Impact of Digital Technology on Morito Restaurant Business Growth

This report examines the impact of digital technology on the operations and growth of Morito Restaurant, a small-scale enterprise in the UK. The report begins by outlining the aims and objectives, emphasizing the importance of digital tools for innovation, customer service, and competitive advantage within the hospitality industry. It then details the project management plan, covering costs, scope, time management, communication, resources, and risk management. A Gantt chart is used to visualize the project's timeline and activities. Primary data is collected through surveys, analyzing employee perspectives on technology implementation, preferred digital tools (social media, mobile apps, computers), and potential challenges (cost, knowledge gaps). The findings suggest that digital technology can foster innovation and enhance customer engagement, while also identifying potential barriers. The report concludes by recommending strategies for Morito Restaurant to leverage digital platforms, such as mobile applications, social media, and employee training, to improve its business performance and achieve sustainable growth. The report highlights the need for cost-effective solutions and addresses the importance of employee training to overcome the challenges of technology adoption.

Managing successful
Businesses

INTRODUCTION
Small and medium size enterprises have been becoming the strength pillar of UK on
which the economy of whole nation is relying. Through a survey, it has come forward that the
small and medium scale industry is responsible for providing 50% of non-government job. In
current time, the revolution in digital technology has changed the face of business; gone the time
where traditional models and transformed business activity were the base of conducting a
business (Abdillah, 2014). Technology with it has brought various choices and opportunities. It
has been playing an important part in innovation and increasing the profitability of the firm. For
example, cloud technology has made the administration work of storage and sharing information
simpler. While growing use of social media and internet has made the possibility of virtual
group. In current report, Morito restaurant has been taken into account. The importance of digital
technology will be study on the basis of this restaurant.
TASK 1
P1 Aim and objectives for current research report
It is necessary for the firm to keep evolving and accepting changes in their working so that they
can perform well and survive and sustain in this competitive environment. In order to do so, it is
essential for the business to adopt new tools and changes in market. Digital technology is one of
the important factor that can help firm in boosting their performance. Digital technology has
become important part of today’s world as by implementing this technology in their operational
activities, the firm can save lots of time and additional expenditure that increase operational cost.
It plays an important role in increasing the efficiency of the firm and creating space for
innovation (Ward, 2016). It also aids the firm in meeting the needs of customers and providing
them with satisfactory services. Digital platform in current time has been considered as one of
the best way through which the firm can bring positive change in their working. Though the
implementation of this technology can bring lot of changes and benefits but it cannot be ignored
that implementation of this is highly costly leading to increase in the operational cost. It is
difficult for the small-scale industry to implement this technology in their working because of
their limited budget. However, there are other gadgets that entity can use such as mobile,
internet, computer etc. with the help of which they can create better communication with
customer and attract them towards the firm.
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In current time, it's the hospitality industry that is facing the highest competition in the
world as there are already well-established restaurants in the country that has created their own
name and image. The hotels and restaurant like Marriott has already implemented digital
platform in their working and they use this technology to communicate and coordinate with their
guest (Edward, 2017). This help them in analysing the need of people and providing them with
quality services. Morito is a small restaurant working in the exmouth market of UK. By
implementing digital platform in their working, it can enhance its customer service and revenue
that can assist them in gaining competitive advantage.
Aim
“To understand the impact of digital technology on the working of small scale industry in
context of Morito restaurant.”
Objectives
 To understand the framework of digital technology.
 To understand the role of digital technology in bringing innovation in the firm.
 To understand and identity the interrelationship of digital technology and business
growth. To recommend some ways through which growth and innovation can be brought in
Morito restaurant.
Research Question
 Explain digital technology and its framework?
 What role digital platform play in bringing innovation in organisation?
 Explain the interrelationship between digital technology and business growth?
P2 Project management plan
The project management plan in simple words can be described as implementation of
various actions necessary for the project execution. It includes various aspects that are necessary
to keep in consideration while making a plan, some of which are mentioned below:
Cost:
Cost is considered as one of the important aspect that play major role in any of the
project. If the person does not have adequate funds, it becomes difficult for him to support its
investigation and complete the same on the time. In the absence of the funds, researcher will not
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be able to research properly and will not be able to meet its goal and objectives (Trevino and
Nelson, 2016). .
Scope of study:
Digital study has become important part of today’s world as not only it provides firm
with competitive advantage but also play big role in the growth of the firm. The study has huge
scope by implementing this technology the small scale entity can create the great space for the
innovation that will help them in bringing efficiency in their working (Syu, M. M., Western
Digital Technologies, Inc., 2017). This will maximise their profit and will decrease their
operational errors. It will also enhance their operational speed.
Time:
Time management is one the most valuable aspect of project management. It is necessary
for the scholar to conduct all the activities in an effective manner so that he can complete his
task on allotted time. If scheduling is not done on time, it can have its effect on the entire project.
Gantt chart is one of the way through which the researcher can distribute his time in well
manner.
Communication:
In order to collect necessary data, its necessary of the researcher to apply proper research
that can help him in collecting right data. In primary data collection, its necessary of the
researcher to have great communication skill so that he can communicate with them and collect
right information; for example, in questionnaire method, its essential of the scholar to coordinate
well with respondent so that whole process can run smoothly (Heath, Coker and Viraraghavan,
2016).
Resources:
In order to provide the best quality result, its essential of the researcher to conduct his
research in proper manner for which he requires various resources such as financial resources,
human resources, technical resources etc. As discussed before, financial resources are necessary
to carry out the research while human resources are necessary to collect needed data. If the
person has necessary resources, he can complete his project on time while maintaining the
quality of the work (Aaker, 2016).
Quality:
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In order to maintain the quality of the project, it is necessary for scholar to ensure that the
data that is collected by him is valid and reliable.
Risk Management:
It is required of the researcher to identify various risks that can have its adverse impact
on the whole process. In a project, a candidate can confront various risks such as human resource
risk, financial risk, time risk etc. With the help of contingency plan, the individual can identify
the person can mitigate the risk and can take necessary measures that can help them in handling
the situation in an efficient manner (Saunders and Bezzina, 2015). .
P3 Gantt chart with breakdown structure
Gantt Chart
Gantt chart is used to represent the scheduling of various activities of any project. It is a
type of bar chart that help in illustrating starting and ending time of terminal element present in
project (Gantt Chart. 2015). This helps in summarizing whole project and its effect in an
effective manner. It presents the researcher with graphical representation that aids in the proper
planning and coordination.
Activity/ week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Developing
research
proposal
Designing aim
and objectives
Study’s
significance
Rationale
Research
methods
Selecting
research
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methods
Questionnaire
preparation
Data collection
Data analysis
and
interpretation
Conclusion
Submit the draft
Work break down structure
Work break down structure can be defined as deliverable factors that assist in proper
organisation of the project so that it can be completed effectively. The structure work by
dividing the whole task into sub activisms so that each activities can get enough time to be done
in proper way so that quality of the project can be maintained. It also helps in completing the
project in given time. By dividing the whole project in small chunks, it makes the proper
supervision possible. With the help of this, researcher can find any loophole that can have its
impact on the working of the firm.
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TASK 2
P4 Small scale research with the help of qualitative and quantitative methods
Quantitative method express objective measurement and mathematical, statistical, and
numerical analysis of the collected data through questionnaires, tools, surveys, and pull strings .
(Guercini, 2014). Qualitative research helps in collecting detail information and data that is
needed for survey. It explains in details every single compartment and depth interview and focus
group. In order to conduct today research quantitative method has been adopted.
Qualitative Analysis:- this analysis contain the quality, image, menu, infrastructure, can make
honker the restaurant business. Qualitative research is useful for the restaurant in order to know
what's the Morito restaurant customer think and feel. The qualitative analysis help in providing
the data on customers total restaurant experience, because the information helps to conduct the
analysis is non numerical in nature. The information gathering process must be in a social
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perspective. For Morito restaurant the firm can adopt various information gathering tool such as
direct observation, personal interaction and survey can be most helpful to collect the valuable
information. Qualitative factor that measure the customer experience in broader way (Gray,
2013). The broad entry and exit make clear the picture of the restaurant services and quality that
make the impact on the customer that how satisfied the customer when they exit to the restaurant
they make clear the picture of the quality of the restaurant. According to many observations the
menu items, restaurant climate, it's location, service and staff quality, restaurant decision
process, personal situation of the Morito restaurant make clear define the picture of the
qualitative aspects and it's experiences.
Quantitative analysis:- in the analysis the data preprocess always numerical, and they are
analysed by using various methodical and statistical method. There are necessary to involve
number in the analysis. Example various changes in the data of the restaurant like increasing the
managers of the restaurant, changing the position of the employee and many others changes in
numeric included in this process. The most common sources of quantitative data includes survey
method, observation, secondary data. There are broad range of statistical method available to
analyse qualitative data. As they are related to measuring data, however other research method
such as questionnaires, controlled observation a produce both quantitative and qualitaive
information. For example rating scale of the company and close type of question in the
questionnaires generate the quantitate data (Bilbao-Osorio, Dutta, and Lanvin, 2013). Approach
of this research example of data gathering strategies collect the relevant data regarding to the
qualitative survey of the company that would be analyse by its experts. Quantitative research try
to control exterior multivariate by administration their studies in the lab. In that research the
reality of objective is separately to the researchers and it is capable to being seen by anyone.
Experimental method limit the achievable ways in which a research associate can react to and
transportation proper social activity.
TASK 3
P5 Analysing research and data
IN order to collect necessary data the scholar has decided to use questionnaire method,
10 random employees of Morito cafe has been asked to fill the questionnaire. Below is given the
questionnaire along with proper analysis
Questionnaire
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Name
Age
Gender
1. How many years of experience do you have in working with Morito restaurant?
 Less than a year
 1-5 years
 5-10 years
 More than 10 years
2. Do you agree that implementation of digital technology will bring positive change in the
working of the firm.
 Strongly agree
 Agree
 Disagree
 Strongly disagree
3. What types of technology can be used by the Morito restaurant
 Social media
 laptops
 mobile phone
 Wifi
4. Do you agree that implementation of digital technology will bring innovation in Morito
hotel?
 Yes
 No
5. What kind of challenges firm can face while implementing this technology?
 Cost related
 Inadequate knowledge
 Customer dissatisfaction
 Others
6. What steps Morito can take in order to bring innovation in their working?
7. Which department can get most benefit with the implementation of this technology?
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 Marketing
 Finance
 Human resource
 Operation
8. Do you think implementation of technology will help in the growth of firm.
 Strongly agreements
 Agree
 Disagree
 Strongly disagree
Theme 1: Working experience of employee in Morito restaurants
Less than a year 2
1-5 years 4
5-10 years 3
More than 10 years 1
Interpretation: From the above discussion its clear that out 2 of 10 respondent said that
they have been working in the firm for less than a year. One of the respondent said that he has
been connected with the firm for more than 10 years. While three of the employee revealed their
time period between 5-10 years. Four employees said that they have been working in the firm for
between the time period of 1-5 years. Its clear that many of the employees are working in the
firm for 5 and more than 5 years.
Theme : Implementation of technology in the firm will have positive impact
Strongly agree 5
Agree 4
Disagree 1
Strongly disagree 0
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Interpretation: From the above table its clear that 5 out of 10 employees strongly agrees that
implementation of the digital technology will bring positive change in the firm, while other 4
had agreed upon the change and its positivity. Only 1 person was against the decision and said
that no change will come even after the implementation. It can be concluded that 90% of
employee agree on the implementation of this activity.
Theme 3: Technology that can be used Morito restaurant
Social media 3
Computers 2
Mobile phone application 4
WiFi 1
Interpretation: From the above discussion it has been analysed that 4 out of 10 respondent find
Mobile phone application one of the best digital technology, they can create their own app to
provide their customer with the best service this will help them in attracting more customer
toward the firm. 3 respondent said that Social media can also have effective result they can reach
wider audience this will increase the awareness of firm among people. 2 out of 10 people said
that implementation of computers in working can bring innovation and growth in the firm. From
the above discussion it can be concluded that the firm need to invest in the mobile application to
attract the new customer and picking their interest. In current time every company have their
own app through which the customer book their services. The consumer way of also changing
they prefer easy way instead of standing in long lines. Along with this they can also invest in
computers and laptops.
Theme 4: Implementation of digital technology can bring innovation in the working.
Yes 8
No 2
Interpretation: From the above discussion it has been analysed that 8 out of 10 respondent said
that implementation of digital technology will bring necessary innovation in the firm while 2
recipient said that innovation cannot be brought with the digital technology. From the above
analysis it can be concluded that by technology innovation can be bought in the firm. The entity
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