Managing Sustainability for Nestle

This article discusses the sustainability practices and initiatives of Nestle, including their commitment to quality food products, environmental practices, and community involvement.

Running head: MANAGING SUSTAINIBILTY FOR NESTLE
MANAGING SUSTAINIBILTY FOR NESTLE
Name of the Student
Name of the University
Author Note

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Response to Research Question 1
The vision of Nestle is providing the consumers of it products, with food products,
which are safe, and the quality and standard are maintained. They try to have optimal value in
nutrition of the food products, in order to meet the psychological needs of the consumers. The
products, which Nestle brings, for the consumers have vital ingredients of taste as well as
pleasure. Nestle works with the mission of providing food products, which are better in
quality and make the life of people better. Nestlé’s purpose targets at enhancing life quality
and standards and building a healthier future world. Providing inspiration to the people for
living healthier lives, is through which Nestle contributes to the society at the same time
making sure the success of the company. Nestlé’s positioning is definitely sustainable in
nature, being the largest food company of the world, Nestle is always determined in
providing consumers with the best available quality in food products. The company is
committed in meeting sustainable development goals both environmentally and in conducting
ethical and sound business purposes (Christiansen 2014). The Nestle follows certain
sustainability standards and frameworks through its positioning. They try to provide the
quality food products and ensure healthy lifestyle and ensure sustainable development. The
business principles, values and culture try to follow corporate business and governance
principles, leadership principles. The follow sustainable economic performance and
development, as long term aimed reliable returns for shareholders, as well as investor
relations, they target at food business and agricultural development, and try to invest in
human capacity. Nestle purchase agricultural raw materials directly from the farmers, thus
promoting farmer friendly relationship in the society. The sustainable environmental
practices in which water is seen as a key priority, the training, transfer of technology in the
organization, Nestle labor and employment practices, and of course involvement in
communities.

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Response to Research Question 2
Sustainability reporting includes the practice of measurement, and making public and
holding the organization accountable for the all over organizational performance towards the
goal and target of sustainable development. The reports of nestle on sustainability include
their all around the year sustainable performances on economic goals, environmental work,
and the social development work undertaken by Nestle in different parts of Australia. They
provide a balanced representation along with reasonable evidences, of the performances
whichever, positive or negative they may be. Nestle define the process of sustainable
development as the way of continuously increasing entire world’s access to food, efficient
and having quality standard, and also working contribute towards the long term development
of the society as well as economic performances (Payaud 2014). The preservation of
environment for the future generations, and making a green and clean world for the future.
The entire 135 year old journey of Nestle and since its operations in Australia as well, they
have tried to focus on creating long term value for the consumers which are meeting the
sustainable goals as well. They undertake various efficient practices. One of the key features
of their program is that they locate the particular aspects of local community and social
sphere of their working environment, not only restricting itself by simple raw materials
sourcing. Nestle follows the policy that their business should be good for both the country of
operation as well as the company, thus it becomes a true partner in the process of sustainable
development of the particular country. Nestle has a purpose when it starts to invest in
developing countries, in the agricultural sector, helps in the development of dairy industry,
and has a worldwide duty and responsibility for protection of source and supply of raw
materials. The sustainability in the supply process of raw materials, includes also integrated
farming procedures and the use of proper technological facilities helps in attaining
sustainability.

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Response to Research Question 3
Indicator of Strategic Sustainability Evidence
Explicit senior level support, for example
demonstrated thought leadership
Nestle provides the opportunities, to
the employees, for career development,
through various support programmes.
Give opportunity to suitable internal
talents and employees, who have skills.
Talent and acquisition planning helps
in development of career development
and fill middle and senior level jobs.
Experience based learning, mission
projects and assignments, overseas
mission, relationship based
development, and everything comes
under the effective leadership
programs of Nestle in Australia. Senior
level support programmes in education
and development programs, like
Executive General Management
program(EGMP), and Advanced
General Management
Program(AGMP).
Sustainability principles incorporated into
vision, purpose or similar
Doing business keeping in mind and
strategizing for long-term development

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goals, over short term business profits.
Relationships and commitments, which
have, target for long term business
goals. Recognizing the consumers
rights and responsibilities to know
about the products, their nutritional
values, and how sustainable the
operations of the organization are, and
are they meeting the sustainable
development goals.
Clearly articulated sustainability strategy ideally
linked to business strategy with clear externally
stated objectives
A clearly articulated logic for sustainability, e.g.
the ‘business case’ and specified drivers, or
another framing
Incorporation of the Sustainable Development
Goals
Nestle has already developed the 2020
commitments, and in support of 2030
Sustainable development goals of the
United Nations. Target of helping fifty
million and more children to lead
healthy lives. Help in achieving better
livelihood and community welfare for
30 million people and more. In

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Australia, specially striving for zero
impact and toll on environment due to
its operations. Their global
commitment has been to reduce the
amount of sugar use by 5% by 2020,
both in Australia as well as other parts
of its operation.
Performance reporting and assurance, ideally
with a materiality process
Formalised stakeholder engagement Nestle engages with a wide range of
stakeholders, through a regular basis
and create a shared value strategy. The
global range of stakeholders starts
from employees, consumers, trade
associations, nongovernmental
organizations, shareholders and many
more. Helps in creating opportunities
and connections between young
people, job creation. They target at
creating a shared value in between
food security and childhood nutrition.
Build certain initiatives, in order to
establish connections in between
sustainable development goals and

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water conservation priorities.
Formalised governance of sustainability
performance, e.g. C-suite/board-level oversight
Evidence of a formalised operating model to
coordinate sustainability issues and performance
across functions
Significant strategic alliances or other
partnerships targeting sustainability outcomes
Sustainable supply chain process The typical supply chain of Nestle
starts from, raw material production
from farmers, moving on to suppliers
in the local levels, and then the
manufacturing and production, Nestle
warehouse, then finally the distributors
moving them to the retailers, from
where the consumers procure the final
products (Richards et al. 2015). Supply
chain-mapping procedures followed by
Nestle in order to trace the operations.
The distributors from the warehouses
further connect with retailers, for
ensuring final product delivery to the
consumer.

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Focus on innovations for zero or net positive
impact
Adoption/experimentation with new business
models
Programs to build employee knowledge and
commitment
– initiatives to create supportive organisational
culture
Like many organizations, Nestle
invests heavily in employee training
programs. They undertake even in
Australia programs like International
marketing and sales trainee programs.
They follow the business model of
transferring knowledge and skills, to
locals in the country of operations,
retaining the employees, and making
them more skilful for the future. The
apprenticeship and training program
for workers in the factories are very
important for the long-term
development goals.
Flexible workplace structures with a focus on
innovation and cross-functional teams
Employee and community well-being programs Nestle carries on online training
programs on health and nutrition for
adopting a healthy lifestyle, for all
their office employees in Australia and

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many parts of the world. Nestle in
order to improve health through
expertise in the field of nutrition,
spreading awareness as well relevant
information, annual events in Sydney
office and Uncle Tobys factory in the
Victorian and News South Wales
border, interactions with nutrition
experts in an open forum.
Other
Response to Research Question 4
The objectives and goals of Nestle rally with the sustainable marketing objectives as
well, the Company’s objective, is to become the world’s largest branded food manufacturing
company. The target is to achieve compatibility along with the international standards, and
following the environmental management systems. Ensuring continuous trust building and
managing relationship with the consumers, partners, as well as governmental authorities.
Continuous improvement of the environmental performance of Nestle. Monitoring all the
customer friendly relationships, employing the best available technologies and processing
units for the best results (Moore 2014). The good food, good life of Nestle, the nutrition,
health and wellness is strategic direction. The company aims at making everyone’s life more
pleasurable by making the range of products more efficient in quality, better in taste as well
as nutritional values. The Nestle in Australia as well carries on outside-in objectives, where
their customers and consumers value are of prime importance. Nestle organize daily

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wellbeing campaigns, social awareness programs, educational training programs, farmers
assistance initiatives, among others. As the company targets at enhancing the quality of life of
the consumers and build a healthier future. Winning and retaining the consumers is the vital
strategy of their business. They target at creating a balanced shared value of business, where
the main target is to create value-based business, which benefits the consumers at first and
then in turn helps to motivate the profits of the organization.
Response to Research Question 5
The phase model of business organization follows certain structures and framework
for best results and profits, both for the company as well as the value for customers. The
innovativeness, in the business ideas, which Nestle conducts, helps in coming out of new
business ideas (Boccia and Sarno 2013). The creativity is constantly nurtured in the
technological aspects in Nestle and future profit generation aspects are seen, throughout the
growing process. The effectiveness of the programs and efficiency of the activities
undertaken by Nestle, by consumer supporting activities, as well as social well-being
programs. Nestle since its inception stresses on quality of the food products, and sustainable
development and meeting the sustainable development goals, the Nestle as an ideal
corporation follows its principles, values and culture. The set of Nestle corporate business
principles, the principles of governance, the efficient management and leadership principles
all are part of long-term business strategy. The long-term returns, which are reliable and cost
effective as well for the shareholders. The food business and agricultural development
initiatives, the food production that help in national as well as local and global economies.
The purchase of proper agricultural raw materials and supporting the raw materials, and the
supply chain management that it follows, from top to bottom approach, is indeed one of the
best features of Nestle as an ideal corporation (Wolf 2014). The sustainable environmental
practices, like Nestle Australia, also focusing on Environment reporting, water management

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priorities, are one of the most important features of sustainable business management
processes. The corporation has managed, training and technology use in proper
implementation of new business objectives and strategies, systematic management of the
performances in both business and environmental practices. The Nestle as an ideal
corporation throughout the world helps in surety of workplace environment safety, the
employment practices, and labor laws, the association rights among others of the employees
as well. The suppliers and business and trade partners also play an important role in the
growth of the corporation. The Nestle always, ensures the quality and standard of products,
where safety of food products and nutritional value of the products, are of utmost importance
to the organization as well. The consumer products, the customer shared value, the
involvement of communities in different welfare programs, and integrated approach
throughout the supply chain management, raw materials used in the programs, the packaging
and manufacturing procedures, which help in the production of best quality food products
(Dani 2015). As a responsible organization, the company uses water as a key priority and the
ways, water management can be used are thoroughly integrated and developed for proper use
of water resources. The corporation has separate principles for senior citizens and children as
well (Eberle, Berens, and Li 2013). Like, the different corporations, Nestle has also
succeeded throughout its business in Australia, to be an ideal corporation like structure, they
have given utmost importance to the wants and needs of the customers and consumers, the
employees’ needs and beliefs all have been ideally restored in all possible ways by Nestle.
The organization has provided all necessary help and the maintenance of the quality food
products standards for a better future and a better and healthier world, has always been taken
care of. Thus following the business aims, objectives, purposes of the company, the business
principles of the organization, and the procedures of their operations, it has come a long way
indeed, and will be major player in food industry in the future as well.

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References
Boccia, F. and Sarno, V., 2013. Consumer Perception and Corporate Social
Responsibility. Quality-Access to Success, 14(132).
Christiansen, N., 2014. Business initiatives that overcome rural poverty and marginality
through creating shared value. In Marginality (pp. 353-364). Springer, Dordrecht.
Dani, S., 2015. Food supply chain management and logistics: From farm to fork. Kogan Page
Publishers.
Eberle, D., Berens, G. and Li, T., 2013. The impact of interactive corporate social
responsibility communication on corporate reputation. Journal of business ethics, 118(4),
pp.731-746.
Moore, C., 2014. Corporate social responsibility and creating shared value. Heiffer
International, pp.1-6.
Payaud, M.A., 2014. Marketing strategies at the bottom of the pyramid: Examples from
Nestle, Danone, and Procter & Gamble. Global Business and Organizational
Excellence, 33(2), pp.51-63.
Richards, Z., Thomas, S.L., Randle, M. and Pettigrew, S., 2015. Corporate Social
Responsibility programs of Big Food in Australia: a content analysis of industry
documents. Australian and New Zealand journal of public health, 39(6), pp.550-556.
Wolf, J., 2014. The relationship between sustainable supply chain management, stakeholder
pressure and corporate sustainability performance. Journal of business ethics, 119(3), pp.317-
328.

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