Digital Technology in Restaurant Success

This assignment investigates the impact of digital technology on the success of restaurants, specifically focusing on Sushi Samba. The research examines various tools and techniques used in the restaurant industry and proposes strategies for utilizing digital technology to enhance efficiency, customer engagement, and overall business performance. Data collection methods include surveys, interviews, and analysis of secondary sources.

MANAGING SUCCESSFUL
BUSINESS

INTRODUCTION
The technology has made a huge number of advancement in the life style of the people.
Also, it has helped in solving various implications of the online as well as offline well being
(Baden-Fuller and Haefliger, 2013). More than half of the population is dependent on these
modern digital assets such as smartphones, laptops, tablets etc. More than bringing
advancements in the lifestyle of the people, the digital technology has become an important part
of the people's lives. A huge number of population uses it for fun, while some make use of it for
informative facts and figures. The report is about determining the impact of digital technology on
the growth and innovation of a small restaurant, Sushi Samba in London, UK.
TASK 1
P1
Aim/ Topic of the research : The impact of digital technology in supporting the growth and
innovation in small business.
Objectives :
 To understand the idea of digital technology
 To analyse the importance of digital technology on maximizing the growth of Sushi
Samba
 To determine the relationship between the growth rate of Sushi Samba and introduction
of digital technology.
 To recommend ways for maximizing the growth rate of the Sushi Samba restaurant.
Research Questions
Q1. What is the idea of digital technology?
Q2. What is the importance of digital technology on increasing the growth rate of Sushi
Samba ?
Q3. What is the relationship between the involvement of digital technology and
maximized success rate of Sushi Samba?
P2
Project management plan is formulated by the researcher which covers cost, scope, time, quality,
communication, risk and resources associated with the research study. In this context the project
management plan covering the all the aspects is described below:
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WBS Task Name Duration Start Finish Predecessors
1 Managing Successful
Business Project 103 days Thu 8/30/18 Mon
1/21/19
1.1 Determining title of
project 5 days Thu 8/30/18 Wed 9/5/18
1.2 Constructing statement
of problem 5 days Thu 9/6/18 Wed 9/12/18 2
1.3
Establishing deadlines
for sorting research
resources
15 days Thu 9/13/18 Wed 10/3/18 3
1.4 Literarure review 10 days Thu 10/4/18 Wed
10/17/18 4
1.5 Selecting techniques for
research 5 days Thu
10/18/18
Wed
10/24/18 5
1.6 Calculating costs 5 days Thu
10/25/18
Wed
10/31/18 6
1.7 Collection of data 25 days Thu 11/1/18 Wed 12/5/18 7
1.8 Analysing data 10 days Thu 12/6/18 Wed
12/19/18 8
1.9 Interpretation and
evaluation of data 10 days Thu
12/20/18 Wed 1/2/19 9
1.10 Generating findings and
results 5 days Thu 1/3/19 Wed 1/9/19 10
1.11
demonstrating
conclusion and
recommendations
5 days Thu 1/10/19 Wed 1/16/19 11
1.12 Documenting results 2 days Thu 1/17/19 Fri 1/18/19 12
1.13 Submission of report 1 day Mon 1/21/19 Mon 1/21/19 13
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 Cost: To carry out the research study in precise manner researcher estimated cost around
£1000. The cost will spend mostly on literature review section and data analysis part. Resources: Resources such as questionnaire will be used for primary analysis and
relevant books and journals will be used for secondary analysis. Time: It will take _, days to complete the research study. Scope: After completing the research, researcher will be able to tell about the
significance of digital technology.
 Risk: Moderate risk can be associated with the data collection and analysis as researcher
might face difficulty in collecting data from both primary and secondary sources.
P3.
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TASK 2
P4.
In order to attain the aim and objective of research, quantitative research method will be used. As
research study contains of numerical data, quantitative research method would be the most
appropriate and precise way to carry out the analysis. It helps in analysing the numerical data
associated with research in effective and efficient manner.
Questionnaire
Name :
Age :
Sex:
1. Do you think the idea of digital technology can work in Sushi Samba?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly disagree
2. Do you think the involvement of digital technology can increase the growth rate of the
restaurant?
 Yes
 No
 May be
3. Do you think there is any relationship between the digital technology and maximized
success rate of the restaurant?
 Strongly Agree
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 Agree
 Neutral
 Disagree
 Strongly disagree
4. What element of digital technology can prove as the most beneficial for Sushi Samba?
 Digital access
 Digital commerce
 Digital communication
 Digital etiquette
5. What do you think can be the main issue that can occur after the involvement of digital
technology in Sushi Samba.
 Management of digital technology
 Lack of proper arrangement of data
 Security measures
 Other
6. Do you think the involvement of digital technology can help the restaurant in achieving
success at faster rates?
 Yes
 No
 May be
7. What strategy can help in involving the digital technology in Sushi Samba?
 Direct marketing
 Relationship marketing
 Diversity marketing
 Online advertising
Theme 1 : Idea of digital technology can work in Sushi Samba
Do you think the idea of digital technology can work in Sushi
Samba?
Frequency
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Strongly Agree 14
Agree 2
Neutral 1
Disagree 2
Strongly Disagree 1
Description : An analysed, it is clear that 14 employees of the restaurant, Sushi Samba think that
the idea and concept of digital technology can help the restaurant in various ways. 14 people
from the restaurant strongly agrees to the fact. This shows the understanding level of the
employees that they are intelligent enough to understand the importance of digital technology
and gadgets and also how it can help in increasing the rate by which activities are going on in the
restaurant. 2 people agrees like the 14 other people but one employee of the restaurant is neutral
as they think it may or may not be beneficial for the company. 2 employees think that the digital
technology will be of no use in Sushi Samba as people are not literature enough to make use of
it. The same way 1 other employer also strongly disagrees the fact of digital technology being
useful in Sushi Samba.
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Theme 2 : The involvement of digital technology can increase the growth rate of Sushi Samba
Do you think the involvement of digital technology can increase the
growth rate of the restaurant?
Frequency
Yes 18
No 1
May be 1
Description : From the analysed data, it has been observed that 18 employees think that the
involvement of digital technology can help Sushi Samba in an improved growth rate of the
restaurant. They understand the fact that the use of new and modern digital gadgets have helped
a lot of businesses in an increased growth, thus can also be beneficial for Sushi Samba. One
employee of the restaurant thinks that its involvement can not maximize the success and
innovation rate and one other employee is confused about the fact and thinks it may or may not
maximize the performance and the success rate.
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Theme 3 : There is a relationship between the digital technology and maximized success rate
of the restaurant, Sushi Samba.
Do you think there is any relationship between the digital
technology and maximized success rate of the restaurant?
Frequency
Strongly Agree 15
Agree 2
Neutral 1
Disagree 1
Strongly Disagree 1
Description : 15 people think that there is a relationship between the digital technology and
increased success rate of Sushi Samba. They strongly agree to the fact as the involvement of
digital and modern gadgets can help in increasing the rate by which activities and processes are
being done in the Sushi Samba, thus it can further help in increasing the success rate of the
restaurant as well. The same way, 2 staff members also thinks the same but one member is not
sure of the fact as they think there may or may not be a relationship between the both. One
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member disagrees the fact and another strongly disagrees as they think there cannot be any
relationship between them and the involvement can result just a waste of time, nothing else.
Theme 4 : Element of digital technology can prove the most beneficial for Sushi Samba
What element of digital technology can prove as the most beneficial for
Sushi Samba?
Frequency
Digital access 17
Digital commerce 1
Digital communication 1
Other 1
Description : Although very element of digital technology can help Sushi Samba but digital
access can act as the most efficient and essential element. After analysing the data, 17 staff
members think that digital access on the whole can help the restaurant in more advancements.
This means they are intelligent enough to understand the fact that a complete digital access may
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result better than smaller sub divisions of it such as digital commerce, digital communication etc.
One staff member is neutral as they are not sure whether which element can result better.
Another employee of the restaurant, think that digital communication is better and another
employee thinks that the digital commerce is a better idea than any of the following but digital
access can help in providing access over all these sub divisions and it can have a complete
assessment. So, it can be considered as the most essential element.
Theme 5 : Main issue after the involvement of digital technology in Sushi Samba
What do you think can be the main issue that can occur after the
involvement of digital technology in Sushi Samba.
Frequency
Management of digital technology 5
Lack of proper arrangement of data 4
Security measures 11
Others 1
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Description : After analysis of data, it was analysed that various issues can occur after the
introduction of the digital systems but as per 11 people from Sushi Samba, security measures can
be considered as the major concern over all. The employees may not be able make proper use of
the technology, thus causing loss of data to some external body. 5 employees of the restaurant
think that it will be difficult for the restaurant members to manage the technology. So, various
further problems can occur as well. 4 people thinks that the restaurant may be unable to make
arrangements of data properly. One person from Sushi Samba think that there may be some other
reasons as well which can act as a barrier or challenge for the restaurant.
Theme 6 : The involvement of digital technology can help in maximized rate of success in
Sushi
Do you think the involvement of digital technology can help the
restaurant in achieving success at faster rates?
Frequency
Yes 15
No 4
May be 1
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Description : After analysing the data, it was analysed that 15 people of the restaurant think that
the digital technology can help Sushi Samba in achieving success and innovation at faster rates. 4
people think that it cannot be prove beneficial for achieving the targets at a faster rate. One
employee from the restaurant is un sure of the fact as they think it may or may not bring
intensive success and innovation to the restaurant.
Theme 7 : Strategy that can help in involving the digital technology in Sushi Samba
What strategy can help in involving the digital technology in Sushi
Samba?
Frequency
Direct marketing 4
Relationship marketing 1
Diversity marketing 1
Online advertising 14
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Description : After analysing the data, 14 people from the staff of the restaurant think that online
advertising can be considered as the most effective strategy for involving digital technology in
Sushi Samba. This is because a huge amount of people are available on various social
networking websites, thus it can be more effective strategy as compared to the others. 4 staff
members think that digital marketing can be considered as the most effective strategy. According
to one employee, relationship market is a better way and as per another employee, diversity
marketing is a much better option when compared with the others.
P5
Research can be considered as a way of collection of the data that includes all the facts
and figures which are completing the requirements of the study. Various other objectives are
discussed as following :
Research design
The research design can be termed as an overall strategy that helps in the implementation
of various types of components in an appropriate way. There are various types of research
design such as the descriptive, Co- relational, experimental, semi experimental and the review
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(Baden-Fuller and Haefliger, 2013). The descriptive one includes the detailed information of the
case study and also includes the observational study as well. The Co-relational deals with the
case control factors. The experimental and the semi experimental involves the field or quasi
experiments. The review compiles of the literature as well as the systematic review. In this
research, the researcher will use the descriptive form as the topic is wide and lengthy as well.
Research Approach
Research approach can be considered as a way that can be included in the research for
more efficiency. It is following classified in three types, deductive, inductive and abductive
(Fichman and et.al, 2014). The deductive is the one that checks the validation of all the
assumptions. Inductive approach is considered as a sort of contribution to the new features and
factors and the abductive involves within it various surprising facts and features. In this research,
the researcher will make use of deductive approach as it will help in a better analysis of the
digital technology in Sushi Samba.
Research Limitations
Research limitations are considered as some factors that may act as barrier or challenges
in the whole research. If the researcher may want to make the research more effective, it is an
obvious fact to consider that it will take more time and cost (Bharadwaj and et.al, 2013). So,
these can act as barriers in the researcher. But, if the researcher has planned to complete it within
the given deadline, the researcher may not have to use extra money and resources on that. So,
while the research, it is better for the researcher to keep in mind these factors such that these
cannot act as limitations in the research and moreover, there will be no barrier while analysing
the impact of digital technology in Sushi Samba.
Data Collection
Data collection can be considered as a way of gathering the data. The collection of data
can be done by two sources, either the primary or the secondary (Nambisan., 2013). The primary
data is the data that has been collected for the first time by the researcher and the secondary data
is the data that has been already collected by some external body. The primary data sources can
be focused groups, interviews, surveys etc. whereas the sources of secondary data includes
books, journals, online etc. In this research, the researcher will collect data from the primary
sources as the topic is wide enough and general surveys can help in giving a better evaluation
rather than books and journals that may contain old data and details.
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Data Analysis
The analysis of data is being done after the collection of data. In this, proper inspection
and transforming of the information that is collected takes place (Westerman, Bonnet and
McAfee, 2014). The focus of this is to organise it in a way that it can be termed as enough
representable and understandable. There are various types of data analysis such as descriptive,
inferential, predictive, exploratory and the casual. In this researcher, the researcher may use the
descriptive form as the data collection has been wide so the analysis may also take a huge
amount of time as well, so it can be considered under the descriptive analysis.
Sampling
Sampling can be considered as a process in which a number of amount of observations
have already been taken from a huge population (Gnyawali and Park, 20). There are various
types of sampling such as simple random sampling, cluster sampling, stratified sampling,
systematic and the multi stage sampling. In this research, the researcher will make use of simple
random sampling as it can result in more effective outcomes and also help in a better analysis of
the impact of digital technology in the restaurant.
P6
It is a very essential step for the companies to involve digitization as they can lead to
various advancements. The involvement of digital technology can help in a better and effciient
functioning as it can provide a sort of help to the manual process and it will take lesser time than
before. Manual documentation and online documentation are considered as two different
concepts and are far away from each other. The manual processes and documentation makes use
of more time and cost whether the online and technical processing of the procedures can help in
delivering the output at a faster rate (Baden-Fuller and Haefliger, 2013). Sushi Samba has not yet
developed and make use of digital technology but after involving the digital technology and
modern gadgets, it can prove beneficial for the staff members of the restaurant as the functioning
of the restaurant will be done easily and without any hectic or hustle. The technologies have their
specific timing of doing an action. So, the process cannot result later or before, it will produce
the outcome after its specific timing. In that time, the staff members can do some other task as
well without waiting for the gadget to produce the output. There are some recommendations that
the Sushi Samba can go for and these are discussed as under :
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 Sushi Samba first have to identify the list of tasks that they are doing manually. After the
analysis, they can decide what of the tasks such as manual processes can be done with the
help of digitization. This will help the restaurant in saving the time of the staff members,
thus protecting the information and data of the members as well (Bharadwaj and et.al,
2013).
 Proper training sessions should be organised in order to guide the employees of the
restaurant about the using of the technologies so that they can become capable enough of
the ways by which they can make use of digital technology (Lin, Chen and Kuan-Shun
Chiu, 2011). By this way, they all can become aware of the technology and the ways by
which they can make use of it.
P7
From the research conducted, I was able to understand various tools and techniques that
can be used in the digital technology and how the restaurant, Sushi Samba can make use of it for
increasing the growth and success rate of the restaurant. From the research, I came to know
about the research designs and approaches that can also be used in the research for an effective
survey of the topic. I also came through various data collection methods such as the data can eb
collected from various sources, it may be primary as well as secondary. The primary data can be
collected from focused groups, interviews, surveys etc. whereas the secondary data can be
collected through online, books and journals. Analysis of data helped me in developing the aims
and objectives of the specific research. On the basis of themes, I was also able to make research
questions. I make use of the primary data on the basis of which I created the questionnaire. The
production of Gantt chart was also an essential part of the project, so I made a project plan along
with the Gantt chart as well.
After analysing the data, it was easy for me to reach to a conclusion I analysed the data
and go through various approaches such as deductive, inductive etc. I used deductive approach in
my research. All these approaches and strategies helped me in gaining an understanding of the
recommendations and strategies that seems best for Sushi Samba restaurant for involving the
digital technology in the restaurant, thus various benefits of it can help the restaurant in
achieving targets at a much faster rate. I also realised that the use of digital technology and
modern gadgets can help in making a mark as well in the market place and it can also increase
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the popularity of the restaurant which will further increase the amount of customers, thus helping
the Sushi Samba in a more effective and successful business.
CONCLUSION
It can be conclude from the report that the involvement of digital technology in Sushi
Samba can bring more effectiveness and improvement in the processes and procedures of the
restaurant. From the research, it was analysed that there is a strong relationship between the
digital technology and the success rate of the restaurant. Various research approaches and
strategies were also analysed along with the data collection method, after which analysis of data
takes place. The data was analysed from the members and employees of the restaurant, Sushi
Samba and it was evaluated that the use of digital and modern technology can help in increasing
the success and innovation rate of the restaurant, thus providing it a huge number of customers
and success as well.
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