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P1 Value and importance of understanding needs and preferences of target customer group

   

Added on  2020-12-24

7 Pages1917 Words234 Views
Managing The CustomerExperience

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Value and importance of understanding needs and preferences of target customer group....1P2 Different factors that drive and influence customer engagement of different targetconsumers group.........................................................................................................................2TASK 2............................................................................................................................................3P3 Create a customer experience map........................................................................................3P4 How the customer touch points throughout their experience create business opportunities.4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONManaging experience of customers refers to select effective procedures or activitieswhich facilitate to fulfil actual needs of people with satisfaction. It includes to focus on differentneeds, wants and demands of clients and put efforts to enhance interaction with them. However,it is essential to communicate with people and give answer to their every enquiry along withproviding desired products or services to them (Peppers and Rogers, 2016). The present report isbased on Radisson Blu Portman Hotel which is situated in London and provides required productor services to guests with better quality in order to satisfy them. This assignment will focus onimportance of understanding needs of target customer group and opportunities created by clientexperience.TASK 1 P1 Value and importance of understanding needs and preferences of target customer groupTarget customer group can be described as potential consumers who were responsible forincreased sales and profits of an organisation. It involves those people who lays prefer samebrand for particular product or services as they believe on their respective facilities. However,target segmentation is important as it provide support to better matching of their product toactual requirements of customer. Moreover, it facilitate enhance profitability of business byattracting new customers along with retaining the current ones through completing their needsproperly. In addition to this, it is necessary to understand needs and preferences of targetcustomer so that new growth opportunities can be determined for success of an organisation inwith the help to boosting up sales. In context of Radisson Blu Portman Hotel, they are requiredto put efforts for understanding real needs and desires of people because it is important &valuable in order to improve number of gusts for hotel. It will provide support to increase theirproductivity as well as profitability of business in terms of ensuring long term of benefits forbrand (Homburg, Jozić and Kuehnl, 2017). They have target customer like business persons,celebrities and other high profile people. Additionally, if given hotel will focus on requirementsof their guests and follow their performances then it will results into improved goodwill of brandwhich facilitate to grab more profit share of market successfully. At the other hand, customer profiling is helpful to know about desired expectations ofpeople which impacts on operations and manufacturing or products in given hotel. Needs and1

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