Managing Successful Business Project Assignment

Added on - 06 Jun 2020

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MANAGING SUCCESSFULBUSINESS PROJECT
Table of ContentsINTRODUCTION...........................................................................................................................1Part 1................................................................................................................................................1P1 Formulation of aims and objectives.......................................................................................1P2 Project management plan.......................................................................................................3P3 Work breakdown and Gantt chart..........................................................................................5Part 2................................................................................................................................................6P4 Small scale research by applying qualitative and quantitative method.................................6Part 3................................................................................................................................................8P5 Analysing the research by using appropriate tools and techniques.......................................8P6 Recommendation for implementing CSR activity...............................................................13Part 4..............................................................................................................................................14P7 Reflection report.................................................................................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONOrganisations use society resources and it is their moral duty to pay some attentiontowards growth and development of society (Baiden and Price, 2011). For this purpose, a majorconcept is identified which is recognise as CSR activity. The CSR stands for the corporate socialresponsibility in which authority takes the initiative for all such problems and issues which arisein society and create barrier in growth and development. By performing such sort of function,management can establish sustainability in environment as well as they can gain competitiveadvantage. This report is based on the Hotel ICON which provides a facility of properaccommodation as well as free Wi-Fi and rooftop pool. In this assignment, management set someaims and objectives which are associated with this service sector business. Also, it signifiesabout the importance of CSR activity and its requirement to get implement. Moreover, by usingvarious tools and techniques, data get analyse through which appropriate results get derive.Along with that, there are several number of recommendation are also given so that managementcan work on such areas which really require top get improve on early basis.Part 1P1 Formulation of aims and objectivesAccording to modern market perspective, it is become essential for any organisation toformulate such type of strategies which are helpful for creating a brand image of an organisation.Moreover, by applying this technique, management can create a distinct image of themselvesthan others and this is considering as one of an essential thing through which mostly number ofusers get attracted (Bakker and et. al., 2011). An organisation can use this as a promotional tooland made a positive impact on business as well as on society. Hotel ICON is considering as oneof most famous five-star hospitality business in Hong Kong. The number of employees are morethan 500 because it is a largest luxury hotel in a country. Management have appropriate amountof fund for performing CSR and provide benefit to society. Now, management have to focusmore on this concept through which sustainability of firm and competitive advantage can begain.Topic:“Implementing CSR activities within organisations to meet sustainable objectives”.Background of project:1
An organisation has to set some objectives on which whole work have to get done in anappropriate manner. Sustainability objectives are those which are helpful in reducing theproblems and issues which are faced by society. B y participating in CSR, management lead toattain all of their objectives in an effective manner. Hotel ICON, is one of a famous hotel inHong Kong, but they do not use CSR plan till now. This is considering a thing which might leadto affect the growth of an organisation. thus, management already establish their brand name,thus their users wants that an organisation has to set a plan for this context. Government also aidin implementing CSR activity in an appropriate manner through which society level and growthcan get upraise in an effective manner (Beringer, Jonas and Kock, 2013). If reference hotel willnot plan this sort of activity, then they lead to lose their market share and their customer mightswitch on others.Aims:To implement CSR activities in the organization to achieve sustainable objective: A casestudy Hotel ICON at Hong Kong.Objective:An organisation has to set some objectives and targets for society in which all of theirprojects get attain. Thus, management of reference hotel has to conduct this in an effectivemanner through which whole work get done in such a manner which do not lead to void theenvironment of society and business. The objectives which are framed by Hotel ICON are asfollow:To attain sustainability, identify the usefulness of CSR.To measure the relation of CSR activity and competitive advantage in Hotel ICON.To analyse the importance of CSR activity in an entity.To measure the variety number of tools which are helpful in gain competitive advantage.Research questions:What is the use of CSR in accomplish the sustainable objectives in an appropriatemanner?How the relation between CSR activity for Hotel ICON can be framed with competitiveadvantage?Clear aims and objectives of a firm enable them in attain all targets in an effective manner(Chang, Walters and Wills, 2013). thus, they provide a shape to an organisation and create apositive image in front of their users.2
P2 Project management planFor any project, several number of things are required which is helpful for making anytask successful if all such elements are implemented properly. It is a duty of management toimplement such sort of things in an appropriate manner. Thus, in case of any deviations, this leadto make the project unsuccessful which is not considerable (Doherty, Ashurst and Peppard,2012). Moreover, a perfect plan is mandatory in making any business entity project successful.Hotel ICON want to set up a CSR project in an organisation and for this they require someamount or time to establish all things in a proper format.Cost:For any project, authority or decision makers first have to set some cost which isgoing to incur on project. This is consider as one of a most essential tool through whichappropriate decision can be carried out. At the time of CSR, Hotel ICON have to identifythe cost which is going to incur on that. The cost which is associated with project is£1000.Scope:Every project have some scope in which success criteria of a project is identified.For this purpose, management have to measure that by establishing such project is thatprovide any benefits to long term survival or sustainability of an organisation or not. Asper, Corporate social responsibility which provide benefit to society and thus throughwhich company can create a different image from others. This is beneficial for referenceorganisation. The scope of this project is appropriate for a firm because it provides longterm benefit (Eweje, Turner and Müller, 2012).Time:One of an essential thing which is associated with project is time frame in whichthe task has get done. Management have to set a time period for attain all targets in anappropriate manner. Hotel ICON have to set a time period for CSR project which have toget done within one month.Quality:Quality is signifies as the appropriateness of a project in which major thingwhich identified is about how the project is effective to society. CSR provides benefit tosociety in which they have to take care about society.Communication:Communication channel is consider as major thing which is helpful intransferring the information from one person to another. Management have to pass oninformation from top to bottom by follow a perfect chain. Organisation have to pass oninformation about this project to lower level.3
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