small scale businesses. Advanced technique aid
company to develop new or advanced service performance goals to keep the all things clearer
and productive. Besides, it to engage with new development opportunity.
Report will be based on impact of digital tools supporting small business growth and
innovation. The main purpose of this study is to enhance the needs of new technology in
business activities to get more customer satisfactions and competitive growth.
Present research will be conducting on Continental Consulting limited, it is the business
development team and its corporate strategy by navigating the complex terrain in washington
DC.
Present study will be discussing importance of the latest technologies in terms of making
business growth and effective employee performance Besides, survey will also conduct both
primary or secondary research objectives to identify the market opportunities. Main purpose of
this examination is to identify long term growth for company by offering some new
technological goals.
LO 1
P1. Project aim and objectives
Background
Digital engineering helps to understand changing customers’ behavior, technology and
competition level in the current market. It plays the most important role in the development of
company in future period (Audretsch and Belitski, 2017). It assists to transform channel and
makes long term effective goals. Digital application explores an opportunity for enterprise to
enhance production process or monitoring technology aid to reduce the cost, increase structure
capabilities and also assists to shape inter organizational coordination. Information technology
has also helped to change the overall system of the company to meet objectives into more
specific manner. Digital innovation can also assist to compete with current competition market
by introducing new concept of development.
Overview of Company
1

Continental Consulting Limited is a business firm which is headed by Mario Bindas as
CEO. The main objective is to define the best possible action plan as per the needs and wants of
current situations of the market. Moreover, Mario works with a team of 22 expert consultants
who give the best advice to their customers or clients. Company was set 8 years ago, and at that
time, owner took time for procurement of the latest equipment, computer and IT facilities.
Aim
“To identify the impact of digital technology for developing the company’s growth or
innovation- case study based on Continental Consulting limited”
Objectives
 To identify impact of digital technology on the institution development
 To determine challenges that company faced while implementing the digital engineering
 To measure the outcomes after implementation of advanced application
 To recommend strategies or views that institution could adopt for innovation growth.
P2 Produce project management plan
Project management plan is a process to design new plan or activities to implement
brand-new concept of working. It is formal plan of company used to manage execution for any
project. It is the process that arranges different sources into efficient manner (Brunswicker and
Vanhaverbeke, 2015). It designs all activities into systematic manner. The purpose of this study
is to identify sources or ideas to implement digital transformation goals (Understanding the
Project Management Plan, 2018).
2

Design 1 day Fri 4/13/18 Fri 4/13/18
Development of Project
Initiation Document 15 days Mon 4/16/18 Fri 5/4/18 1
Determining resources of
project 10 days Mon 5/7/18 Fri 5/18/18 2
Formulation of goals and
objectives 6 days Mon 5/21/18 Mon 5/28/18 2,3
Setting deadlines 1 day Tue 5/29/18 Tue 5/29/18 4
Gathering Team 15 days Wed 5/30/18 Tue 6/19/18 5
Develop 1 day Wed 6/20/18 Wed 6/20/18 6
Conducting meeting 10 days Thu 6/21/18 Wed 7/4/18 5,7
Scope of project 5 days Thu 7/5/18 Wed 7/11/18 8
Collection of data 10 days Thu 7/12/18 Wed 7/25/18 9
WBS structuring 10 days Thu 7/26/18 Wed 8/8/18 10
Planning of budget 14 days Thu 8/9/18 Tue 8/28/18 11
Implement 1 day Wed 8/29/18 Wed 8/29/18 12
Assuring quality 20 days Thu 8/30/18 Wed 9/26/18 13
Training of team 10 days Thu 9/27/18 Wed 10/10/18 14
Evaluate 1 day Thu 10/11/18 Thu 10/11/18 15
Change control integration 21 days Fri 10/12/18 Fri 11/9/18 16
Monitoring and control of
project 10 days Mon 11/12/18 Fri 11/23/18 17
Checking of quality 15 days Mon 11/26/18 Fri 12/14/18 18
Closure 1 day Mon 12/17/18 Mon 12/17/18 19

Evaluation of project 15 days Tue 12/18/18 Mon 1/7/19 20
Areas of modification 10 days Tue 1/8/19 Mon 1/21/19 21

Scope: Project management plan helps to define activities that would be followed by
employees. This helps company to utilize new sources or methods to keep updated productive
data. Execution of technological needs implement some innovative services for their productive
clients.
Cost: Every project has some cost that has to be paid by company to get best results to
fulfill the best advancement growth.
Quality: Quality is the another aspect that researcher needs to assure about. In terms of
implementation or final outcomes. Quality management plan define the acceptable level of
quality.
Communication: During the planning phase of your project, researcher needs to perform
high level communication management plan that define the assurity level between persons.
(Burns, 2016).
Risk: It is another source that affect the overall business project management plan.
Resources: Beginning are the most important and essential element through which the
entire process can be accomplished in a systematic manner.
5

P3. Work breakdown structure and Gantt chart to provide time frames and stages for
competition.
Gantt Chart
Illustration 1: Gantt Chart
6

Work break down structure
7
Illustration 2: Work break down structure
(Source: Work break down structure (WBS), 2018)

Network diagram
M1
On the basis of above project management plan, which to accomplish research objectives
and goals. Project management plan or their process helps me to ensure proper activities and
completion date of project ending. Phases of project management also helps to monitoring the
execution process through which researcher also helps to achieve aims and objectives.
LO 2
P4. Small scale research by applying qualitative and quantitative research method.
Research methods are the most appropriate tool and technique that activity to accomplish
objectives, goals and techniques. (Díaz-Chao, Sainz-González and Torrent-Sellens, 2015).
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Illustration 3: Network Diagram

Research approaches
Research approach is the most considerable method for conduct a research topic. There
are two types of research approaches like deductive and inductive. In other words, research
approach is the methodology that is based on broad assumptions and converts to detailed
methods like data collection, analysis and interpretation (Dodgson, 2018).
Deductive approach has been based on assumptions which is measured as per the
hypothesis basis.
On the contrary, inductive approach contributes or create some new theories and
generalization.
Present study will be based on deductive approach to analyze the importance of digital
technology on company’s development process.
Research philosophies
This is another essential method that helps to identify prominent thoughts and productive
measures for research. Philosophy helps to create growth to make the best possible action plan.
There are two types of research philosophies like positivism and interpretivism philosophy. It
helps to develop the new knowledge, source, nature for further development process (Flick,
2015). Interpretivism is basically based on naturalistic approach of data collection such as
interviews and observations. On the other hand, positivism acknowledge In a precise manner. It
is also based on factual facts to invent some new degree level of charging growth. Present study
will be taking interpretivism approach to analyses the human thoughts in terms of digital
technology.
Research design
Research design is the another approach or terminology that helps scholar to accomplish
the research goals and objectives. Besides, research design is the plan or a document that
contains particular steps that how research design should be made. This is the choices between
qualitative and quantitative. This can have divided into two parts exploratory and conclusive
research design. Exploratory design tool majorly explores specific aspects of the research area.
Exploratory research does not aim to provide final and conclusive answers to research questions
(Jones and Pimdee, 2017). On the contrary, conclusive research design tool needs to answer the
research question in order. Conclusive research has based on specific methods or goals. This
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approach helps to give clear approach that makes the accurate research goals. Present study will
be use exploratory research design to interpret the data into more systematic manner.
Data analysis
This process is the most crucial part of research methodology that discuss the data into
deeper manner. Information investigation has been done with help of two methods like primary
and secondary tools.
Primary aggregation synthesis process that conducted by researcher with specific
respondents. Besides, secondary analysis done by collecting data through internet, books,
journals or from some specific sites (Loebbecke and Picot, 2015).
Data collection: It is a process that affects the business goals that has been divided into
two parts such as primary and secondary data collection.
Secondary data are sources are those which is already been existed in previous data or
information in books, newspapers, magazines, journals, online portals etc. On the contrary,
primary tool is the type of data technique that further divided into two parts like quantitative and
qualitative.
Primary research based on new facts or research created by quantitative and qualitative.
Quantitative data collection is based on statistics, figures, calculations in various formats
(Löfsten, 2016). Besides, it gives qualitative data collection technique involves sound, feeling,
emotions, colors and other elements that are not quantifiable.
Present study will be using qualitative method to collect research feedback and reviews.
Moreover, research will also will be based on primary as well as secondary method.
Sampling: Selection is the most considerable methodology in research process. There are
two types of sampling methods: probability and non-probability. In other terms, sampling is the
process which is used in statistical analysis in which predetermined number of observations are
taken from a larger population, that depends on the type of analysis being performed. This may
include simple random sampling or systematic sampling.
Present study will use simple random sampling method to describe the perception level of
respondents towards goals (Mackey and Gass, 2015).
Ethical considerations Research limitations: Ethical awareness is another important
method which is necessary to keep all records safe and secure. Moreover, this is the idea and
ideological reviews that helps to make proper effective goals. It is the process that is must have
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required in the research in order to assure the positive activity goals. Such as researcher needs to
make sure about the method they used must be legal.
M2
Present study has been based on different research methodologies that helps to make
research more actual or relevant. Research methods is very much helpful for company to identify
the best possible action plan that further company needs to adopt. Such as qualitative research
method would helpful for the Continental Consulting limited that how many employees happy
and satisfied by using digital technologies.
D1
Researcher has been using different research methodology approaches that impact on the
final outcomes of performance. For example qualitative research tool helps to focus on things
that can be easily qualify in words or picture. The advantage of this method is that they conduct
deeper and richness of data. On the contrary, results might be bias and subjective.
LO 3
P5. Analyse research and data using appropriate tools and techniques
Questionnaire
Name:
Occupation:
1. How digital technology will access business applications as future of company?
 Very important
 Important
 Unimportant
 Somewhat important
2. How much employee uses digital technology resources in the business activities?
 High
 Moderate read
 Low
3. Is digital technology increases employee’s productivity level at workplace ?
 Yes
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 No
4. How can digital technology save time while doing work at workplace ?
 High
 Low
 Don't know
5. Should company require to adopt digital advanced techniques to enhance profitability ratio?
 Yes
 No
6. Which of the following department benefited by applying digital technology ?
 Finance
 Human Resource
 Marketing
 Don't know
7. Which of the following technologies mostly used by the company?
 Social
 Media
 Culture
 Content
8. Is digital technology attract customer’s attention?
 Yes
 No
 Don't know
9 Give any recommendations about strategies to be adopted by the organization ?
Thematic Analysis
Theme 1: Digital technology is highly effective for company growth.
Interpretation: As per the above stated table, it has been suggested by respondents that, digital
technology is a productive source for company’s growth. Out of all 30 respondents, 15 stated
that digital technology is required for organization. Besides, 5 of them stated because of lack of
knowledge about technologies.
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1. How digital technology access to business applications be to the future growth of
company ? Frequency
Very important 15
Important 5
Unimportant 7
Somewhat important 3
Theme: 2 Company uses digital techniques or resources
Interpretation: As per the above diagram, it has been observed by researcher that 10
respondents advisable that company required to adopt digital technology. Besides, 15 of them
recommended that company can adopt technology in high possible manner. Besides, 5
employees stated differently that no it is not that much important.
2. How much could company use digital technology resources in the business
activities ? Frequency
High 10
Moderate read 15
Low 5
13
Very important
Important
Unimportant
Somewhat important
0
2
4
6
8
10
12
14
16 15
5
7
3
Column B

Theme 3. Digital technologies increases productivity performance at workplace
Interpretation: On the basis of this version process, It has been suggested that higher number of
respondents said that it helps to enhance the productivity ratio. Besides, rest of them stated that it
only acquires time and money cost.
3. Is digital technology increases productivity level at workplace? Frequency
Yes 20
No 10
14
10
15
5
High
Moderate read
Low

Theme 4. Digital technology saves time and cost at work place
Interpretation: As per the analysis of this statement, it has been determined that out of all 30
employees. 15 of them stated that, digital technology help them to make process faster and
flexible. 10 of them said saved time but not in every situation. Besides, 5 of them stated that,
they don't observed of the effectiveness of digital technology.
4. How much employees would save time by adopting fast technologies ? Frequency
High 15
Low 10
Don't know 5
15
Yes
No
0 2 4 6 8 10 12 14 16 18 20
20
10
Column B

Theme 5. Company require to adopting digital advanced techniques to enhance the profitability
ratio
Interpretation: According to 25 respondents who suggested that digital technology is the most
required source for company to maintain quality of services. On the contrary, 5 of them
suggested that no. because, they reduce the importance of employee manual performance and
increases the dependency level.
5. IS company needs to adopt technological changes in business developing
environment ? Frequency
Yes 25
No 5
16
15
10
5
High
Low
Don't know

Theme 6. Department which is highly beneficial and effective for the company development.
Interpretation: As per the above given table, it has been proved that 10 employees
stated that finance is the most benefited department to upgrade its direct services through digital
technology. On the other hand, 10 or 5 respondents suggested that Finance and Human resource
are the most benefited respectively. Rest of the respondent would state that, they don't know.
6. Which of the following departments get highly beneficial from digital
techniques? Frequency
Finance 10
Human Resource 5
Marketing 10
Don't know 5
17
Yes No
0
5
10
15
20
25
25
5
Column B

Theme 7. Technologies mostly used by the company
Interpretation: According to this table, 10 respondents suggested that Continental
Consulting Limited used digital content to attract clients in higher level. This helps to provide
better business services to clients. On the other hand, 10 said that social media sites were
generally used for business activities.
7. Which of the following technologies mostly used by the company? Frequency
Social 10
Digital media 5
Digital culture 5
Digital content 10
18
Finance
Human Resource
Marketing
Don't know
0 1 2 3 4 5 6 7 8 9 10
10
5
10
5
Column B

Theme 8. Digital technology helps to attract customer attention
Interpretation: On the basis of this stated diagram, it has been said that 25 respondents
suggested that digital technology helps to attract customer attention On the contrary, 5 of them
suggested that and 10 of them stated that this makes the long term goals and best target goal.
8. Is digital technology helps to attract customer attention ? Frequency
Yes 25
No 5
Don't know 10
19
10
5 5
10
Social
Digital media
Digital culture
Digital content

Theme 9. Recommend the strategies and views for the company that they need to adopt
P6. Recommendations
In present market scenario, organization needs to adopt all latest technologies for
business growth (Technologies, Tools and Techniques in digital literacy learn. 2016). Digital
advancement would give high sustainability growth to Continental Consulting Limited. It helps
to reforming enterprise and gives better service performance (Schwab, 2017). Institution needs to
implement high advanced technological tools to enhance its outcomes, it also helps to make the
most commendable performing of employees or the matter of fact.
Companionship should also analyze the current market needs to build up new advantage
growth such as it assists to make creative environment (Scuotto and et.al., 2017). Institution
needs to reassess current digital marketing. This might be performed through the help of digital
plan strategic consultant who will be qualified to review the organization current digital assets.
Companionship also keep a digital plan accordingly to upgrade; it also needs a proper planning
or tools to manage and process goals.
Moreover, it brings new level of developing content that could meet the needs of
organizational goals. It would help to redefine the customers’ attraction and goal oriented task
performance. Technical transformation lead to technology disruptions (Sussan and Acs, 2017).
20
25 5
10
Yes
No
Don't know

Moreover, digital technology can also very much productive or effective in terms of enhancing
the popularity of business performance and of marketing activities. Company also needs to
acquire the best productive tools and technologies that helps to connect the best possible action
plan. Digital technology helps to ensure flexibility level and opportunity goals for the company
enlistment. Consulting company also helps better performance goals in order to fill the gap
between accuracy level. All along, this makes company performance more effective and
challenging.
M3
Researcher always needs to select appropriate tools and techniques in order to assure
accuracy level and justify needs and wants. On the other hand, it also helps to continue the
process goals into more specific performing manner. Such as researcher can also adopt
quantitative method to calculate mathematically or also give the fact or figures.
LO 4
P7. Reflection
As per my experience from this overall study. I have learn about digital technology and
its importance at Continental Consulting Limited. I had collected different information by using
research mythologies. This helped me to enhance my capabilities and strengths which is more
valuable for my future. To meet the research objectives I have made different efforts to collect
data interpret into systematic manner (Uyarra, Shapira and Harding, 2016). My experience from
this overall study was good.
Apart from that, during the process I conducted small scale research by applying
quantitative research methods for meeting project aims and objectives. Besides, I also learnt
about goals and objectives. However, I have learn about collection of data by using different
tools and techniques.
M4
I got to know about the process of doing research and formation of data in a systematic
manner. (Mackey and Gass, 2015) Present evaluation has been done according to planning and
organizing the project execution process. Researcher get to know about the results and final
outcome results. Helps me to enhance my research skills. With the help of collecting data from
respondents will help me to improve my communication process.
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D2
On the basis of this present research, I observed my personal professional development.
This shows my strength or weaknesses that I need to look upon and also needs to look upon.
Most of the methods or goals has been reached in systematic manner. Present learning also helps
me to make my own development decisions. Present research would help me to learn new
presentable or decision making needs in order to fulfill the career objective plan.
CONCLUSION
This report has together assessed the importance of implementing digital technology into
the business as a way of enhancing overall business performance. It has been found that a
successful implementation of digital technology not only results in smooth flow of operation but
also leads to improve the productivity of the employees to a great extent. However, there
together exists several numbers of considerations to be undertaken by the firm while
implementing a digital platform at work. This includes an ample investment to be done for
attaining success and bring effective results at the end. Herein, the cited firm can refer making
smart investments with prior calculation of profits that can be achieved with an efficient digital
platform at work. It is also expected to result in less manual work and more quick submission of
tasks allotted to the workers and a fast delivery of services to the customers, as well.
On the other hand, present study also defined the most crucial needs of research
methodologies goals. That helps to connect long lasting performing goals. Overall, this helps to
meet the needs of company and they easily implement better technological growth. Overall, it
gives positive results. Present study also explained about the different phases of project
management plan involving the vital considerations to be made at the time of planning a project.
Lastly, various effective measures have been suggested to assist the quoted entity in successfully
implementing an effective digital platform at the workplace.
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