Impact of Digital Technology on Business Activity : Case Study

MANAGING
SUCCESSFUL
PROJECT

Table of Contents
Title: “To determine the impact of digital technology on business activity.” A case study on JS
Supermarkets....................................................................................................................................1
CHAPTER1: INTRODUCTION.....................................................................................................1
1.1 Aims and Objectives.............................................................................................................1
1.2 Scope and Limitation............................................................................................................1
1.3 Resources and Cost Consideration........................................................................................2
1.4 Gantt Chart............................................................................................................................3
1.5 Communication and Risk Register.......................................................................................5
CHAPTER2: LITERATURE REVIEW..........................................................................................7
2.1 Concept of digital technology...............................................................................................7
2.2 Different strategies by which JS Supermarkets can grow faster...........................................7
2.3 Role of digital technology in the business growth and innovation.......................................8
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
3.1 Primary Research................................................................................................................11
3.2 Secondary Research............................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................14
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................24
5.1 Conclusion..........................................................................................................................24
5.2 Recommendation................................................................................................................24
REFERENCES..............................................................................................................................26
APPENDIX 2: PERFORMANCE REVIEW................................................................................28
APPENDIX 3: QUESTIONNAIRE..............................................................................................30
.......................................................................................................................................................31
APPENDIX 4: PRESENTATION ................................................................................................32

Title: “To determine the impact of digital technology on business activity.” A
case study on JS Supermarkets.
CHAPTER1: INTRODUCTION
In the modern era, there have been immense advancements in technology. This has
changed the face of every industry and organisations are now able to provide ease and comfort to
customers by making use of various strategies associated with digital technology. With the rapid
use of digital technology, customers can now access information by just one click by way of
internet (Piaskowska, Nadolska and Barkema, 2017). By utilising the features of this emerging
technology, people can now book online tickets, make easy payments by using tools like e-
wallets etc. The present research is based upon conducing investigation to assess the impact of
digital technology in fostering the growth of small business enterprises and facilitating them to
come up with rapid innovations. In this regards, JS Supermarkets has been chosen to conduct the
research which is a small scale supermarket dealing in grocery and general merchandise articles.
This assignment primarily emphasizes upon use of digital technology so as to promote long term
growth of business and enhance the sustainability of enterprise.
1.1 Aims and Objectives
“To analyse the impact of digital technology in supporting small business growth and
innovation.” A case study on JS Supermarkets.
Objectives
 To identify the concept of digital technology.
 To evaluate different strategies by which JS Supermarkets can grow faster.
 To determine the role of digital technology in the business growth and innovation.
1.2 Scope and Limitation
This research is conducted based upon digital technology and its impact upon the
business growth of company and encouraging innovation across the organisational premises.
Scope of the research is generally concerned with determination of future opportunities that are
linked with the project for future course of time. This will assist JS Supermarkets to enhance
their business operations by implementing digital technology across the premises, thereby
increasing the trust and loyalty of customers and retaining them for a long duration of time in
future. In order to enhance the scope of this study, they need to assess and evaluate the impact of
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executing strategies of digital technology which will assist the firm in gaining a strategic edge in
market over rivals. The major scope of this project is to analyse the various opportunities which
will assist in carrying out the project feasibly. This paper will aim to cover every aspect related
to formulation of digital technology within the company yet it is not possible for researcher to
cover every element of it. There can be a number of limitations such as lack of appropriate and
suitable funds for conducting the research. In addition to this, primary research involves
conducting research in a manner where information is collected by way of questionnaire. At this
time, some of the respondents may not pay the required extent of concentration which may
hamper the validity and reliability of research (Koch and Koch, 2018). Moreover, the
information collected from respondents can largely be subjective and influenced by personal
choice. This can prove to be a limitation for researcher while executing this project.
1.3 Resources and Cost Consideration
When a project is being executed, it is the prime responsibility of project maker to
acquire and arrange for the required resources. It is essential that enterprise procures required
resources such as technical, financial and human resources which are essential for carrying out
the work effectively. By optimal utilisation of such resources, company can easily gain a high
stake in market and enhance its overall business growth. In this regard, for successfully
implementing the digital technology within the organisation, JS Supermarkets should evaluate
the need of required workforce that will be needed to make use 0f this strategy to gain a
competitive edge in marketplace over rival companies (Connelly and et. al., 2018). As digital
technology is a concept that makes use of high-end techniques and systems, thus, JS
Supermarkets need to identify those personnel which are skilled, competent and capable of
executing this strategy. Besides this, technological resources such as required software and
hardware is also essential for JS Supermarkets to launch digital technology within market. Argos
will have to incur approximately 150,000 euros for executing the project.
Researcher also require certain necessary resources for feasibly conducting a research so
as to ensure that the study is conducted in a reliable and appropriate manner. It is essential that
investigator takes into account cost consideration so that study is conducted within the stipulated
budget allotted to research (Roberts and Grover, 2012). Researcher would need 8,000 Euros to
effectively conduct the research by way of primary and secondary sources.
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1.4 Gantt Chart
Gantt chart is a pictorial documentation of the project which specifies the structural
manner in which it will be executed (Koch and Koch, 2018). This assists the researcher in
planning, organising and executing the project in a feasible manner so that the purpose of
conducting study is fulfilled.
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1.5 Communication and Risk Register
Communication is one of the most crucial aspects within the premises of company which
assists in developing and formulating the project in an adequate and appropriate manner
(Connelly and et. al., 2018). Effective communication among the staff will help in rendering a
competitive advantage to company and also assists in determining the loopholes which may have
an impact upon the growth and facilitation of innovation within the enterprise. Optimum
communication and coordination in the organisation can easily ensure that the project is executed
in a desirable manner.
Also, there are various types of risks which may be faced by researcher while carrying
out the research. These are specified below:-
Basis Risk
Lack of funding The funds allotted for conducting research may fall short as it
generally takes huge amount of funds to carry out a study
such as cost of investigation by way of a questionnaire.
Technology This can be a risk for researcher as high level of technological
skills are required for being able to understand the concept of
digital strategy and conduct a research upon it (Onetti and et.
al., 2012).
Time Time allotted for conducting this research can also prove to be
a risk for researcher as the process of taking information from
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respondents by way of questionnaire consumes a lot of time.
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