Information Technology Governance Assignment
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The provided assignment is about information technology governance (ITG) and its critical success factors. It includes a list of relevant research articles and books on ITG and related topics, such as project management, knowledge management, and digital innovation. The student is expected to read and understand the concepts and theories presented in these sources, and possibly write an essay or solve problems related to ITG.
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1. Aim and objectives of project ..............................................................................................1
P2. Project management plan covering various aspects..............................................................3
P3 Preparation of Work breakdown structure & Gantt chart ...................................................4
TASK 2 ...........................................................................................................................................7
P4 Conducting small research by applying quantitative and qualitative research methods .......7
TASK 3..........................................................................................................................................10
P5 Research and data with help of appropriate techniques and methods.................................10
P6 Recommendations to draw valid conclusions......................................................................19
TASK 4 .......................................................................................................................................20
P7 Reflection on value of undertaking research to meet set objectives & performance...........20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................22
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1. Aim and objectives of project ..............................................................................................1
P2. Project management plan covering various aspects..............................................................3
P3 Preparation of Work breakdown structure & Gantt chart ...................................................4
TASK 2 ...........................................................................................................................................7
P4 Conducting small research by applying quantitative and qualitative research methods .......7
TASK 3..........................................................................................................................................10
P5 Research and data with help of appropriate techniques and methods.................................10
P6 Recommendations to draw valid conclusions......................................................................19
TASK 4 .......................................................................................................................................20
P7 Reflection on value of undertaking research to meet set objectives & performance...........20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................22
INTRODUCTION
Digital technology plays a very important role in companies for gaining competitive
advantage in the market. It brings so many benefits and effectiveness in the firm and helps the
organisations in bringing growth and development in their operations. If the companies will
make use of these technologies they will be able to conduct all their operations very easily and
without any kind of errors. Thus will also help them in bringing long term growth t the company.
They can store their data at as safe place (Alreemy and et. al., 2016). There are so many
techniques that are being introduced by these digital technologies which helps in smooth
functioning of the business process and helps in understanding the people in a more better
manner. So, through this, the companies are able to promote their goods and services and
develop themselves in the market as well. The organisation that will be referred here is Roamer.
It is a watch manufacturer business firm and its main focus is to make digital and attractive
watches. This report will discuss about the aims and objectives of the research, an action plan
will be prepared and the data will be collected and analysed as well . After all this , finally
conclusion and recommendation will be discussed.
TASK 1
P1. Aim and objectives of project
As per the current situation in the market it is very essential for the business organisation
to develop their operations and bring growth and development in the company. By implmenting
digital technologies. They will be able ot use various tyopes of tools and technologies for
conducting their business operations in an appropriate manner. This will have a very impact on
the business activities that were earlier done by using traditional method of marketing . Also the
employees who doesn't know about these kinds of technologies should be trained well otherwise
they will not be able to cope up with the changes that are happening in the business environment
(Conforto and Amaral, 2016). But it is believed by every company that by implementation of
new technologies in the company or by entering into digitalisation era they will only earn
benefits and it will not hurt them in any manner. There are various kinds of major inventions that
are being done in the digitalisation process like introduction of cloud computing and doing
business in online platform. Cloud computing is a very effective software where the company
can store their data and share it with other without any kind of issues. These technologies also
1
Digital technology plays a very important role in companies for gaining competitive
advantage in the market. It brings so many benefits and effectiveness in the firm and helps the
organisations in bringing growth and development in their operations. If the companies will
make use of these technologies they will be able to conduct all their operations very easily and
without any kind of errors. Thus will also help them in bringing long term growth t the company.
They can store their data at as safe place (Alreemy and et. al., 2016). There are so many
techniques that are being introduced by these digital technologies which helps in smooth
functioning of the business process and helps in understanding the people in a more better
manner. So, through this, the companies are able to promote their goods and services and
develop themselves in the market as well. The organisation that will be referred here is Roamer.
It is a watch manufacturer business firm and its main focus is to make digital and attractive
watches. This report will discuss about the aims and objectives of the research, an action plan
will be prepared and the data will be collected and analysed as well . After all this , finally
conclusion and recommendation will be discussed.
TASK 1
P1. Aim and objectives of project
As per the current situation in the market it is very essential for the business organisation
to develop their operations and bring growth and development in the company. By implmenting
digital technologies. They will be able ot use various tyopes of tools and technologies for
conducting their business operations in an appropriate manner. This will have a very impact on
the business activities that were earlier done by using traditional method of marketing . Also the
employees who doesn't know about these kinds of technologies should be trained well otherwise
they will not be able to cope up with the changes that are happening in the business environment
(Conforto and Amaral, 2016). But it is believed by every company that by implementation of
new technologies in the company or by entering into digitalisation era they will only earn
benefits and it will not hurt them in any manner. There are various kinds of major inventions that
are being done in the digitalisation process like introduction of cloud computing and doing
business in online platform. Cloud computing is a very effective software where the company
can store their data and share it with other without any kind of issues. These technologies also
1
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helps the companies in getting connected with its customers through social media. It is a very
effective tool that helps them in communicating with the employees as well as customers.
Topic- Impact of Digital Technology in supporting small business growth and innovation
Background about project-
Roamer is also a small scale company that is providing their services to its customers
since very long time. They are producing watches at low rate and thus they are making use of
resource in a concise manner so as to earn more and more profits (Kasemsap, 2016). But their
watches lacks creativity and the people of this generation does not like anything which is plane
and simple. So, Roamer can take help of digital technology and produce a more creative watch
and launch it in the online platform. This will help them in gaining their market share again
which they have lost because of their earlier watches. Here, it is believed that by introducing
several types of technologies, Roamer can provide services to their clients in an effective
manner. With this development, companies have removed the usage of traditional methods of
doing business and this has only provided benefits to the company. If cloud technology will be
applied in Roamer then they will be able to keep all their important information in this and use it
whenever they need them. Through this, they will be able to contribute in increasing the
effectiveness of the organisation and brings in growth and sustainability as well. But one factor
which is most essential to introduce these types of changes if the money . It is very important for
Roamer to have adequate amount of funds so that it can help in getting resources that are
required by them in the process.
Aims- “To identify the impact of digital technology in supporting growth and innovation in
small business”. A case study on Roamer.
Objectives:
To identify the impact of digital technology implementation on Roamer.
To analyse the need for transforming business operations.
To examine the effectiveness of using digital technology on business activities.
Research questions
What type of influence does digital technologies have on the business operations?
Was digitalisation required to be done in Roamer?
How much effectiveness does digitalisation brings in while conducting the activities of
the company?
2
effective tool that helps them in communicating with the employees as well as customers.
Topic- Impact of Digital Technology in supporting small business growth and innovation
Background about project-
Roamer is also a small scale company that is providing their services to its customers
since very long time. They are producing watches at low rate and thus they are making use of
resource in a concise manner so as to earn more and more profits (Kasemsap, 2016). But their
watches lacks creativity and the people of this generation does not like anything which is plane
and simple. So, Roamer can take help of digital technology and produce a more creative watch
and launch it in the online platform. This will help them in gaining their market share again
which they have lost because of their earlier watches. Here, it is believed that by introducing
several types of technologies, Roamer can provide services to their clients in an effective
manner. With this development, companies have removed the usage of traditional methods of
doing business and this has only provided benefits to the company. If cloud technology will be
applied in Roamer then they will be able to keep all their important information in this and use it
whenever they need them. Through this, they will be able to contribute in increasing the
effectiveness of the organisation and brings in growth and sustainability as well. But one factor
which is most essential to introduce these types of changes if the money . It is very important for
Roamer to have adequate amount of funds so that it can help in getting resources that are
required by them in the process.
Aims- “To identify the impact of digital technology in supporting growth and innovation in
small business”. A case study on Roamer.
Objectives:
To identify the impact of digital technology implementation on Roamer.
To analyse the need for transforming business operations.
To examine the effectiveness of using digital technology on business activities.
Research questions
What type of influence does digital technologies have on the business operations?
Was digitalisation required to be done in Roamer?
How much effectiveness does digitalisation brings in while conducting the activities of
the company?
2
P2. Project management plan covering various aspects
It is very important for Roamer to prepare a plan before starting the process. In this plan,
they will include all those activities that will be conducted by the workers in order to complete
the project in a successful manner (Langer, 2017). Through this they will be able to provide right
direction to the employees. It is a very important step that is required to be taken by every project
manager so as to achieve their goals and objectives in an easy manner. If there will be no plans
then all the activities will be messed up and it will become very difficult for company to achieve
their objectives. In this plan. Roamer will include their strategies with the help of which it will
bring modifications in their existing watches so as top make it more attractive and launching it
on online platform as well. For this they will need efficient technology so that all their plans will
be achieved.
SCOPE OF PROJECT – Since technology is growing at a very high speed so the needs
and demands of the customers is also changing at a very high rate. In the present scenario, there
are various opportunities that technology are bringing for companies so as to bring growth and
development . It will be providing so many benefits to the organisation and will attract more
customers .
RISK MANAGEMENT – Risk is that essential factor that is present in every company
and no company can escape from it. There are several kinds of risks that are included in a project
and the project managers have yo make sure that none of these risks should have negative effect
on the business activities that will be conducted. So, before implementation of the plan, it is very
essential for the project managers of Roamer to calculate all the type of risks that is associated
with the project so that it can be cured at the initial level only.
QUALITY CONTROL – It is very essential for companies to make products that are of
good quality so that they can attract large no. of customers and satisfy them as well. It is to be
taken care by the project managers that Roamer is supplying only good quality watches in the
market as well as in its online platform so that they can gain trust of the customers and achieve
growth as well (Laudon and Laudon, 2016).
COST – This is also one of the most essential factor that is required to be included in the
project management plan. Since it is known that all the big projects will require high cost so it is
very essential for funds managers to allocate the funds accordingly so that they can purchase the
resources that will be used by them.
3
It is very important for Roamer to prepare a plan before starting the process. In this plan,
they will include all those activities that will be conducted by the workers in order to complete
the project in a successful manner (Langer, 2017). Through this they will be able to provide right
direction to the employees. It is a very important step that is required to be taken by every project
manager so as to achieve their goals and objectives in an easy manner. If there will be no plans
then all the activities will be messed up and it will become very difficult for company to achieve
their objectives. In this plan. Roamer will include their strategies with the help of which it will
bring modifications in their existing watches so as top make it more attractive and launching it
on online platform as well. For this they will need efficient technology so that all their plans will
be achieved.
SCOPE OF PROJECT – Since technology is growing at a very high speed so the needs
and demands of the customers is also changing at a very high rate. In the present scenario, there
are various opportunities that technology are bringing for companies so as to bring growth and
development . It will be providing so many benefits to the organisation and will attract more
customers .
RISK MANAGEMENT – Risk is that essential factor that is present in every company
and no company can escape from it. There are several kinds of risks that are included in a project
and the project managers have yo make sure that none of these risks should have negative effect
on the business activities that will be conducted. So, before implementation of the plan, it is very
essential for the project managers of Roamer to calculate all the type of risks that is associated
with the project so that it can be cured at the initial level only.
QUALITY CONTROL – It is very essential for companies to make products that are of
good quality so that they can attract large no. of customers and satisfy them as well. It is to be
taken care by the project managers that Roamer is supplying only good quality watches in the
market as well as in its online platform so that they can gain trust of the customers and achieve
growth as well (Laudon and Laudon, 2016).
COST – This is also one of the most essential factor that is required to be included in the
project management plan. Since it is known that all the big projects will require high cost so it is
very essential for funds managers to allocate the funds accordingly so that they can purchase the
resources that will be used by them.
3
TIME – It is a very important factor that is required to be considered by the project
manager because trough this only they will be able to conduct all their operations in an effective
manner and complete the project on time. It is the responsibility of project manager to estimate
the time in which all the activities will be conducted(Liebowitz and Frank, 2016) .
COMMUNICATION - This factor plays a very important role in achieving the aims and
objectives of the firm. It is necessary for the firm to have impressive communication channels so
that message and information can be clearly and transparently communicated.
P3 Preparation of Work breakdown structure & Gantt chart
It is always beneficial for companies to conduct research research process because
through this they are able to gather a lot of information from the customers about their likes and
dislikes so that it can be used by them in producing their products. So, if the project manager
wants to implement the research activities then they will have to design an action plan in which
sequence of conducting all the activities will be described. Through this they will ensure that all
the activities will be conducted on time and in a corrective manner as well. The main steps that
are included in a research activity are:-
Description of research objectives
Critical review
Identification of issues
Defining the project concept
Selecting sample size
Formulating the plan
Analysis of data
These are the steps that are included in the research process. The research that will be
conducted by Roamer will include the following steps as well as it is related ton entering into a
new area for conducting their business operations. In order to collect the data, the investigator
will select sample respondents from the overall population (Nambisan and et. al., 2017). In this
the sample that has been selected is 20 and Research team is using random sampling method in
to take decisions in an effective manner. So, if Roamer is making use of the activities then they
will have to take care that it is implemented in an effective manner and expand its business as
well. Below mentioned points are assistive in understanding the plan and time schedule for every
activity in proper manner. The action plan is prepared as follows:-
4
manager because trough this only they will be able to conduct all their operations in an effective
manner and complete the project on time. It is the responsibility of project manager to estimate
the time in which all the activities will be conducted(Liebowitz and Frank, 2016) .
COMMUNICATION - This factor plays a very important role in achieving the aims and
objectives of the firm. It is necessary for the firm to have impressive communication channels so
that message and information can be clearly and transparently communicated.
P3 Preparation of Work breakdown structure & Gantt chart
It is always beneficial for companies to conduct research research process because
through this they are able to gather a lot of information from the customers about their likes and
dislikes so that it can be used by them in producing their products. So, if the project manager
wants to implement the research activities then they will have to design an action plan in which
sequence of conducting all the activities will be described. Through this they will ensure that all
the activities will be conducted on time and in a corrective manner as well. The main steps that
are included in a research activity are:-
Description of research objectives
Critical review
Identification of issues
Defining the project concept
Selecting sample size
Formulating the plan
Analysis of data
These are the steps that are included in the research process. The research that will be
conducted by Roamer will include the following steps as well as it is related ton entering into a
new area for conducting their business operations. In order to collect the data, the investigator
will select sample respondents from the overall population (Nambisan and et. al., 2017). In this
the sample that has been selected is 20 and Research team is using random sampling method in
to take decisions in an effective manner. So, if Roamer is making use of the activities then they
will have to take care that it is implemented in an effective manner and expand its business as
well. Below mentioned points are assistive in understanding the plan and time schedule for every
activity in proper manner. The action plan is prepared as follows:-
4
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S. no Task Name Duration Start Finish Predecessor
1 Identify the
problem
6 Days
2 Review the
literature
12 Days 1
3 Clarify the
problem
15 Days 1,2
4 Clearly define
the terms and
concepts
7 Days 2,3
5 Define the
population
16 Days 4
6 Collecting
data
4 Days 5
7 Analysing data 5 Days 6
8 Conclusion
and
Recommendat
ion
1 Day 7
9 Submission of
report
1 Day 8
5
1 Identify the
problem
6 Days
2 Review the
literature
12 Days 1
3 Clarify the
problem
15 Days 1,2
4 Clearly define
the terms and
concepts
7 Days 2,3
5 Define the
population
16 Days 4
6 Collecting
data
4 Days 5
7 Analysing data 5 Days 6
8 Conclusion
and
Recommendat
ion
1 Day 7
9 Submission of
report
1 Day 8
5
6
The action plan that has been prepared by the researcher is required to be followed
properly so as to achieve their goals and objectives in a systematic manner (Lientz and Rea,
2016). Through this they will be able to conduct as well as develop their business in online
platform effectively. From determining the data, top management of Roamer takes an effective
decision related to business . With the help of action plan, an uncertainty will be minimized.
TASK 2
P4 Conducting small research by applying quantitative and qualitative research methods
It is very important for all the companies to conduct the research before starting any
project as it will be very useful and beneficial for them to reduce the issues that many come n
their on future. It is believed that Roamer is a having a very good and efficient research team
who organises all the projects in an effective manner and tries that they do not commit any kid of
mistake. They make proper use of all the resources and tries to collect data that is fair and can be
relied upon. This will help them in performing their business operations effectively and taking
correct decisions as well. So, while conducting the research process, two kinds of data is being
considered which is primary data and secondary data (Navimipour and Soltani, 2016). Both these
methods are being used by the investigator so as to collect the data and then analysing it so as to
derive corrective results from it. The different types of data that can be utilised at the time of
research are as follows :-
Quantitative
7
properly so as to achieve their goals and objectives in a systematic manner (Lientz and Rea,
2016). Through this they will be able to conduct as well as develop their business in online
platform effectively. From determining the data, top management of Roamer takes an effective
decision related to business . With the help of action plan, an uncertainty will be minimized.
TASK 2
P4 Conducting small research by applying quantitative and qualitative research methods
It is very important for all the companies to conduct the research before starting any
project as it will be very useful and beneficial for them to reduce the issues that many come n
their on future. It is believed that Roamer is a having a very good and efficient research team
who organises all the projects in an effective manner and tries that they do not commit any kid of
mistake. They make proper use of all the resources and tries to collect data that is fair and can be
relied upon. This will help them in performing their business operations effectively and taking
correct decisions as well. So, while conducting the research process, two kinds of data is being
considered which is primary data and secondary data (Navimipour and Soltani, 2016). Both these
methods are being used by the investigator so as to collect the data and then analysing it so as to
derive corrective results from it. The different types of data that can be utilised at the time of
research are as follows :-
Quantitative
7
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Qualitative
Analytical
It is believed that most of the time researchers are making use of both qualitative as well
as quantitative methods so as to achieve their aims and objectives in an effective manner. Here,
Roamer is making use of primary and secondary method to collect the data (Nelson and
Staggers, 2016).
PRIMARY DATA – It is a form of data that has bee collected for the first time by the
researcher in order to conduct the activities in an effective manner. These type of data is
completely reliable as it has not been used by anyone else. Here, the investigator collects the data
by using methods like direct interviews, surveys, observation, questionnaires, case studies,
portfolio etc. it helps them in collecting accurate data that will be very much useful for the
company and the project as well. So, a questionnaire has been designed here by the researcher so
as to collect information about the project.
Questionnaire
Name:
Gender:
Age:
Profession:
Contact no.:
Email id:
Q1) Will digitalisation help Roamer in expanding their business operations ?
Yes
No
Q2) Will Digitalisation be able to provide long term benefit to Roamer?
Yes
No
Q3) Does digital technology impact the business operations in a positive manner?
Yes
No
Q4) As per the current business situation, is digitalisation favourable for Roamer?
Yes
8
Analytical
It is believed that most of the time researchers are making use of both qualitative as well
as quantitative methods so as to achieve their aims and objectives in an effective manner. Here,
Roamer is making use of primary and secondary method to collect the data (Nelson and
Staggers, 2016).
PRIMARY DATA – It is a form of data that has bee collected for the first time by the
researcher in order to conduct the activities in an effective manner. These type of data is
completely reliable as it has not been used by anyone else. Here, the investigator collects the data
by using methods like direct interviews, surveys, observation, questionnaires, case studies,
portfolio etc. it helps them in collecting accurate data that will be very much useful for the
company and the project as well. So, a questionnaire has been designed here by the researcher so
as to collect information about the project.
Questionnaire
Name:
Gender:
Age:
Profession:
Contact no.:
Email id:
Q1) Will digitalisation help Roamer in expanding their business operations ?
Yes
No
Q2) Will Digitalisation be able to provide long term benefit to Roamer?
Yes
No
Q3) Does digital technology impact the business operations in a positive manner?
Yes
No
Q4) As per the current business situation, is digitalisation favourable for Roamer?
Yes
8
No
Q5) Does digitalisation is essential for Roamer for transforming its business transactions?
Yes
No
Q6) Is it accommodating in bring all departments together and also decrease red tap-
ism?
Yes
No
Q7) Will Digitalisation have an affect on business activities in which way?
Positive
Negative
Can't say
Q8) Is digital technology necessary for Roamer for in relation to promotion and the
increasing in technology?
Yes
No
Q9) Which mode of marketing should be applied by Roamer so as to conduct all its
activities in an effective manner?
Traditional mode of marketing
Modern marketing
Q10) Any recommendations or suggestions for Roamer so as to improve their operations
in the market.
SECONDARY DATA – These are the kind pf data that can be used by the investigator so
as to collect the data. These data are already been collected by the people and are used by the
researchers as well. It is considered as less reliable as it is not first hand collected, the various
modes through which it can be assessed are :books, magazines, newspapers, articles, published
journals etc.
Case Study – Roamer is having their main focus on producing and delivering only good
quality products for their customers so tat they do not go any where else. So,if they want to gain
large market share then will have to concentrate on the taste and preferences of the people
9
Q5) Does digitalisation is essential for Roamer for transforming its business transactions?
Yes
No
Q6) Is it accommodating in bring all departments together and also decrease red tap-
ism?
Yes
No
Q7) Will Digitalisation have an affect on business activities in which way?
Positive
Negative
Can't say
Q8) Is digital technology necessary for Roamer for in relation to promotion and the
increasing in technology?
Yes
No
Q9) Which mode of marketing should be applied by Roamer so as to conduct all its
activities in an effective manner?
Traditional mode of marketing
Modern marketing
Q10) Any recommendations or suggestions for Roamer so as to improve their operations
in the market.
SECONDARY DATA – These are the kind pf data that can be used by the investigator so
as to collect the data. These data are already been collected by the people and are used by the
researchers as well. It is considered as less reliable as it is not first hand collected, the various
modes through which it can be assessed are :books, magazines, newspapers, articles, published
journals etc.
Case Study – Roamer is having their main focus on producing and delivering only good
quality products for their customers so tat they do not go any where else. So,if they want to gain
large market share then will have to concentrate on the taste and preferences of the people
9
present in the market and presenting them goods and services according to it. They may add new
features in their watches so as to gather more and more customers.
TASK 3
P5 Research and data with help of appropriate techniques and methods
Since the data has been collected by the researcher , now it is the time to analyse and
interpret it so as to draw valid conclusions from it and derive corrective results (Peppard and
Ward, 2016). It is a very important part of the research because the data will not be of any use if
it will not be assessed in a proper manner. It will help then investigator in taking right decisions
for the company. So, the data collected by Roamer will be interpreted in the following manner:-
Theme 1: Digitalisation assist companies in expanding its operations
Q1) Will digitalisation help Roamer in
expanding their business operations ?
Frequency
Yes 12
No 8
Interpretation:
10
Yes No
0
2
4
6
8
10
12
Frequency
features in their watches so as to gather more and more customers.
TASK 3
P5 Research and data with help of appropriate techniques and methods
Since the data has been collected by the researcher , now it is the time to analyse and
interpret it so as to draw valid conclusions from it and derive corrective results (Peppard and
Ward, 2016). It is a very important part of the research because the data will not be of any use if
it will not be assessed in a proper manner. It will help then investigator in taking right decisions
for the company. So, the data collected by Roamer will be interpreted in the following manner:-
Theme 1: Digitalisation assist companies in expanding its operations
Q1) Will digitalisation help Roamer in
expanding their business operations ?
Frequency
Yes 12
No 8
Interpretation:
10
Yes No
0
2
4
6
8
10
12
Frequency
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Since digitalisation is a very important movement that has been started in the companies
and because of this all the activities of companies are being conducted in an effective manner
and are completed on time as well so through this they are able to expand their business
operations without any problem. Therefore , from the above data, it can be concluded that out of
20 respondents, 12 believe that digitalisation will provide help in increasing their business
operations but 8 people are not in favour of it.
Theme 2: Digitalisation is advantageous for long term
Q2) Will Digitalisation be able to provide
long term benefit to Roamer?
Frequency
Yes 17
No 3
Interpretation:
It is described by the respondents that through digital technologies they are able to assess
various new sectors like social media etc. where they can promote the goods and services that are
11
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency
and because of this all the activities of companies are being conducted in an effective manner
and are completed on time as well so through this they are able to expand their business
operations without any problem. Therefore , from the above data, it can be concluded that out of
20 respondents, 12 believe that digitalisation will provide help in increasing their business
operations but 8 people are not in favour of it.
Theme 2: Digitalisation is advantageous for long term
Q2) Will Digitalisation be able to provide
long term benefit to Roamer?
Frequency
Yes 17
No 3
Interpretation:
It is described by the respondents that through digital technologies they are able to assess
various new sectors like social media etc. where they can promote the goods and services that are
11
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency
being offered by them. From the above data, it can be concluded that out of 20 respondents, 17
believe that it will provide long term benefits but the 3 said that it will provide long term benefit.
Theme 3: Digitalisation impact business operations in positive way
Q3) Does digital technology impact the
business operations in a positive manner?
Frequency
Yes 11
No 9
Interpretation:
Through implementation of new technologies, Roamer will be able to conduct all their
operation in an effective manner and also help them by producing goods and services and
products in effective manner. From the above data, it can be concluded that out of 20
respondents, 11 people believe that impact the business operations is will be in a positive manner
and 9 says that it will not have a positive impact.
Theme 4: Digitalisation is necessary for business
12
Yes No
0
2
4
6
8
10
12
Frequency
believe that it will provide long term benefits but the 3 said that it will provide long term benefit.
Theme 3: Digitalisation impact business operations in positive way
Q3) Does digital technology impact the
business operations in a positive manner?
Frequency
Yes 11
No 9
Interpretation:
Through implementation of new technologies, Roamer will be able to conduct all their
operation in an effective manner and also help them by producing goods and services and
products in effective manner. From the above data, it can be concluded that out of 20
respondents, 11 people believe that impact the business operations is will be in a positive manner
and 9 says that it will not have a positive impact.
Theme 4: Digitalisation is necessary for business
12
Yes No
0
2
4
6
8
10
12
Frequency
Q4) As per the current business situation, is
digitalisation favourable for Roamer?
Frequency
Yes 18
No 2
Interpretation:
From the above data, it can be concluded that out of 20 respondents, 18 says that
digitalisation is favourable for Roamer as it will be very beneficial for them but only 2 people
say that it will not be beneficial.
Theme 5: Digitalisation is essential for transform business operations
Q5) Does digitalisation is essential for
Roamer for transforming its business
transactions?
Frequency
Yes 14
No 6
13
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency
digitalisation favourable for Roamer?
Frequency
Yes 18
No 2
Interpretation:
From the above data, it can be concluded that out of 20 respondents, 18 says that
digitalisation is favourable for Roamer as it will be very beneficial for them but only 2 people
say that it will not be beneficial.
Theme 5: Digitalisation is essential for transform business operations
Q5) Does digitalisation is essential for
Roamer for transforming its business
transactions?
Frequency
Yes 14
No 6
13
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency
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Interpretation:
From the above data, it can be concluded that out of 20 respondents 14 believe that it was
very important for Roamer to transforming its business activities as this will help them in
achieving their aims and objectives but only 6 people say that it will not introduce any changes.
Theme 6: Helpful in decreasing Red tapism
Q6)Is it helpful in bring all departments
together and also decrease red tap-ism?
Frequency
Yes 15
No 5
14
Yes No
0
2
4
6
8
10
12
14
Frequency
From the above data, it can be concluded that out of 20 respondents 14 believe that it was
very important for Roamer to transforming its business activities as this will help them in
achieving their aims and objectives but only 6 people say that it will not introduce any changes.
Theme 6: Helpful in decreasing Red tapism
Q6)Is it helpful in bring all departments
together and also decrease red tap-ism?
Frequency
Yes 15
No 5
14
Yes No
0
2
4
6
8
10
12
14
Frequency
Interpretation:
From the above data, it can be concluded that out of 20 respondents, 15 says that it will
be effective in reducing red tapism but 5 says that it will not be effective.
Theme 7: Impact of digitalisation on business operations
Q7)Will Digitalisation have an affect on
business activities in which way?
Frequency
Positive 12
Negative 4
Can't say 4
15
Yes No
0
2
4
6
8
10
12
14
16
Frequency
From the above data, it can be concluded that out of 20 respondents, 15 says that it will
be effective in reducing red tapism but 5 says that it will not be effective.
Theme 7: Impact of digitalisation on business operations
Q7)Will Digitalisation have an affect on
business activities in which way?
Frequency
Positive 12
Negative 4
Can't say 4
15
Yes No
0
2
4
6
8
10
12
14
16
Frequency
Interpretation:
From the above data, it can be concluded that out of 20 respondents 12 people says that
digitalisation will have a positive affect on the business activities, 4 says that it will have a
negative impact on the business activities and rest 4 did not comment anything.
Theme 8: Necessities of digitalisation for promotion and increasing techniques
Is digital technology necessary for Roamer
for in relation to promotion and the
increasing in technology?
Frequency
Yes 14
No 6
16
Positive Negative Can't say
0
2
4
6
8
10
12
Frequency
From the above data, it can be concluded that out of 20 respondents 12 people says that
digitalisation will have a positive affect on the business activities, 4 says that it will have a
negative impact on the business activities and rest 4 did not comment anything.
Theme 8: Necessities of digitalisation for promotion and increasing techniques
Is digital technology necessary for Roamer
for in relation to promotion and the
increasing in technology?
Frequency
Yes 14
No 6
16
Positive Negative Can't say
0
2
4
6
8
10
12
Frequency
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Interpretation:
From the above data, it can be concluded that out of 20 respondents 14 says that Digital
technologies is very necessary for increasing technology and gaining promotions as well but 6
says that it is not effective.
Theme 9: Mode of marketing
Which mode of marketing should be applied
by Roamer so as to conduct all its activities
in an effective manner?
Frequency
Traditional mode of marketing 8
Modern marketing 12
17
Yes No
0
2
4
6
8
10
12
14
Frequency
From the above data, it can be concluded that out of 20 respondents 14 says that Digital
technologies is very necessary for increasing technology and gaining promotions as well but 6
says that it is not effective.
Theme 9: Mode of marketing
Which mode of marketing should be applied
by Roamer so as to conduct all its activities
in an effective manner?
Frequency
Traditional mode of marketing 8
Modern marketing 12
17
Yes No
0
2
4
6
8
10
12
14
Frequency
Interpretation:
From the above data, it can be concluded that out of 20 respondents 8 believe that they
will still stick to traditional mode of marketing but 12 says that they will still shift to modern
marketing.
P6 Recommendations to draw valid conclusions
Since Roamer is already an established brand in the market be it I small scale itself so
there is no ned for them to make more changes for them in the business operations . They are just
planning to expanding their business on the online platform as it will help them in gaining more
and more market share and increasing their probability level as well. Through this they will be
able to conduct all their business operations in an effective manner and gaining efficiency as
well.
So, in order to keep their data and information safe, they are making use of cloud
computing which is a very famous software. In this, they are able to save and store their data for
a longer time and its the safest place one could ask for as there is no fear of theft in this, through
this they data can be easily transferred from one place to another and can be assessed by any
person who is having its password. This helps in making their productivity strong and keeping all
the data at one place. So, in order to attract more and more customers on online platform, they
18
Traditional mode of marketing Modern marketing
0
2
4
6
8
10
12
Frequency
From the above data, it can be concluded that out of 20 respondents 8 believe that they
will still stick to traditional mode of marketing but 12 says that they will still shift to modern
marketing.
P6 Recommendations to draw valid conclusions
Since Roamer is already an established brand in the market be it I small scale itself so
there is no ned for them to make more changes for them in the business operations . They are just
planning to expanding their business on the online platform as it will help them in gaining more
and more market share and increasing their probability level as well. Through this they will be
able to conduct all their business operations in an effective manner and gaining efficiency as
well.
So, in order to keep their data and information safe, they are making use of cloud
computing which is a very famous software. In this, they are able to save and store their data for
a longer time and its the safest place one could ask for as there is no fear of theft in this, through
this they data can be easily transferred from one place to another and can be assessed by any
person who is having its password. This helps in making their productivity strong and keeping all
the data at one place. So, in order to attract more and more customers on online platform, they
18
Traditional mode of marketing Modern marketing
0
2
4
6
8
10
12
Frequency
are prescribed to reduce the cost of watches and enter into more segments as well so through this
they will be able to gain new customer as well.
TASK 4
P7 Reflection on value of undertaking research to meet set objectives & performance
There are various types of issues that are being faced by the investigator while
conducting the research process. So, it is always prescribed to the investigator to do proper
analysis of all the activities that will be conducted by the researcher. This will be very beneficia
for them in knowing the problems that may come in their way while doing the activities. Also, it
is very helpful in providing directions to do all the tasks in a proper manner. Here, the researcher
can also make use of written plan which will be circulate to all their workers so that they do not
face any kind of issues while working in it.
The research department of Roamer has faced various problems while conducting the
research which was related to time and money. The time at6v was allotted by the researcher to
conduct all of their activities was very less as the activities took more time to complete and along
with this the finances that was allotted to be used fir doing the operations was also less and the
resources that was required to be used by the researcher was very costly. After facing this,
another major problem that can be in their way was the language barrier while collecting the data
from the sample respondents. They were not able to understand the language and thus what they
were communicating was not understandable.
CONCLUSION
From the above report, it can be concluded that digital technology is having a very strong
impact on the businesses that are running in small scale as they provide them various
opportunities that can be used for bringing growth and development in the market. This is very
beneficial for every company as they can do lots of innovation and inventions with the help of
the techniques introduced in digitalisation. Here, a complete project management plan is
formulated by the project manager and the activities that are included in this have to be
conducted by the workers in the project. It is very important for the researcher to collect right
and adequate amount of information so that it can be used by them. Then the collected data will
be analysed and interpreted and corrective actions will be taken.
19
they will be able to gain new customer as well.
TASK 4
P7 Reflection on value of undertaking research to meet set objectives & performance
There are various types of issues that are being faced by the investigator while
conducting the research process. So, it is always prescribed to the investigator to do proper
analysis of all the activities that will be conducted by the researcher. This will be very beneficia
for them in knowing the problems that may come in their way while doing the activities. Also, it
is very helpful in providing directions to do all the tasks in a proper manner. Here, the researcher
can also make use of written plan which will be circulate to all their workers so that they do not
face any kind of issues while working in it.
The research department of Roamer has faced various problems while conducting the
research which was related to time and money. The time at6v was allotted by the researcher to
conduct all of their activities was very less as the activities took more time to complete and along
with this the finances that was allotted to be used fir doing the operations was also less and the
resources that was required to be used by the researcher was very costly. After facing this,
another major problem that can be in their way was the language barrier while collecting the data
from the sample respondents. They were not able to understand the language and thus what they
were communicating was not understandable.
CONCLUSION
From the above report, it can be concluded that digital technology is having a very strong
impact on the businesses that are running in small scale as they provide them various
opportunities that can be used for bringing growth and development in the market. This is very
beneficial for every company as they can do lots of innovation and inventions with the help of
the techniques introduced in digitalisation. Here, a complete project management plan is
formulated by the project manager and the activities that are included in this have to be
conducted by the workers in the project. It is very important for the researcher to collect right
and adequate amount of information so that it can be used by them. Then the collected data will
be analysed and interpreted and corrective actions will be taken.
19
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REFERENCES
Books and Journals
Alreemy, Z. and et. al., 2016. Critical success factors (CSFs) for information technology
governance (ITG). International Journal of Information Management. 36(6). pp.907-
916.
Conforto, E. C. and Amaral, D. C., 2016. Agile project management and stage-gate model—A
hybrid framework for technology-based companies. Journal of Engineering and
Technology Management. 40. pp.1-14.
Kasemsap, K., 2016. The roles of information technology and knowledge management in project
management metrics. Project Management: Concepts, Methodologies, Tools, and
Applications: Concepts, Methodologies, Tools, and Applications. p.229.
Langer, A. M., 2017. Information Technology and Organizational Learning: Managing
Behavioral Change in the Digital Age. CRC Press.
Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson Education
India.
Liebowitz, J. and Frank, M. eds., 2016. Knowledge management and e-learning. CRC press.
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
Nambisan, S. and et. al., 2017. Digital innovation management: Reinventing innovation
management research in a digital world. Mis Quarterly. 41(1).
Navimipour, N. J. and Soltani, Z., 2016. The impact of cost, technology acceptance and
employees' satisfaction on the effectiveness of the electronic customer relationship
management systems. Computers in Human Behavior. 55. pp.1052-1066.
Nelson, R. and Staggers, N., 2016. Health Informatics-E-Book: An Interprofessional Approach.
Elsevier Health Sciences.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Ross, D. F., 2016. Introduction to e-supply chain management: engaging technology to build
market-winning business partnerships. CRC Press.
Schwab, K., 2017. The fourth industrial revolution. Crown Business.
Turban, E. and et. al., 2017. Electronic Commerce 2018: A Managerial and Social Networks
Perspective. Springer.
vom Brocke, J., Zelt, S. and Schmiedel, T., 2016. On the role of context in business process
management. International Journal of Information Management. 36(3). pp.486-495.
Yeoh, W. and Popovič, A., 2016. Extending the understanding of critical success factors for
implementing business intelligence systems. Journal of the Association for Information
Science and Technology. 67(1). pp.134-147.
Zou, Y., Kiviniemi, A. and Jones, S. W., 2017. A review of risk management through BIM and
BIM-related technologies. Safety science. 97. pp.88-98.
Online
Introducing Research Methods. 2017. [Online]. Available through
:<https://www.skillsyouneed.com/learn/research-methods.html>.
20
Books and Journals
Alreemy, Z. and et. al., 2016. Critical success factors (CSFs) for information technology
governance (ITG). International Journal of Information Management. 36(6). pp.907-
916.
Conforto, E. C. and Amaral, D. C., 2016. Agile project management and stage-gate model—A
hybrid framework for technology-based companies. Journal of Engineering and
Technology Management. 40. pp.1-14.
Kasemsap, K., 2016. The roles of information technology and knowledge management in project
management metrics. Project Management: Concepts, Methodologies, Tools, and
Applications: Concepts, Methodologies, Tools, and Applications. p.229.
Langer, A. M., 2017. Information Technology and Organizational Learning: Managing
Behavioral Change in the Digital Age. CRC Press.
Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson Education
India.
Liebowitz, J. and Frank, M. eds., 2016. Knowledge management and e-learning. CRC press.
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
Nambisan, S. and et. al., 2017. Digital innovation management: Reinventing innovation
management research in a digital world. Mis Quarterly. 41(1).
Navimipour, N. J. and Soltani, Z., 2016. The impact of cost, technology acceptance and
employees' satisfaction on the effectiveness of the electronic customer relationship
management systems. Computers in Human Behavior. 55. pp.1052-1066.
Nelson, R. and Staggers, N., 2016. Health Informatics-E-Book: An Interprofessional Approach.
Elsevier Health Sciences.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Ross, D. F., 2016. Introduction to e-supply chain management: engaging technology to build
market-winning business partnerships. CRC Press.
Schwab, K., 2017. The fourth industrial revolution. Crown Business.
Turban, E. and et. al., 2017. Electronic Commerce 2018: A Managerial and Social Networks
Perspective. Springer.
vom Brocke, J., Zelt, S. and Schmiedel, T., 2016. On the role of context in business process
management. International Journal of Information Management. 36(3). pp.486-495.
Yeoh, W. and Popovič, A., 2016. Extending the understanding of critical success factors for
implementing business intelligence systems. Journal of the Association for Information
Science and Technology. 67(1). pp.134-147.
Zou, Y., Kiviniemi, A. and Jones, S. W., 2017. A review of risk management through BIM and
BIM-related technologies. Safety science. 97. pp.88-98.
Online
Introducing Research Methods. 2017. [Online]. Available through
:<https://www.skillsyouneed.com/learn/research-methods.html>.
20
APPENDIX
21
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