Impact of Digital Technology on Business

This assignment delves into the multifaceted impact of digital technology on businesses across various aspects. It examines how digital tools are transforming business strategies, operational processes, ethical considerations, and overall performance. Students will analyze current trends in digital transformation, explore relevant case studies, and discuss the implications of these advancements for the future of business.

MANAGING SUCCESSFUL
BUSINESS

Table of Contents
TITLE: “The impact of digital technology on small business growth and innovation – A case
study on Small White Elephant.”.....................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives for the study..........................................................................................1
P2 Project management plan with including cost, scope, time, communication, risk and
resources......................................................................................................................................2
P3 WBS and Gantt chart.............................................................................................................3
TASK 2............................................................................................................................................5
P 4- Carrying out small scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives for the organisation....................5
TASK 3 .........................................................................................................................................12
P5 Research and data for appropriate tools and techniques......................................................12
P6 Recommendation and conclusion........................................................................................14
TASK 4..........................................................................................................................................16
P 7- Reflecting on the value of undertaking the research to meet the stated objectives and own
learning and performance. ........................................................................................................16
TEMPLATE...................................................................................................................................16
REFERENCES..............................................................................................................................20

TITLE: “The impact of digital technology on small business growth and
innovation – A case study on Small White Elephant.”
TASK 1
P1 Aims and objectives for the study
Background of the study
Digital technology is important aspect that assists to accomplish desired results in
systematic way. With this regard, different kinds of information develops that create more profits
and revenue at workplace. There are several activities has been promoted which perform by the
organisation to manage work in proper way (Valentine and Stewart, 2015). Furthermore,
different tools and techniques considered that helps to increase performance of the company in
systematic manner. Internet access enhances through several activities at workplace. Digital
skills are also requires at all level of the business to promote products and services in the
business. It assists to make sure that goals and objectives will be develops in the systematic
manner to attain competitive advantages. It increases efficiency, sales, etc. Hence, organisation
able to create their outcomes for economy development.
Rationale of the study
Small White Elephant is the small sector business that promote their operations and
functions in small areas of cafe. They determine advance technology to deliver creative products
and services in the market. In the selected business, manager need to concentrates on the Wi-Fi
services through they are able to attract several people easily (Charles and Pollock, 2015). It
helps to create attractive image of the organisation to youth customers. Brand images of the
company also enhances that assists to ascertain more creative functioning in it. Digital
technology promote products and services to meet with current demand and requirement of the
business in systematic manner.
Aims and objectives
Aim: “To analysis impact of digital technology which create growth and innovations in the small
sector business – A Case Study on Small White Elephant”.
Objectives:
 To assess the concept of digital technology on the small business enterprise.
 To identify importance of digital technology to make high growth of small business.

 To demonstrates interrelationship between digital technology and growth of Small White
Elephant.
 To recommends ways through innovation will be increasing in the selected business unit.
Research questions
 What is the concept of digital technology on the small business enterprise?
 What are the importance of digital technology to make high growth of small business?
 What is the relationship between digital technology and innovations in chosen business.
 What are the ways you recommend to increase performance of business?
P2 Project management plan with including cost, scope, time, communication, risk and resources
In the selected business, structure determine important activities in the systematic
manner. It is the systematic process in which desired goals and objectives will be accomplish. It
includes following elements to implement creative process:
 Cost: In respect to develop effective results, aims and objectives need to be set as per the
desired amount of cost. It is the systematic process in which researcher able to get
relevant information at workplace. In addition to this, activities also develops as per the
primary and secondary information (Mackey and Gass, 2015). It requires £680 to carry
effective results at workplace in systematic manner.
 Risk: In the present study, there is high risk take place due to limited time and cost. It
creates several difficulties to ascertain more creative functioning in the business. It is the
best way in which participants also unable to understand the questions that are set by
researcher. It is the another risk take place in the business which impact negatively on the
operations (Farrokhyar, Amin and Reid, 2014).
 Scope: Further, effective results also determines effective implementation of digital
technology at workplace. It helps to create high growth of the small sector business that
increasing profits and revenue at workplace. Innovations are also develops in the market
to increase their profits (Novikov and Novikov, 2013).
 Resource: In respect to develop effective research, it has been noted that aims and
objectives will be develops in proper manner. There are primary and secondary tools has
been used to carry the relevant information at workplace of Small White Elephant (de
Brún, O’Reilly-de Brún and MacFarlane, 2016).

 Quality: Quality is another important tool that assists to measure outcomes and results in
systematic manner. In this regard, more profits and revenue will be develops at
workplace. Therefore, the chosen organisation attain more effective results at workplace.
Primary information helps to gather fresh and qualitative information. In addition to this,
secondary information assists to analysis previous research program through assess
outcomes in systematic manner.
P3 WBS and Gantt chart
Illustration 1: Work Break Down structure
In respect to determines the creative results, WBS and Gantt chart has been prepared to
ascertain effective functioning. There are several elements included that assists to frame effective
results at workplace. Activities are also designed that need to be accomplish in systematic
manner.
Task Name Duration Start Finish Predecessors
Research Project Mon 12/18/17
Planning Wed 12/20/17
Finding of the topic 3 days Thu 12/21/17 Mon 12/25/17
Statements of problems 1 day Thu 12/21/17 Thu 12/21/17 1
Time frame and
allocation of resources 2 days Fri 12/22/17 Mon 12/25/17 2
Implementation Fri 12/22/17

Literature review 5 days Sat 12/23/17 Thu 12/28/17 3
Selection of correct
research methodologies 1 day Sun 12/24/17 Sun 12/24/17 4
Data analysis and
interpretation 2 days Sat 12/23/17 Mon 12/25/17 5
Evaluation of results and
outcomes 2 days Sat 12/23/17 Mon 12/25/17 5
Project closer
Giving conclusion and
recommendation 1 day Wed 12/27/17 Wed 12/27/17 6
Results of documentation 1 day Thu 12/28/17 Thu 12/28/17 7
Submission of report 1 day Sat 12/30/17 Sat 12/30/17 8
Illustration 2: Gantt chart

Illustration 3: Network planning
In order to carry the present research, researcher need to focus on the activities that are
ascertained to make creative results at workplace. In this way, Small White Elephant able to
accomplish their targets through perform several activities with time frame. It includes several
activities that promoted outcomes in significant manner at workplace (de Brún, O’Reilly-de Brún
and MacFarlane, 2016).
TASK 2
P 4- Carrying out small scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives for the organisation.
Qualitative and quantitative are the methods which can be used to analyse the data. This
analysis helps the organisation to gain all the information which are required to achieve all the
objectives and goals which are set, targeted or desired by them. All these informations are to be
analysed very carefully by using the appropriate method of analysis. Small White Elephant cafe
has used many methods to find the relevant information. Qualitative method finds the
information by some articles or journals. On the other hand quantitative method finds by study or
graphs.
Questionnaire

Name-
Age-
Gender-
1- What do you think about the importance of digital technology and innovation in the small
business organisation?
 Strongly agree
 Disagree
 Can't say
2- What is the feature which is needed to be implemented in the small white elephant cafe to
improve and enhance the digital technology?
 Payment by online
 Website with customised benefits
 Collecting information of consumers by online forms
 Combining with social media
 Above all
3- Use of which strategy will be beneficial in increasing the performance of company.
 Print media
 Advertisement on social sites
 Paid method of research
 others
4- Is sales of activity of organisation is enhancing by improving digital technology in their
premises?
 Yes
 No
 Don't know
5- what do you think about that digital technology, do it is important for the further success and
innovation in small white elephant cafe?
 Agree
 Disagree
 Can't say
6- Are you satisfied with the performance and skill of workers in meeting the organisation's

goals and objectives?
 Yes
 No
 Indifferent
1- Responders have said yes to importance of digital technology and innovation in the company.
What do you think about the importance of
digital technology and innovation in the small
business organisation? Number of respondents
Strongly agree 13
Disagree 5
Can't say 2
Strongly agree Disagree Can't say
0
2
4
6
8
10
12
14 13
5
2
Column B
Interpretation- This graph states that maximum number of people agree with the statement that
digital technology contains very much importance for the small organisation. On the other hand
5 people disagreed with the statement. 2 person was indifferent and don't know about what to
say. This states that the cited term is very important in the company which is on the small scale.

2- Small white elephant cafe is in dire need to use various methods which will improve their
digital technology.
What is the feature which is needed to be
implemented in the small white elephant cafe
to improve and enhance the digital technology? Number of respondents
Payment by online 2
Website with customised benefits 1
Collecting information of consumers by online
forms
1
Combining with social media 3
Above all 13
2
1
1
3 Payment by online
Website with customised
benefits
Collecting information of
consumers by online forms
Combining with social media
Interpretation- This shows that 13 of the persons said that small white elephant can use all the
methods which are stated to improve their digital technology. 2 people are in favour of payment
by the online method, 1 says website with customised benefits is better, 1 thinks that making the
customers feel the online form is good. 3 persons are in favour of combining with the social
media.

3- Advertisements on the social sites is very effective method in enhancing the performance of
company.
Use of which strategy will be beneficial in
increasing the performance of company. Number of respondents
Print media 1
Advertisement on social sites 15
Paid method of research 1
others 3
1
15
1
3
Print media
Advertisement on social sites
Paid method of research
others
Interpretation- Maximum number of people are in favour of giving advertisement on the social
sites. On the other hand 3 people says to use other methods. Equal number of persons are in
favour of print media and paid method of research.
4- Sales can be increased by the implementation of digital technology.
Is sales of activity of organisation is enhancing
by improving digital technology in their
premises?
Number of respondents
Yes 15

No 4
Don't know 1
Yes
No
Don't know
0 2 4 6 8 10 12 14 16
Column C
Interpretation- This graph shows the maximum persons agrees with the statement. 4 persons are
not in the favour. On the other hand 1 person don't know about what to say.
5- People think that digital technology is the factor which is increasing innovation and helping in
further growth.
What do you think about that digital
technology, do it is important for the further
success and innovation in small white elephant
cafe? Number of respondents
Agree 16
Disagree 2
Can't say 2

Agree
Disagree
Can't say
Interpretation- This states that maximum number of people agree that digital technology is very
much important in the success and innovation of the Small White Elephant Cafe. Equal number
of people disagree and don't know about the statement.
6- Responders strongly agrees with the fact that performance of the workers and their skills are
helpful in meeting all the objectives and goals of the company.
Are you satisfied with the performance and
skill of workers in meeting the organisation's
goals and objectives? Number of respondents
Yes 17
No 2
Indifferent 1

Yes
No
Indifferent
0 2 4 6 8 10 12 14 16 18
Column O
Interpretation- This graph shows that 17 number of persons strongly agrees with the statement
that performance of workers is very much important for achieving the set and targeted aims and
goals of the organisation. 2 persons do not agree with the statement. 1 person is indifferent
towards the fact.
TASK 3
P5 Research and data for appropriate tools and techniques
In order to collect relevant information there are several kinds of tools and techniques has
been developed in systematic manner. Digital technology play very important role to make sure
that information and data has been carried to increase profits and revenue (Joseph, Mahmood and
Heng, 2014). There are following tools has been implemented that assist to ascertain creative
results at workplace:
 Introduction: In order to develop effective results, there are several kinds of tools and
techniques has been implemented at workplace. In this regard, report based on the
information that are carried to perform different operations and functions. Digital
technology ascertain to make high growth and profits that need to perform for creative
operations. Further, valid research also helps to maintain operations in effective manner

and increasing activities in systematic manner (Farrokhyar, Amin and Reid, 2014).
Therefore, it makes proper design to undertake aims and objectives in systematic manner.
 Research design: In order to conduct the research program, design is also important
sources that helps to solve issue and problem in systematic manner. There are several
types of research techniques exist that assists to find useful information towards the aims
and objectives. In this way, descriptive, experimental, exploratory, etc. design exists that
can be selected by the researcher. In this regard, researcher has selected experimental and
descriptive research design through they can collect relevant information.
 Research philosophy: Research philosophy is also important source that assists to
collect relevant information at workplace towards the aims and objectives. In this way,
two types of research philosophies exists such as interpretivism and positivism. For the
present report, researcher has used interpretivism philosophy because it helps to collect
the relevant data and information at workplace towards the aims and objectives.
However, positivism research philosophy is not beneficial to collect relevant information
at workplace.
 Collection of the data: In respect to collect the relevant information, there are two types
of elements exists that assists to accomplish desired results. In this way, aims and
objectives develops at workplace in creative manner (Farrokhyar, Amin and Reid, 2014).
With the help of primary and secondary information, researcher can select relevant data
at workplace. Survey conducted by the researcher to find useful information that assists
to make creative functioning in the business. In addition to this, secondary resources also
used at workplace such as articles, published research, magazines, newspapers, etc.
 Analysis of data: In order to analysis the data, there are different tools has been used by
researcher to carry effective program at workplace. In this way, thematic analysis has
been taken by the researcher to develop appropriate data at workplace. In addition to this,
there are also several tools has been implemented that are statistical measurement and
assists to gather more effective functioning in the business unit (Farrokhyar, Amin and
Reid, 2014).
 Sampling: Further, sample size also determines creative aspect at workplace that assists
to accomplish desired results in systematic manner. In this way, as per the aims and
objectives researcher need to collect data in significant aspect. It is the best way in which

relevant outcomes develops at workplace to analysis results. Researcher select 20 sample
size of employees that are exists in Small White Elephant. In addition to this, simple
random sampling method has been used that assists to accomplish desired results in
systematic manner. It is the best tool that used by researcher to assess relevant
information at workplace for the project (de Brún, O’Reilly-de Brún and MacFarlane,
2016).
 Limitations: Further, collecting useful information also needed effective concept and
outcomes to ascertain creative functioning. In this way, present research create several
limitations which could be implemented at workplace to identify useful information. In
order to collect the right information, researcher gain more effective functions at
workplace that assists to meet with aims and targets. Because of the lack of time,
effective information cannot be gather at workplace. Hence, it is duty of researcher to
identify useful information at workplace (Joseph, Mahmood and Heng, 2014). Due to
lack of time and information, effective program ascertain at workplace to develop more
results.
P6 Recommendation and conclusion
In order to ascertain creative functioning at workplace, there are several relevant
information need to be placed that assists to creative effective results. In this way, digital
technology place very important part to ascertain more profits and revenue at workplace. It also
helps to create effective brand image in front of customers in the business unit. Digital
technology play vital role to operate functions and operations in the business (Moctezuma and
Rajagopal, 2016). Therefore, proper functioning assists to create effective results in Small White
Elephant. Following are certain recommendation can be provided at workplace to accomplish
desired results:
 Implement quality and design in products and services: In order to accomplish
desired results, the company has opportunities to increase their sales and revenue. In this
aspect, Small White Elephant need to implement new and unique features in their
products and services. Therefore, they are able to attract several customers in systematic
manner. It is the best way in which targets also accomplish that design by the company to
produce effective results at workplace (Quigley and Burke, 2013).

 Determines efforts for increasing mobile selling: Further, Small White Elephant is
small sector business so that they need to concentrate on the mobile selling. In this way,
the company should provide discount offers so that they can easily attract youth
customers at workplace. Further, it is also important to implement products and services
on the social media (Eze, Ayigbe and Jordan, 2015). It is the systematic process in which
online and offline methods also implemented that accomplish targets in systematic
manner. Along with this, the company also develop their target market with identifying
target market strength. It is the systematic review of activities that accomplish more
effective results at workplace. Beside this, mobile selling also increasing customer
attraction in the business to attract several people in it.
 Identify customer demand and requirement: Furthermore, the chosen organisation
need to concentrate on the customer demand and requirement. In this way, effective
products and services will be develops at workplace in systematic manner (Joseph,
Mahmood and Heng, 2014). Small White Elephant need to assess their customer demand
so that they are able to deliver creative results at workplace. When the company
implement attractive elements, customers are easily attracted in business to produce more
profits and revenue.
 Proper training to the staff members: Further, Small White Elephant should
concentrate on the training and development program for increasing their capabilities. It
is the best way through organisation able to target different people in the business. It is
also creative process that assists to gather different employees towards the aims and
objectives at workplace. When employee increasing their capabilities, the chosen
organisation has opportunities to increase their efficiencies at workplace (Mohammadyari
and Singh, 2015).
From the above discussion, it can be concluded that Small White Elephant has several
opportunities with implementation of digital technology at workplace. Furthermore, it
summarised about the data that are taken by researcher to find useful information and results at
workplace. In this way, business need to concentrate on the activities that assists to make
effective functioning in the business. In addition to this, it is the important activity that make
creative results. With the help of different activities and functions, opportunities will be
continuously develops at workplace that make effective functioning in the business. Along with

this, it carries different activities in which questionnaire also design. It includes innovations to
develop the target market (Joseph, Mahmood and Heng, 2014). With the help of questionnaire,
survey will be design that assists to accomplish more profits and revenue in the business.
TASK 4
P 7- Reflecting on the value of undertaking the research to meet the stated objectives and own
learning and performance.
I had learned many things from this research. There are many factors which are
responsible for the further success of the business makes them give sustainable performance. I
learnt that digital technology is the measure which can improve the achievement objective and
goals of the cited business. This is very much effective method which will be very helpful in
increasing the sales activities of the company. This will eventually lead the company towards
increasing their revenue which can be further utilised in bringing innovations. This will lead the
company towards the success which will increase their market share. Digital technology can only
be implemented effectively if the process and procedure to be used is preplanned. Innovation is
the activity which is very beneficial to make the business grow in the market. These activities are
to be handled vary carefully and after doing proper research. I also learnt about WBS and Gantt
chart which are very helpful in selecting the various activities which can be done in the cited
business.
I had learned about the various methods which can be used to do the proper research.
They are important to gain the information from the various sources. Questionnaire can filled by
the person to know about their perceptions on the present working conditions and measures
which can be applied to make further improvements. Method which is used to gain the
information should be very much effective and suitable for the cited organisation. I learnt that
many problems and issues can be raised while conducting the research. All the risks which are
related to the research should be analysed in the efficient manner to cope with them in better
way.
TEMPLATE
 What was the Project supposed to accomplish?

Project accomplish to identify impact of digital technology on growth and innovations.
 Did the project succeed in its aims/ how do you know? Specifically, please outline any evaluation
and assessment undertaken.
Yes, project succeed to accomplish aims and objectives through different activities and time frame
 What things do you think worked well and why? Evaluate all aspects of the project (e.g initial
inception, project activities and project outcomes) from a range of perspectives.
Time line activities ate very well worked and known to accomplish aims and objectives.
 What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
There are several problems entitled such as lack of time and revenue.
 What did you learn from undertaking the project?
Digital technology positively impact on the business performances.
 How would you rate your performance as a management consultant leading the project?
On the basis of results and outcomes.
 What strengths and weakness of your performance did you identify?
Strength
 Researcher has wide knowledge to increase effective results
 Various tools and techniques are available to accomplish the aim and objectives
Weaknesses
 lack of revenue and time
 How will this inform and support your continuous professional development?
With implementing digital technology at workplace.

Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines
set?
 Did you need to make any changes to
your project management plan?
Comments
Yes
Yes
Yes
Yes
Any risks and / or issues identified?
 Did you identify risks/issues with a lack
of skills required for undertaking research
tasks?
 Did you identify any additional
risks/issues that have an impact on the
project management plan?
Yes I find issue to collect relevant data
Lack of knowledge and interest

Problems encountered
 What barriers did you face?
 How did you overcome them?
Contribution of participants
Through taking views and ideas towards
the goals
New Ideas and change of project direction No
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 Did I find it useful to complete the tasks?
 How well have I performed? What did I
contribute?
 What can I improve on next week?
 How might this learning apply in the
future?
Feel very positive
Yes I felt very energetic
I performed very genuine to develop
results
Yes I will improve in next week
Through taking guidance from my mentor
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time for
completion?
Collection of the data is my first priority
yes
Project plan status to date (on, ahead, behind) Ahead

Supervisor comments to address

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